Portfolio
Heidi Borthne MA Industrial Design 2011
Microsoft Buddy Photoshop/line drawing
Contents 1. Play with fire 4
2. Triton Hybrid 14
3. Easygrow 30
4. Buckle Up 40
5. Compete 48
6. Natural Speed 58
7. Frisk 64
Heidi Borthne Photo: Vibeke Skar
Dear reader This is a selection of my work I have up tp 2011. This portfolio is still in progress, but hopefully I’ll have it finished soon. Hope you enjoy reading.
Your sincerly
Heidi Borthne
PLAY WI 6
ITH FIRE 7
Challenge of complexity course AHO 2009
Play With Fire Play With Fire is a system to develop methods to prepare people for fire response, focusing on the home as a context. This product service system, gives people a fun and educational experience of the most important subjects that people should know about fire. It is also meant to get people to feel safer by knowing more about preventing a fire. This project has been developed through Systems Oriented Design. The project had a starting point to design new fire escape equipment, but through doing Rich Design Space, GIGA-mapping and talking to users and experts, I found out that the main problem was that people have too little knowledge about fire response.
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Play With Fire Illustrator
Play With Fire Illustrator/Hypershot
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Play With Fire Illustrator/Hypershot
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AHO WORKS NOMINATED FOR BOTH INNOVATION AND FORM & EXPRESSION 2009
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EXHIBITED AT THE NORWEGIAN YOUNG TALENT AWARD 2010
Challenge of complexity course AHO 2009
Edutainment center Play With Fire has 8 main activities that will provide the information and experience people need. Play With Fire is a mobile edutainment center that has 6 trailers that are driving around in each specific area of Norway from the 1st of October to the 30th of November when people are extra aware about fires. There is one employee from dsb (Direktoratet Samfunnssikkerhet og beredskap) under Aksjon Boligbrann that drives the trailer.
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Play With Fire Illustrator
Play With Fire Illustrator
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House fires
The diagram show estimated fireplace in house fires, based on fire departments rapports in the period of 2003 - 2007
Unknown
Attic 3.4%
7.4%
Bedroom
Other
9.0%
14.4%
Livingroom
Kitchen
Outside
23.4%
19.2%
Bacement
Wetroom
9.2%
5.2%
Source: Direktoratet for samfunnssikkerhet og beredskap
People died in fires - age distrubution
The diagram show age distrubution on people that died in fires in a five years period 2003 - 2007.
3.5%
2.5% 3.5%
0 - 9 år
7.3%
10 -19 år
18.8%
20 - 29 år
Play With Fire Illustrator 14%
30 - 39 år
14
40 - 49 år
8.6%
de
Unknown reason
25.7%
Smoking
Notification:
100
13.8%
Other bar flames
10.4%
Electrical reason Incendiary
Extinguish equipments:
100 87.5%
80
9.9% 9.5%
Leaving the pan on a hot stove
91%
80
60
56.7%
Electrical:
100
93.7% 83.9% 85.2%
Escap
100
94.5%
88.8%
80
75.8% 60.5%
92.2
80
60
60
40
40
40
20
20
20
0
0
0
60
9.0%
Other wrong use of el-equipment
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6.3%
Candlelight
5.8%
Chimney and fireplace Other
4.3%
The diagram show the situation at the arrival of the fire department in the period 2003 - 2007.
?
Not given 2%
Ablaze
Build-up of smoke
Fire is extinguished
Fire in parts of the object
14%
23%
25%
37%
Smoking
Other bar flames
Electrical reason
Incendiary
13.8%
10.4%
Source: Direktoratet for samfunnssikkerhet og beredskap
Cause of fire by death fires
The diagram show in precentage of cause of fire by death fires in the period of 2001 - 2006
?
