BREWED magazine 10th year ADE anniversary issue by Boris de Graaf

COlophon

Michael Robach Editor in chief

cristina trifu Devin de koff general manager content manager

Elizabeth clark romy spekreijse content content

gitta gaal content

nena verhoef content

ricardo hagens marketing manager marketing

marjolein van hemert

varinia kolen linsay van der linde design design manager

didi de hooge design

eleni los content

kathryn lang content

cheryl wong chung

content

Sofie ronduite content

nadine hendriks marketing

boris de graaf web master

christy-anne kieskamp joost van hoevelaken

design

Table of To BEGIN WITH 8 Dean preface 9 Editor in chief preface 10 History of ADE

YOUMENHTV 14 17 18 Sail away 21 Movie mistakes 22 Gamelab 26 Quotes 28 Alumni 32 35 Internships 36 And the award goes to 40 IMEM vs IGAD 42 Curriculum

BY THE WAY

contents POPCULTURE

LIFESTYLE 44 46 48 50 52 53 56

Hot Topics from 10 years ago Freshinâ&#x20AC;&#x2122; it up Media Trends Old and New Hangout places Did you know? A Touch of IGAD & IMEM love Introducing the Brewed App

59 Gaming, say what? 62 Power Gaming 63 Remakes coming in 2013 66 Party Agenda 68 Make your own Brewonster 71 Challenge Accepted 72 Ed Sheeran: This ginger does have soul

PREFACE

gether with the industry and developing a new master the boundaries between the media and game indusis important to constantly focus on technology deve-

ter 10 years we have earned a respected place on the

and we were very happy to be granted this unique be where it is today!

the support of the local government we were able

start with a master programme called Master in Me-

PREFACE -

things current alumni’s are perhaps pursuing this very second.

it’s changing. Gaming isn’t a screen and a remote anymore;

Michael Robach

History Is Happening NOW

A Team of Five -

to begin with

Diane nijs 10 years ago

“IMEM had only five staff members in total”"

IMEM Grows Up -

Production House 10 years ago

IMEM + IGAD = ADE

Taking The Lead -

“the founders and developers wanted to “get it right completely”

cheryl wong chung 12

to begin with

IMEM Production House

In the second year of IMEM, students choose a specialization for mADE Production House. They have a choice of seven companies: television, audio & video, print, radio, marketing & consultancy, events and interactive. Let’s take a look at what the second years do during production house, and what the first years can expect next year. Written by Kathryn Lang

Television

TV is fun, -

“You only have your voice and your music, nothing more” Radio

Radio “

”

YOUMENHTV

“The end product: your very own television program!“ Av

” Marketing And consultancy

“I -

” ” Audio AND video

Events

Interactive

“ -

”

” “Seeing the enjoyment in people’s eyes during an event you organized is truly wonderful” Events

“Working for real clients is a very good way to learn how it works in real life and you develop your skills even more“

Kathryn Lang

YOUMENHTV

that we should all ask ourselves

QUESTIONS

When was the last time you really took a risk?

Are you living plan A or plan B right now?

What would you never do, not even for â&#x201A;Ź1 000 000?

Who would you call to cover up a crime you committed?

How many people do not know that you love them?

What is the biggest secret you are keeping from your parents?

When was the last time you climbed a tree?

What can you do better than anyone you know?

Do you cry more often for other people, or for yourself?

What do you wish you'd never found out? youmenhtv

SAIL AWAY 18

youmenhtv

ne of the advantages of studying at NHTV

LET GO OF your STEREOTYPES -

ELENI LOS

youmenhtv

Movie Mistakes

Gitta Gaal

The Hangover Part 2 - Bradley Cooper, aka Phil, calls Stu by his real name, “Ed”, when they are fleeing from the Russians with the monkey.

Scream 4 - In the final shot of the film, Jill’s head moves when she is actually supposed to be dead. Awkward!

Usual suspects - Different camera angle, minus 2 engines? The plane loses 2 engines in a shot taken from behind the airplane.

Saw II – Big mistake, the camera crew’s reflection is clearly visible in the van!

Snow White and the Huntsman She gets in with her hair up and gets out with her hair down. It must be magic! Harry Potter and the Philosopher’s Stone – Harry switches sides? In the first picture, he is sitting opposite Hermione and in the next shot... wait a second... he is sitting right next to her. Titanic – So, this is the part where Rose tries to rescue Jack. Is that Rose hitting Jack’s wrist with an axe? Good job! American Pie - Do you see that? A magic cup that suddenly changes colour in a second!

YOUMENHTV

THE GAME LAB

Made by Arno Schmitz

3D Art

The Game Lab

“IT’s NEVER PERFECT”

Lasma Alika Arthur Abeen

Design and Production

The Specializations:

YOUMENHTV

“Oh my god! This is it!”

