Botucatu Especial - Guilherme & Santiago

Page 1

amos esta c raç

sa au

$12 _ 1ž _ _ 5

Ab

Botucatu IWTIGMEP

Guilherme & Santiago $ GXSOD TXH FRQTXLVWRX R %UDVLO H p HPSUHVDULDGD SHOR ERWXFDWXHQVH +DPLOWRQ 3ROLFDVWUR QRV IDOD FRP H[FOXVLYLGDGH VREUH R VXFHVVR GR &' '9' ´7XGR WHP XP SRUTXr¾

Arquitetura | Bem-Estar | Moda | MĂşsica | SaĂşde Animal




www.botucatuespecial.com.br

editorial (QWUDPRV QR TXLQWR DQR GD %RWXFDWX (VSHFLDO FRP FDGD YH] PDLV FRQWH~GR H TXDOLGDGH SDUD YRFr 2 TXDUWR DQR IRL UHDOPHQWH HVSHFLDO FRP PXLWDV QRYLGDGHV H PXLWR FUHVFLPHQ WR 7XGR LVVR Vy IRL SRVVtYHO FRP PXLWR WUDEDOKR VpULR H FRP R DSRLR GRV OHLWRUHV DQXQFLDQWHV FRODERUDGRUHV H SDUFHLURV 0DV QmR QRV DFRPRGDPRV QXQFD (VWDPRV VHPSUH SHQVDQGR HP FRPR PHOKRUDU FDGD YH] PDLV HP FRPR ID ]HU XPD UHYLVWD PHOKRU D FDGD HGLomR 3DUD LVVR FRQWDPRV FRP VXDV VXJHVW}HV TXH SRGHP VHU HQYLDGDV DWUDYpV GH QRVVRV H PDLOV GH FRQWDWR TXH YRFr HQFRQWUD QHVVD SiJLQD (QTXDQWR SHQVD QDV VXJHVW}HV GHVIUXWH GHVVD HGLomR TXH HVWi UHFKHDGD GH FRLVDV ERDV FRPHoDQGR SHOR SUHVHQ WH TXH D DFRPSDQKD XP LQFUtYHO FRQMXQWR GH &' H '9' GD GXSOD *XLOKHUPH 6DQWLDJR TXH FRQTXLVWRX R %UDVLO FRP VHX VHUWDQHMR PRGHUQR H FRQWDJLDQWH TXH YRFr SRGH FRQIHULU QHVVH WUDEDOKR LQWLWXODGR ยฆ7XGR WHP XP SRUTXrยง 2 ERWXFDWXHQVH +DPLOWRQ 3ROLFDVWUR UHVSRQViYHO SHOD FDU UHLUD GRV DUWLVWDV WDPEpP HVWDPSD QRVVD FDSD MXQWDPHQWH FRP D GXSOD KRPHQDJHP PDLV GR TXH PHUHFLGD D HVVH HPSUHViULR YLWRULRVR UHIHUrQFLD HP WRGR R SDtV $LQGD QR DVVXQWR P~VLFD VHUWDQHMD QD VHomR 0~VLFD GHV WDFDPRV D GXSOD GH QRVVD FLGDGH *XL /pR TXH FUHVFH D FDGD GLD FRQTXLVWDQGR D VLPSDWLD GR S~EOLFR SRU RQGH SDVVDP $ DUTXLWHWD $QGUpLD $QGUDGHV QRV PRVWUD D LPSRUWkQ FLD GH SHQVDU H SODQHMDU EHP RV PyYHLV GH VXD FDVD SDUD JDUDQWLU VXD IXQFLRQDOLGDGH QR GLD D GLD DOpP GD HVWpWLFD 1D VHomR 0RGD GLFDV SDUD SUHVHQWHDU FRP JUDQGH HVWLOR FRP RV PDLV YDULDGRV REMHWRV GH GHVHMR GDV PX OKHUHV PRGHUQDV ( FRPR D PXOKHU PRGHUQD TXHU VHPSUH HVWDU EHOD H EHP DSUHVHQWiYHO FRQILUD DV GLFDV GD VHomR %HOH]D SDUD TXH YRFr PHVPD SRVVD ID]HU VXD PDTXLDJHP H DUUDVDU QDV IHVWDV 0DV VH EHOH]D p LPSRUWDQWH D VD~GH R p DLQGD PDLV 3RU LVVR VLJD DV GLFDV GDV VHo}HV 6D~GH &XLGH VH %HP H %HP (VWDU H PDQWHQKD VH VHPSUH HP GLD FRP VHX RUJD QLVPR FXLGDQGR GHVVD PiTXLQD PDUDYLOKRVD TXH PHUHFH QRVVD PDQXWHQomR FRQVWDQWH )DODQGR HP PiTXLQDV DOLQKDU H EDODQFHDU VHX DXWRPyYHO p YLWDO SDUD VXD VHJXUDQoD H D VHJXUDQoD GH VXD IDPtOLD FRQ IRUPH GHVWDFDGR QD VHomR $XWRPyYHLV 3DUD TXHP DSUHFLD ERD FRPLGD D VHomR *DVWURQRPLD HVWi GH GDU iJXD QD ERFD WUD]HQGR XPD UHFHLWD HVSHFLDO GH HQGt YLDV GR %XIIHW %DOWDVDU SUHSDUDGDV FRP PXLWR UHTXLQWH 'HVWDFDPRV WDPEpP D VHomR 7XULVPR TXH DSUHVHQWD QHVWD HGLomR R &DPLQKR GH 6DQWLDJR GH &RPSRVWHOD TXH DWUDL H IDVFLQD WXULVWDV GR PXQGR LQWHLUR TXH EXVFDP DOJR UHDOPHQWH HVSHFLDO IXJLQGR GRV SDVVHLRV WUDGLFLRQDLV 3DVVHLH WDPEpP SHORV SULQFLSDLV HYHQWRV GH QRVVD FLGDGH QDV FROXQDV VRFLDLV PDLV YLVWDV H FRPHQWDGDV GD UHJLmR ( WHP PXLWR PDLV HVSHUDQGR SRU YRFr 'HVIUXWH GH FDGD SiJLQD TXH IRL SUHSDUDGD FRP PXLWR FXLGDGR H FDUL QKR SDUD YRFr QRVVR OHLWRU HVSHFLDO %RD OHLWXUD (TXLSH %RWXFDWX (VSHFLDO

3XEOLFDomR ELPHVWUDO _ $QR _ (GLomR _ 'H]HPEUR -DQHLUR

06 10 14 18 26 28 32 34 36 38 42 46 48 50 54 60 62 64 68 70 72 80 82 84 90 94 96 98 100 102

Arquitetura Acontece Saber รฉ Especial A Prefeitura e Vocรช Histรณria de Sucesso Especial Marketing Gastronomia Coluna Rรด Luz Festas e Cia. Espaรงo Universitรกrio Moda Tรบnel do Tempo Educaรงรฃo Curtiรงรฃo Matรฉria de Capa Rรกdio Automรณveis Saรบde Beleza Bem-Estar Top People Mรบsica Rotary Turismo Sociedade Cuide-se Bem Saรบde Animal Seus Direitos Direto da Cuesta Humor