Unknown reason 25.7%
Leaving the pan on a hot stove 9.0%
Other wrong use of el-equipment 6.3%
Candlelight 5.8%
Play With Fire Illustrator
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9.9%
Chimney and fireplace 5.3%
9.5%
Other 4.3%
Does the home have satisfactory escape opportunities
Source: dsb, Aksjon Boligbrann
The situation at the arrival of the fire department
Fire place and chimney: No visible damages/faults
No loose lamps in room for children
Ingen løse lamper pü barnerom
Visible damage on extension cord, plugs and electric plugs
Extinguish equipment practical placed
Source: Direktoratet for samfunnssikkerhet og beredskap
Extinguish equipment are okay (visual check)
30
Exist fire extinguisher and/or house fire hose Extinguish equipment suitable placed
25
Emergency number close to the phone
20
17.3%
Fire alarm system
15
Connected smoke alarms
10
Correct installed smoke alarm
5
0
At least one working smoke alarm
0
20%
20
5.3%
TRITON 16
HYBRID 17
Personlig sikkerhet i seilb책t: Triton Hypbrid Diploma project AHO 2010
Triton Hybrid My goal was to make safety equipment more attractive to use. Both in terms of security, comfort, integration with other products, fashion, functionality and ergonomics.
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Triton Hybrid Photo:Stefan Hauerud
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Personlig sikkerhet i seilbåt: Triton Hypbrid Diploma project AHO 2010
Research I used many tools to analyse why people don’t want to use life jackes. This is some of them: • • • • • • •
Workshop Sailing Observation Testing Southampton Boat Show Interviews of experts Forums
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Triton Hybrid Prosess
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Triton Hybrid sketches
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Triton Hybrid Modeling prosess
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Personlig sikkerhet i seilb책t: Triton Hypbrid Diploma project AHO 2010
Final product Triton Hybrid is a life jacket that gives optimal mobility and safety for active sailors. It has both an inflatable vest with 150 Newton buoyancy and extra soft buoyancy foam that corresponds to 50 Newton. The life jacket is hybrid, it is cool as a garment, and combines the advantages of both the inflatable elements and buoyancy foam. The buoyancy foam is an extra safety, you stay afloat even with a failure on the gas cartridge.
Triton Hybrid Detail
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Triton Hybrid Final product
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Personlig sikkerhet i seilb책t: Triton Hypbrid Diploma project AHO 2010
Details Helly Tech material provides a water-and windproof plus breathable surface and the zipper is asymmetrical positioned to avoid contact with the chin. The life jacket has big pockets where you can warm your hands in, and a knife tamp on each side for easy access attachment of pocket knife. Should you fall into the water, the luminescent yellow collar and the strategically placed reflective material will make you clearly visible. By pulling down the zipper on the sides the life jacket will become more spacious and provides room for several layers of clothing.
Inside Triton Hybrid has a number of benefits in comparison to lifejackets on the market today. The placement of the buoyancy material on the lifejacket gives better movement in the upper body and arms, and the mesh panels gives better ventilation. Buoyancy foam provides good support and also protect the chest if shock / impact occurs.
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Triton Hybrid Final product
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Triton Hybrid Inside
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Personlig sikkerhet i seilb책t: Triton Hypbrid Diploma project AHO 2010
Inflated Inflatable vests need an annual check from retailers. This is often not done. To make it easy for the customer, he is registered when he purchase the life jacket and is then reminded every year before the season starts for an annual check of the inflatable vest. By having professionals to perform the test of the life jacket means that the customer can feel confident that it is in good condition.
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Triton Hybrid Inflated
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EASYG 32
GROW 33
Sommerdesignkontoret Easy Kid VĂŚrdal 2007
Easygrow M&E Design from Levanger requested ideas and solutions on packaging and an identity for a children’s sleeping bag that can extend as the child grows. In addition to their requests, we also further developed the sleeping bag for 2008. Labels and brochures Product litereature about the bag and about other products that M&E Design have.