Indie Game Development

Ravi Janssen

Programming

“It’s just a little byte of everything.” Gertjan caris

“I love that I can make the game come alive.”

So What Are You Waiting For? -

Yan Knoop

Elizabeth Clark 25

What is the best STUDENTS “That whenever you reserve the audio suite, there is always enough time left to make useless recordings.” Pim Ottenheim, IMEM

IMEM “Having professional and a high quality learning environment.” Frank Jansen, IMEM

“The feeling of finally getting some sleep.” Joey Relouw , IGAD

“...N@tschool...” Lindsay Riley, IMEM

"It's not only party on Thursday, IMEM is one big party!" Mark Penson , IMEM

“Your life feels like the TRUMAN show.” Tim van Leeuwerden, IMEM

“Working on a thing that is your hobby:

GAMING.” Martijn Sandtmann , IGAD

“I like working with people who are interested in the same thing and are just as passionate about it as I am. ” Lisa Burgers , IGAD

“Living the dream!” Sidnet Kupers, IGAD

“Gamelab. Being around students from all disciplines allows us to build a complete game.” Simon Stroek , IGAD

“The fact that experienced industry veterans take personal interest in your work and academic progress.” Lukas Ansteeg, IGAD

you me nhtv

thing about studying

IGAD

TEACHERS

"Torturing and tormenting students with quantitative research!" Arief Hühn

“Being able to have space to develop your own creative pursuits, for example the creative lab, exhibitions and things outside of school. It’s also really fun and interesting working with such a diverse group of young talented people.” Paul Buchanan

“The diversity” Sabrina Uytenbogard

“The students” Brian Beuken

“The contact with many creative minds” Javed Kahn

“The journey with the students over 4 years. And knowing a lot are going to make their mark in the industry as a result. There’s nothing better.” Bruce Hancock

“The international crowd on both sides: students and lecturers.” Silke Hassreiter

"For me, best thing about IMEM is that I am learning by teaching." Silke Regel

“ there

are no

two days alike!“ christine vink

“ For me personally, it’s being around young people “ Jannie Timmermans

Alumni interviews

YOUMENHTV

Isabelle van den Boomen 4/ Do you have a piece of advice for new and current IMEM students?

Profile

26 : e g IMEM A : y d 09 Stu d: 20 company IA” e t a u Grad ion: Own SIC&MED s U Profes “ISA M band Music K!” R “QWA

1/ Why did you choose to study at NHTV and why IMEM?

2/ Where do you work today? What do you do there?

3/ How did the NHTV and the IMEM program contribute to what you do now?

Thomas

Deelder

Profile:

1/ Why did you choose to study at NHTV and why IMEM?

30 Age: IMEM Study: 8 ed: 200 er at t a u d a r G g n: Mana aECI Professio Montan 2/ Where do you work today? What do you do there?

3/ How did the NHTV and the IMEM program contribute to what you do now?

4/ Do you have a piece of advice for new and current IMEM students?

5/ What is your best memory of the NHTV?

YOUMENHTV

Annejet

van Elderen 4/ Do you have a piece of advice for new and current IMEM students?

Profile: Age: Study: Graduated: Profession:

26 IMEM 2008 Manager at ‘Friendly Fire’

5/ What is your best memory of the NHTV?

1/ Why did you choose to study at NHTV and why IMEM?

2/ Where do you work today? What do you do there?

3/ How did the NHTV and the IMEM program contribute to what you do now?

a s u f f a t s g Fla

'Going wes t'

32 2

youmenhtv Categorie

“Oooooh oh say can you seeeee, by the dawn’s early light, what us IMEM second Kathryn Lang

"You might not wake up with a tiger in your bathroom, a baby in your closet and a crazy, naked Chinese dude in the trunk of your car"

"Their very own live TV show"

“ -

Jesse de Jong, 4th year imem student:

Karin Vermeulen, 3rd year imem student:

Student’s Experiences Loes van Fulpen, 3rd year imem student: “ Kathryn Lang

youmenhtv

Internships

y n a erm

Mauriti

Jessica Alink (IMEM) (2006 - 2009) Incentive Partners Ltd. - Mauritius

Jenny van Son (IGAD) (2009 - until now) Rise FX â&#x20AC;&#x201C; Berlin, Germany

Jessica worked as a mar-

Gitta Gaal

and the Award goes toâ&#x20AC;Ś -

Only 30% of the students made their propaedeutic paper. -

YOU ME NHTV

It was nice that Igad and Imem had the event together because usually we are not that united.

Alcohol was served, smoke machines were on and a dj playing songs that god would forbid -

SOfie ronduite

and the Award goes toâ&#x20AC;Ś

you me nhtv

IMEM V By Nena Verhoef Tell us something about your study:

now. Why did you choose this course? -

What do you want to become in the future?

