Bing Webmaster Tools Verification Inbound Links Traffic Analysis
Introduction Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.
Bing Webmaster - Features Bing Webmaster tools contains the following features to support and access data and manage websites on Bing.
Crawl Errors allows webmaster to find the different website issues Such as File Not Found (404), Page Moved Permanently(301).
Backlink Data allows webmaster to check for Inbound & Outbound Links.
Keyword Search Tool is used to check for the average keyword monthly searches.(Same as Google Keyword Planner).
Reports & Data feature is to check for webpage traffic & Traffic Source.
Diagnostics & Tools features is to check mobile responsiveness, keyword research, markup validator, Website SEO Analysis.
Adding a Website The very first step is to create a Microsoft account (If you don’t have one ) such as outlook.com The second step - log in to Bing Webmaster Tools, enter the URL of your home page, and click on the ADD button. This takes you to a screen to enter a sitemap URL. After clicking on ADD Button, it will take you another page where you will see a note informing “You need to verify your website”. To do so, click on “verify now” button.
Verify Ownership Page
Verification Methods Bing offers multiple verifications methods.
XML File verification – In this step you have to download “BingSiteAuth.xml” file and you have to place it to root directory of your website. Meta TAG Verification – In this step you have to put a single line code/tag in the homepage section or header.php file. DNS Verification – In this step you will need to add CNAME record with the name provided to the value verify.bing.com. This step is more complex than previous 2. After clicking on verify button. It will tale you to the dashboard page
Dashboard Page
Configure My Site When you click on Configure my site option, here you will see more sub-tabs which will give you more details about your website and allow you to make changes where applicable.
Sitemaps – Here you can submit a new sitemap and be informed of the error/issues of the sitemap.
Ignore URL Parameters – In this section you can instruct BingBot to ignore URL Parameters that have same content on more than one URLs.
Block URLs - Here you can block any Webpage from Bing index.
 Deep Links – This is similar to Site links in Google, Here you can not add deep links but you have the ability to block/remove a webpage. Blocked URL is only valid for 90 days.
Bing Deep Links Example
Disavow Links – Here you can tell Bing to remove any bad link which is pointing to website or to not consider as its backlinks.
Geo-Targeting – Here you can set a geo – targeting information for your whole domain, Directory, Sub domain or Individual page.
Other Features Crawl Control – In this section, you can control the crawling rates and set the time when you want the crawling rate faster. By default, Bing crawls faster when you have least amount of traffic on your website. Page Preview – In this section you can instantly remove a page within the Bing search results. This situation happens if you have update false/illegal content. Verify Ownership – Here you can verify your ownership again if you lost the code/file due to some technical issues. Connected Pages – Here you can check/verify which social page is connected with your website according to Bing. Users – In this section you can add another user to access Bing webmaster Tools.
Reports & Data Page Traffic & Analysis Search Keywords SEO Reports Inbound Links
Page Traffic
• Page Traffic shows you the statistics for the top ranked pages on a site. • You can check total clicks from the search, impressions, CTR & average search position. • View button will take you to the new window which will show total search keywords for that particular page.
Search Keywords
Search keywords section will show you top performing keywords in bing searches. You will be able to see clicks from search, impressions, CTR & Avg. search position. View button will open a new window showing appeared web page for that particular keyword in searches.
SEO Reports
SEO Reports section will give you SEO recommendations that will help you to improve site’s On page issues/errors. You can simply click on the error to get the detailed description of the error. *If you want to scan new page of website then you can use SEO Analyzer tool by Bing*
Inbound Links
ď‚´ Inbound Links section will show you total links that bing has found pointing to your site. ď‚´ Trending graph will show you when your website losing or growing links.
Inbound Links
ď‚´ This window pop ups when you click on particular page to check the source URL & anchor text associated with it. ď‚´ This table can show up to 20k links for the selected page.
Diagnostics & Tools Mobile Friendliness Test – To check page is mobile responsive or not. Keyword Research – To check average monthly searches for the query you are targeting in bing. Fetch as BingBot – To check how the page’s code appears to bing. Only works for verified pages or Website. Markup Validator – To validate if schema tags are implemented on the page or not. SEO Analyzer – With this feature you can analyse individual page if it meets with the On – Page guidelines. You can also see what work need to be done for page to comply with SEO best practices. Verify Bingbot – To check whether the IP address belongs to Binbot or not. Site Move – If you have redirected any page or domain, you can tell bing for the updation and change it in index.
Keyword Research
Markup Validator
SEO Analyzer
Site Move
Other Features ď‚´ Malware & Phishing section will tell you if there is any spam activity detected on website. ď‚´ In the messages section, you will get notifications from Bing team related to any issue with your website.
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