www. thedarkside magazine.com
The Magazine of the Macabre and Fantastic
And
d i g i ta l 1 Introduction/history 2 demographics 3 example editorial - DARK SIDE 4 example editorial - DIGITAL
MediA pack information
5 Advert RATES 6 advert specifications 7 contact details/ publishing schedules
Introduction/history
www. thedarkside magazine.com
For over twenty years now The Dark Side has been the UK’s best-selling horror magazine. Established in 1989, The Dark Side has long been the undisputed market leader in this highly specialised field. In fact, our highly acclaimed publication has been regularly voted Magazine of the Year by horror and fantasy fans throughout the UK. We have achieved this elevated status through providing a colourful, informative and above all, highly commercial commentary of the world of the macabre and fantastic, in fact, our highly acclaimed publication has been given countless awards over the years and is now the most well known and discussed genre publication worldwide. Over the years, The Dark Side brand has been expanded to take in production of our own high quality books and DVD releases, with an equal degree of success, bringing the familiar Dark Side logo to an even wider High Street audience. We plan to continue to do this in the future. The Dark Side book, Amicus: The Studio That Dripped Blood (RRP: £20) now sells online for £120! Above: Issues 1 and 2, now highly sort after collectors items
Dark Side is on sale in all good newsagents, including all major High Street branches of W.H. Smith, where issues are regularly promoted either at the till queue or on a shelf standee. We also tap into the considerable foreign market, exporting many thousands of copies to America each issue.
The Magazine of the Macabre and Fantastic
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demographics An advertisement placed in THE DARK SIDE will ensure your product comes to the attention of over 30,000 horror fans: • 19,500 print • 2,500 digital mag • 9,000 digital
The Magazine of the Macabre and Fantastic
Our readership is primarily made up of 18-45 year olds (38% 25-35), with a high disposable income (Average £35,000). As well as an all-consuming interest in horror, science-fiction and fantasy movies, our readers have a wide range of interests including books, comics, computer games and actively participate in social media groups and conversations. Remember that our magazine is highly collectable, another benefit for advertisers because each issue will be looked at time and again. Key articles are always generating discussions and tweets on social media platforms. Can you afford not to take advantage of what we have to offer! The truth is that in this specialist market, THE DARK SIDE has absolutely NO competition. So, if you have horror/fantasy-related material to sell, you will not find a more cost effective market place. Our advertising rate card is included (on page 4) within this media pack, and should you wish to advertise, please do not hesitate to contact the undersigned.
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example editorial
Regular features include exclusive interviews with top filmmakers, authors and stars, plus up-to-the-minute reviews of genre-related books and computer games. Providing a colourful and fascinating commentary on the world of the macabre and fantastic at a time when box office blockbusters like The Woman In Black prove that the subject is more popular than ever.
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We also cover the related areas of science-fiction and fantasy. We also have one of the most extensive review sections for new DVD releases to be found in ANY British film publication, covering some 12,000 words or more per issue! All of the new UK releases are rated and reviewed there, plus many rare European and American imports.
example editorial
Contents
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MANIAC -
THE EVEN BLOODIER REMAKE
DVD AND BLU-RAY REVIEWS AND MORE!
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OPENING ROOM 237
LAND THAT TIME FORGOT’S KEITH BARRON INTERVIEWED
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NATURAL BORN KILLERS IN A CARAVAN!
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0SZ]e( /cbV]` 8]V\ E 1O[^PSZZ
DSD - ISSUE 01
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Dark Side magazine now has an impressive online presence too in the shape of the bi-monthly Dark Side Digital. As you can see from the specimen pages above - taken from our launch issue - it is very
and has proven to be a runaway success, adding to our ever-growing readership both in the UK and abroad. Dark Side Digital has enabled us to grow that readership base and
much the same mixture as the print mag, with fascinating features and superb pictures and art design. The digital edition was launched at the end of 2012 with a big marketing campaign utilising well-established sites such as Cult Labs
add many new subscribers. It also helps us to keep totally up to date with horror news and reviews and is an excellent marketing tool. Most importantly of all, Dark Side is now the undisputed market leader in the horror field both in the High Street and in cyberspace!
Advert RATES Magazine Rates Eighth page
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Quarter page
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Half page Horizontal
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Half page vertical
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Full Page
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Double page spread
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leaderboard
£250
MPU
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Featured Issue spot
£300
Home page take over
£500 per week
Site takeover
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Contents Next page Contact www. thedarkside magazine.com
Advert specifications Advert Dimensions (Print) Page
Height
Width
Eighth page
66mm
89mm
Quarter page
136mm
89mm
Half page Horizontal
136mm
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276mm
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Full Page
297mm
210mm
Double page spread
303mm
432mm
Note: â&#x20AC;˘ Please leave a 5mm bleed on all half and full page adverts â&#x20AC;˘ Please supply all adverts as a pass for press PDF (CMYK, 300ppi, embedded fonts, registration and bleed marks)
Advert Dimensions (Web) Premium Banner
557 x 90
leaderboard
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MPU
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300 x 150
Contents Next page Contact www. thedarkside magazine.com
Contact details publishing schedules Advertising Neville King Tel: 0781 701 2751 advertising@thedarksidemagazine.com
Artwork production@thedarksidemagazine.com
The Magazine of the Macabre and Fantastic
The Dark Side PRINT Issue On Sale Print deadline 152 28/02/13 14/02/13 153 25/04/13 11/04/13 154 27/06/13 13/06/13 155 29/08/13 15/08/13 156 24/10/13 11/10/13 157 26/12/13 12/12/13 158 27/02/14 13/02/14 159 24/04/14 11/04/14
Ad deadline 07/02/13 04/04/13 06/06/13 08/08/13 04/10/13 05/02/13 06/02/14 04/04/14
The Dark Side DIGITAL Issue Online Ad deadline 02 31/01/13 24/01/13 03 28/03/13 21/03/13 04 30/05/13 23/05/13 05 25/07/13 18/07/13 06 26/09/13 19/09/13 07 28/11/13 21/11/13
Contents
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