EXPEDIENTE 'LUHWRU *HUDO 6DQGUR &ROWUL _ VDQGUR#ERWXFDWXHVSHFLDO FRP EU 061 VDQGUR FROWUL#KRWPDLO FRP _ 6N\SH VDQGUR FROWUL 'LUHWRU &RPHUFLDO (GJDU 0DUFRV 3DLP _ HGJDU#ERWXFDWXHVSHFLDO FRP EU 061 HGJDUSDLP#KRWPDLO FRP 3URMHWR *UiILFR 'LDJUDPDomR 3ULVFLOD )DULDV _ ZZZ SULVFLODIDULDV FRP EU 5HGDomR (GLomR 6DQGUR &ROWUL _ UHGDFDR#ERWXFDWXHVSHFLDO FRP EU (VWDJLiULD 0DULDQD )HUUHLUD GH $QGUDGH &RODERUDGRUHV $OLQH &UHVWH $PDQGD GH 2OLYHLUD 5DIDLQH $QGUpLD $QGUD GHV %LELDQD 3UDGD GH &DPDUJR &ROHQFL (ODLQH 6LOYD :LQFNOHU )UDQFLVFR 3XSR -DPLOD &XU\ -RHO 1RJXHLUD -RYDQR 7RUWRUHOOD -~QLRU 4XLQWHLUR /LTXH 7DYDUHV /XFLDQR 0RGHVWR 0DOX 2UQHODV 0iUFLD 0D]]RQL 3DLP 0DUJDULGD &LFFRQH $PEUR]L 0DULD 3LD 2UQHODV 0LFKHOH 0DJDOKmHV 0LFKHOH 5LEDV 1HOVRQ )HUUHLUD -~QLRU 4XLFR &XWHU 5HQDWR %DUERVD 5LFDUGR $FHUUD 5{ /X] 6XHO\Q GD /X] 9DJQHU 5RVD H :DJQHU )LJXHLUHGR 0tGLD (OHWU{QLFD 1HWR *DUFLD /DGRGLJLWDO

&DSD *XLOKHUPH 6DQWLDJR FRP +DPLOWRQ 3ROLFDVWUR _ )RWR &KLFR $XGL ,PSUHVVmR *UDILODU 3XEOLFLGDGH _ _ HGJDU#ERWXFDWXHVSHFLDO FRP EU &RQWDWR _ VDQGUR#ERWXFDWXHVSHFLDO FRP EU 5XD %UiV GH $VVLV _ -DUGLP 3DUDtVR _ %RWXFDWX 63 _ &(3 $ UHYLVWD %RWXFDWX (VSHFLDO QmR VH UHVSRQVDELOL]D SRU FRQFHLWRV RX RSLQL}HV HPLWLGRV HP DUWLJRV DVVLQDGRV $V LQIRUPDo}HV GRV DQ~QFLRV YHLFXODGRV QD UHYLVWD VmR GH LQWHLUD UHVSRQVDELOLGDGH GRV DQXQFLDQWHV (VWD UHYLVWD PDQ WpP VH UHOLJLRVD H SROLWLFDPHQWH QHXWUD 7RGRV RV FRODERUDGRUHV DFLPD VmR YROXQWiULRV QmR PDQWHQGR TXDOTXHU YtQFXOR HPSUHJDWtFLR FRP D UHYLVWD



arquitetura

Planejamento

2 VHJUHGR GR VXFHVVR

Texto e Fotos Arq. Andréia Andrades

O

DTXHFLPHQWR GR PHUFD GR EUDVLOHLUR PXLWR PDLV OXFUDWLYR FRPSDUDGR D RXWURV SDtVHV ID] SUROLIHUDU SUpGLRV FRQVWUXtGRV SRU HPSUHHQGHGRUHV 2 LPyYHO p XP LQYHVWLPHQWR FRQFUHWR SDOSiYHO UHDO ,QYHVWLU HP LPyYHLV p LQYHVWLU QD VHJXUDQoD QD IDPtOLD H QR SDWULP{QLR $PERV LQYHVWHP QRV VRQKRV H HVWmR GLUHWDPHQWH LQ WHUOLJDGRV DR FRQFHLWR SUDWLFLGDGH IXQFLRQDOLGDGH H HVWpWLFD

$ WHQGrQFLD GH FDVDV FRPSDFWDV H DSDUWDPHQWRV H[LJHP SODQHMD PHQWR DQWHFLSDGR H DSURYHLWDPHQ WR GH HVSDoRV (VWXGDU RUJDQL]DU H SODQHMDU D PREtOLD p IDFLOLWDU R GLD D GLD $V SRVVLELOLGDGHV GH PD WHULDLV VmR LQILQLWDV RV SDGU}HV GH DFDEDPHQWRV GRV SODQHMDGRV YmR GR EiVLFR DR OX[XRVR 0L[ GH FRUHV FODUDV H HVFXUDV FKRFRODWHV WH[WX UDV FOiVVLFDV ODFFD IRUPDV JHRPp WULFDV HQWUH RXWUDV $WUDYpV GD PREtOLD GDV FRUHV H GRV REMHWRV p SRVVtYHO WUDQVIRU PDU XP DPELHQWH HP TXH RV VR QKRV YLYrQFLDV H JRVWRV HVWpWLFRV VH PDQLIHVWDP 1mR GHYHPRV IRFDU DSHQDV HV WpWLFD 2 SODQHMDPHQWR p R VHJUHGR GR VXFHVVR $ HVFROKD GH SURILV VLRQDLV H HPSUHVDV HVSHFLDOL]DGDV VHUi GH JUDQGH YDOLD QD KRUD GH PRUDU RX YHQGHU VHX LPyYHO 5HYLVWD %RWXFDWX (VSHFLDO

1mR H[LVWH HVSDoR SDUD DUUHSHQ GLPHQWR 'HSRLV GH WXGR SURQWR H LQVWDODGR ILFD PXLWR FRPSOLFDGR H FXVWRVR ID]HU TXDOTXHU DOWHUDomR 4XDQGR R LPyYHO p FRPSUDGR QD SODQWD R SODQHMDPHQWR GH PREtOLD WRUQD VH SULRULGDGH $ SDUWLU GHV WD HVFROKD p TXH VHUmR DYDOLDGDV DV QHFHVVLGDGHV VH VHUi DGHTXDGR FR ORFDU SRUWD GH FRUUHU GLYLVyULDV YD ]DGDV H RX HVSHOKR SRU H[HPSOR $EXVH GR GHVLJQ GHFRUH LQRYH VHX DPELHQWH 2 GHVLJQ GHYH HVWDU HP KDUPRQLD FRP D HVWpWLFD H WHFQR ORJLD $ WHFQRORJLD DWXDO SRVVLELOLWD VHJXUDQoD H GXUDELOLGDGH *DYHWDV FRP SURIXQGLGDGH H DOWXUD PDLRUHV QLFKRV DFRSODGRV DR DUPiULR SRU WDV GH FRUUHU SUDWHOHLUDV UHJXOiYHLV VmR SRVVLELOLGDGHV GRV PyYHLV SOD QHMDGRV (VVDV FRPELQDo}HV H RX WURV WUXTXHV SRGHP DGLFLRQDU XP SRXFR GH OLEHUGDGH j YLGD XUEDQD





