2016 • PORTFOLIO
E M EMMA MCCLANE
Emma McClane
email: emmahopemcclane@gmail.com • cell: (321) 402-6825 • social media: @EmmaHopeMcClane website: emmahopemcclane.weebly.com
May 3, 2016 Jennifer Cohan New York president Edelman New York 250 Hudson Street 16th Floor New York, NY 10013 Dear Ms. Cohan: The unique way that Edelman New York is involved with communications, marketing and public relations is world renowned and is a business opportunity I am interested in experiencing. I acknowledge the articulate and efficient way that your company is run, and I would like to apply for the communications marketing internship for this summer. Throughout the past three years I have worked on the staff of my high school’s yearbook and, this past year, taken the role of junior Editor-in-Chief. These positions allowed me to master skills in Adobe Photoshop, InDesign, and Bridge. As a staffer, I was required to successfully write content applying to different sections in the book, conduct official interviews, shoot photos, design pages, and handle the requests of parents about their children’s senior advertisement pages. As Editor-in-Chief, I oversaw the production of the book, edited pages, collaborated with other editors to create a theme and motivated staffers to accomplish their personal deadlines. I would be a good fit for your staff because I work exceptionally well with others. In my three years on staff I completed a variety of jobs and accomplished multiple deadlines individually and with others. The experience I have had in these areas apply directly to your area of expertise and the various roles an intern would play. I realize that your company stresses meeting the needs of clients and the ability to talk to people in a professional and business like manner. I have personally been exposed to these situations by communicating with different businesses to sell advertising in our book. I am willing to go out of my way to accomplish tasks that require creative thinking and adequate planning. In yearbook, we work beyond what is expected of us. When a page has appropriate structure and follows the design rules but does not appeal to the eye in a desirable way or the content doesn’t interest the reader to the point of reading on, it is edited until it does. Thank you for giving me the opportunity to express my desire for this internship. I hope to meet with you in person about this position to discuss working with your business. Attached I have provided a complete resume of my past experiences and achievements. I appreciate your consideration of my application, and hope to hear back from you soon. Respectfully yours,
Emma McClane
Emma McClane
email: emmahopemcclane@gmail.com • cell: (321) 402-6825 • 32806 social media: @EmmaHopeMcClane website: emmahopemcclane.weebly.com
OBJECTIVE
EXPERIENCE
To bring the skills and focus needed to the company, while learning more about how to be a successful business woman and achieve the business like communication skills necessary to do so.
Legend Yearbook, William R. Boone High School 2015- present. Editor-in-Chief. Design layouts, lead classroom discussion, collaborate with others to produce a quality product and edit content. 2013- 2015. Staffer. Complete deadlines, conduct interviews, take pictures, write content, sell advertisements and books, and work with InDesign and Photoshop to design pages and edit pictures.
EDUCATION Completed three years at William R. Boone High School Graduation Date: May 2017 Unweighted G.P.A. 4.0 Weighted G.P.A. 5.02 Top 1% of class
RELEVANT HIGH SCHOOL STUDIES Journalism IV, V, VI, VII honors English I, II honors AP English Composition Student Leadership Spanish I, II, III
REFERENCES Renee Burke: yearbook adviser, (407) 443-8451 Cindy Hutsell: varsity cheerleading coach, (407) 436-5949 Georgette Freid: employer at McClane Partners law firm, (407) 421-9515
PROFESSIONAL CERTIFICATIONS Adobe Photoshop CC
McClane Partners Law Firm Summer 2014. Employee. File, scan and organize documents and files.
