Guide to Putting Your Best Foot Forward

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GUIDE TO PUTTING YOUR

Best Foot Forward As you walk or run towards eco-fying your life, each small step for you is a giant leap for our world. Find your way to happy feet, as you thumb (or toe) though the following pages.

Content, product testing and layout by Borden Communications + Design


Tread a little lighter The below are not big feats, they are more like a walk in the park! Run through them and we know you’ll have happy feet!

Put your best foot forward A passionate, informed, persuasive and committed champion can be an effective cheerleader and major force in creating healthier and happier lifestyles - choose to lead by example.

Use ‘em if you got ‘em Walking is healthy - it’s good exercise, it’s time to clear your head, it’s something to do alone or with friends and you can travel by foot rather than in a car.

Run straight for the right pair The dirt of the shoe industry is on every sole - the majority of our shoes are mass-produced by Chinese factory workers at a huge cost to our health and environment. During the manufacturing process, workers are exposed to toxic chemicals (VOCs) and our water and air is horridly polluted. Great strides have been made by some companies to be more “green” and others have always been responsible (you’ll find a few in the next pages). Always try and reward the efforts of the responsible companies. It’s worth it for all of us. (Pay attention to packaging also - it’s great to see post consumer waste being used to make smaller shoe boxes without toxic inks, and get creative and reuse them!)

Shoes off (to this idea) Think of your kids crawling around in your home on pesticides, road oil and gas and assorted outdoor gunk. The professional cleaning industry believes that 85% of indoor dirt is tracked in from the outdoors on our shoes and pet paws. In a warning about lead exposure, the EPA specifically recommends that shoes remain outside the house. Just remove them at the door - your house will stay cleaner, toxins won't come in, and you’ll have an excuse to buy new (eco) slippers!

What do your shoes want to be when they grow up? Your shoes can be anything they want to be if you let them! Nike collects all brands of worn-out athletic shoes (over 20 million so far) and they use them to make running tracks, playgrounds and more. Check their website for updates.

Let someone else walk a mile in your shoes Even if you think those old soles are passe, someone else might be thrilled to wear them. As with anything, buy smart and buy less, and don’t save any of them for a rainy day (unless they are your rain boots - made with natural materials or recycled tires, of course!). Do a simple search online and you’ll find many local programs and shoe stores that organize shoe drives or donate to women’s shelters in need...you can also run your own program through your school or organization.

If you want to walk fast, walk alone. If you want to walk far, walk together. ~Proverb more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Slip Me Ons No matter your shoe size, these slip ons are good for your soles and good for the soul.

Po-Zu

Kigo Footwear

www.po-zu.com

www.kigofootwear.com

These fashionable yet functional

Run, walk, or hike outside feeling

booties, made from wool and

like you’re going “au natural” (on

natural latex with coconut husk

your feet of course!). These

soles, might be the comfiest things

lightweight, breathable, strong,

your feet will ever slide into. It’s

and foldable shoes offer strong

time this amazing eco shoe line

support for any serious sports

(designed for maximum comfort

enthusiast, and you don’t have to

and minimum waste) walk

worry about retying your laces.

themselves into your closet - they

Really nice, very conscious people

ship worldwide, with a smile.

are behind this brand too!

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Run Away with Me From the sidewalk to the steep hills, you can sport these runners through any season.

Evo by Vivobarefoot

Oat Shoes

www.vivobarefoot.com

www.oatshoes.com

This running shoe lets your feet

These runners with funky tree-

move the way they are supposed to.

designed soles are easy on the eyes,

The entire Vivobarefoot line has all

easy on the feet, and easy on

the protection of normal shoes, yet

Mother Nature. And, when your

all the health benefits of going

first pair of Virgins are ready for

barefoot. Just by wearing, you'll

retirement and you need a new

strengthen the muscles in your

pair, you can actually bury these

feet, realign your posture, stimulate

fully biodegradable shoes in your

sensory perception and get

garden, water regularly, and grow

compliments. Good deal. Plus they

your favourite flowers grow in your

are certified vegan - we’re not sure

old kicks!

if it’ll make you run faster, but ethics are ethics!

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Flip Floppin’ It’s time to show some skin. Go on bare feet, say hello to summer and goodbye to winter socks.

Feelgoodz

Xero Shoes

www.feelgoodz.com

www.xeroshoes.com

Feel good about your flops. When

This unique and innovative sandal

you buy your new pair of 100%

has a strong yet incredibly thin

natural rubber flip flops from

sole, and you can actually go

Feelgoodz (that come in a variety of

running in them! Barefoot

great colour combos and are crazy

footwear claims you use the

comfortable), recycle your old ones

natural shock-absorbing, spring-

(all brands welcome) to Feelgoodz

like mechanism of your body which

Recycle Your unFlop campaign.

prevents injuries. Big bonus, you

They donate the shoes to Kenyan

can tie them up in a variety of

artisans who reuse them and make

ways, so it’s like buying 100 pairs

new ones.

of sandals in 1 - very eco!

