MADELEN LJ U NGGREN
A U TU M N / WI NTE R 2 015
I N T H E N UD E
C O NC E PT
IN THE NUDE
MADELEN LJUNG G R EN
Crossing sportswear with high fashion t wo worlds become one with a luxurious touch. Comfortable and functional clothing with possibilities of layering bring an athletic touch in to the artistic design. Details from the sportswear world is transformed into an art y statement.
I have focused on the body and been inspired by structures like th e human skin. Macro perspective of lay ering of skin folds to the micro of the finger print and pores. I have also thought about the tactile feeling of the skin a nd combined fabrics and products that combines the same feeling such as layered foam and latex. The function of the garment is also important beacause of the sport y lifest yle, she can transform the garment.
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AUTUMN / WINTER 2015
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MADELEN LJUNG G R EN
MADELEN LJUNG G R EN
MOOD
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MADELEN LJUNG G R EN
C O L O UR
009 M e t a l l ic c op p e r 1 6 -1 3 2 5 T PX
001 Bit of b l u e 1 1 -4 6 0 1 T PX
003 Bl u e d ow 1 7-1 1 57
007 Nu de 12- 09 1 1 TPX
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00 6 Ros e dus t 14 -1307 TPX
008 B radi e d m e lo n 16 -134 0 TPX
004 G ray m is t 1 5- 47 06 T PX
002 N e u t ra l g re y 1 7-4 4 0 2 T PX
005 005 Tw i li g h t m au ve Tw i li g h t Mauve 1 8-1 807 TPX
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M US E
I VA N I A C A R P I O
MADELEN LJUNG G R EN
Ivania Carpio is a blogger and a journalist student from the Netherlands. Using sport influenced garments in her daily wear. Combining sportswear with fashion items her look becomes original, clean with few colors and details!
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M US E
AUTUMN / WINTER 2015
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TARG E T G RO UP
MADELEN LJUNG G R EN
I am aimimg to woman who´s not afraid to stick out. Who has a strong personalit y and are st yle concious. She likes the combination of wearable but interesting design and high qualit y. She is active and sport y, not afraid of unfamiliar details or materials. Because of the active lifest yle it´s important to have functional clothes, that you can transform
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C RE AT IV E FAB RIC
AUTUMN / WINTER 2015
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C O M PE T IT IO R
N A DIN E GOEP F ER T
MADELEN LJUNG G R EN
Nadine Goepfert is a Berlin based textile desinger. She uses foam and other technical fabrics in her design and plays with volume and structure. Her designs balance bet ween wearable and art.
GEORGINA SANTIAGO Georgina Santiago is a fashion designer who graduate in 2012. She experiments with new techniques and is not afraid to use material that stick out. Her work is blurred bet ween fashion and art and she finds inspiration in strange places. She often turns something weird and ugly into artistic design.
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RO L E M O D E L
ST EL L A M CCA R TN EY A DIDA S The designer Stella Mccartneys collaboration with Adidas. It´s feminine, wearable sporstswear. The combination of colors are flawless and the look is delicate. The details are thought through and functional.
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MAISON MARTIN MARGIELA The brand has a play fulness to approach their design. They play with volume, silhouttes and deconstruction/reconstruction. They are using alot of different fabrics and materials in the deign that makes it even more interesting.
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T H E S T O RE & M ARK E T ING
T he col l e c t ion w oul d id ea l l y b e f ront ed in a s t ud io, comb ining w or k sp ac e a nd s t ore . I w il l t r y t o w or k w it h a r t is t s f rom ot he r a re a s s uch a s je w e ll e r y d e s ig ne r s , g ra phic d es ig ne r s , s hoe d es ig ne r s a nd f ine a r t is t s , also ca l l ed a H U B. To promot e t he w or k I w il l col l a b ora t e w it h a r t a nd f a shion phot og ra pher s t o t a k e pic t ures t ha t c oul d g e t a t t e nt ion in ma g a z ine s an d b l og s , pr int a nd onl ine . I w oul d l ik e t o ha v e d is t r ib ut ion t hroug h conce p t s t ore s . My c ol l e c t ion ha s a n e d it or ia l - f r ie nd l y l ook t ha t w il l f it int o a conce pt s t ore, w here t he cos t umer s a re a w ea r of t he unique d es ig n. For e x a mpl e : Col e t t e in P a r is , Dov e r s t re e t ma r k e t in Lond on.