HONORS & AWARDS Sunshine State Scholar Award, (2016) Columbia Scholastic Press Association Certificate of Merit for a Feature Photo, (2016) National Scholastic Press Association Journalism Honor Roll, (2015) Advanced Placement Scholar Award. (2015) NSPA Yearbook Best of Show, first place, 336+ pages category, (2015 Nov. and 2016 April conventions) CSPA Yearbook Gold Crown Winner, (2014-2015) NSPA Yearbook Pacemaker, (2014-2015) Never Gives Up Award, junior varsity cheerleading, (2015) Most Improved Yearbook Staffer, (2014)
MEMBERSHIPS Mission Leadership Team, First United Methodist Church of Orlando, (2015-present) Active cheerleading team member, (2014-present) Chess Club secretary, (2014-present) National Honor Society member, (2015-present) Mu Alpha Theta (Math Honor Society) member, (2016-present) Math Club member, (2015-present) Always Wear Your Seatbelt club representative, (2013-present) Ocean Activists Club member, (2015-present) Student Council, (2014-present) Baking Braves member, (2015-present)
s elf-a n al y t i c a l e s s a y This school year was the most challenging, educational and rewarding I have experienced. I grew to understand the severity of a deadline at the top line of production and the importance of dedication and goal setting, as well as, obtaining a new perspective on how to overcome and move forward from hardships. As an editor-in-chief, a “deadline� did not mean just staying on top of my own work. It now entailed editing each page in the book in a timely manner, sitting down with staffers who required instruction, taking on spreads that needed work and, of course, still staying on top of my own assignment. I consistently struggled to get my own work done when it came to deadline. It was difficult my first deadline with two dividers because I never finalized how I wanted them to look, not even how many pictures should be on each. When it came to the workday and I just turned into the first editor for grading, I was embarrassed and disappointed that I had not been on top of my own work enough to accomplish what was required of me. This rocky deadline helped me understand the importance of finishing what is expected of me on time so that in the end, nothing has to be pushed back and cost the publication additional money. Moving forward from each deadline required dedication. I developed a new meaning for dedication during the middle of the year when I juggled competition cheerleading, AP stress and a yearbook deadline that shipped more pages (proofs and regular) than any other time of the year. Since dropping out of school clearly not an option, I needed to focus, set goals and get organized. I had to set short-term goals for myself in order get each assignment accomplished. Every proof and page I graded became an individual feat that made the work pile a little less menacing. Finally, this year has taught me how to persevere through hardships and work to find solutions. The last deadline, when everything should flow the smoothest, I was distracted enough to fail to send my own page, the cover of the spring supplement, through grading. Since it was the final day to ship, it took frantic typing and searching the campus for the quotes that we needed to complete it. Because of the time limit, we had to face our mistake, understand what we needed to recover from it, and fix it within five hours. The mistake was stressful and frustrating, but we ended up recovering from it and still shipped on time and learned again the importance of finishing our own work without getting distracted. In comparison to last year I have significantly grown in my confidence with design and my ability to write. Designing theme pages was unlike any regular spread or ad page from the my previous two years of experience and I now have a better understanding of how to be more creative and innovative with design techniques. As for writing, editing every story in the book has allowed me to now catch errors in my own work that I would not have found a year ago. Though my design and writing have excelled, I feel my photography has lacked. Next year, I want to be more intentional and active about taking pictures and going to shoot at events in order to be a leader by example on staff. The skills I learned as an editor will benefit, and have already benefited me in multiple facets of my education. I have noticed improvements in my writing for classes outside of yearbook and in my ability to prioritize work and set goals for myself. For the future, I feel much more prepared for the college and scholarship application processes and am confident I will produce work that clearly represents myself as a student. I know that if I chose to go into any field of journalism, I am well prepared with the programs I have mastered and skills I have learned. Before this year, I never seriously considered journalism beyond high school, but now, I could legitimately see it as a career after college. Scholastic journalism has impacted me more than any other class or group I have been a part of. I possess leadership skills, technical skills and journalistic skills I would not have developed without my involvement in yearbook. The step toward college is a competitive one and the confidence I gained in my journalistic abilities will set me apart from other students driven to similar goals as I am. I appreciate the opportunities and doors that have been open from my participation in yearbook.
