7 minute read
West Corporation Media Analysis Report
from PPT Stories Test
by NBorbolla
Report – An Overview
1. a. Dashboard
Stories
Ben Chodor
Top Media Type - Websites
Digital Media Solutions - Top Business Segment
100% - Positive Coverage
Appointment - Top Media Topic
1. b. Top 10 Findings
This report analyzes all relevant media coverage surrounding West Corporation from April 1 to 30, 2019: 328 traditional media articles and 334 competitor articles. All of the content in this report has been read and analyzed by a West analyst assigned exclusively to the West Corporation account.
Key Findings:
1. Week 2 generated the highest volume of coverage with 207 articles
2. All the 328 articles of West Corporation coverage were positive. There were no overtly neutral or negative reporting
3. Websites was the top media type, contributing 130 articles of the coverage
4. Among business segments, Digital Media Solutions generated the most coverage with 214 articles
5. Appointment was the leading key topic with 109 mentions
6. West UC Blog was the top outlet contributing nine articles
7. Pete Kidd (Content Marketing Manager, WDMS) was the top author, contributing three articles
8. Ben Chodor (President, WDMS) was the company’s leading spokesperson, cited in 201 articles
9. U.S. generated the highest number of coverage 326 articles
10. West Corporation recorded a total impression count of 1.1 billion
2. Media Coverage Analysison West Corporation
2. a. Coverage Trend
Coverage Trend
Week 1 - 8
Week 2 - 207 (Appointment of Jim Tholen to its Board of Directors and partnering with Telestream
Week 3 - 107 (Acquiring Notified)
Week 4-5 - 3
Top Stories:
1. Partnering with Telestream to broadcast high-quality live streaming for webinars, webcasts, training videos and events
2. Selecting Fujitsu's 1FINITY and Virtuora platforms to deploy enhanced data center interconnect network and to ensure scalable and resilient enterprise data services
3. Acquiring NSO Group AB, d.b.a. Notified, a Swedish-based provider of a complete suite of cloud media monitoring and measurement tools
4. Announcing the appointment of Jim Tholen to its Board of Directors
5. Pete Kidd, Content Marketing Manager, WDMS, briefing the importance of media monitoring
2. b. Sentiment Analysis
All the 328 articles of West Corporation coverage were positive. There were no overtly neutral or negative reporting
Media sentiment on West news coverage during April
1. Partnering with Telestream to broadcast high-quality video for live streams, webinars, webcasts, training videos and events
2. Announcing the appointment of Jim Tholen to its Board of Directors
3. Pete Kidd, Content Marketing Manager, WDMS, briefing the importance of media monitoring
328 Articles - 100%
2. c. Share of Voice – Media Type
The volume of West coverage by the type of media publications during April
Newswires - 5
Online Broadcast - 81
Online Newspapers - 107
Online Magazines - 5
Websites - 130
2. d. Top Outlets
The list of the publications which produced most West coverage during April
Yahoo! Finance
west
2. e. Top Journalists
The journalists who wrote the most number of stories about West during April
Edward Gately - News Editor, Channel Partners: The author contributed one article on Meredith Caram’s appointment.
Pete Kidd, Content Marketing Manager, West Digital Media Solutions: The author contributed one article on briefing the importance of media monitoring, and two articles on significance of marketing webinars.
Dominic Kent, Author, UC Today: The author contributed one article about top 10 VCaaS providers 2019.
Rebekah Carter, Technology Journalist, UC Today: The author contributed one article on Notified acquisition.
Izwan Ismail,Journalist, New Straits Times: The author contributed one article with a mention of INXPO.
2. f. Notable Quotes by West Corporation Spokesperson
Notable quote by Ben Chodor: President, West Digital Media Solutions
Notable quote by John Shlonsky: Chief Executive Officer and President, West Corporation
Articles with Executive mentions
Ben Chodor - 201
John Shlonsky - 108
Juan Rosero - 5
2. g. Global Coverage Penetration
Total number of stories appeared in each region
U.S. - 326 articles
U.K. - 2 articles
2. h. Top Media Topics
Most discussed media topics in April coverage
Product generated the least coverage with eight articles. Significance of marketing webinars was a major theme.
Acquisition was the second-most dominant topic with 103 articles. Notified acquisition was a major topic of discussion.
Corporate generated 12 articles. West selecting Fujitsu's 1FINITY and Virtuora platforms was a talking point.
Partnership generated 96 articles. West partnering with Telestream was a talking point.
Appointment generated the majority of coverage with 109 articles. Appointment of Jim Tholen to its Board of Directors was a major topic of discussion.
2. i. Coverage Analysis on recent partnership
Media coverage analysis on West partnership with Telestream
Date: April 8, 2019
Volume - 96
Impressions - 438.6 million
Positive - 96
Neutral - 0
Negative - 0
2. k. Coverage Analysis on recent appointment
Media coverage analysis on Jim Tholen appointment
Date: April 12, 2019
Volume - 108
Impressions - 300.5 million
Positive - 108
Neutral - 0
Negative - 0
2. j. Coverage Analysis on recent acquisition
Media coverage analysis on Notified acquisition
Date: April 15, 2019
Volume - 103
Impressions - 288.6 million
Positive - 103
Neutral - 0
Negative - 0
3. West Business Segments– Coverage Analysis
3. a. Segments – Coverage Comparison
Total number of stories received by each business segment
Digital Media Solutions: 214 (Acquiring Notified and partnering with Telestream)
Unified Communications: 2
Interactive Services: 0
Specialized Agent Services: 0
Telecom Services: 5
Safety Services: 6
3. b. Segments – Sentiment Analysis
Media sentiment on each business segment’s news coverage
Positive
