SMO Social Media Optimization
Contents
• • • •
Facebook Optimization (Page Creation, Updation) Twitter (Analytics, Moments) Instagram (Tips & Tricks) Schedule Posts via Hootsuite
Facebook Optimization
Facebook Page Creation Select Create a Page option.
How To Create a Facebook Business Page? • • • • •
Choose a Classification Complete Basic Information Understand the Admin Panel Populate Page With Content Measure Your Growth
Page Layout
Select Company, Organization or Institution
Initial Steps
Update All Required Information
See Your Posts (Published & Scheduled)
Insights
Other Features • • • • •
Merge Duplicate Page Add Page Admin Country/Age Restrictions Add Notes (e.g.) Cross Posting (share videos across multiple Pages) • Milestone Achieved • Get Reviews
Create Canvas
Canvas Builder
Create Offer
How Offer Look Like?
Update Photo/Video
Twitter Profile
Twitter Analytics
Tweets stats
Audience
Events
Create a Moment
Moment
Create an app
Twitter Cards You can attach rich photos, videos and media experience to Tweets that drive traffic to your website
Validator: https://cards-dev.twitter.com/validator
Instagram Marketing ->Easy login with Facebook
Update Profile
Tips & Tricks • • • • • • •
Make Sure Your Bio Accurately Represents Your Brand Use Your Location as a CTA Post at peak times Carefully Pick Your Profile Image (sloppy) Don’t Use Hashtags in Your Bio Don’t Stick to One URL Don’t put a link in your bio section because those aren’t clickable • Don’t ask people to tag pictures with your Instagram handle, instead have them use a hashtag • Tools to Improve Your Instagram Marketing (Piqora, Repost, Schedugram)
Hootsuite
Why Hootsuite? • Manage multiple Twitter, Facebook (profiles and pages), LinkedIn, Google+ networks all from one place (max 3 in free plan) • Schedule updates • Collaborate as a team (delegate replies, tweets, mark as done, track messages etc) • Customised analytics (including scheduled reports) • RSS integration (post updates from an RSS feed)
Hootsuite Dashboard
Schedule Update
Thank you… https://www.softprodigy.com/