U s e of s oc ia l med ia w it h ins t a g ra m, a homepa g e a nd f a c e b ook w il l allow peopl e t o s t a y t une d on w ha t I a m up t o a nd a l s o f ind cont a c t a nd m ore in d eb t h inf or ma t ion.
MADELEN LJUNG G R EN
B ag with logo:
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Hanger:
M ARK E T ING
AUTUMN / WINTER 2015
L o g o : 65% Grey
L ogo v a ri a ti on :
Pa ntone 876
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MADELEN LJUNG G R EN
3D W O RK
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3D W O RK
AUTUMN / WINTER 2015
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MADELEN LJUNG G R EN
SCETCHES
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SCETCHES
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MADELEN LJUNG G R EN
D E TAIL S
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ALLOVE R PRIN T
PLACEME N T PRIN T
AL L O V E R PRINT
ALLOVE R PRIN T
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AUTUMN / WINTER 2015
AL L O V E R PRINT
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MADELEN LJUNG G R EN
C RE AT IV E FAB RIC
AUTUMN / WINTER 2015
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MADELEN LJUNG G R EN
S T Y L ING
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S T Y L ING
AUTUMN / WINTER 2015
S T Y L ING A sp or t y look with a high p ony tail. Details in cop p er and color in her hair that mak es it look more ar tistic. A simp le mak e up with focus on p ale sk in to p oint out the fragile look . It´ s all about a sp or t y look with high socks. To mak e it more high fashion blend in zbags and shoes that is more wearable
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HER ER TITTELEN
MADELEN LJUNG G R EN
Temodi sundaest, optas di veniet que odi dolorro verum ne imus di consece ruptaquam faccus ut quunt liquatum quatquam nis quam sim sam utem suntemp oressit eum dolorentenim dunt ut exped eius vellumetus dem faccum nusam nonsed ut faccaes vendit optatur? Andae estori berum et Temodi sundaest, optas di veniet que odi dolorro verum ne imus di consece ruptaquam faccus ut quunt liquatum quatquam nis quam sim sam utem suntemp oressit eum dolorentenim dunt ut exped eius vellumetus dem faccum nusam nonsed ut faccaes vendit optatur? Andae estori berum et
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C RE AT IV E FAB RIC
AUTUMN / WINTER 2015
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INT RO L INE UP
MADELEN LJUNG G R EN
HER ER TITTELEN
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L INE UP
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C RE AT IV E FAB RIC
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MADELEN LJUNG G R EN
IL L US T R AT IO N
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KO L L EK S JO N
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MADELEN LJUNG G R EN
INT RO
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KO L L EK S JO N
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MADELEN LJUNG G R EN
C RE AT IV E FAB RIC
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C RE AT IV E FAB RIC
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MADELEN LJUNG G R EN
T O PS
001 F abri c : 1 & 4 C o lo u r:
002 Fa b r ic : 1 & 4 C ol ou r:
003 Fa b r ic : 2 C ol ou r:
