LinkedIn Marketing
Why Should You Use LinkedIn for Your Business? • • • • • • • •
Attract Business Clients Generate New Leads Shorter Sales Cycles Effective social media platform for content distribution. Create a Targeted Tribe/ Online Communities Maintain “Top of Mind Awareness” Effective Platform for Product Launch(B-B) Effective way to recruit new talent
Ways to Get LinkedIn Followers • • • • • •
If your employees are on LinkedIn, ask them to add your page as their workplace. Participate in industry-related groups (sharing your thoughts and insights.) Create multiple LinkedIn Showcase pages . (product, dept.) Include a link to your company page (in the bio of your guest blog posts.) Include a call to action at the end of your blog post Assign multiple administrators to your page.
LinkedIn Pulse Publishing Get Article Featured: • Catchy Headline/Engaging • Banner • Audience In Mind • Tag Your Posts (3 ) • Topic - unique and original
TipTweet your articles-Tip @LinkedInEditors
Join Targeted Groups 5 levels of LinkedIn 'Profile Strength': (5) All-Star (4) Expert (3) Advanced (2) Intermediate (1) Beginner
Customize Your Websites
LinkedIn Analytics
Showcase Page’s Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Details: https://business.linkedin.com/marketingsolutions/company-pages/showcase-pages#!
Sales Navigator (Premium Option)
LinkedIn Advertising
Ad Format: Sponsored updates Text ads
LinkedIn Marketing Solutions Send personalized messages to prospects Dynamic Ads allow you to precisely target decision-makers and influencers with highly relevant and customizable creative
Create a Sponsored Update Requirement: • LinkedIn company page/showcase page • Click on your account from the list
Create a Sponsored Update If you don’t see an account in your Campaign Manager, you’ll need to click the Add Account button to create one.
Create a Sponsored Update Select your account>click on the Create Campaign button.
Select Sponsored Updates
Create a Sponsored Update Enter a name for your campaign Choose an update to sponsor from your company page or showcase page, or click the link to Create New Sponsored Content.
Target Relevant Audiences Select the locations you want to include or exclude target your audience with a variety of professional traits: company name, company industry, company size, job title, job function, job seniority, school, fields of study, degrees, skills, LinkedIn group membership, gender and age.
How it Looks Like?
LinkedIn Ads Reporting Stats
Benchmarking for LinkedIn Advertising • Results will vary by industry & type of campaign • Still, these benchmarks are a good indication of what you can expect. • If your numbers are substantially lower than these, it’s an indicator that the campaign needs to be adjusted.
How to Optimize for Success? ->Run multiple variations of each ad ->Try different copy job functions CTA text Visual experience levels geographic areas Possible Issues- Getting a high CTR but low conversions: -Evaluate your landing page. Is it optimized for mobile? -Is the copy clean and convincing to inspire action? -Is the landing page consistent with the ad (that is, does it keep the promise the ad makes)?
Why Avoid LinkedIn Ads? • We can’t upload videos to LinkedIn • No Remarketing option • Over Priced Detailed information’s present here
Curious to know? How does LinkedIn use LinkedIn for marketing?
Quick Link: Download Ebook • How we define objectives for marketing on our platform • How we balance organic and paid • What we’ve learned about targeting, testing and optimising campaigns • Our approach to bidding and budget management • How we built an always-on content strategy
https://www.softprodigy.com/