Tyco Security Products poised to deliver more in New Zealand

Over the last several months, Tyco Security Products has been putting people and partnerships in place to position itself for growth across New Zealand and Australia with a renewed distribution focus.

The merger of Johnson Controls with Tyco in September 2016 created a building products and technology, integrated solutions and energy storage powerhouse, with $30 billion in revenue and 117,000 employees.

Bringing together product, technology and service capabilities across controls, fire, security, HVAC, power solutions and energy storage, the new organisation looked to combine innovation pipelines for devices, controls, sensors, data analytics and advanced solutions to better capture the enormous future market opportunities around “smart” buildings, campuses and cities.

As part of an organisation with lofty international ambitions, Tyco Security Products (TSP) has in recent months been assembling a stellar team of security professionals to grow its business in New Zealand and Australia.

A new team

Central to Tyco’s ANZ plans has been the challenge of building an expanded trans-Tasman team blending industryleading experience and expertise with fresh thinking and vigour.

Several months on, and it appears that TSP has indeed met that challenge, with a newly enlarged team including Nic DeAngelis, Michael Bragg, Jason Barcock, Basil Delimitros, Darren Edmondson, Chris Whiting and Scott Whitehead.

Nic De Angelis started his career in the electronic security industry as a control room operator for ADT, moving to distribution with Security Merchants where he worked for a decade in national warehousing, international purchasing and internal sales, prior to promotion to state manager.

Michael Bragg joined the security industry in 2000, selling retail EAS systems at Sensormatic. After acquisition by ADT he ran his own business selling early Intellex solutions. He then went to UK, worked for a security company partnering with police, and met with great commercial success. Bragg then returned to Australia, worked for Nurse Call for four years, then Bosch for four years, followed by a stint with a wellrespected distributor.

Basil Delimitros has 28 years electronic security industry experience in a range of roles, including sales and product/vendor management.

Darren Edmondson got his start in the industry working for Signature and then ADT for 14 years following its purchase of Signature. He then joined Paul-Tec Security in operations, with Anytime Fitness Australia and Asia, then moved to Hills in the enterprise space as an account manager and, after success there, decided to work for a manufacturer.

Chris Whiting was General Manager of Hills in NZ for several years, and has over 14 years of industry experience in both the United Kingdom and New Zealand. He was previously GM of sales with Armourguard, amassing experience in manned services, cash in transit and patrols, and prior to that with Tyco, ADT, and an integrator.

Possessing a broad range of industry knowledge from guarding and patrols, to alarm monitoring and Cash in Transit, Chris provides the Tyco ANZ team with an in-depth understanding of New Zealand’s security market. Having started out in sales, Applying his industry knowledge to deliver total security solutions, ranging from protecting critical infrastructure systems to employees and property, has been a cornerstone to Chris’s career.

Chris is heavily involved in New Zealand’s security industry and is a consistent advocate for professionalisation and the raising of standards in the industry.

A new approach

Security Wholesale Limited (SWL) has recently been announced as distributor for Tyco in New Zealand, joining Hills NZ as part of an expanded distribution model.

“SWL have signed an agreement to distribute the DSC, Kantech and Exacq range of products,” said Chris. “We have a clear growth strategy for both of our originations. SWL will be able to provide their customer base with access control and intrusion, the only market segment missing in their existing product range.”

“With the inclusion of Exacq, SWL can provide a Tyco pre-integrated solution to their growing customer base.”

With Tyco positioning itself for significant growth across Australia and New Zealand, the future is looking promising, particularly for its distributor and customer network in New Zealand, which are set to benefit from a renewed focus.

“With the expansion of the team across ANZ, and having particular focus on New Zealand following my appointment with the team, we have set ourselves very clear goals,” explained Chris. “The team has been in place for six months now, we work extremely well together and have a lot of experience.”

“We will continue to provide training, high level technical support, pre and post sales expertise to our growing customer base, and now have the resource to provide focus and support to our distributors.”

The team at Security Wholesale

Image supplied

New solutions

If you want to know anything about the future product strategy for the Tyco video brands, there’s probably no one better to ask than Eli Gorovici, Tyco’s Product General Manager, Access & Video.

In this interview excerpt, Eli provides an insight into how the company is looking to establish clear blue water between its premium level video surveillance solutions and the mass market products which have flooded the industry in recent years.

Q: How are the Tyco video brands able to successfully compete in what many regard as an overcrowded market?

A: Our approach has always been to look at how we can offer system integrators opportunities to generate new business and help their end-user clients achieve maximum return on their investment in a video surveillance system. We have done this by packing our cameras, recording devices and software platforms with innovative technology, much of which is proprietary.

This technology, which has mainly been developed at our UK Engineering Center of Excellence, has been introduced in response to changing market demands and with the intention of delivering greater value by providing real-world practical benefits over and above what might normally be expected from a high quality video surveillance system. This means offering the best available solutions in terms of helping combat criminal activity and which are also capable of helping a business increase productivity through, for example, the use of video analytics.

Q: So, without giving away any secrets, can you give an indication as to what kind of new products we can expect to see from Tyco?

A: Tyco has been among the first to recognise the potential for machine learning solutions which incorporate advanced forms of video analytics and artificial intelligence (AI).

Being able to detect abnormal activity patterns, predict behaviour and augment 3D data from multiple sources, as well as facilitate action macros in response to complex events whilst miminising false alarms. These are just a few examples of where Tyco intends to lead the market and deliver significant value to what endusers would normally expect to achieve from their video surveillance systems.

Regardless of the size or complexity of a security system, the need for cybersecurity has never been greater.

At Tyco, we are never complacent about the potential for individual opportunistic hackers or organised criminal gangs to access confidential data or video. This is why we have a proactive approach to reducing the risk of cyber attacks against both our Cloud and onsite, edge-based solutions.

The Tyco Cyber Protection Product Security Program is one of the industry’s first to offer a holistic approach to cybersecurity for physical security products. Whilst no manufacturer can offer 100 percent guarantee, the Program is intended to give installers, systems integrators and end-users the confidence that we have minimised the possibility of vulnerabilities in our digital security products and solutions.