The Kotel Secrets of The Wailing Wall By Rabbi Issamar Ginzberg
לפום צערא אגרא “According to the exertion is the reward”
Table of Contents The Legend of The Wailing Wall (The Kotel)
Page 4
The Moral of the Story
Page 8
About Rabbi Issamar Ginzberg
Page 12
Testimonials
Page 24
Copyright & Stuff
Page 31
Design, copywriting, layout by RSBPublishingOnline.com
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The Kotel
The Legend of the Wailing Wall Long ago there was a rabbinical student named Rabbi Azulai. He studied with a master Kabbalist called the Ohr HaChaim in the hills of Morocco. They often talked of Azulai’s future. One day Azulai asked his master, “Do you really think I should move to Israel?" "Yes," the Ohr HaChaim told him. "But wait. Take this note. When you arrive, place the note into a crack in the Western Wall." Azulai promised he would go straight to the wall and do his master’s bidding the moment he arrived. So he carefully packed his belongings and prepared to leave.
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As was the custom of the time, he took the important note from his rabbi and sewed it into the lining of his jacket for safekeeping. He wanted to be sure not to lose it. Once he arrived in Israel, however, Azulai was so overwhelmed by the city and his new life that he promptly forgets not only his promise, but also the note sewn into his jacket. Every day he would go to the synagogue to learn the Torah, but things were very different in Israel than Morocco. In Morocco he had had many friends and was well regarded and widely respected as a teacher. In Israel he was a stranger and had no friends. His days were filled with learning, but also with great loneliness. It wasn’t that there was a shortage of Torah teachers in Jerusalem. Azulai was just not the kind of rabbi to push himself forward into a group without an invitation to do so. After being at the temple one day Azulai was walking home alone. He was feeling very depressed and more alone than ever, so he began to think about his old master. Suddenly he remembered his promise and the Ohr HaChaim's note! He immediately ran home and unstitched the lining of his jacket. It had not suffered at all from its sojourn in the lining, so Azulai breathed a sigh of relief, took
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the note and immediately ran to the Western Wall and gently inserted it into the crack. He then returned home, his task complete and his promise kept. He returned to the synagogue the next day, forgetting about his task of the day before. He was surprised to find someone had an intricate question in Jewish law —in a chapter that he just so happened to be studying himself. Azulai was able to answer the question immediately. Impressed by Azulai’s answer and wisdom, someone else asked him another question—which he was also able to answer. It wasn’t long before Azulai's reputation grew and he was as well known, loved and befriended as he had been in Morocco. A local rabbi saw the change in Azulai and asked, "What happened to prompt this change?" "Oh, nothing," Azulai said. "I don't believe that," the rabbi protested. "Something must have acted in your favor to realign the spiritual forces. Tell me!" Azulai thought and thought and could think of nothing he had done differently, except …
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“The only thing I have done differently is to put a note from my teacher in the Wall,” he said. “But that is nothing.” “Perhaps not,” the rabbi said. “But why not go down to the Wall, find the note and see what your master wrote?” Azulai agreed, returned to wall and retrieved the note. It read, "Dear G-d, please let my student Azulai become successful in Israel." Azulai went on to become one of the greatest Sages of his time, and is known far and wide today by the acronym, the "Chida." Many believe the Wall is the closest one may come to G-d, and that G-d read Ohr HaChaim's note and answered his request. To this day people from all over the world come to leave their notes and requests inside the cracks of the Wall. The notes are periodically removed and buried with other religious items that are no longer used.
But wait. There’s more...
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THE MORAL OF THE STORY While many people will point to this story about Azulai and say, “It was G-d who heard the master’s prayer. It was G-d who read the prayer in the wall and created good fortune for Azulai,” they forget a few important points: Azulai was already knowledgeable and well known for his expertise, wisdom and practice in Morocco. He didn’t just “get lucky” or suddenly acquire wisdom and knowledge. He had worked his whole life to acquire the skills he had. He just needed the right opportunity and opening to “make his mark.” He set out for Israel as part of a plan—to move in order to pursue other opportunities. He consulted with his rabbi before he made his decision. He had some idea of what he wanted to do, but before he made the decision, packed his bags and pursued a new direction, he spoke to someone who knew more than he about life, possibilities and the plans for his future. He prepared himself for the journey. He “packed his bags carefully.”
