Who’s behind Fort Worth Key?

Hello!

My name is Bailey Powell Aldrich, owner and publisher of Fort Worth Key. The magazine, formerly known as the Fort Worther, was founded by Amon G. Carter in 1936 as a travel guide for those visiting town in celebration of the Texas Centennial. The monthly magazine’s name changed to Fort Worth Key in the late 1960s, but its purpose has remained the same: to provide maps and an edit of the best things to do, see, and eat in Fort Worth, Arlington, and Grapevine, Texas.

all! My grandmother, a stalwart believer in the power of the written word, encourages my efforts with pride. Less romantic, but every bit as important, my mother still cracks the whip on the merits of financial impeccability and health in business. Most pertinent, though, were the Don Draper-esque nuggets of marketing wisdom my grandfather used to dispense until his passing in late June. The last thing he urged me to do was to include this very letter to you, dear reader, to tell our family’s story.

Before I took over last year, my dad, Keith Powell, owned and published the magazine for nearly 30 years. When he first started out, my grandfather, Alton Powell, came out of retirement to manage marketing and ad sales. My grandmother, Foncell Powell, a published author and journalist, composed the calendar each month. My mother, Staci Powell, managed all the books while working full-time as a flight attendant. My older brothers would help deliver magazines when they weren’t busy with school and sports, and I remember sticking stamps and address labels to magazines en route to readers as a little girl.

While the training wheels are off, my dad happily consults as needed; he is the pro, after

With the support of my family behind me, today I am a one-woman show. From layout design to sales and marketing to editing to relationship management in the community to the hand delivery of each magazine every month, I do it all. It’s a true labor of love, and it’s my honor to carry on the family legacy. With pride and joy, the Powells welcome you to our neck of the woods. We’re so glad you’re here. Y’all come back now, ya hear?

Warmly,

Bailey Powell Aldrich

Owner & Publisher 2022-Present

Read Alton’s remarkable story here:

Key Magazine Contents

Fort Worth

Fort Worth

VOL. 28 JULY 2023 NO. 11

Owner & Publisher

BAILEY POWELL ALDRICH

Owner & Publisher Emeritus

A. KEITH POWELL

Contributing Writer

MICHAEL H. PRICE

Cartographer

ROBY McEUEN

Editor Emeritus

FONCELL F. POWELL

Financial Officer Emeritus

STACI POWELL

Marketing Manager Emeritus ALTON DEE POWELL

FORT WORTH KEY MAGAZINE 817-793-9368 bailey@fortworthkey.org

DIGITAL ISSUE:

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