A Renewed Mandate: Employee Onboarding

WRITTEN BY: STEPHEN PARTRIDGE, MARKETING STRATEGY DIRECTOR, OGILVY

Hiring is a lot of work in the best of times. As businesses grapple with “The Great Resignation,” high turnover and lack of retention are taking a considerable toll on leaders and teams across industries. Key to retaining employees is developing the ability to inspire, motivate, and uplift employees to be an active, invested part of your organization. Employee retention is everyone’s job—not just HR’s—and it starts with well-planned onboarding.

Onboarding is an often-overlooked component of engaged employees, and it starts before an employee’s first day. Successful, intentional onboarding sets employees up for success in significant ways, but many companies brush off this key stage in the employee journey as “Here’s your desk” or largely an exercise in paperwork. Instead, companies should embrace onboarding as a way to make a first—and lasting—impression.

Your onboarding process must demonstrate your company values and the way you work. Amidst the new realities of remote and hybrid work, you may face new challenges and new questions. How do we deliver on our culture now? What does the team dynamic look like in mixed work environments? Have our managers been adequately equipped to deal with these challenges?

This guide from the Employee Experience team at Ogilvy shows the business benefits of optimizing your onboarding strategy as a key driver of employee retention and satisfaction, as well as the implications for a future of hybrid work environments.

ORIGINALLY PUBLISHED ON: OGILVY.COM