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He didn’t actually succeed until he followed through with his master’s request— to put the prayer in the wall. It was a small thing—as the best advice usually is— but it was the pivotal point of his success. Sometimes a wise word or insight is worth more than your weight in gold—especially if you can’t see it for yourself. Even after following his rabbi’s advice with the note, he had to continue to work his plan, answer the questions and present himself as a wise and competent rabbi. It’s the same with you. I can help you craft a plan. You must implement it, follow it and work it. If you can do that? Then success is yours!
“BUT I’M NOT THAT LUCKY.” Don’t let anyone tell you that success is a matter of luck, or of “getting lucky!” It’s NOT! Success is a matter of planning, strategy and know-how. You don’t graduate from college because you “were lucky.” You don’t learn to drive a car, play golf, fly a plane, become a doctor, run a marathon or become an Olympic athlete because you “were lucky.”
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Successful people know the only secret to success is to prepare, plan, strategize and work their plan. That’s the easy part. The hard part is knowing exactly what that plan should involve! Professional athletes, professional speakers, anyone who is at the top or well on their way has sought out the experts in their field. They may know how to play their game, or work their business, but all the great successes in life have coaches or consultants or people who know more than just the rules and skills of the game—they know the strategy to leverage those resources and abilities into success. I’ve seen them do it. I’ve helped them do it. And I can help you too. One of the things I’ve learned is that the best lessons, the most profound truths and the secrets to success lie in people’s stories. When you learn to listen, really listen to the story you are telling, or that your clients, customers or friends are telling you, then you begin to hear success whisper its secrets. They’re right there for anyone to hear—but so few people know how to listen. They’re too busy thinking, “Me! Me! Me! Pick Me!” without taking time to listen to someone who is sharing the secrets to success.
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The story of the Legend of the Wailing Wall has all the secrets you need to know. How many of them can you spot? Go back and see if you can find any more. If you can’t, don’t worry. Call me. I would be happy to explain what they are!
Who am I that I know these secrets? Keep reading.
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t Abou
Rabbi Issamar Ginzberg
The Entrepreneur’s Best Friend and Business Mentor
I am Rabbi Issamar Ginzberg. And I started marketing early—selling myself as a survivor at birth. I was a preemie and almost didn't survive. My mom got a special pass (she still has it!) for my siblings to enter the NICU one single time, to see me before I died. Thank G-d I made it. I’ve heard the human brain (the subconscious
Rabbi Issamar Ginzberg Monetized Intellect Consulting The Entrepreneurs Best Friend and Business Mentor
Phone 718.971.5220 issamar@issamar.com www.issamar.com LinkedIn Profile: http://www.linkedin.com/in/issamar
part of it anyway) processes information faster than the speed of light, taking in ba-jillions of bits of information and locking it away to help us survive. I think that experience set the stage for me to survive and thrive forever after that. The subconscious brain remembers everything we see, hear, experience or learn from birth to death. It IS our intuition, our silent guardian and advisor. Along the way, it feeds our conscious brain the stuff it needs to know to keep us out of trouble. Life only gets complicated when we choose to ignore that intuition. The good news is, our subconscious remembers that too and reminds (or tries to) us of it the next time we mess up.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. I was fortunate. Most of the time I listened to that intuition. It taught me well—beginning in grade school. Even then, I loved business. CHILD ENTREPRENEUR I started out as many kids who get bitten by the entrepreneurial bug do—I sold candy in school. When I wasn’t selling candy, I was selling cereal by the bowl to see which sold better. Today marketers call that “testing.” They too test to see which product sells more. As I got older, my tastes became a little pricier. I sold computers locally via classifieds that I bought online on a CompuServe from a supplier in California. On the Internet, no one knows you’re a minor charging items on your parents’ credit card.