YOUmenhtv

V S IGAD Tell us something about your study: Why did you choose this course?

What do you want to become in the future?

dancey dancey.

Nena Verhoef

Production does not only focus on traditional tv or film anymore but also on second screens like mobile phones

M E IM m u l u c i r r u C The curriculum of IMEM is constantly changing, main-

Other than management, technology and content, IMEM has started to concentrate more and more The most relevant changes occur in management and -

Gitta Gaal

YOUMENHTV

/ 2 0 3 0 2 00 2

Hot topics from ten years ago

In honour of ADE reaching the celebrated round number of ten years, we will be taking a quick look at 2002: Was it really a great Pim Fortuyn? Or perhaps you have tried to suppress the memory of

Cheryl Wong Chung

1 january

The euro banknotes and coins are being introduced in twelve of the European Union's member states

9 january

The Artist of the Century award is presented to Michael Jackson, at the American music awards

2 february

Dutch Crown Prince Willem Alexander marries the Argentinean Mรกxima Zorreguieta

8 february

The XIX Winter Olympics opens in Salt Lake City, Utah, in the United States

1 april

6 may

2 44

Categorie lifestyle

The Netherlands officially legalizes euthanasia, becoming the first nation in the world to do so Pim Fortuyn is shot and killed by an animal rights activist, nine days before the governmental elections

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Highest rated movies of 2002: Most p Girls

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Other movies that were released:

The top three songs from a decade ago:

Other songs that might speak to your nostalgic feelings include:

CHERYL WONG CHUNG

30 mL Jack Daniels 30 mL Peach Schnapps 120 mL Orange juice 1 drop BLUE Curaçao 1 Lemon twist 1 olive

2 Categorie Lifestyle

The Hunger Games’ The Girl on Fire

Pan Galactic Gargle Blaster

Freshin’ it up 50 mL White Rum 90 mL Mango juice 1 to 2 teaspoons Grenadine Orange strip Maraschino cherry on top

Sims 2 Love Potion

The Gin andSonic

The X on-thebeach box 360

20 mL Absinthe 40 mL Vodka 40 mL Lemonade 1 Slice of Lemon

10 mL Gin 20 mL Blue Curaรงao 20 mL Cointreau

8 Raspberries Crushed Ice 10 mL Rasperry LiquOr 50 mL Raspberry Lemonade 100 mL Tonic Water Top up with Lychee juice Mint Sprigs Fresh Lemon Juice 47

Augmented Reality – The Media Trends that Makes Smartphones Look Old School So we all remember the rise of the Smart Phone and the tablet computer, these objects that we store our life events on. Everything we need and want are displayed on these devices and we can very easily lose ourselves in the digital world for a few hours. Now something re-

“you can see pictures, e-mails and just about anything superimposed on top of the world in front of you.” be the true beginning of our digital lives and our real led into a pair of glasses, which has a minuscule computer screen that is aimed at your eye. With the device you can see pictures, e-mails and just about anything superimposed on top of the world in front of you. It Terminator movies, but this is one up and coming trend

Gaming and Media Combine with Trans media Storytelling – Alternate Reality Games For those who have a love for gaming and even for those who don’t, the rise of alternate reality games will pro-

online game ‘Halo 2’. The game, ‘I Love Bees’, which was

Categorie

hon-ey were received in the mail by people that had

drama that revealed the reasons for the website malplayers grew more complex and received messages via

ilovebees.com.

email, on their cell phones and even travelled to arranracters and sentence fragments. Halo and Alternate Re-

eventually invited players of the game to visit a cinema so they could have a chance to test run the new halo 2

what was going on.

on. For example they gave players 210 pairs of global

games are a real life treasure hunt that can bring gamers together in a more personal, involved sort of way. Frances was minutes away just so he could recite ans-

Elizabeth Clark

Hip, Hipper, Hippest â&#x20AC;&#x201C; Old and New Hangout Places

Hip, Hipper, Hippest Old and New Hangout Places

lifestyle

Over the years, the nightlife scenery in Breda has been evolving, bars have been going through great changes regarding their crowd and popularity. We were curious to see what students considered hip and trendy before, and how it changed based on the current preferences.