acontece

Lanรงamento do Livro: ยด0DULD /~FLD 'DO )DUUD 8PD PXOKHU GH YLYDV PHPyULDVยต

A

FRQWHFHX QR GLD GH QRYHPEUR QR ยฆ6DERU H 0RUGRPLDยง R ODQoDPHQWR GR OLYUR ยฆ0DULD /~FLD 'DO )DUUD 8PD PX OKHU GH YLYDV PHPyULDVยง GR SURIHVVRU H RFXSDQWH GD FDGHLUD Qย GD $FDGHPLD %RWXFDWXHQVH GH /HWUDV 3URI 'U 9DOGLU 3DL[mR 2 HYHQWR FRQWRX FRP D SDUWLFLSDomR GH SHVVR DV DXWRULGDGHV H DPLJRV GR DXWRU RV TXDLV GHVIUXWD UDP GH PRPHQWRV GH LQWHQVD HPRomR DR WUD]HUHP j PHPyULD RV WHPSRV LGRV H VHPSUH SUHVHQWHV GH XPD %RWXFDWX YLYD QD PHPyULD GH WRGRV TXH D DPDP 2 SUHVLGHQWH GR &&% -RmR &DUORV )LJXHLURD QD RFDVLmR UHSUHVHQWDQGR R SUHIHLWR PXQLFLSDO GLV FRUUHX VREUH D LPSRUWkQFLD GD SXEOLFDomR GR OLYUR H VXD FRQWULEXLomR SDUD D OLWHUDWXUD GH QRVVD FLGDGH $ ELRJUDILD GH 9DOGLU 3DL[mR IRL DSUHVHQWDGD SRU VXD HVSRVD *LVOHQH TXH GHVWDFRX DV H[SHULrQFLDV H SHUFXUVR GH IRUPDomR GR $FDGrPLFR VHP GHL[DU j PHUFr D UHODomR GR PHVPR FRP D IDPtOLD H RV DPLJRV UHODFLRQDPHQWRV HVWHV VHPSUH PXLWR SUH]DGRV SRU HOH $ $FDGrPLFD &DUPHQ 6LOYLD 0DUWLQ *XLPDUmHV SDUDEHQL]RX R DXWRU H WURX[H D WRGRV R GLVFXUVR GR SUHVLGHQWH GD $%/ 'U 1HZWRQ &ROHQFL R TXDO HV WDYD LPSRVVLELOLWDGR GH SDUWLFLSDU GR HYHQWR 9DOGLU 3DL[mR UHFHEHX DLQGD KRPHQDJHQV H DJUD GHFLPHQWRV GD 3URIย &HFtOLD 7DYDUHV GH $QGHUOLQL 0DQWHQHGRUD GD 81,)$& 'U 7~OLR :HUQHU 6RDUHV )LOKR SUHVLGHQWH GR /LRQV ยฆ/HmR GD 6HUUDยง H )UDQ FLVFR 5RVVHWWR SUHVLGHQWH GD &RPXQLGDGH $VVLV WHQFLDO ยฆ$PRU 3HUIHLWRยง 'H SRVVH GD SDODYUD R HVFULWRU GLVFRUUHX VREUH VHX WH[WR UHVVDOWDQGR R WHPD GD PHPyULD QRV HVFULWRV GH 'DO )DUUD EHP FRPR GD LPSRUWkQFLD GH 0DULD /~FLD QR FHQiULR OLWHUiULR QDFLRQDO H LQWHUQDFLRQDO /RJR HP VHJXLGD SURFHGHX VH D VHVVmR GH QRLWH GH DXWyJUDIRV DFRPSDQKDGR GH XP VDERURVR FRTXHWHO 5HYLVWD %RWXFDWX (VSHFLDO


,QDXJXUDomR GD

*LOEHUWR H %UXQD JHUHQWHV

loja Kiko’s

$ FLGDGH UHFHEHX XP QRYR HPSUHHQGLPHQWR D ORMD .LNR©V &RP JUDQGH YDULHGDGH GH FDOoDGRV DFHVVyULRV H FRQIHFo}HV D ORMD Mi p XP VXFHVVR &RQILUD DOJXPDV IRWRV GD LQDXJXUDomR

.LNR 1HWR 9LQtFLXV )HUQDQGD H 1LFROH

$QGUp 1HWR H &ORGRDOGR


H[fd[`W

)RWRV 0DOX 2UQHODV

Porta Retrato Retrô Colar de crochet, Vivica Atelier

Futon de Tafetá, Ethnix; Almofada Bordada em lã de alpaca, Attico Design; Almofada bordada a mão, Atelier Clareart

Sabonetes Passarinho para Lavabo, Santo Sabão

Bule, Leiteira e Açucareiro de ferro esmaltado

Vaso Pássaro de cerâmica e Porta Vela pássaro em cerâmica esmaltada, Patrícia Henriques Cerâmica

Talher infantil, Art Home


Almofada Coruja, Ana Sinhana Patchwork Contemporâneo

Esculturas de papel machê e tecido das séries limitadas “Dona Vida” e “Barco de Papel”, Juliana Bollini

Conjunto de Bowls e utensílios Nest, Joseph & Joseph; Espátulas de Silicone da Holandesa Mastrad

Cesto de Papel Bolas, Oficina de Artes Boracéa

Pesinhos para toalha de mesa Pimentinhas, Haus Design, Decoração & Arte

Girafa em Papel Machê e Coruja em Papel Machê, Mundo Ton Design

Boneca de Tecido, Tacón Mi Casa; Gato Miau de tecido, Ana Sinhana Patchwork Contemporâneo

Monsenhor Ferrari, 346 - Centro Botucatu - Tel. (14) 3813-4606 Estacionamento no local

w w w.hau s ob j etos d ed ecorac ao. com. br


saber รฉ especial

/DYD VH URXSD VXMD

mantรชm-se

Por Nelson Ferreira Jรบnior | Foto Malu Ornelas

N

DTXHOD QRLWH SURIHVVRUD 6{QLD FKHJRX XP SRXFR DWUDVDGD j DXOD H SHGLX GHVFXOSDV D VHXV DOXQRV 0XLWRV VH TXHU RXYLUDP HVWDV XPD YH] TXH D FODVVH HVWDYD PXLWR DJLWDGD (UD XPD EDOE~UGLD 7UDWDYD VH GH XPD QRLWH TXHQWH GH YHUmR QXPD SHTXHQD HV FROD FRQKHFLGD FRPR *UXSLQKR QD SDFDWD H KXPLOGH FLGDGH GH &kQGL GR 0RWD QD OLQJXDJHP ORFDO ยฆ&DQGR 0RWDยง SUy[LPD D $VVLV 7XUPD GH VXSOHWLYR JHUDOPHQWH DJH DVVLP p PDLV EHP FRPSRUWDGD TXH DV GR HQVLQR EiVLFR H IXQGDPHQWDO ( R TXH GL]HU GDTXHOH QHQpP TXH QmR SD UDYD GH FKRUDU GHQWUR GR FDUULQKR D]XO EDODQoDGR SHOD PmH DOXQD TXH DR PHVPR WHPSR FRQYHUVDYD FRP D DPL JD PHLR JRUGLQKD TXH UHFODPDYD ยฆQmR FRQVLJR RXYLU R TXH D SURIHVVRUD GL]ยง (VVD FHQD RFRUUHX Mi Ki DOJXQV DQRV SURYDYHOPHQWH FRQWLQXD DFRQ WHFHQGR (X H PDLV GRLV DPLJRV pUDPRV HVWDJLiULRV QD HVFROD FLWDGD 1RVVD IXQomR HUD DSUHHQGHU TXH D HVFROD QmR p PDLV R DPELHQWH GR DSUHQGHU 1DTXHOD PHVPD QRLWH D SURIHVVRUD OHFLRQDYD VXEVWDQWLYRV H DGMHWLYRV R TXH PH WURX[H j OHP EUDQoD XPD SHUJXQWD IHLWD SRU PHX LUPmR TXH SUHVWDUD XP FRQFXUVR S~EOLFR ยฆTXDO R IHPLQLQR GH SHL[H ERLยง" 8P OHYH VRUULVR VXUJLX HP PL QKD IDFH VHUi TXH p SHL[H ERLD" 7DQWDV SHUJXQWDV WRODV VmR IHLWDV SRU Dt 0DV R SUREOHPD QmR HVWi HP QRVVD OtQJXD HVWi HP QRVVD FXOWXUD $K SUD QmR ILFDUPRV VHP UHVSRVWD SHL[H ERL QmR WHP IHPLQLQR PDV Ki D IrPHD GR QDGDGRU R SHL[H PXOKHU )DODQGR HP JrQHURV GH VXEVWDQWLYRV GH QRVVD OtQJXD EUDVLOR OXVLWDQD TXDO 5HYLVWD %RWXFDWX (VSHFLDO