I charged my inventory on my dad’s credit card—thank you, Dad!! I purchased what were called “386 computers.” I bought them for about $175-$199, (about $300-$500 at today’s prices) and sold them for $300 (About $650 at today’s prices). Now you can pick them up used for about $50. I was fascinated by the world of software as well— especially “shareware.” So I developed a process to create icons for the Macintosh computer just as custom icons were becoming all the rage. My shareware became the number one download on CNET for more than 14 weeks. That achievement alone got me mentioned in MacAddict (now MacLife) issue #3, and was included on "the disc" that came with the magazine. The idea of a free CD when you bought a magazine was new at the time, but very common now.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. That success led to other shareware products, for both the Mac and PCs. I had a plan and I followed it. Within months I was getting checks from people around the world. But the best check of all was for a "site wide license" for Apple computer from a fellow named Jason Spitler from the Newton MessagePad division. As the checks started rolling in, my subconscious went into overdrive, feeding me more and more ideas on what worked and what didn’t. I started getting the hang of what makes a business tick—not just from my successes, but from my failures too. I learned how to leverage an hour of time into many hours of time. I learned the worth of being paid not for my time,
I was beginning to learn the secrets of leverage. Remember—I was still a child! When many children are in summer sleep-away camp writing home for candy money, I was busy stuffing envelopes with the international checks and money orders pouring into my mailbox. I hadn’t learned enough though. I was innocently mailing the international checks and money orders to my bank (The Dime Savings Bank of NY, known today as Chase Bank) by writing "Dime Savings Bank, Corner of Avenue J and Coney Island Avenue, Brooklyn, New York." I didn't even know you were supposed to sign the back of the checks! That was a relatively minor thing to learn, but making all that money led me to a new passion, one where the
but for my value. I was no longer trading time for money.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. lessons would get tougher and where failure would sting a lot more—the stock market. THE STOCK MARKET I was introduced as a young man to small public companies. Coming in on the “ground floor” meant I helped with publicity as a sub-sub-sub contractor on small projects. I issued press releases and generated media
They’ve been stung once and they’re not going to get stung again. It had the opposite effect on me. I love a challenge. I knew there had to be a rhyme and reason to the stock market. And I knew if I understood it, I could win. So I read every book on the stock market, on money, on mutual funds I could find. I read Forbes, Fortune, Businessweek, and even the Investors Business Daily (I still bet I was their youngest subscriber!).
attention on sites like Bloomberg News and many others. If it was about money and the market and business, I I was learning, absorbing everything from everyone and everything around me. I learned to trade the stock market. Stocks, options, penny stocks. And I lost my pants. For many people losing everything means they give up, walk away and never play again.
read it. And all the while that subconscious mind was soaking it all in, filing it all away, preparing for the day when I could start implementing what I was learning. But I was not only pursuing business. I was pursuing G-d.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. I went to Yeshiva, and started cracking the books there as well. I grew up. I got married. I became the administrator of a small school. Then I met a family friend who advised me to get into mortgages. I got set up as a commercial mortgage broker at Meridian Capital Group. I learned to cold call and I learned about selling. It wasn’t long before I closed $22,500,000+ in loans. That’s when I got interested in buying real estate myself. So I purchased property in three states. I leased apartments and commercial space. I started advertising on my own, using the “New York Times” Sunday classifieds. ($218 an ad—the price of one of the computers I used to sell! Oy!)
It took some time, and a few misses, but eventually I got my New York State licensed salesperson license. And while I passed the Real Estate Broker’s course and test, I never sent in the application because my first passion was still marketing and business. Real estate was part of that passion, but it wasn’t the whole passion. I wasn’t finished learning. I became a commissioned NYS notary public in a single day when it turned out that I had missed the real estate test because I was in the wrong waiting room. As long as I was there, I figured what the heck. So while I was waiting, I read the book on becoming a notary and I passed the test, adding one more thing for that overworked subconscious to file away.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. CREDIT AND LOANS Life slowly began to shift for me. I was seeing the “big picture” like I never had before. I had learned how to make
Not only did I understand businesses, I understood how to help businesses start and self-fund using business credit.
money, how to invest it, how to spend it.