Speeltuin is one of the most popular bars in the city and was already present 10 years ago. According to a German IMEM graduate, Speeltuin was the most popular hangout place amongst German students, as well

of Dutch pop music. Just like Speeltuin, Walkabout has managed to maintain its popularity over the years.

make a night memorable! ‘...because we always know how to make a night memorable!’ One of the most popular places back in the day was Cafe De Drie Gezusters. It is a restaurant/bar/lounge and was mostly visited by students in their early twenalong with Brooklyn (cocktail bar), Parc and Kerkplein. De Drie Gezusters unfortunately burnt down a couple hosts the popular sushi restaurant, Sumo. Kerkplein is

back with the same concept as 7 years ago. De Graanbeurs serves its crowd on a weekly basis with electronic genres of all kinds to make sure you keep those feet dancing! ‘Alternative places were popular because you would meet new people and the drinks were cheap!’ (alternative clubs, like Speeltuin, etc.)

‘I was into cocktail and trendy people.’ De Graanbeurs is another up-and-coming club, hos-

and great music! It is mainly popular amongst students, since it hosts more

IMEM graduates a couple of years ago as well, however, drink... You are guaranteed to have a Gitta Gaal

*The number of staff members at the NHTV is 672. *After graduating from the NHTV the succes rate after 8 years is 77,6. *649 NHTV student have a work placement abroad, this is 52 of all placements. *The NHTV has 871 International students, this is 11.8 of the total student population.

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The t evine thaellest w r anads 2m recwo orldgirl you died 48’ rded ng at tal 17.age othel f -Ap pounderson eats whic s worth around hantsh is the eqof food du60,000 . uivale nt of ring his l ife six ele - Yo pwordu cannot th t in o k r h becau of an y E se theme with th re isn e ngl ish ’t one word mo - The nth shopl Bible is th ifted b e num ook o er one f all tbim most e.

- It and took $7 $ - A li 200 miml illion t lio o on - Lun can ma n to mabuild the Mar g canc te mor ke the Titan lbo e m ic e - In a ro’s firrswas ho than 50 ovie. , to wt ti drea typic ming al life wner dihe cigar mes in o ed. ette n time - The com e day. w l 70 s onge e sp pany end st t over - Wo raight damonopo 6 ye ys ly ga just men s ars me in over peak 200 abou hist ory l 0. t 70 aste 00 w d ords a da y, me n

“Is he an IGAD student?”

“He’s kind of handsome.”

“We can learn a lot from each other, IMEM aren’t all cocky and IGAD aren’tweird. So come on over and lets party together!”

Elizabeth Clark

BREWED APP

Gitta Gaal

lifestyle

Categorie

GAMING? SAY WHAT!? Written by ELENI LOS

‘m a gaming idiot. I have to admit this to myself and also to you before you can ver before held any kind of controller in my hand or used my keyboard for anything else than typing. A while ago my boyfriend decided to put an end to this and introdugames.

being yelled at by my boyfriend is not something I enbed onto us and gored our bodies with their sword-like he decided to give me something simpler to do.

tants before they found me. We had to look around sharp

your vision grey and blood would even splash across the screen while you were about to be killed by one of these monsters.

around and collect important items. Once you have play-

‘‘LETS KILL SOME MUTANTS!’’, HE SAID. ‘‘IT WILL BE FUN!’’, HE SAID

you can play the game from the beginning again. Just that

chest and I genuinely screeched in walked out of my sight. By that

creatures appeared. There were hundreds of them and they clim-

popculture

usually ended with the sound you hear when you drop

simply have to love the way Lego portrays the whole

the humour I mean. I truly believe that this is a game

As it turns out, killing can be quite fun in games, as long as it involves little Lego figures

because we did not try the obvious things or pay at-

playing through the game once more

ELENI LOS

Power Gaming -

Romy Spekreijse 1

Popculture

CHERYL WONG CHUNG

Dirty Dancing -

Robocop -

popculture

The Lone Ranger

Man of Steel

Party Agenda Nena Verhoef

POPCULTURE

Outdoor

Indoor

Outdoor

Brewonster 1 2 3 4 5 6 68

popculture

Meet Brewst! Our very own Brewed mascot.

www.facebook.com/brewedmagazine

Challenge Accepted Chubby Bunny You like marshmallows? Good, because

each marshmallow you add to the drool pit that your mouth will become, you have to say the words “chubby bunny”. Preferably, execute this challenge against a worthy opponent and see who will get the able to speak!

don't make me laugh If you already have the giggles, you might be on the losing

the mouthful of water that is required for this one might be a relief for your dry throat, but don’t swallow the water just yet! Here, an opponent is needed as well, and their single task is to make you laugh within 60 seconds and spit out the water. However: they may not touch you! It’s harder than it sounds, so choose your opponent wisely, but most importantly: have fun!

cinnamon challenge Perhaps you’ve already seen the countless videos on YouTube of people failing miserably at this challenge, but of course you can handle this one easily! All you have to do is swallow one whole or choking. Sounds easy enough, but beware of the fact that the cinnamon is very dry and will likely clump in your throat, or the

popculture

Ed sheeran This ginger does have soul

Kathryn Lang

Popculture