VHUi R PDVFXOLQR GH PXOKHU PHODQ FLD PXOKHU ILOp H PXOKHU PRUDQJXL QKR" ( TXDQWR DR SOXUDO GH WDLV VXEV WDQWLYRV VHUi TXH VH WUDWD GH XPD PXOKHU TXH WDPEpP p XP ILOp RX GH XPD PXOKHU GR WLSR ILOp" 2 TXH GLUmR QRVVRV LUPmRV OXVLWDQRV QRVVRV FRQ WHUUkQHRV OLQJXtVWLFRV VREUH HVVD PLV WXUD GH FDUQH JrQHUR VH[R H IUXWDV" e YLYHPRV QXPD pSRFD GH SUR IXQGDV GLVFXVV}HV H FULVHV 6HMDP HFRQ{PLFDV DPELHQWDLV FXOWXUDLV OLQJXtVWLFDV RX EDFDQDLV p KRUD GH UH VROYr ODV &RPHFHPRV SHODV OLQJXtVWL FDV 1RVVD WHUUD 3LQGRUDPD VDLX QD IUHQWH H Mi ODQoRX R 9RFDEXOiULR 2UWR JUiILFR 2ILFLDO GD /tQJXD 3RUWXJXHVD DWXDOL]DGR FRP D 5HIRUPD 2UWRJUiIL FD $ ยฆOXVDPpULFD ODWLP HP Syยง HQFKHX VH GH IHUPHQWR H GHX XP EROR QD PDVVD OXVLWDQD TXH HVWi HQIXUH FLGD SRLV QmR TXHU DFHLWDU XPD VXE PLVVmR DR Sy GR ODWLP GD WHUUD WXSLQL TXLP 3REUHV SDWUtFLRV HVWmR WRGRV D ODPHQWDU PHVPR PXGRV R & H R 3 D FDLU DTXHOHV QmR TXHUHP VH FDODU 'H DFRUGR FRP D UHIRUPD GH QRV VD JUDILD R PRUDGRU GR $FUH p DFULD QR 2UD SRLV $ PXGDQoD QmR HVWi GHL[DQGR Vy QRVVRV DPLJRV SRUWX JXHVHV IXULRVRV LUPmRV GH QRVVR WHU ULWyULR QDFLRQDO WDPEpP GLVFRUGDP ยฆVRPRV DFUHDQRV H QmR DFULDQRV FRPR HVWmR GL]HQGR QRV MRUQDLVยง 7HUi VLGR XPD ERD LGpLD RSV LGHLD" ย V YH]HV Gi YRQWDGH GH SHJDU XP GHVWUyLHU HVVD SDODYUD p XPD H[FH omR FHUWR GRQD 5HIRUPD H ERP EDUGHDU WXGR SULQFLSDOPHQWH RV GL FLRQiULRV DSUHVVDGLQKRV TXH VDtUDP QD IUHQWH FRP DV ยฆQRYDV UHJUDVยง H SRU FRQVHJXLQWH FKHJDUDP FRP HU URV TXH VmR FRQGX]LGRV jV IXWXUDV


PXGDP VH JUDILDV

culturas PXOKHUHV ILOp RX ILOpV H KRPHQV EXFKRV RX EXFKR 7DPEpP HVSHUR TXH WHQKDP DYLVDGR D ORLUD *LVHOH GH TXH QmR SUHFLVD WLUDU R WUHPD GH VHX VREUHQRPH %ย QGFKHQ DSHQDV QmR FRORTXH PDLV VREUH OLQJXLoD FXLGDGR WDPEpP FRP D FRQVHTXrQFLD $LQGD EHP TXH HVWH WH[WR QmR p XPD UHGDomR SDUD YHVWLEXODU SRLV DSHVDU GH SUHVHUYDU D QRUPD FXOWD Ki PXLWD IXQomR HPRWLYD PXLWDV LUR QLDV PXLWDV SHUJXQWDV VHP UHVSRV

WD (PERUD HVWHMD GLVVHUWDQGR SHOD FU{QLFD D FU{QLFD QmR p GLVVHUWDomR SRVVR FKDPDU LVVR GH TXLDVPR" 2X VHMD FRUUHULD R ULVFR GH UHFHEHU XPD QRWD ]HUR /RJR QmR VHL HVFUH YHU WDOYH] VDLED HVFUHYLQKDU 0DV H D SURIHVVRUD 6{QLD FRPR HVWDUi XPD GH PLQKDV PHQWRUDV" 6HUi TXH Mi VH DGDSWRX j QRYD RUWRJUDILD" 7DOYH] WHQKD SDUDGR GH OHFLRQDU H KRMH HVWHMD GDQoDQGR IXQN HP DOJXP EDL OH QD &LGDGH 0DUDYLOKRVD 5i XPD

$QWRQRPiVLD 6HPSUH DFKHL D PX OKHU DPHL[D SDUHFLGD FRP DOJXpP 1mR QmR 6{QLD QmR GHYH WHU GHVLVWL GR DILQDO HOD p ยฆEUDVLOHLUDยง 'HYH HVWDU GDQoDQGR UHERODQGR SUD ยฆOHFLRQDUยง 1HVWH %UDVLO VDPEyGURPR RV SURIHV VRUHV QHFHVVLWDP GH XP MRJR GH FLQ WXUD SDUD HQWUH SDODYUDV H FiOFXORV PDQWHU R ULWPR GD PHORGLD H VHJXLU FDQWDQGR ยฆYHP YDPRV HPERUD TXH HVSHUDU QmR p VDEHU TXHP VDEH ID] D KRUD QmR HVSHUD DFRQWHFHUยง


saber é especial

&RP RX VHP UHIRUPD DV SDODYUDV VH FRQVHUWDP H HQWUDP HP FRQFHUWR H IOXL D KDUPRQLD TXH IRUPD D P~VL FD D FU{QLFD D GLVVHUWDomR TXH FRP RX VHP DUJXPHQWDomR UHIRUPD D JUD ILD GD QDomR 5HVWD SUHRFXSDUPR QRV FRP D HFRQRPLD R PHLR DPELHQWH H D HGXFDomR SRLV FDVR FRQWUiULR KD YHUi VHTXHU RV EDFDQDLV ( SDUD RV SRUWXJXHVHV TXHL[RVRV SRU QRVVD DQ WHFLSDomR FDQWHPRV ODGR D ODGR ¦DGR DGR DGR FDGD XP QR VHX TXDGUDGR§ 3 6 9HVWLEXODQGR FXLGDGR FRP FOLFKrV H HFRV QD UHGDomR SRLV HVWHV WLUDP QRWD GH VXD GLVVHUWDomR 2EVHUYDomR DV QRYDV UHJUDV RUWR JUiILFDV HVWmR YDOHQGR GHVGH R GLD GH MDQHLUR GH 'H DFRUGR FRP R GHFUHWR DVVLQDGR SHOR SUHVLGHQWH /XL] ,QiFLR /XOD GD 6LOYD DWp GH GH]HPEUR GH YDOHP DV GXDV IRU PDV GH HVFUHYHU D DQWLJD H D QRYD

9LYHPRV QXPD pSRFD GH SURIXQGDV GLVFXVV}HV H FULVHV 6HMDP HFRQ{PLFDV DPELHQWDLV FXOWXUDLV OLQJXtVWLFDV RX EDFDQDLV p KRUD GH UHVROYr ODV

4XLDVPR GLVSRVLomR FUX]DGD GD RUGHP GDV SDUWHV VLPpWULFDV GH GXDV IUDVHV GH PRGR TXH IRUPHP XPD DQWtWHVH RX XP SDUDOHOR S H[ YRX VHPSUH DR FLQHPD DR WHDWUR QmR YRX QXQFD PHX ILOKR DEUDoRX PH FDULQKR VDPHQWH FDULQKRVDPHQWH R DEUDFHL

$QWRQRPiVLD YDULHGDGH GH PH WRQtPLD TXH FRQVLVWH HP VXEVWLWXLU XP QRPH GH REMHWR HQWLGDGH SHVVRD HWF SRU RXWUD GHQRPLQDomR TXH SRGH VHU XP QRPH FRPXP RX XPD SHUtIUDVH XP JHQWtOLFR XP DGMHWLYR HWF TXH