004 F abri c : 8 C o lo u r:
005 Fa b r ic : 1 1 & 1 7 C ol ou r:
006 Fa b r ic : 7 C ol ou r:
008 Fa b r ic : 1 8 C ol ou r:
009 Fa b r ic : 3 C ol ou r:
011 Fa b r ic : 2 C ol ou r:
012 Fa b r ic : 1 1 & 1 7 C ol ou r:
007 Fabri c : 5 Col o u r:
010 F abri c : 4 & 8 C o lo ur:
013 Fa b r ic : 1 0 & 1 8 C ol ou r:
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T O PS
014 Fa b r ic : 1 C ol ou r:
01 5 F abri c : 1 9 C o lo ur:
016 Fa b r ic : 8 & 1 3 C ol ou r:
AUTUMN / WINTER 2015
017 Fa b r ic : 1 C ol ou r:
018 Fa b r ic : 2 C ol ou r:
019 F abri c : 17 C o lo ur:
020 Fa b r ic : 1 1 & 1 7 C ol ou r:
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T O PS
MADELEN LJUNG G R EN
021 Fa b r ic : 1 & 1 3 C ol ou r:
02 2 F abri c : 1 3 & 1 4 C o lo u r:
0 24 Fa b r ic : 6 C ol ou r:
023 Fa b r ic : 5 C ol ou r:
02 5 F abri c : 4 & 1 3 C o lo ur:
026 Fa b r ic : 5 C ol ou r:
0 27 F abri c : 9 C o lo ur:
028 Fa b r ic : 9 C ol ou r:
029 Fa b r ic : 7 & 1 3 C ol ou r:
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T O PS
031 Fa b r ic : 1 0 & 1 7 C ol ou r:
030 F abri c : 1 9 C o lo ur:
034 F abri c : 8 C o lo ur:
035 Fa b r ic : 1 5 C ol ou r:
036 F abri c : 1 C o lo ur:
037 Fa b r ic : 1 3 C ol ou r:
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AUTUMN / WINTER 2015
033 Fa b r ic : 4 C ol ou r:
032 F abri c : 1 8 C o lo ur:
PANT S
039 Fa b r ic : 5 C ol ou r:
0 38 Fabri c : 4 Colour:
MADELEN LJUNG G R EN
041 F abri c : 12 C o lo u r:
0 43 F abri c : 2 0 C o lo ur:
040 Fa b r ic : 5 & 9 C ol ou r:
042 Fa b r ic : C ol ou r:
044 Fa b r ic : 2 C ol ou r:
046 Fa b r ic : 6 & 1 2 C ol ou r:
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0 45 Fa b r ic : 1 0 C ol ou r:
PANT S
0 47 F abri c : 7 C o lo u r:
050 Fa b r ic : 1 0 & 1 7 C ol ou r:
052 Fa b r ic : C ol ou r:
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0 51 Fa b r ic : 1 3 & 1 4 C ol ou r:
AUTUMN / WINTER 2015
0 49 F abri c : C o lo u r:
048 Fa b r ic : 1 8 C ol ou r:
S K IRT S
053 F abri c : 12 C o lo ur:
054 Fa b r ic : 1 1 & 1 7 C ol ou r:
055 F abri c : 2 0 C o lo u r:
0 57 Fa b r ic : 4 C ol ou r:
MADELEN LJUNG G R EN
056 Fa b r ic : 1 1 & 1 7 C ol ou r:
058 Fa bri c : 11 C o lo ur:
059 Fa b r ic : 7 C ol ou r: 058 Fa b r ic : 1 1 C ol ou r:
06 0 F abri c : 4 , 1 3 & 1 4 C o lo ur:
061 Fa b r ic : 8 C ol ou r:
062 Fa b r ic : 1 0 C ol ou r:
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D RE S S E S
063 Fa b r ic : 1 & 4 C ol ou r:
AUTUMN / WINTER 2015
06 4 Fabri c : 7, 1 3 & 1 8 C o lo u r:
065 Fa b r ic : 1 0 & 1 8 C ol ou r:
067 Fa b r ic : 1 1 & 1 8 C ol ou r:
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066 Fa b r ic : 4 C ol ou r:
D RE S S E S
MADELEN LJUNG G R EN
068 Fa b r ic : 7 C ol ou r:
06 9 F abri c : 8 C o lo u r:
070 Fa b r ic : 1 8 C ol ou r:
071 Fa b r ic : 1 C ol ou r:
072 Fa b r ic : 3 C ol ou r:
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JUM PS UIT S
07 3 F abri c : 1 1 & 18 C o lo u r:
0 74 Fa b r ic : 1 0 C ol ou r:
AUTUMN / WINTER 2015
07 5 F abri c : 1 2 C o lo ur:
076 Fa b r ic : 1 1 C ol ou r:
077 Fa b r ic : 9 , 5 & 6 C ol ou r:
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JUM PS UIT S
079 Fa b r ic : 1 8 & 2 1 C ol ou r:
MADELEN LJUNG G R EN