All this experience on both sides of the fence gave me tremendously valuable insights. I not only had the “head
Now I began to learn about how money works for those who have it and those who don’t.
knowledge” of how things worked. I had been in the trenches with businesses and business owners.
I learned about credit. Not only did I learn about it, I was an original member of the credit boards when they started, and I was the force behind the business credit forum. I became a consultant for hundreds of clients who
I experienced first-hand a wide variety of business challenges—both on the real estate side and on the capital
wanted to learn how to improve their personal credit score so they could get better bank rates and higher approvals.
side. Not content to watch others making money and investing, I dove head first into property ownership. I became a fixture in landlord-tenant court, where I learned
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. the ropes of rent control, bad tenants, drug addicts, and the never-a-dull-moment of being a landlord. Life as a landlord isn’t all paper pushing. I once dropped off my handyman near his house in Flatbush—a rough area of town for those not familiar with the name. I had no sooner let him out (admittedly at 1 a.m.) than I was greeted with drawn guns and shouts of, "Put your keys on top of the car!" by police looking for a local shooter. (Hint. It was NOT me!!) It was not my last encounter with the police. Squatters in one of my apartments called the cops on me for daring to chain an empty apartment shut. It later turned out that the squatters had moved in two days before, giving them
The police made me open the door and let them in. It took me almost a year to to evict the squatters—but I learned oodles along that path as well. Anyway—I say all this to introduce you to my background, my experience and the wide range of human, business and legal expertise I bring to my role as a marketing consultant. That expertise runs from business start-ups to business management. I’ve worked with the human element on all levels—from the perspective of the investor, the buyer, the vendor and the impoverished. I’ve been involved in the financial world as a business owner, start-up, investor, landlord, buyer and seller.
some rights to remain there and they knew it.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. I’ve learned how and when to leverage, to wait, to bail and to invest and when not to. As that old country music song advised, I’ve learned when to hold them and when to fold them, when playing business cards. I’ve worked in everything from construction, to
friend in a way that is both pleasing and understood by people of all ages, faiths and backgrounds. My clients include MBAs, PhDs, inventors, and highpowered executives. I’ve been a consultant to farmers, authors, and speakers of all faiths, some of whom would
promotion and public relations. I have a bird’s eye view of business as well as a worm’s eye view.
be extremely embarrassed to admit that they don't know it all.
Add to that knowledge my lifelong background and schooling in the Jewish texts—the Torah, the Talmud, and
I also started ESEI, a networking group in Israel. I have been invited to speak in places like Vietnam (I didn't go)
my rabbinic training— as well as my public speaking, my mentoring, world travel, and my experience teaching students of all ages, including the seniors at a senior center where I’m now teaching the Torah, I have the knowledge, ability and experience to teach and help as a
and to conferences around the world. Before I was old enough to process all I was learning, I was fortunate enough to get a tremendous amount of wisdom form my father and grandparents, who were both rabbis and have razor sharp minds. Both of my parents are educators.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. I was blessed to have the wisdom of the ages in my home as well. My great-grandmother, who passed away at 105-and-a-half years old in 2008, lived with my wife and I.
BAD TIMES Life hasn’t always been easy or beautiful. I’ve also seen the ugly side of human nature and people. I’ve known or
We took care of her and in return benefited beyond measure with her stories of life and people.
seen far too many people who rage with jealousy over someone else's success, or gloat at their downfall.
She was the daughter of a famous rabbi, who lived at a time when people owned their cows for milk and rode their horses for transportation.
Like many people today, through a series of decisions and circumstance, I lost my own home to foreclosure and
We benefited from a wisdom that began when life was simple—milking cows and no electricity—all the way to today. She was able to span four generations - talking with me about everything from her childhood to the Internet and social media.
In my grief and a desire to understand and assimilate all I’ve learned and experienced, I took the moment of my sister’s death to decide to move to Israel for a few months.
then later, I lost my 32-year-old sister to lung cancer.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. Those “few months” have turned into three years! What can I say?! There is so much here to learn! I travel back and forth as necessary. As an expert speaker and presenter, I utilize my talents as the opportunity arises. I utilize my expertise in social media to find the common bond among business owners, clients and customers. I use my understanding of human nature and behavior to really help my clients with life decisions, almost all of which involve business, money, challenges and relationships. However, I try to stick to the business side of things, and help people improve their lives financially.