VHMD VXJHVWLYR H[SOLFDWLYR ODXGDWyULR HXIrPLFR LU{QLFR RX SHMRUDWLYR H TXH FDUDFWHUL]H XPD TXDOLGDGH XQLYHUVDO RX FRQKHFLGD GR SRVVXLGRU $OHLMDGLQKR SRU ¨$QW{QLR )UDQFLVFR /LVERD© D 5DL QKD 6DQWD SRU ¨,VDEHO UDLQKD GH 3RUWX JDO HVSRVD GH ' 'LQLV© R 6DOYDGRU SRU ¨-HVXV &ULVWR© R SUtQFLSH GD URPDQD HORT rQFLD SRU ¨&tFHUR© R PDQWXDQR SRU ¨9HUJtOLR© XP ERUJRQKD SRU ¨XP YLQKR GD %RUJRQKD© HWF RX YLFH YHUVD XP URPHX SRU ¨XP KRPHP DSDL[RQD GR© WDUWXIR SRU ¨KLSyFULWD© HWF



a prefeitura e vocรช

$ LPSRUWkQFLD GR

transporte escolar

Por Secretaria Municipal de Educaรงรฃo | Fotos Sandro Coltri

N

R %UDVLO TXDQGR R DV VXQWR p R WUDQVSRUWH HV FRODU DLQGD Ki PXLWR D VHU IHLWR H PHOKRUDGR SDUD JDUDQWLU HVVH GLUHLWR DR DOXQR PDV QR PXQL FtSLR GH %RWXFDWX D KLVWyULD p RXWUD 4XDOLGDGH UHVSRQVDELOLGDGH H WRWDO DWHQGLPHQWR D GHPDQGD UXUDO H XUEDQD HP FDVRV HVSHFtILFRV $ 6HFUHWiULD 0XQLFLSDO GH (GXFDomR UH SUHVHQWDGD SHOR 6HFUHWiULR 1DUFL]R 0LQHWWR -~QLRU MXQWDPHQWH FRP WRGD D HTXLSH GR 7UDQVSRUWH (VFRODU ID] D KLVWyULD VHU GLIHUHQWH j UHDOLGDGH H[LV WHQWH DLQGD HP PXLWRV PXQLFtSLRV EUD VLOHLURV EHQHItFLR HVWH JDUDQWLGR SHOD /HL )HGHUDO GH 2 REMHWLYR p WUDQVSRUWDU FRP VHJX UDQoD FULDQoDV FDUHQWHV DWp D HVFROD HP TXH VmR PDWULFXODGDV H GHSRLV DSyV R WpUPLQR GDV DXODV FRQGX]L ODV FRP VHJXUDQoD GH YROWD SDUD VXDV FDVDV SULQFLSDOPHQWH D SRSXODomR UXUDO TXH WHP PDLV GLILFXOGDGHV QR DFHVVR jV XQL GDGHV GH HQVLQR HP JHUDO GHYLGR jV JUDQGHV GLVWkQFLDV D VHUHP SHUFRUULGDV 'LDULDPHQWH VmR WUDQVSRUWDGRV DOXQRV FRP URWDV GH DWp NP LGD H YROWD WRWDOL]DQGR PLO NP GLD GLYLGLGRV HP URWDV VHQGR GHODV UHDOL]DGDV SRU HPSUHVDV WHUFHLUL]DGDV (VVHV H[SUHVVLYRV Q~PHURV VmR IDFLOPHQWH HQWHQGLGRV GHYLGR DR WD PDQKR WHUULWRULDO GD FLGDGH GH DSUR

$QWRQLR &DUORV %DUULTXHOR -RVp )UDQFLVFR 0DJQRQL ,]DEHO 0DFHGR /i]DUR 2OLYHLUD 5HYLVWD %RWXFDWX (VSHFLDO

[LPDGDPHQWH NPรข ID]HQ GR GLYLVD FRP LQ~PHURV PXQLFtSLRV FRPR $QKHPEL 3DUGLQKR 3UDWkQLD %RIHWH $YDUp ,WDWLQJD 6mR 0DQXHO 'RLV &yUUHJRV H 6DQWD 0DULD GD 6HUUD 2V HVWXGDQWHV FRP QHFHVVLGDGHV HVSHFLDLV FRPS}HP XP JUXSR TXH WHP GLILFXOGDGHV HP DFHVVDU DV VDODV GH DXOD 3DUD FXPSULU VHX SDSHO VR FLDO D 6HFUHWDULD 0XQLFLSDO GH (GX FDomR RIHUHFH YHtFXORV DGDSWDGRV H DWHQGLPHQWR GLIHUHQFLDGR SDUD HVWHV DOXQRV FRPR RV GD HVFROD HVSHFLDO 1DLU 3HUHV 6DUWRUL &,((-$ &HQWUR GH ,QWHJUDomR GH (GXFDomR (VSHFLDO SDUD -RYHQV H $GXOWRV $3$( %RWXFD WX 1$3( 1~FOHR GH $WHQGLPHQWR 3HGDJyJLFR (VSHFLDOL]DGR H SURMHWRV DVVLVWLGRV SHOD 3UHIHLWXUD H 6HFUHWD ULD GH (GXFDomR FRPR $3$3( (V FROD GR 0HLR $PELHQWH (VFROD 9DL j 0DWD 3URMHWR 6HQDU /DJHDGR $ IURWD HVFRODU FRQWD FRP YHtFX ORV SHUXDV PRGHOR .RPEL PLFUR {QL EXV H {QLEXV WRGRV HP yWLPR HVWDGR GH FRQVHUYDomR GHYLGR D XWLOL]DomR GR PpWRGR GD UHYLVmR GH PDQXWHQomR RQGH R YHtFXOR QmR SUHFLVD TXHEUDU SDUD LU DWp XPD RILFLQD PHFkQLFD 1D RUJDQL]DomR GLiULD HVWmR RV 6XSHUYLVRUHV ,]DEHO 0DFHGR H /i]DUR

2OLYHLUD H RV (QFDUUHJDGRV $QWRQLR %DULTXHOR H -RVp 0DJQRQL UHYH]DQ GR VH GDV K GD PDQKm DWp DV K WRGRV RV GLDV 6mR XWLOL]DGRV PRWRULVWDV H PRQLWRUHV UHVSRQ ViYHLV SRU GLULJLU ]HODU H FXLGDU SDUD TXH WXGR FRUUD EHP QR SHUFXUVR 1RV ~OWLPRV PHVHV IRUDP JDVWRV DSUR[LPDGDPHQWH 5 PLOK}HV SDUD D PDQXWHQomR GR WUDQVSRUWH HVFRODU VDOLHQWDQGR TXH RV UHFXUVRV DGYrP GR *RYHUQR )HGHUDO (VWDGXDO H 0XQLFLSDO 1RV ~OWLPRV GRLV DQRV QRYDV OLQKDV IRUDP FULDGDV H SDUD D SUHYLVmR GH FUHVFLPHQWR VHUi DLQGD PDLRU SRLV QRYRV YHtFXORV VHUmR DGTXLULGRV SHOR SURJUDPD ยฆ&DPLQKR GD (VFRODยง H PDLV YHtFXORV GRD GRV SHOR *RYHUQR )HGHUDO TXH VHUmR XWLOL]DGRV SDUD QRYDV URWDV RX SDUD UHQRYDomR GRV YHtFXORV PDLV DQWLJRV 1RV ~OWLPRV DQRV R WUDQVSRUWH DV VLP FRPR D PHUHQGD HVFRODU YHP VH WRUQDQGR XPDV GDV YHUWHQWHV PDLV LP SRUWDQWHV SDUD VH FRPEDWHU D HYDVmR HV FRODU H PHOKRUDU D DSUHQGL]DJHP SRLV Mi HVWi FRPSURYDGR TXH DOXQR EHP GLVSRVWR WUDQTย LOR H QXWULGR DSUHQGH PXLWR PDLV H p QHVVH FDPLQKR TXH D 6HFUHWDULD GH (GXFDomR GH %RWXFDWX SUHWHQGH FDPLQKDU VHPSUH



a prefeitura e vocรช

&RRUGHQDGRUHV 3HGDJyJLFRV GD

Rede Municipal de Educaรงรฃo Por Secretaria Municipal de Educaรงรฃo | Fotos Sandro Coltri