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Easygrow Inspiration
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Easygrow Final product
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G
G
easyGrow
G G Easygrow Pattern
easyGrow
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easyGrow
Easygrow Concepts
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Easygrow Pattern
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Easygrow Concepts
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BUCKL 42
LE UP 43
Heidi Borthne Design Buckle Up 2011
Buckle Up Shoe storage for the everyday shoes. You can fasten the product in the angle that is best for you and the space you have. The shoe storage is really easy to use, just hang the shoe after the clip. You can easily adjust the distance between the shoes by drag the clip up or down. Buckle Up makes it easier to storage shoes in a delight way. Not by hiding them in a closed box, but by displaying the shoes in its best way and always in plain sight. Material: Aluminum, nubuck and wood Size: 160x11,5 cm Can be made in many different colors and in painted aluminum.
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Buckle Up Final product
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Buckle Up Detail
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Buckle Up Detail
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Buckle Up Stockholm Furniture fair
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Buckle Up at Stockholm Furniture fair, Greenhouse 08.-12. Feb 2011.
Press - Romsdals Budstikke (11. og 12. 02 2011) - http://aukra-naeringsforum.no/sider/ nyheter/heidi-borthne-fra-aukra-stiller-ut-pstockholmsmes.shtml (09.02.2011) - http://storageandglee.blogspot.com/ (16.02.2001) - http://www.elleinterior.no/ (11.02.2011) - http://mobler.se/majas/hor-heidi-borthneberatta-om-sin-skohangare-buckle-up (09.02.2011) - http://myideaofbeautiful.ratata.fi/post/241674/ (17.02.2011)
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Romsdals Budstikke
■
Lørdag 12. februar 2011
KULTUR
Vakte oppsikt Aukrakvinnen Heidi Borthne (28) vekker oppsikt på den store Stockholmsmessen med sitt skooppbevaringssystem «Buckle Up». SVEIN BJØRNEREM svein.bjornerem@r-b.no
MOLDE/STOCKHOLM:HeidiBorthne er utdannet industridesigner ved Arkitektur- og designhøgskolen i Oslo og stiller nå ut sammen med fire andre kvinnelige produktdesignere. Produktet Heidi stiller ut er skooppbevaringen Buckle Up. StockholmsmessaerenavdestørstemøbelmesseneiEuropaoghar mangetusenbesøkendehverdag.
Stor pågang. –Detharværten
“Image above: Shoe storage by Heidi Borthne (I want this! So practical for a tiny apartment with a shoeobsessed owner!)” 15.feb 2011 Read more at Design*Sponge Buckle Up Press
voldsompågangbådefrakvinner som kan tenke seg å kjøpe produktet når det kommer i salg, og også fra flere aktuelle produsenter, sier Heidi Borthne på telefon fraStockholm.Messa,somharutstillerefraheleEuropa,avsluttesi dag. Produktet som Heidi stiller ut erenkombinert skooppbevaring ogframvisningavhverdagssko. – Systemet gjør det mye enklere å oppbevare og holde orden på skoene samtidig som en får muligheten til å vise fram de fineste parene på en stilfull måte. Systemet er også godt egnet for barnesko,sierHeidiBorthne.
Unikt. –Såvidtjegvetfinnesdet ikke noen liknende system på markedet. Og markedet er jo enormt. Så hvis interessen for å kjøpe det er like stor som pågangen her indikerer, kan dette bli en suksess,sierhun.
Romsdals Budstikke 11. februar 2011. Når hun nå kommer heim fra messa vil hun sette seg ned og gå gjennom lista med potensielle produsenter hun er kommet i kontakt med og følge opp den sidenavdet. –Enfordelerdetjoatdetteeret relativt billig system å produsere og at det dermed er relativt liten økonomiskrisikoveddet.
Studio i Oslo. Heidi Borthne er oppvokst på Aukra og er ofte heime der. Ved siden av industridesignerutdannelseniOsloharhun også utdannelse i samme retning fra Danmark og Los Angeles. For tida tar hun bedriftsøkonomi ved HøgskoleniMoldevedsidenavat hun etablere seg som industridesigner. Hun leier et studio i Oslo sammen med fire andre jenter og tre gutter som jobber innenfor samme område. Hun har også flereandreprodukthunnåprøver åfåiproduksjon.
