Shopping deluxe

Downtown Borås has plenty of unique and charming stores, back-to-back with familiar chains. You will find a wonderful mixture of fashion, interior decor, beauty, flowers, watches, food and delicacies – and more.

We have hand-selected a few of our favourites, but there is even more great shopping to discover. Visit borascity.se for more inspiration and information!

Joel & Jolina

With a genuine passion for style and quality, these multi-brand stores provide customers with a unique assortment of the best fashion, shoes and accessories for the well-dressed man and fashion-conscious woman. Whether you’re looking to stand out or for something classic, you are guaranteed to find your new outfit here.

joeljolina.se

Pallas shopping mall

Borås’ modern shopping mall is beautifully situated right beside the river Viskan. For fashion and interior decor from well-known chains and local boutiques, head to Pallas. Take the chance to have something good to eat with views of beautiful Stadsparken. pallasshopping.se Cassise

A store for anyone who loves the good things in life. Cheese and charcuterie from all over the world are shelved beside delicious jams and hand-chosen chocolates and pralines that will have your mouth watering. Choose what you like or buy pre-assembled gift baskets. cassise.se

Bergs Kaffe- och Tehandel

Borås’ oldest coffee and tea shop has a thoughtfully chosen range of products. Coffee and tea connoisseurs looking to browse classics and try modern flavour variations will enjoy a visit. You may very well find lovely gifts here. facebook.com/bergskaffeochtehandel

Brissmans

An authentic fashion store for women and men, founded in 1929! You can order made-to-measure suits and jackets, and choose personalised details like lining colour, closure style and button style. brissmans.store

N.Y

At N.Y, the Nyberg family gathers Scandinavian fashion mixed with established international brands under a single roof. It will be easy to find a new favourite piece here. butikny.se Jälmers Ur

Since 1924, Jälmers Ur has offered a large and thoughtfully selected range of exclusive brandname watches. Whether you want to find a new favourite or repair and adjust what you have, Daniel and his staff provide the best possible service. jalmersur.se

I am back in store

Do you love second-hand shops? Then don’t miss a visit to I Am Back in Store! This second-hand shop focuses on fashion, design and quality. You might find a new favourite that is well worth a second chance.

iambackinstore.se

Mariella

This family-owned design company offers the latest in home decor, with a focus on offering the best, the trendiest – the yet-to-be discovered. In short: things you will only find at Mariella. boligheter.se/boras

Betty’s

Betty’s is a short walk from downtown. This popular flower and interior design shop always has lots of wonderful inspiration. Check out their Instagram before you visit! @bettysinredning

Don’t miss!

The big, well-known Knalleland shopping area is a short trip from downtown. It has around 80 stores, restaurants and big markets, with something for every taste. Parking is free and it’s easy to walk between the different malls and individual shops.