Top 5 Ways To Show Fire Protection Customers Your Value You’ve hired the best of the best for your fire protection business. You’ve got an office space, your dispatch vehicles and all the equipment you need to take care of your customers’ fire alarm installation and maintenance needs. But there’s also that other business to the south that has all of that too. So how do you stand out from other fire protection companies? To beat the competition and bring in revenue, you need to show customers your value. What is Customer Value? Customer value is simply the benefits your customer gets for paying for your services. For fire protection businesses, safety, compliance and of course the peace of mind that your home or business remains protected from fire damage is the biggest value you offer customers. But to pinpoint how to keep your customers coming back, win new ones and grow your business, you need to show them the value they get from hiring your business over the competition. Here’s how! 1. Be the Expert
Source: HubSpot
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You likely don’t bring the exact same set of tools to a small fire alarm maintenance job as you bring to a more complex fire alarm installation. Similarly, you shouldn’t treat every customer the same or offer them exactly the same services and advice. The more personalised your service is from initial quote, all the way to final invoice the more opportunity you have to show each customer why you’re the expert for fire and security installs and repairs.
installation and maintenance, and build cost savings for them into your quote as best you can. Encourage anyone from your business selling in the field to do the math for potential customers and show how your business can help them save money on recurring fire protection maintenance. Do this by offering special pricing through memberships, packages, or limited-time promotions on fire alarm installation and maintenance.
2. Show Them the Money
3. Make Every Step Matter
Source: Forbes
Source: HubSpot
Offer promotions for your fire protection services. Source: Forbes The easiest way to personalise each customer’s experience? Ask your potential customer how much they’re currently spending on their fire alarm
Deliver the best customer service in your fire protection business. Source: Hubspot It’s all about your customer service! Better customer service drives a better customer experience, and the April/May 2022