D

HVGH D GpFDGD GH D IXQ omR GR FRRUGHQDGRU SHGD JyJLFR HVWHYH VHPSUH DVVR FLDGD D UHIRUPDV HGXFDFLRQDLV SRUpP IRL FRP D 5HVROXomR 6( QR GH GH DEULO GH TXH HVVD IXQomR H[SDQGLX VH SHODV HVFRODV HVWDGXDLV H ILFRX UHFR QKHFLGD SHODV ,QVWLWXLo}HV GH (QVLQR 2 PXQLFtSLR GH %RWXFDWX 63 YLYH KRMH XP PRPHQWR KLVWyULFR GH UHIRU PDV HGXFDFLRQDLV PXQLFLSDOL]DomR GR HQVLQR LQLFLDWLYD GD LPSODQWDomR GR 6LVWHPD 3UySULR GH (QVLQR H XQLIRU PL]DomR GR FXUUtFXOR TXH IRUWDOHFH D LPSRUWkQFLD GD IXQomR GR FRRUGHQDGRU SHGDJyJLFR QDV HVFRODV PXQLFLSDLV $ 6HFUHWDULD 0XQLFLSDO GH (GXFD omR UHFRQKHFHQGR HVVD QHFHVVLGDGH H[SDQGH JUDGDWLYDPHQWH jV HVFRODV PXQLFLSDLV R GLUHLWR D IXQomR GR FR RUGHQDGRU SHGDJyJLFR SDUD IRUWDOHFHU DV Do}HV SHGDJyJLFDV &DGD XQLGDGH HVFRODU GR (QVLQR )XQGDPHQWDO , H ,, SRVVXL VHX FRRUGHQDGRU SHGDJyJL FR H DV HVFRODV GH (GXFDomR ,QIDQWLO YrP FRQFOXLQGR HVVD GHPDQGD SRLV FRQIRUPH 3HUUHQRXG ยฆRV FRRU GHQDGRUHV ILFDP QR FHQWUR GDV FRQ WUDGLo}HV GR VLVWHPD HGXFDWLYR H GD LQWHQomR GH HGXFDU H LQVWUXLUยง $ IXQomR GR FRRUGHQDGRU H[LJH TXH VH GLJD ยฆHQVLQD VH DTXLOR TXH VH pยง H

WHP FRPR IXQo}HV SULRULWiULDV UHIOHWLU FRP RV SURIHVVRUHV R SURFHVVR GH HQVL QR H DSUHQGL]DJHP GRV DOXQRV HODER UDU H DFRPSDQKDU R SURMHWR SROtWLFR SH GDJyJLFR FRP D HTXLSH HVFRODU DVVXPLU R FXUUtFXOR FRPR HVSDoR GH DWXDomR H D IRUPDomR FRQWLQXDGD GRV SURIHVVRUHV 1mR p SRVVtYHO WUDEDOKDU DV IXQ o}HV GR FRRUGHQDGRU VHP LQVHULU D UHIOH[mR QD IRUPDomR GRV SURIHVVR UHV FRPR GHVFUHYH R WUHFKR FLWDGR SRU -DFTXHV 0HUODQ HP XP FXUVR XQLYHUVLWiULR GH YHUmR ยฆ)RUPDU DV PHQWHV VHP FRQIRUPi ODV HQULTXHFr ODV VHP GRXWULQi ODV DU Pi ODV VHP UHFUXWi ODV FRPXQLFDU OKHV XPD IRUoD VHGX]L ODV YHUGDGHLUDPHQWH SDUD OHYi ODV j VXD SUySULD YHUGDGH

GDU OKHV R PHOKRU GH VL PHVPR VHP HV SHUDU HVVH JDQKR TXH p D VHPHOKDQoDยง 2V RULHQWDGRUHV SHGDJyJLFRV GD 6HFUHWDULD 0XQLFLSDO GH (GXFDomR $OHVVDQGUD /XFFKHVL GH 2OLYHLUD $GDXWR GH -HVXV 3HUHLUD H :DJQHU &RGHOOR DFUHVFHQWDP TXH R HVSDoR GH DWXDomR GR FRRUGHQDGRU HVWi QDV UHXQL}HV SHGDJyJLFDV QDV IRUPD o}HV FRQWLQXDGDV GRV SURIHVVRUHV QR DFROKLPHQWR GDV G~YLGDV GRV DOX QRV QR UHJLVWUR H QD GLYXOJDomR GDV LQWHUYHQo}HV SHGDJyJLFDV SRVLWLYDV 2V GHVDILRV GRV FRRUGHQDGRUHV SHGDJyJLFRV VmR LQ~PHURV PDV DO FDQoiYHLV TXDQGR VH WHP XP UHOD FLRQDPHQWR FRODERUDWLYR IDYRUiYHO D RSRUWXQLGDGHV GH UHIOH[mR



a prefeitura e vocรช

Prefeito convence

D UHSDVVDU DQWLJR )yUXP

Texto e Fotos Secretaria Municipal de Comunicaรงรฃo

D

HSRLV GH XP SHUtRGR ORQJR GH QHJRFLDo}HV R SUHIHLWR -RmR &XU\ 1HWR REWHYH R VLQDO YHUGH GD 6HFUHWDULD GH (VWDGR GD -XVWLoD H 'HIHVD GD &LGDGDQLD SDUD RIL FLDOL]DU D FHVVmR GH XVR GR DQWLJR )yUXP DR 0XQLFtSLR (P XP HYHQWR UHDOL]DGR QR GLD ย GH GH]HPEUR HP IUHQWH DR SUpGLR ORFDOL]DGR QD 3UDoD 5XL %DUERVD R &KHIH GR ([HFXWLYR 0XQLFLSDO DVVLQRX DR ODGR GR VHFUHWiULR GH (VWDGR GD -XVWL oD H 'HIHVD GD &LGDGDQLD 5LFDUGR 'LDV /HPH R SURWRFROR GH LQWHQo}HV TXH UH SDVVD R LPyYHO DR 3RGHU 3~EOLFR GH %R WXFDWX 2 LPyYHO HVWi IHFKDGR GHVGH GH MXOKR GH TXDQGR IRL LQWHUGLWDGR VRE DOHJDomR TXH VXD HVWUXWXUD ItVLFD HV WDULD FRPSURPHWLGD H FRORFDULD HP ULVFR D VHJXUDQoD GRV IUHTXHQWDGRUHV GR ORFDO $ FHULP{QLD FRQWRX DLQGD FRP D SUHVHQoD GR SUHVLGHQWH GD &kPD UD 0XQLFLSDO GH %RWXFDWX 5HLQDOGR 0HQGRQoD 0RUHLUD GR -XL] $VVHVVRU GD 3UHVLGrQFLD GR 7ULEXQDO GH -XVWLoD GR (VWDGR GH 6mR 3DXOR 'U -RVp 0D ULD &kPDUD -~QLRU GR -XL] GH 'LUHLWR GD ย 9DUD &ULPLQDO GH %RWXFDWX H 'L UHWRU GR )yUXP 'U -RVLDV 0DUWLQV GH $OPHLGD -~QLRU GR 3URPRWRU GH -XVWL oD 'U (GXDUGR -RVp 'DKHU =DFKDULDV GR VHFUHWiULR 0XQLFLSDO GH 1HJyFLRV -XUtGLFRV $QWRQLR +HQULTXH 1LFRORVL *DUFLD GR SUHVLGHQWH GD ย 6XEVHF omR GD 2$% %RWXFDWX 6DPLU 'DKHU =DFKDULDV HQWUH RXWUDV DXWRULGDGHV FLYLV H GD iUHD MXGLFLiULD $VVLQDGR R SURWRFROR SUHYr TXH QR SUD]R GH GLDV R SURFHVVR GH FHVVmR GH XVR GR LPyYHO DR 0XQLFtSLR VHMD RILFLDOL]DGR SHOR (VWDGR 3HOR GR FXPHQWR D 3UHIHLWXUD VH FRPSURPHWH HP GHVHQYROYHU IRUPXODU LPSODQWDU H RSHUDU SURMHWRV GH FDUiWHU VRFLDO FRP DWXDomR SULRULWiULD QR VHWRU HGXFDFLR QDO H FXOWXUDO EUDVLOHLUR 5HYLVWD %RWXFDWX (VSHFLDO