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Funky Feet Whether you’re feeling like romance or like a rock star, let your shoes tell the story.

El Naturalista

Swedish Hasbeens

www.elnaturalista.com

www.swedishhasbeens.com

Because the journey is just as

Lace up with these genuine

important as the destination, let

handcrafted boots made with

yourself get swept away in a pair of

vegetable tanned leather and

these summery mary-janes. With

cotton canvas. All Swedish

company values deeply rooted in

Hasbeens’ leather is completely

environmental and social

free of chromium (bad for us and

responsibility, their shoes were

the planet, and is unfortunately

designed to make you feel really

found in 95% of leather shoes). It’s

good about every step you take

natural rubber sole is perfect

towards a better tomorrow, plus

taking you down a forest trail or

they use fabulous colour

rocking the night away at your

combinations and a unique style.

favourite band’s live show.

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Twinkle Toes There’s no need to sacrifice style for sustainability

Mink

NAE Vegan

www.minkshoes.com

www.nae-vegan.com

A great pair of heels that will stand

We’ll take stylish, well-designed,

the test of time is definitely worth

and ethical over trendy any day.

the investment (softer on our feet,

This fashion forward pump is made

our pocketbooks, and our world).

in the Portugal with cork. No

All Mink shoes are handcrafted

Animal Exploitation (NAE) proposes

from the finest quality vegan

a fair and animal-friendly

materials. These strappy gold

alternative, against human

sandals, like the rest of their line, is

exploitation and respecting the

only offered in very limited

environment. These heels pair

production, so you can have a shoe

perfectly with your little black

as unique and conscious as you are.

dress or favourite organic denim.

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Sole Staples For the man who values quality over quantity

VEJA

No Harm

www.veja-store.com

www.noharm.com

Whether you’re about to go on a

There are times when only a pair of

first date, or it’s casual dress at the

classic handcrafted Italian oxford

office, it’s important to make a

style shoes know how to get the

good impression. This shoe says

job done. These vegan, footprint-

you have style, you make smart

conscious, black straight caps with

decisions, you’re eco-conscious, and

a gloss finish bang it out of the

you care about your health (a

park for style, comfort, and

totally irresistible combo!). Plus,

breathability. Bonus, they’re

wearing these shoes will keep you

packaged in biodegradable boxes

comfortable even in the toughest

printed with safe inks, for style and

situations.

class through and through.

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Healthy Hose Because it’s important to be healthy and beautiful on the inside too

Minga Berlin

Zkano

www.mingaberlin.com

www.zkano.com

Don’t get caught in an

There are few things more cozy

embarrassing situation where you

than slipping into a pair of super

need to remove your shoes and

soft, clean socks. But as the

expose your sports socks with

Organic Trade Association calls

holes! With Minga Berlin’s wide

conventional cotton “the world’s

variety of organic men’s and

dirtiest crop” the only way to have

women’s fashion socks, you’ll be

truly clean socks is to go organic.

looking for any excuse to take off

It’s natural to only want the best

your shoes (always important at the

for your feet. Zkano makes all of

front door to leave the outdoor

their socks in the USA, which make

gunk where it belongs) and show

them even kinder and softer to

off your colourful personality.

your feet and our world!

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


Tender Tootsies A little TLC for your toes

Aquarella

Sigrid Naturals

www.aquarella.com

www.sigridnaturals.com

If you’re going to bare your toes

Give your feet some much needed,

during the summer or while on

and well deserved relief and care

vacation, and you don’t want truly

with this uber-rich healing foot

natural, nude toes (which are

butter that’s lightly infused with

healthiest!), then make sure they

pure essential oils, and formulated

are painted safely. This non-toxic,

to leave your skin feeling revived

water-based formula looks as good

and balanced. It's handmade with

as it’s conventional counterpart,

love by a small company,

and if you don’t fall head over heels

something else to feel good about.

for it they’ll give you your money

Bonus, your hands will benefit from

back, and it doesn't stink when you

all of the nourishing ingredients

are applying it!

after giving your feet a good rub!

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


!

WARNING

HIGHLY ADDICTIVE

Have a Thing for Feet? Reflexology’s origins reach

REFLEXOLOGY CAN:

back to ancient

relieve stress

Egypt. It is based

relax tension

on the principle

improve nerve

that there are reflex areas in the feet and hands that correspond to all the glands, organs and parts of your body.

transmission improve circulation help the body to normalize make you happy

more inspiration + information on how we can work together to make a difference at www.lisabordenworks.com


What does Lisa Borden do? www.lisabordenworks.com


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