I wouldn't trade places with anybody … my goal is to help people better their lives and succeed … making this world a better place. HOW I CAN HELP YOU? I send this ebook out to friends, clients, potential clients and businesses that want to know who I am and where my experience and expertise comes from. In a world that mistakenly values college degrees more than hands-on experience, it is impossible to sum up the extent of one’s knowledge without a story about the path you have trod. If you are a businessperson wondering if you or I can truly be a success without a degree, let me reassure you.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. You don't have to go to college to be a success. Even if you go for a while, you don't have to graduate to be a success. The “School of Hard Knocks” has graduated more successes than anyone other than The University of California. I’m not kidding. A survey conducted by Bloomberg in 2010 shows that next to The University of California, “The School of Hard Knocks” (Life), truly is the number one source for CEOs of S&P 500 companies. Harvard was the #3 source (along with the universities of Texas, Missouri, and Wisconsin) for CEOs who never graduated from college.
THE BIGGEST SECRET I KNOW Do you ever feel like YOUR message just isn’t getting through? Maybe you look like everyone else, or even sound like everyone else. You’ve tried social media, or haven’t tried social media—Twitter, Facebook, whatever else is out there. Nothing is working. And you want to know why? Because the only secret to marketing (which is really just a fancy word for selling) is in getting customers to “Look at you!” And the biggest secret I know? How to make that happen for YOU. Need more proof? Look at who has noticed that I get results:
If you want to see a list of CEOs who never attended or graduated from college, CLICK HERE.
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Rabbi Issamar Ginzberg The Entrepreneur’s Best Friend and Business Mentor
Click Here to Email Me. MY HONORS AND AWARDS Top 10 Inc. Magazine Entrepreneur of the Year Awardee INTERVIEWED OR MENTIONED IN Inc. Magazine Chicago Pizza Today Restaurant Business
Magazine
NY Times
Reader’s Digest Funeral Homes Today Walletpop MSN NewsOK
ABC News CNBC Mishpacha Magazine Ami Magazine Der Yid
Wall St. Journal Prevention Magazine Fox Business Costco Magazine
Der Blatt
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Testimonials
Itay Paz Revenue $eminar http://www.itaypaz.net/
“Issamar is one of the brightest and smartest guys in the industry I know. His mind is sharp and his knowledge is extensive. When it comes to both online and offline marketing strategies, Issamar is your whiz guy and you would want to hire him...! He is a great asset to anyone who is willing to learn from him and I would love to continue working with him again and again. Amazing individual! February 21, 2011 Itay Paz Founder & Chairman at Revenue Seminar Israel’s largest internet marketing event Itay Paz
“Issamar’s top qualities: Sharp and extensive knowledge about on and offline marketing.” Please go to http://issamar.com to learn more about how I can help you market YOUR business!
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Marco Cucco Principle JetBag - the wine bag http://thejetbag.com
Testimonials
“I have hired Issamar to help me refine my product's commercial opportunities. He has served as a sound board to analyze and reflect on our past activities and as an artful in shaping our shortterm objectives. I found him available, prepared and ready to discuss our overarching strategy. His advice is matter of fact, actionable and very tactical. Marco Cucco & Chef Mario Batali Marco & the JetBag with Chef Mario Batali
“Issamar’s top qualities: Actionable, tactical, practical advice every time.” Marco Cucco
You will come up with items, you can actually act upon the next day. I will work with Issamar again soon; I would suggest you do the same….” Marco Cucco Principal The JetBag
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Joe Kissell, Macworld columnist http://joekissell.com
Testimonials
“After reading numerous glowing recommendations, I hired Issamar (February 2011) for a consultation on ways to improve the marketing of my Take Control books. We spent 70 minutes on the phone, during which time I took several pages of notes. Issamar impressed me greatly with his insights and clever thinking. He asked all the right questions, and within minutes demonstrated that he understood the unique challenges and opportunities of my work. All the people who claim he's a gold mine of ideas are not exaggerating. He truly knows his stuff, and also understands how to tailor it to a specific audience.
