[PREVIEW] The Canadian Book Market 2022

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NON-SUBSCRIBER EDITION

4 BNC Research | The Canadian Book Market 2022 TABLE OF CONTENTS 2 Terms of Use 5 Introduction 7 Definitions 9 Consumer Research 12 French Canadian Market 14 Total Market 16 Canadian-Owned Publishers 18 Canadian Contributors 20 Fiction 22 Classics 24 Fantasy 26 General 28 Historical 30 Literary 32 Mystery & Detective 34 Romance 36 Science Fiction 38 Thrillers 40 Women 42 Non-Fiction 92 Antiques & Collectibles 92 Architecture 44 Art 92 Bibles 46 Biography & Autobiography 48 Body, Mind & Spirit 50 Business & Economics 52 Comics & Graphic Novels 92 Computers 54 Cooking 56 Crafts & Hobbies 92 Design 93 Drama 58 Education 60 Family & Relationships 93 Foreign Language Study 62 Games 93 Gardening 64 Health & Fitness 66 History 93 House & Home 68 Humour 93 Language Arts & Disciplines 93 Law 93 Literary Collections 94 Literary Criticism 94 Mathematics 94 Medical 94 Music 70 Nature 94 Performing Arts 94 Pets 94 Philosophy 95 Photography 72 Poetry 74 Political Science 76 Psychology 78 Reference 80 Religion 82 Science 84 Self Help 86 Social Science 88 Sports & Recreation 95 Study Aids 95 Technology & Engineering 95 Transportation 90 Travel 95 True Crime 96 Young Adult (YA) 98 Young Adult Fiction 100 Young Adult Non-Fiction 102 Juvenile 104 Juvenile Fiction 106 Juvenile Non-Fiction

INTRODUCTION

Welcome to the 2022 edition of The Canadian Book Market, compiled by BookNet Canada.

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, industry associations, literary agents, media, and libraries across the country.

BookNet Canada’s services and research help companies promote and sell books, streamline workflows, and analyze and adapt to a rapidly changing market. BookNet Canada sets technology standards and educates organizations about how to apply them, performs market research, and tracks 85% of all Canadian English-language print trade book sales through BNC SalesData.

Industry-led and partially funded by the Department of Canadian Heritage, BookNet Canada has become, as The Globe and Mail put it, “the book industry’s supply-chain nerve centre.”

BookNet Canada acknowledges that its operations are remote and our colleagues contribute their work from the traditional territories of the Mississaugas of the Credit, Anishinaabe, Haudenosaunee, Wendat, and Mi’kmaq Peoples, the original nations of the lands we now call Beeton, Brampton, Guelph, Halifax, Toronto, and Vaughan. We endorse the Calls to Action from the Truth and Reconciliation Commission of Canada and support an ongoing shift from gatekeeping to spacemaking in the book industry.

BookNet Canada produces this annual report as part of our commitment to provide members of the Canadian book supply chain with the information they need to innovate and compete in today’s market. Annual editions of The Canadian Book Market are comprehensive guides to the Canadian print market. There is high-level quantitative analysis for more than 50 categories, along with comparative data from the prior year for quick and easy year-over-year analysis. The focus is on English-language print trade book sales at Canadian retailers; other markets, such as direct institutional sales to schools or college/university textbook sales are not included.

What’s included in The Canadian Book Market (CBM) :

Top-level consumer data from BookNet’s Canadian Book Consumer survey panel:

• Top 10 ways that buyers became aware of the book they bought and the top 10 reasons they decided to purchase that book

• Purchases by channel in 2021 and 2022

• Top 10 reasons buyers chose to buy their book where they did

• Purchases by format in 2021 and 2022

• Average price paid by buyers, perceived value, and whether buyers paid full price for their books by format

French Canadian trade book market sales data from the Société de gestion de la Banque de titres de langue française (BTLF):

• Top-level data: total value, volume, and a market breakdown by subject

• Top-selling French-language titles in Fiction, Non-Fiction, and Juvenile & YA

English Canadian trade book market sales data by subject, and for Canadian-owned publishers and Canadian Contributors, from BNC SalesData:

• Top-level data: total value, volume, percent change, and subject share of the total market, of comparable stores, and of all stores

• Unit sales by week for comparable stores

• Weekly sales analysis: value and volume for median and average weeks, as well as for best and slowest weeks

• Market shares by volume for the top 10 ranked publishers and distributors

• Top-selling titles by format (hardcover and paperback)

• Median and average pricing by format

• Unit sales distribution by format

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More about SalesData and included information:

In 2022, 2,768 store locations reported physical book sales to BNC SalesData — chain bookstores, independent bookstores, newsstands, general retailers, online retailers, and library wholesalers. Based on publisher feedback, we estimate that BNC SalesData represents 85% of book industry sales for English-language print trade books; other markets, such as direct institutional sales to schools or college/university textbook sales, are not included.