r e fl e c t i o n o n e My most changed and most significant pieces of work this year are my content and community dividers from my first deadline as an editor-in-chief. Prior to these dividers, I had never attempted to write theme copy and assumed it would be harder than story writing, but nothing to be concerned about. I was wrong. Theme copy is challenging to write because it is the voice of the book... but who is the book? The book is the student body, but it is also speaking to the student body. I was so nervous about writing the copy that the senior editorin-chief and I designed the dividers to have a short 13 lines of copy, causing a lack of coverage and detail. It took the dividers shipping and coming back for proofs to realize that the minute coverage would not suffice and we needed to cover specifically what makes our school unique. We redesigned our spreads now with 29 lines of copy and a headline that flowed better typographically with the style of the book. In order to come up with new copy that would represent our theme and school better, we collaborated with our advisor, copy editor and each other and read aloud what we wrote piece by piece until it sounded exactly as we intended and included as much coverage as possible. Though tedious, the process formed the best product we could produce and proved very rewarding when the book finally came out in print. Throughout the unfolding of these works, I learned that taking the shorter, easier route never creates the best work. In order to come up with top-of-the-line product, it takes time and collaboration with others, as well as diligence and a willingness continue working until I know the piece is the best it can be. Looking at the final product of my first deadline was incredible. Reading back through the copy and taking in the design we came up with gave me an overwhelming sense of pride. The way we captured our school and community’s voices while clearly pertaining to the theme showed our growth from the beginning of the year and overall improvement as editors-in-chief.
refle cti o n o n e f i rst
ref le ctio n o n e f i n al
r efl e c t i o n t w o Y25. Opening and closing spread design/Opening and Closing/pg 002-005 and 414-416 I think these designs represent me because they clearly capture the theme of our book and introduce our design elements that are used throughout the rest of the book. Though they took multiple redesigns, the final product captures the reader’s attention with cuttingedge typography and eye-catching photography. The texture and cut-in’s look clean and are completely different from the tradition look the Legend had in the past.
Y6. Personality profile/Noah Calderon/pg 116-117 I chose this piece of writing to represent me because it is one of the most fun spreads I have accomplished. Beyond the story, I had the opportunity to go to the student’s dojo and accompany our digital media editor in his photo shoot. On deadline, I interviewed Calderon multiple times and his father to be sure every aspect of his world championship story was told. The story ended strong, concise and fullycovered because of research on the topic and thoroughness in the interview process.
Y6. Personality profile/Matthew Casler/pg 096-097 This profile had the longest story I have published in my three years of staff. Though I was already familiar with the subject of the story and his accomplishments, I took a step back to make sure the perspective wasn’t swayed and no descriptions were left out. The interviews for Casler and his mother both provided exceptionally detailed quotes that made writing the piece easy and manageable. I feel this story is thorough and interesting and reflects my improvement as a writer throughout my time on staff.
CLIPS
captions theme copy • design
D 2 content ✓ divider✓ pg 006-007
Writing
The copy on the content divider fully encompasses our student body and the theme. We focused on getting a perspective on our school that is not generally seen. The voice of the book is clearly carried throughout the copy with the sassy, “high schooler” tone.
captions theme copy • design
D 2 community divider pg 210-211
Writing
This copy effectively embodied the unfailing support that our community provides to our school. I researched organizations like the Foundation and PTA to find specific examples of their work and dedication to the school.
D 4 Writing body copy • design
theme profile pg 096-097
✓
This story was my first real piece this year outside of theme. I was shocked at my how much my writing grew because of editing stories from the first three deadlines. The story was detailed and easy to write because I had concise, long interviews.
D 5 body copy • design
theme profile pg 116-117
Writing
This story differed from my other theme profile because I was not familiar with the subject. In order to fully cover his story, I had to interview him multiple times and research what it meant to be a world champion of Brazilian jiu-jitsu.
D 5 body copy • captions
closing divider ✓ ✓ pg 414-415
Writing
The closing theme copy was a collaborative effort of the senior editor-in-chief and I. We wanted to close the book and tie up our theme in a way that finalized our point that Boone is more than rivalry games and tradition.