Romsdals Budstikke 12.02 2011
Tradjazz: Veteranene jazzmusikere som nå v klarinett, saxer; Ola Lie kontrabass; Finn Johan
Jazz s
Det blir jazz som i gamle Veteranene i Moldes ja vil nå åpne en jazzens stue på Syd en tirsdag i den. SVEIN BJØRNEREM svein.bjornerem@r-b.no
MOLDE: Utgangspunktet er sikereiMolde,medtilsamm imot 300 års musikalsk e som møtes én gang i måne spille musikken som opps Orleans rundt århundresk som fremdeles er levend hardtprøvetebyeniLouisi – Flere av de vi har klart har ikke spilt offentlig på 3 sierBirgerKarlberg,somer itiativtakerne og ildsjelene taket. Det er suksessen me Onsdag i samme lokale som spirerttilenliknendearran med tradjazz. Også jazzen plugged–utenmikrofoner sterkere.
Kom og se. – Dette er Ja
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keresågamle,atfolk,hvisd ker å høre musikken, k
Direkte b
COMP 50
PETE 51
Product design 2 Compete ACCD in Pasedena 2007
Compete To provide performance product for a non-mainstream sport, sail racing. I had guidance from Frank Kirkeland, Olympic Sailor 2004 and former Norwegian national coach throughout the whole process. Features 1 EVA rubber so the shoe is waterproof up to the neoprene boot. The EVA goes also back of the velcro so if the water get so high up it still wont get in the shoe. 2 Velcro to attach the boot, meaning that the shoe is waterproof all the way up to the leg. 3 Sailing rope as lases. Sailing rope is much stronger than normal laces, and will not tear. It’s a problem that the lases tares off. 4 High breathable mesh so the shoe has a good airflow. 5 Soft rubber so the shoe get a good grip to the deck.
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Compete Final product
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“I think to combine the best of two worlds: sailor shoes and neoprene boots, you are close to having the optimal sailor shoe! I think this shoe is incredible! Strange that no one has come up with this before...!� - Frank Kirkeland, former National coach and Olympic Sailor 2004
Compete Final product
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Product design 2 Compete ACCD in Pasedena 2007
Shoe to boot With velcro the boot can easily fasten to the shoe. Now the sailors easily have both a breathable shoe and a waterproof boot. Model Lower shoe made in solidworks, printed out in starch. Upper part has been sewn by help from a seamstress.
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Compete Final product
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Compete Final product
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NATURAL 60
L SPEED 61
Viscom 3 and 5 Natural Speed, Puma ACCD in Pasadena 2008
Natural Speed Puma shoe for light running in natural environments. A short project in visual communication course.
Natural Speed Line drawing
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Natural Speed Line drawing/Photoshop
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Natural Speed Photoshop
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FRI 66
ISK 67
Production Techniques course Frisk AHO 2006 In collaboration with Silje Søfting and Øivind Røise.
Frisk A bottle that expresses the drink, flavour and color. Designed for its content - a mixture of grape juice and tonic, a popular drink in the warmer areas of the world. It’s a small bottle that fits well in the hand, expresses freshness, have sharp outlines and the larger opening makes it easier to drink from. Made in Germany with Envisiontech The color on the label accentuates the color of the drink.The bottle contains 0.53 pts (same as a glass)
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GULLBLYANT SPISSEREN PACKAGING DESIGN
3RD PLACE 2007
PEEL IT OFF, DRINK IT FRESH Frisk Final product
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Frisk Final product
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Portfolio Heidi Borthne MA Industrial designer Mail: heidi.borthne@ gmaiil.com Tel: +47 91 62 99 19 2011
Thank You Hope you enjoyed reading my portfolio. Please contact me if you find any of the projects interesting or want to know more about how I work.
Best regards Heidi Borthne
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