The State of Bookselling in Canada 2020
“We're putting more focus on our webstore. We've had it for years but almost no one used it. With the pandemic a lot more people started using it.” “Use of and responsiveness to online orders — this will continue as people have found it very simple to use.” “We are proud of how quickly people have taken to using, and enjoying shopping on our website, which increased sales by almost 60 times in the year. We had already been experiencing growth prior to COVID, but we are pleased that the services that we already had in place as areas for growth have been positively received by the larger community around us.”
Marketing and promotions What are the most effective marketing and promotions to drive business to bookstores? First, we asked bookstores to choose up to three co-op practices that were most important to their store. The most important were payment for window or in-store displays (57%) and author visits (55%). Co-op practices important to bookstores
n=42 © BookNet Canada 2021
19