Since the last edition, we’ve updated the list of retailers contributing to the comparable stores data. Comparable stores are a fixed group of retailers that have reported sales consistently since 2020. When we aggregate their sales, we provide a more accurate view of the year-over-year market and individual category fluctuations that are not skewed by the addition of any new reporting retailers. The comparable stores (approximately 1,160 retailers) represent about 97% of the total market in 2022. Totals for comparable stores do not reflect totals for the whole market.

Data is drawn from the bibliographic information available at the time of production. Data, such as BISAC subject codes, contributor, and list price, that was not reported to R.R. Bowker, and BNC SalesData is excluded. In those cases, you will see “N/A” which indicates that bibliographic information was not supplied.

Different formats of the same book may appear under different subject categories. For example, publisher data may classify the hardcover edition as a Mystery and the mass-market edition as a Thriller.

Inside CBM

• Where a publisher or distributor is listed more than once (e.g., HarperCollins Publishers and HarperCollins Canada), the two listings often represent divisions from different countries (in this case, the US and Canada).

• All additional publishers and distributors not ranked in the top 10 are combined in the “Other” category.

Time period

This edition of CBM compares data from 2022 with 2021 or looks only at 2022 data (market share graphs and top-selling titles).

The week-ending dates for 2021 and 2022 are:

2021 2022

First week January 10, 2021 January 9, 2022

Last week January 2, 2022 January 1, 2023

There were 52 weeks in 2021 and 52 weeks in 2022.

Many thanks

I would be remiss not to extend my thanks to the BookNet team for the numerous hours spent extracting data, compiling numbers, reviewing graphs, and finally putting it together in a cohesive manner. I would also like to acknowledge the ongoing support of the Department of Canadian Heritage’s Canada Book Fund, which made this publication possible.

Sincerely,

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DEFINITIONS

All Stores: All retailers that have reported sales to BNC SalesData.

Aggregate: Data combined from one or multiple stores.

Average: A sum of all values in a group divided by the number of values in that group.

Bibliographic information: All descriptive information on titles (e.g., author, title, publisher, subject) that publishers report to R.R. Bowker, BookNet’s primary bibliographic data provider.

Bind. / Binding types: Different format categories for how books are physically produced.

• Hardcover books:

o HT = Hardcover Trade

• Paperback books:

o TP = Trade Paperback

o MM = Mass Market

o TK = US-Tall Rack

o DP = Digest Paperback

BISAC subject codes: These are essentially genre codes. These codes guide shelving, categorization, merchandising, and marketing efforts.

Canadian contributor: A book’s author, editor, translator, and/or illustrator who is a Canadian citizen or a permanent resident of Canada. Canadian Contributors are noted by the publisher/distributor supplying bibliographic data according to rules agreed to by the BNC Canadian Bibliographic Committee (Identifying Canadian Authorship).

Canadian-owned publishers: Publishers with their main operational office located in Canada.

Category share of Total Market: A subject’s sales are expressed as a percentage of the market as a whole.

Comparable Stores: Aggregated sales from a fixed group of retailers that have reported sales consistently since 2020. This allows for a more accurate view of the year-over-year market and individual category fluctuations or the addition of new reporting retailers.

Contributor: A book’s author, editor, translator, and/or illustrator.

Distributor: A company responsible for the distribution (sales, order fulfillment, warehousing) of books to retailers and other sales channels.

Fiction: Literature in the form of prose, especially short stories and novels, that describes imaginary events and people.

Format information: Books’ binding type that publishers report to R.R. Bowker, BookNet’s primary bibliographic data provider.