2 SUHIHLWR -RmR &XU\ 1HWR HORJLRX R HVIRUoR GD FRPXQLGDGH IRUHQVH H GR VHFUHWiULR GH (VWDGR GD -XVWLoD HP WRU QDU PDLV XP VRQKR SRVVtYHO j SRSX ODomR GH %RWXFDWX ยฆ'HVDWDPRV PDLV XP Qy $OpP GH LQLFLDU D FRQVWUXomR GR QRYR FRPSOH[R GR )yUXP >QR -DU GLP 5LYLHUD ยค jV PDUJHQV GD 5RGR YLD -RmR +LSyO\WR 0DUWLQV@ HVWDPRV GHYROYHQGR j &LGDGH XP VtPEROR GH QRVVD KLVWyULD $JRUD YDPRV QRV GHGL FDU DR SURMHWR H[HFXWLYR SDUD UHIRUPD H DGDSWDomR GR DQWLJR )yUXP TXH DEUL JDUi SURMHWRV GH HGXFDomR H FXOWXUD 1DGD PDLV MXVWR H QREUH GR TXH LQYHV WLUPRV QHVWDV iUHDVยง GHVWDFD 2V DQH[RV GR DQWLJR )yUXP GHYH UmR VHU PDQWLGRV SDUD XVR GR 3RGHU -XGLFLiULR ORFDO $VVLP DWHQGLPHQWRV j SRSXODomR H RXWURV VHUYLoRV TXH VmR UHDOL]DGRV QD UHJLmR FHQWUDO QmR GH YHP VHU FRPSURPHWLGRV (P VHX SURQXQFLDPHQWR 5LFDUGR 'LDV /HPH H[SUHVVRX VXD DGPLUDomR SHOR SUHIHLWR -RmR &XU\ R TXDO FKDPRX GH ยฆREVWLQDGRยง SHOD OXWD GH UHVJDWH GR


Estado

SDUD R 0XQLFtSLR DQWLJR )yUXP SURMHWDGR QR LQtFLR GR Vp FXOR SDVVDGR SHOR DUTXLWHWR 5DPRV GH $]HYHGR 2 SUpGLR VHJXH DV OLQKDV GR 3DOiFLR GD -XVWLoD GH 6mR 3DXOR WDPEpP LGHDOL]DGR SHOR PHVPR SURILVVLRQDO ยฆ2 )yUXP p XP HVSDoR GH FLGDGD QLD WDQWR TXDQWR XPD HVFROD (VSHUR TXH HVWH ORFDO VHMD UHIRUPDGR SDUD TXH D SRSXODomR H[HUoD VXD FLGDGDQLD DWUDYpV GD HGXFDomR H FXOWXUD $OpP GLVVR SUH VHUYDPRV R SDWULP{QLR KLVWyULFR GR 0X QLFtSLR e DWUDYpV GHVWHV SDWULP{QLRV TXH FRQVWUXtPRV YDORUHV SDUD QRVVR SUySULR GHVHQYROYLPHQWRยง UHVVDOWRX

+RVSLWDO 9HWHULQiULR H &$&+2(,5$ '$ 0$57$

1D PHVPD RSRUWXQLGDGH R VHFUH WiULR GH (VWDGR GD -XVWLoD UHSDVVRX jV PmRV GR GLUHWRU GD )DFXOGDGH GH 0H GLFLQD 9HWHULQiULD H =RRWHFQLD >)09=@ GD 8QHVS %RWXFDWX SURIHVVRU 'U /XL] &DUORV 9XOFDQR H GD VHFUHWiULD PXQLFLSDO GH 0HLR $PELHQWH &\QWKLD =DQRWWR 6DO YDGRU GRLV LPSRUWDQWHV RItFLRV GH OLEHUD omR GH UHFXUVRV GR ),' )XQGR (VWDGXDO GH 'HIHVD GRV ,QWHUHVVHV 'LIXVRV 8P GHOHV p GHVWLQDGR j FRQVWUXomR GH XP +RVSLWDO 9HWHULQiULR SDUD $QL

PDLV 6LOYHVWUHV SHOD )09= 2 SURMHWR FRQGX]LGR SHOR SURIHVVRU &DUORV 5REHU WR 7HL[HLUD GR 'HSDUWDPHQWR GH &LUXU JLD H $QHVWHVLRORJLD FRP DQXrQFLD GR SURIHVVRU 9XOFDQR FRQWHPSOD DLQGD D FULDomR GR SULPHLUR ยฆ3DUD]RROyJLFRยง GR %UDVLO RQGH DQLPDLV TXH QmR WLYHVVHP FRQGLomR GH VHUHP UHLQWURGX]LGRV HP VHX KDELWDW QDWXUDO VHULDP XWLOL]DGRV HP Do}HV GH HGXFDomR DPELHQWDO (VWH &HQWUR GH 0HGLFLQD H 3HVTXLVD HP $QL PDLV 6HOYDJHQV FXVWDUi 5 0HWDGH GHVWH YDORU VHUi ILQDQFLDGR SHOR ),' H D RXWUD SHOD SUySULD 8QHVS


a prefeitura e você -i QR FDVR GR 0HLR $PELHQWH R *RYHUQR GR (VWDGR OLEHURX GH IRUPD LQWHJUDO R YDORU GH 5 TXH VHUi GHVWLQDGR DR ILQDQFLDPHQWR GR SURMHWR GH DGHTXDomR H LQIUDHVWUXWXUD GR 3DUTXH 0XQLFLSDO &DFKRHLUD GD 0DU WD ,QWHUGLWDGR DSyV DV IRUWHV FKXYDV GD YLUDGD GR DQR TXH FDXVDUDP GHVPRUR QDPHQWRV H FRORFDUDP HP ULVFR D VXD XWLOL]DomR R 3DUTXH GHYHUi SDVVDU SRU XP YLJRURVR SURFHVVR GH UHYLWDOL]DomR D SDUWLU GH $ 3UHIHLWXUD HQWUDUi FRP XPD FRQWUDSDUWLGD GH 5 PLO 6HJXQGR D VHFUHWiULD GR 0HLR $P ELHQWH HQWUH DV Do}HV D VHUHP GHVHQ YROYLGDV HVWi D FRQVWUXomR GH XP FHQ WUR GH HGXFDomR DPELHQWDO 7DPEpP VHUi IHLWR R UHIRUoR DGHTXDomR H VLQD OL]DomR GD WULOKD SDUD D FDFKRHLUD DOpP GH DORFDomR GH VLQDOL]DomR GD WULOKD TXH YDL SDUD R PLUDQWH FRQVWUXomR GH XP GHFN GH PHWURV TXDGUDGRV SDUD REVHUYDomR GD &XHVWD H FRQWUDWDomR GH PRQLWRUHV SDUD YLVLWDV 2 SURMHWR SDVVDUi D DWHQGHU DOXQRV GH HVFRODV GD FLGDGH DWUDYpV GH YLVLWDV PRQLWRUDGDV

62%5( R ),'

3UHYLVWR QD /HL )HGHUDO Q GH GH MXOKR GH R ),' WHYH VXD FULD omR DXWRUL]DGD QR kPELWR GR (VWDGR GH 6mR 3DXOR SHOD /HL (VWDGXDO Q GH GH QRYHPEUR GH DOWHUDGD SHOD /HL Q GH GH MXQKR GH 2 REMHWLYR GR ),' p JHULU RV UHFXU VRV GHVWLQDGRV j UHSDUDomR GRV GDQRV DR PHLR DPELHQWH EHQV GH YDORU DUWtVWL FR HVWpWLFR KLVWyULFR WXUtVWLFR H SDLVD