07 8 F abri c : 10 & 18 C o lo u r:
080 Fa b r ic : 8 C ol ou r:
081 Fa b r ic : 1 & 4 C ol ou r:
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JAC K E T S
082 Fa b r ic : 1 C ol ou r:
084 Fa b r ic : 1 8 C ol ou r:
085 Fa b r ic : 8 C ol ou r:
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AUTUMN / WINTER 2015
083 Fa b r ic : 3 C ol ou r:
JAC K E T S
MADELEN LJUNG G R EN
086 Fa b r ic : 5 & 9 C ol ou r:
087 F abri c : 1 & 18 C o lo u r:
088 Fa b r ic : 8 C ol ou r:
089 Fa b r ic : 1 0 & 1 4 C ol ou r:
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O UT E RW E AR
09 0 F abri c : 2 , 3 & 18 C o lo ur:
091 Fa b r ic : 1 , 4 & 1 8 C ol ou r:
093 Fa b r ic : 1 , 4 & 1 8 C ol ou r:
094 Fa b r ic : 4 , 1 3 & 1 8 C ol ou r:
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AUTUMN / WINTER 2015
092 Fa b r ic : 1 1 & 1 7 C ol ou r:
O UT E RW E AR
094 Fa b r ic : 1 1 , 1 3 & 1 8 C ol ou r:
MADELEN LJUNG G R EN
094 Fa b r ic : 1 1 & 1 7 C ol ou r:
09 4 F abri c : 8 C o lo u r:
094 Fa b r ic : 1 C ol ou r:
094 Fa b r ic : 1 C ol ou r:
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O UT E RW E AR
094 Fa b r ic : 2 C ol ou r:
AUTUMN / WINTER 2015
095 Fa b r ic : 2 2 C ol ou r:
AC C E S S O RIE S
09 6 F abri c : 2 2 C o lo ur:
097 Fa b r ic : 2 3 C ol ou r:
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AC C E S S O RIE S
09 8 F abri c : 2 3 C o lo u r:
099 Fa b r ic : 1 7 & 2 1 C ol ou r:
1 00 F abri c : 13 C o lo u r:
MADELEN LJUNG G R EN
101 Fa b r ic : 1 C ol ou r:
102 Fa b r ic : 1 7 C ol ou r:
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AC C E S S O RIE S
104 Fa b r ic : 1 & 1 6 C ol ou r:
103 F abr ic : 1 6 C o l ou r:
106 Fa b r ic : 1 C ol ou r:
107 Fa b r ic : 1 , 2 & 4 C ol ou r:
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AUTUMN / WINTER 2015
105 Fa b r ic : 3 C ol ou r:
MADELEN LJUNG G R EN
PH O T O S H O O T
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PH O T O S H O O T
AUTUMN / WINTER 2015
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PH O T O S H O O T
HER ER TITTELEN
MADELEN LJUNG G R EN
Temodi sundaest, optas di veniet que odi dolorro verum ne imus di consece ruptaquam faccus ut quunt liquatum quatquam nis quam sim sam utem suntemp oressit eum dolorentenim dunt ut exped eius vellumetus dem faccum nusam nonsed ut faccaes vendit optatur? Andae estori berum et Temodi sundaest, optas di veniet que odi dolorro verum ne imus di consece ruptaquam faccus ut quunt liquatum quatquam nis quam sim sam utem suntemp oressit eum dolorentenim dunt ut exped eius vellumetus dem faccum nusam nonsed ut faccaes vendit optatur? Andae estori berum et
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PH O T O S H O O T
AUTUMN / WINTER 2015
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MADELEN LJUNG G R EN
PH O T O S H O O T
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PH O T O S H O O T
AUTUMN / WINTER 2015
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INT RO
THANKS A big thanks to photograf Michaela Klouda and my models. Thanks to Lille vinkel sko.
MADELEN LJUNG G R EN
Thanks to m y friends and family for supporting me through the year.I will also give a special thanks to my mum for all the support.
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