• All Paper includes Mass Market, Trade Paper, and Other Paper

• Other Paper includes Digest Paperback and US-Tall Rack Paperback

• All Hardcover includes Hardcover Trade

• Other includes Audio, Bath Book, Blank Book, Board Book, Calendar, Ebook, Map, Rag Book, Analog Game, Card, Kit, Mixed Media Product, Novelty Book, Picture Book, POS Materials, Sheet Music, Toy, Other Book Format, Other Media, Other Merchandise, Other Printed Materials

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DEFINITIONS

ISBN: (International Standard Book Number) is a system of numerical identification for books and other published works. Each published work is assigned a unique number.

ISBNs reported: The number of ISBNs sold, on hand, or on order.

Juvenile: BISAC subject codes intended for literature targeted to those aged 0 through 11 or in preschool through grade 6.

List price: The price a publisher sets for a book. List price is used to calculate value, median pricing, and average pricing.

Median: When all data is arranged in a series from smallest to largest, the median is the value in the middle.

N/A: Information is not available.

Non-Fiction: Poetry or prose writing that is based on facts, real events, and real people, such as biography or history.

Percent change: Difference in sales within specified category between 2021 and 2020 as a percentage. Calculated using volume.

Pricing information: The cost of the book, in Canadian currency, that publishers report to R.R. Bowker, BookNet’s primary bibliographic data provider. Median and average prices are calculated using list prices.

Publisher: A company responsible for preparing and issuing books.

Subject: BNC SalesData uses BISAC subject codes to classify books. (Filtering out records without bibliographic data filters out nonbook items such as bookmarks and coffee cups.)

Total Market: The aggregate total of all books sold that have both an ISBN and a bibliographic record, as reported to and tracked in BNC SalesData.

Value: The total sum of dollars (by list price) of units sold, calculated using the list price multiplied by the number of units sold.

Volume: The total sum of units sold.

Young Adult: BISAC subject codes intended for literature targeted to those aged 12 through 18 or in grades 7 through 12.

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SUBJECT ANALYSIS | NON-FICTION | SPORTS & RECREATION

WEEKLY SALES ANALYSIS

88 BNC Research | The Canadian Book Market 2022
VOLUME SOLD DISTRIBUTOR
VOLUME SOLD
SALES BY WEEK - COMPARABLE STORES
SPORTS & RECREATION represents 0.4% of all unit sales PUBLISHER MARKET SHARE -
MARKET SHARE -
UNIT
Comparable Stores All Stores Value Volume Value Volume ISBNs Reported ISBNs with Sales Total Market 2022 $1,081,681,829 49,861,815 $1,110,881,722 51,514,069 855,076 625,971 Sports & Recreation 2022 $6,399,999 217,960 $6,599,589 224,986 9,479 7,344 Sports & Recreation 2021 $6,269,829 220,446 $6,341,165 223,156 9,995 7,808 Percent Change 2.1% -1.1% 4.1% 0.8% -5.2% -5.9% Category Share of Total Market 0.6% 0.4% 0.6% 0.4% 1.1% 1.2% Value 2022 2021 Median Week $91,553 $97,058 Average Week $126,915 $121,945 Best Week $582,253 $390,537 Slowest Week $69,318 $74,300 Volume 2022 2021 Median Week 3,021 3,342 Average Week 4,326 4,291 Best Week 19,756 14,393 Slowest Week 2,378 2,615
0 5,000 10,000 15,000 20,000 09 23 06 20 06 20 03 17 01 15 29 12 26 10 24 07 21 04 18 02 16 30 13 27 11 25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Volume 2021 Volume 2022 Median 2022 0 5,000 10,000 15,000 20,000 HarperCollins Canada, Ltd. McClelland & Stewart* Simon & Schuster, Inc. Triumph Books Firefly Books, Ltd. Random House Publishing Group HarperCollins Publishers Penguin Publishing Group Potter/Ten Speed/Harmony/Rodale* ECW Press 2021 2022 *Not present in the 2021 top 10 0 10,000 20,000 30,000 40,000 50,000 60,000 Penguin Random House Canada Ltd. Simon & Schuster Canada HarperCollins Canada, Ltd. Independent Publishers Group Hachette Book Group University of Toronto Press Firefly Books, Ltd. Raincoast Book Distribution Jaguar Book Group National Book Network* 2021 2022 *Not present in the 2021 top 10

