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BINTI SPORTS
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BINTI SPORTS PROFILE
BINTI SPORTS PROFILE 2016
BACKGROUND
WE BELIEVE THAT WHERE THERE’S A SPORT, THERE’S A FAN.
It Starts With the Fan BINTI Sports is the leading source of sports news focused on women, features national, regional, and international coverage alongside 300+ community websites ranging from sports teams. We believe that where there’s a sport, there’s a fan. As such, BINTI Sports is determined to empower the obsessed, passionate, and biased voices among all of them.
TO SERVE THEIR NEEDS, THE COMPANY HAS TRANSFORMED TO SUIT THE SPECIFIC DEMANDS OF EACH CLIENT Boniface Gor, already a seasoned sports enthusiast and an advocate for the empowerment of women through the same medium, founded BINTI Sports in 2016 to focus on the opportunities unfolding in women’s sports. He fashioned a sports news venture of unprecedented thoroughness and his drive to demonstrate the excellence of BINTI Sports’ services yielded a magnificent sporting experience while establishing an admirable reputation for this Kenyan-based magazine. Since our illustrious beginning, BINTI Sports has continually sought to refine and improve women sports’ news coverage by linking it more directly with the sports marketing objectives of our clients. To serve their needs, the company has transformed to suit the specific demands of each
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client: building and reconstructing stories; taking over the direction such coverage takes; establishing relationships with the best international, regional, and local news agencies; and cultivating relationships with an invaluable network of various sports where women are the key players. Boniface Gor’s vision, now accompanied by his business suaveness, produces an unparalleled process of women’s sports coverage that elevates the typical fan’s experience in every way possible.
BINTI SPORTS PROFILE
WHAT WE DO BINTI Sports is the perfect blend of sporting fanaticism with a special focus on women in sports. Most offices are filled with employees that excitedly talk about the big play in the game from the night before, and ours is no different. While we discuss the game, however, we also write and aggregate the news that is distributed across the internet by collating it in one venue. We also serve as the perfect calculator of the contribution of women in the sporting world in our PLAYER PROFILE page while archiving the video clips so that fans that missed them can watch them later. BINTI Sports is the company that makes it possible for women sports fans to follow their favourite teams and players no matter if they’re across town, across the country, or across the world. If you ask us, we have the best job in the world. Women sports information has two distinct pieces: distribution and consumption. Since its inception in 2016, BINTI Sports has focused our efforts on both sides of this equation, ensuring that both pieces are as efficient and easy as possible. We want fans to have a single avenue from which to get their full fill of women sports.
women in sports. Our collective experience working with sports is what drives us to innovate and improve the processes that currently exist, by using the latest advancements in web-based technology for the full consumption of the fan. BINTI Sports provides the software and technology that powers the websites, livestats, and video streaming for women sports across Africa. We work in partnership with various other news agencies to ensure that our fans get exclusive news in a single location. Our mission is to collect, formulate, write, cover, and supply sport news that is comprehensive. The complete range of news we provide is rigorous because we give our all in its collection and editing. Our brand started in 2016, and BINTI Sports has now become a division of Digimatt Solutions Limited, market leaders in Information Technology and web soulutions experts in Kenya and abroad. BINTI Sports is a trend setter when it comes to informing women sports fans: we have reported on more than 200 news pieces from across the globe. Our fans, therefore, can look forward to a brand new product range, new formulations and also exciting news items – both visual and literary.
We want Grandma in HomaBay to be able to see her granddaughter in Nairobi score the winning goal as it happens. We spend every day making sure that we do everything we can to make these processes the best they possibly can be for everyone involved. Headed by Boniface Gor, a Branding and ICT expert, the BINTI Sports Staff is comprised of editors, writers, journalists, photographers, designers, developers, researchers, and customer support members, all of whom bring a wealth of experience in the collation of all news related to The African Sportswoman Platform
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BINTI SPORTS PROFILE
OUR STRATEGY To build long term relationships with our readers and viewers and provide exceptional women sports reporting
To be a leader in the
by the latest, most exclusive stories
sports news reporting
in the industry
industry by providing enhanced information relating to women in
MISSION
VISION
sports
VALUES We believe in covering every news piece with due diligence, decorum, and dedication.
Goals Regional expansion in the field of women news reporting through the development of a strong fan base of anyone interested in or dedicated to women in sports Increase the assets and investments of the company to support the wholesome reporting of sports news To build a good reputation in the field of women sports reporting while growing into the key player in the industry
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We grow through creativity, invention and innovation We integrate honesty, integrity and business ethics into every aspect of our women sports reporting
BINTI SPORTS PROFILE
CURRENT SERVICES BINTI Sports brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences dedicated to women in sports. As a regional media and technology company, we are the largest news provider in the women sports. As such, we disseminate sports news, with a special focus on: • Athletics
• Cycling
• Motor Sports
• Taekwondo
• Badminton
• Football
• Netball
• Tennis
• Baseball
• Golf
• Polo
• Volleyball
• Basketball
• Handball
• Rugby
• Weightlifting
• Boxing
• Horse Racing
• Shooting
• Wrestling
• Canoeing
• Judo
• Softball
•Others
• Chess
• Karate
• Squash
• Cricket
• Kickboxing
• Swimming
FUTURE PLANS BINTI Sports, in its mission to collect, cover, disseminate, produce, and relay news related to women in sports, both in Kenya and Africa and beyond, is working to provide the following exclusive product to our fans:
BINTI Sports CABLE BINTI Sports Cable will be one of the nation's largest video, high-speed online news coverage providers under the DIGIMATT brand. We will invest in technology to build a sophisticated network that delivers the fastest women news reporting to bring sports fans highly detailed videos and articles.
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BINTI SPORTS PROFILE
MANAGEMENT Leading Digital Talent Led by the Founder and Editorial Director Boniface Gor, the BINTI Sports team comprises the most passionate and influential voices of modern women sports fandom. With great influencers on the editorial team, BINTI Sports provides women sports audiences with the most authoritative coverage delivered from a true fan's perspective.
Management Structure The management at BINTI Sports is comprised of: Mr. Boniface Gor
Founder/Editorial Director
Mr. Joshua Njung’ei
Senior Editor
Ms. Monity Odera
Publisher/Board Member
Office and Administrative Personnel
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Mr. Gerald Anderson
Executive Producer, Photography
Mr. Timothy Munyori
Executive Producer, Web Manager
Mr. Sam Mwaura
Executive Producer, Web Manager
Mr. Justus Gachumi Ndichu
Executive Producer, Video Editor
Mr. Emmanuel Yegon
Executive Producer, Reporter/Social Media
Ms. Lovine Mboya
Executive Producer, Reporter/Social Media
Ms. Elizabeth Odiyo
Administrative Assistant
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BINTI SPORTS PROFILE
Business, Administrative & Contact Information Business name:
BINTI Sports
Business type:
Sports News Magazine
Telephone:
0708 999 111
E-mail:
info@bintisports.co.ke
Physical address:
Ngong’ Country Arcade, Ngong’, Kajiado North, Kenya
Postal Address:
P.O. BOX 101084-00101, Nairobi, Kenya
Website:
www.bintisports.co.ke
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BINTI
SPORTS www.bintisports.co.ke