“Issamar’s top qualities: Expert, Good Value, Creative” Joe Kissell, MacWorld Columnist
His suggestions ranged from interesting to audacious (and that's a very good thing). I have no doubt whatsoever that I'll be able to increase sales dramatically as I begin to implement his ideas. I'll certainly recommend his services to other people, and will very likely turn to him for additional help in the future.”
February 1, 2011
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Melinda Emerson Forbes Magazine Named Top 20 Women to Follow http://succeedasyourownboss.com “I’m Melinda Emerson, smallbizlady... And I’m here to tell you, if you are small biz owner in need of marketing advice, You can’t go wrong with Rabbi Issamar. He helped me with my book launch for Be Your Own Boss (Wiley) in 12 months... now a bestseller in my second printing. I can truly testify that his advice generates real results for your bottom line. Check him out, he's awesome! In the marketing consultation I had with Rabbi Ginzberg, he explained to me in a super clear and jam packed hour at least three hours worth of marketing advice and strategy that took my breath away….(Source: )
“Issamar’s top qualities: He gives super-clear, jam-packed advice filled sessions.”
Forbes magazine named her one of the Top 20 to follow on Twitter) Melinda hosts #Smallbizchat a weekly talk show on Twitter. Melinda Emerson's first book, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works released in March 2010. Melinda has been featured on NBC Nightly News and in the Wall Street Journal, U.S. News and World Report and Black Enterprise.
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Sharon Feingold Voice Over Artist http://www.sharonfeingold.com/
Testimonials
"I have an MBA in Marketing, and come from a family where 4 out of 5 of us are MBA's, and the 5th one owns a business. I know marketing. Yet after a three hour strategy session with Rabbi Issamar, I am totally blown away and bowled over at the clarity of vision, depth of knowledge, and step-by-step outline of what to do now to take my business to the next level. I've found my new marketing person for life!"
Sharon Feingold MBA Voice-Over Talent
“I've found my new marketing person for life!" Sharon Feingold
Voiceovers
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Shan Massucco Founder & CEO of Shan So Healthy & Natural Skin Care http://www.sohealthyandnatural.com/
Testimonials
“What a gem! A valuable consultant to a company of any size!!!” Shan Massucco Founder & CEO Shan So Healthy & Natural Skin Care
“In the past I’ve hired not one, but THREE marketing consultants, and not one of them were able to give me a clearly defined strategy like Issamar did! Issamar delivered a tremendous value to my company with his step-by-step guidance and clearly laid out strategy for my business. Point by point, he gave me several solutions to the challenges my business faces, with contacts to back it up. I will continue to reach out to Issamar to tap into his expertise. What a gem! A valuable consultant to a company of any size!!!”
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Testimonials
Dr. Leah Gniwesch Life Coach http://www.jerusalemcoach.com/
"Issamar is simply a genius-I have consulted with several marketing "gurus" over the years, but Issamar simply "blows the competition out of the water." Five minutes with Issamar are worth hours of meetings with anybody else. He is excellent at both creating an overall plan and strategy for your business and also making sure that EVERY detail is "dead on." Thanks to you Issamar I am doubling my income this year, FINALLY publishing my book, and having the time of my life to boot. Thank you Issamar!
“Issamar is simply a genius. He blows the competition out of the
Leah Gniwesch, PhD
water.� Dr. Leah Gniwesch, PhD
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Š 2011 by Rabbi Issamar Ginzberg Please feel free to forward this ebook to any one you know. You may not sell it or bundle it with other items for sale, but please share it freely. The legend of the notes of the Wailing Wall is public domain, but this particular version is copyrighted as it is a uniquely told version of the story. The moral of the story is also copyrighted and may not be reproduced in whole or in part although you may use it in its entirety with no changes as long as you quote me as the author and link to my website: http://issamar.com.
Book design, layout, editing and copy writing by Becky Blanton, RSBPublishingOnline.com Please go to http://issamar.com to learn more about how I can help you market YOUR business!