SUBJECT ANALYSIS | NON-FICTION | SPORTS & RECREATION

TOP 10 HARDCOVER

What I Remember, What It Felt Like, What It Feels Like Now

Greatest Comeback: How Team Canada Fought Back, Took the Summit Series, and Reinvented

TOP 10 PAPERBACK

MEDIAN AND AVERAGE PRICING

FORMAT DISTRIBUTION

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2022 2021 All Paper 59.0% 69.8% Mass Market 0.0% 0.1% Trade Paper 58.9% 69.3% Other Paper 0.2% 0.5% All Hardcover 38.3% 27.6% Other 2.7% 2.6%
Title Contributor ISBN Publisher Bind. List Price The Series:
Dryden, Ken 9780771001130 McClelland & Stewart HT $34.95 1972:
Morrison, Scott 9781982154141 Simon & Schuster, Inc. HT $34.99 Hockey Moms:
the Game Bailey, Theresa; Marcotte, Terry 9781443465762 HarperCollins Canada, Ltd. HT $33.99 The
Hockey Bacon, John U. 9781443464086 HarperCollins Canada, Ltd. HT $34.99 The Mamba
Bryant, Kobe; Jackson, Phil; Gasol, Pau 9780374201234 Farrar, Straus & Giroux HT $45.50 Tiger and Phil: Golf's
Fascinating Rivalry Harig, Bob 9781250274465 St. Martin's Press HT $38.99 Phil: The Rip-Roaring (and Unauthorized!) Biography of Golf's Most Colorful Superstar Shipnuck, Alan 9781476797090 Avid Reader Press HT $39.99 How to Build a Car: The Autobiography of the World's Greatest Formula 1 Designer Newey, Adrian 9780008196806 HarperCollins Canada, Ltd. HT $39.99 Messi vs. Ronaldo: One Rivalry,
Remade the World's Game Clegg, Jonathan; Robinson, Joshua 9780063157170 HarperCollins Publishers HT $36.99 Evolve or Die: Hard-Won Lessons from a Hockey Life Shannon, John 9781982169015 Simon & Schuster, Inc. HT $34.99 Title Contributor ISBN Publisher Bind. List Price Hockey Hall of Fame True Stories Zweig, Eric 9780228103554 Firefly Books, Ltd. TP $24.95 Bushcraft 101: A Field Guide to the Art of Wilderness Survival Canterbury, Dave 9781440579776 Adams Media Corporation TP $22.99 Hwpo: Hard Work Pays Off Fraser, Mat; Mestel, Spenser 9780593233757 Potter/Ten Speed/Harmony/ Rodale TP $27.00 The Lost Art of Reading Nature's Signs Gooley, Tristan 9781615192410 Experiment LLC, The TP $23.50 The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance Gallwey, W. Timothy; Carroll, Pete; Kleinman, Zach 9780679778318 Random House Publishing Group TP $22.00 The Complete Guide to Hunting, Butchering, and Cooking Wild Game: Volume 1 Rinella, Steven; Hafner, John 9780812994063 Random House Publishing Group TP $37.00 Ice War Diplomat: Behind the Scenes at the 1972 Summit Series Smith, Gary J. 9781771623179 Douglas and McIntyre (2013) Ltd. TP $26.95 Ben Hogan's Five Lessons: The Modern Fundamentals of Golf Hogan, Ben 9780671612979 Touchstone TP $22.00 On the Clock: Edmonton Oilers: Behind the Scenes with the Edmonton Oilers at the NHL Draft Mitchell, Allan 9781629378947 Triumph Books TP $26.95 Relentless: From Good to Great to Unstoppable Grover, Tim S.; Wenk, Shari 9781476714202 Scribner TP $24.99 Median List Price Average List Price 2022 2021 2022 2021 All Formats $24.99 $24.99 $28.97 $28.79 Mass Market $10.99 $12.99 $11.80 $15.50 Trade Paper $24.00 $23.99 $25.51 $25.42 Hardcover Trade $36.99 $35.00 $40.24 $39.57
The Series That Changed Hockey Forever
The Heart of
Mentality: How I Play
Most
Two GOATs, and the Era That

Copyright © 2023 BookNet Canada. All rights reserved.

We acknowledge the financial support of the Government of Canada through the Canada Book Fund (CBF) for this project.

108 BNC Research | The Canadian Book Market 2022

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