Google search network ppt

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Google Search Network Building Successful Advertising Campaign


Google Adwords 1.) Log into Your Google AdWords Account Login Here:Â www.google.com/adwords/


Google Adwords



Campaign Setup Start a New Campaign Click on the "+Campaign" Button.


Campaign Setup Choose “Search Network Only”


Campaign Setup Enter Campaign Name & Choose All Features


Campaign Setting


Adgroup Setup


Ad Creation


Add Keywords


Click on "Save Ad Group"


Account Structure


Ad Extensions •

Sitelink Extension: The sitelinks ad extension shows links to specific pages of your website under your ad text.

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Location Extension: Help people nearby find your nearest storefront or give you a call.


Ad Extensions •

Call Extension: Let people click a button to give you a phone call.

Desktop Preview

Mobile Preview


Ad Extensions •

App Extension: Show a link below your ad text that sends people to the app store or begins downloading your app.

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Review Extension: Showcase positive, third-party reviews from reputable sources.


Ad Extensions •

Callout Extension: Add descriptive text to your ad to help people learn more about what you have to offer.

Structured Snippet Extension: Structured snippets allow your ads to highlight specific aspects of your products and services.


Ad Extensions •

Price Extension: The new text ad extension shows pricing information about products and services


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