D 2 design
theme • cover
Design
Our cover design took multiple tries to complete but ended up exactly how we wanted- clean and untraditional. The texture quotes added dimension rather than just a flat white background and starting the theme copy on the back gave a taste of the sass evident throughout the book.
D 2 design • caption
theme • end sheet
Design
I wanted to be sure that our table of contents was complete on the end sheet so that readers can easily find the pages that they want to read without flipping through the entire book. The vibrant photo highlights our school colors and school pride as an preface to the book.
D 2 design
theme • title page pg 001
Design
The title page reintroduces the theme and provides all of the required information relating to the school. The picture creates a visual/ verbal tie to the theme since it is a boy dressed up as Nikki Minaj from the fall play.
D 5 design • caption
closing ✓ page ✓ pg 416
Design
To close the book, we wanted to bring it full circle and mimic the design of the title page, but we also added in a picture of the school in order to meet the requirements for judging.
D 7 design • copy
theme • colophon pg 413
Design
The colophon design uses the same typography as the rest of our theme pages and profiles and carries the highlight through as well. It is also an extremely tight design because of all the information and acknowledgments we had to cram onto one page.
Photography
We wanted to make sure our head shots for staff were in front of greenery to avoid a bland white background. We had each staffer pose in a way that captured their personality and cobbed every editor in whichever pose they chose.
Photography
personality swap. While in an Anime Club meeting, freshman Alayna Choate takes the role of her favorite character, Jade Harley.
sports • tennis
D 7 SS pg 021
Photography
lean and swing. On Feb. 22, senior Shaun Mealey prepares to backhand the ball to return it to his Lake Nona opponent. “I play tennis because I enjoy it and it helps me grow in other areas of my life. I had to learn to not let other people get into my head or make me angry, which is a great skill to have,” Mealey said. This was Mealey’s first year qualifying for the state competition where he competed in singles and doubles.
sports • tennis
D 7 SS pg 021
Photography
find the ball. Junior Nicholas
Alfert follows his ball to hit a forehand return. “I like the way it feels to be on top of my game and how it’s just me and my opponent, [making it] competitive,” Alfert said. Alfert won his match against Winter Park, 8-6.
sports • tennis
D 7 SS pg 021
Photography
swing what your mama gave you. In warm ups, freshman Kiara RodriguezFerro hits a forehand to get loose. “[My favorite aspect of tennis] is how you are playing individually, but it also affects the whole team,” Rodriguez-Ferro said.
sports writing
BEAT Feb. 24, 2016
Web This wrap up efficiently and concisely summed up our tennis teams’ successes against tough district opponent, Hagerty. The story has numerous tags and links to other boonepubs stories and the sports pages for each high school.
To read the full story click here or above.
sports writing
BEAT March 16, 2016
Web My wrap up from the Winter Park match highlights the intensity of the games against the tennis teams’ toughest district rival, Again, I used links and tags in order to connect to other stories from boonepubs and each school’s athletic page.
To read the full story click here or above.
photo gallery
BEAT Multimedia Feb. 22, 2016
To see the full photo gallery click here or above.
This photo gallery has a wide breadth of coverage and shows pictures of each player on the team. The pictures are in focus and show action with good lighting and cropping.
photo gallery
BEAT Multimedia March 7, 2016
To see the full photo gallery click here or above.
For this beat, the photos show emotion and definition. The lighting was appropriately adjusted as the sun went down and the pictures maintain clarity and brightness as the match progresses.
Entrepreneurship t-shirt design
front
ENT distribution day t-shirt
back
The distribution day t-shirt resembled our staff ad and theme of the book. We wanted to keep it simple and clean printed the design on a sapphire blue shirt to add color.
Entrepreneurship youtube video
ENT how to: batch rename
This video caters to staffers of the Legend yearbook and Adobe Bridge users who need a refresher on how to batch rename and sort their photos for photo days and photo galleries. To watch the full video click here or above.
DESIGN
original design
tennis spread