JtVWLFR $R FRQVXPLGRU FRQWULEXLQWH SHVVRDV FRP GHILFLrQFLD LGRVR VD~GH S~EOLFD KDELWDomR H XUEDQLVPR H FLGD GDQLD EHP FRPR D TXDOTXHU RXWUR LQ WHUHVVH GLIXVR RX FROHWLYR QR WHUULWyULR GR (VWDGR GHYROYHQGR RV j SRSXODomR GH 6mR 3DXOR FRPR UHVVDUFLPHQWR 3RGHP VHU ILQDQFLDGRV 3URMHWRV UHOD WLYRV j UHFRQVWLWXLomR UHSDUDomR SUHVHU YDomR H SUHYHQomR GRV LQWHUHVVHV GLIXVRV RX FROHWLYRV QR (VWDGR GH 6mR 3DXOR



histรณria de sucesso

Botuvel DQRV UHDOL]DQGR VRQKRV

7UDQTย LOLGDGH H FRQILDQoD VmR IXQGDPHQWDLV DR DGTXLULU VHX DXWRPyYHO QRYR RX VHPL QRYR &RPSUH WUDQTย LOR QD %RWXYHO 9HtFXORV FHUWH]D GH yWLPRV QHJyFLRV

Da Redaรงรฃo | Fotos Arquivo pessoal

N

mR p H[DJHUR GL]HU TXH R DXWRPyYHO p R VRQKR GH FRQVXPR GH WRGR EUDVLOHL UR 2V MRYHQV VRQKDP FRP R GLD HP TXH SRGHUmR WHU D LGDGH PtQLPD SDUD VH WRUQDUHP PRWRULVWDV H HVWDUHP DSWRV D GLULJLU VHX SULPHLUR DXWRPyYHO 0DV R VRQKR QmR DFDED TXDQGR VH WRUQDP PRWRULVWDV WRGRV TXHUHP WHU VHX SUy SULR DXWRPyYHO XVXIUXLQGR GDV IDFL OLGDGHV TXH XPD GDV PHOKRUHV LQYHQ o}HV GR KRPHP SRGH SURSRUFLRQDU 0DV DGTXLULU XP DXWRPyYHO QmR p XPD HVFROKD WmR VLPSOHV &RP WDQWDV RSo}HV GLVSRQtYHLV VH ID] QHFHVViULD D DVVHVVRULD GH TXHP HQWHQGH GR DV VXQWR H SULQFLSDOPHQWH DR SURFXUDU XP DXWRPyYHO VHPL QRYR p IXQGD PHQWDO WHU FRQILDQoD QD UHYHQGHGRUD SDUD JDUDQWLU VXD WUDQTย LOLGDGH 1D KRUD GH YRFr DGTXLULU VHX YHtFX OR YRFr HQFRQWUDUi D VHJXUDQoD QHFHV

ViULD QD %RWXYHO 9HtFXORV HPSUHVD Vy OLGD TXH Ki DQRV HVWi VRE D GLUHomR GH $QWRQLR 5LEHLUR 6REULQKR 1DVFLGR HP 6mR 0DQXHO $QWRQLR PXGRX VH SDUD %RWXFDWX DLQGD EHEr $GYRJDGR SRU IRUPDomR $QWRQLR FRPHoRX D WUD EDOKDU FHGR FRP DQRV GH LGDGH LQ JUHVVDQGR QR UDPR GH DXWRPyYHLV Ki DQRV FRPSOHWDQGR DJRUD DQRV GH VXFHVVR D IUHQWH GH VXD HPSUHVD D %RWXYHO 9HtFXORV $QWRQLR FUHGLWD R VXFHVVR GH VXD HPSUHVD j VHULHGDGH FRP TXH WUDEDOKD H QD FRQILDELOLGDGH TXH WUDQVPLWH DRV FOLHQWHV $ SUHRFXSDomR GR HPSUHViULR QmR p YHQGHU VRPHQWH XPD YH] PDV VHP SUH H SDUD LVVR VH SUHRFXSD FRP D VDWLVIDomR WRWDO GH VHX FOLHQWH 2 OHPD GD HPSUHVD p )DFLOLGDGH H &RQILDQoD SDUD D VXD 7UDQTย LOLGDGH

'LIHUHQFLDLV

ย $ %RWXYHO 9HtFXORV p XPD ORMD PXOWLPDUFDV WUDEDOKDQGR FRP D OLQKD GH DXWRPyYHLV .P GH WRGDV DV PDUFDV H PRGHORV FRP RV PHOKRUHV SUHoRV GD UHJLmR ย 7RGRV RV YHtFXORV VHPL QRYRV VmR UHYLVDGRV H JDUDQWLGRV SHOD %RWXYHO ย 2V DXWRPyYHLV SRGHP VHU ILQDQFLDGRV HP DWp SDU FHODV VHP HQWUDGD ย 7URFD FRP WURFR YRFr WURFD VHX YHtFXOR H DLQGD VDL FRP GLQKHL UR QR EROVR ย 6XSHU YDORUL]DomR GH VHX YHtFXOR VHPL QRYR ย 7DQTXH FKHLR DODUPH RX WUDQVIHUrQFLD SRU FRQWD GD %RWXYHO ย 3URQWD HQWUHJD ย 0HOKRUHV WD[DV GH ILQDQFLD PHQWR GR PHUFDGR

%RWXYHO 9HtFXORV p FHUWH]D GH yWLPRV QHJyFLRV $Y 9LWDO %UDVLO )RQH



especial marketing

)DODgaroto! Por Joel Nogueira | Foto Malu Ornelas e Divulgação

N

¦

mR QmR TXHUR DEULU XPD JUiILFD§ ¦7LD QmR VHL IRUPDWDU QR :RUG QHP LQVWDODU R SDFRWH GR :LQGRZV§ ¦1mR PmH QmR YHQGR DQ~QFLRV SDUD D OLVWD WHOHI{QLFD§ ¦3DL QmR VHL FRQ VHUWDU FRPSXWDGRRRRU§ 9LGD GH SX EOLFLWiULR UHDOPHQWH QmR p IiFLO &RPR LOXVWUDU R TXH UHDOPHQWH XP SXEOLFLWi ULR ID]" 'Dt VXUJH D QH FHVVLGDGH GD H[SOLFDomR 0RVWUDU TXH QmR JUDPSH DPRV UHYLVWD DSHUWDPRV LOKyV GRV EDQQHUV RX DSHUWDPRV SDUDIXVRV GH HVWUXWXUDV GH PHWDLV PDV TXH WUDEDOKDPRV LQIRU PDo}HV FULDWLYLGDGH H FR QKHFLPHQWR SDUD GLIXVmR FRPHUFLDO GH SURGXWRV H PHQVDJHQV SXEOLFLWi ULDV 4XH QRVVR WUDEDOKR p FRPR XP DQGDLPH GH XP SUpGLR TXH VXVWHQWD H p EDVH GD FRQVWUXomR GD FRPXQLFDomR PDV TXH QHP VHPSUH p YLVLYHO PHQWH QRWDGR 'LDORJDU VREUH R LQt FLR GD WUDMHWyULD GD SX EOLFLGDGH DSyV D 5HYR OXomR )UDQFHVD HP DWp VHX HVWiJLR DWXDO GH LPSRUWkQFLD H GHVHQYRO YLPHQWR YDL SDUHFHU FRLVD GH ORXFR ( DV SHUJXQWDV QmR SDUDP ¦4XDO D GLIHUHQoD HQWUH SXEOLFLGDGH H SURSDJDQGD"§ ¦/RJRPDUFD H ORJRWL SR VmR DV PHVPDV FRLVDV"§ 6mR TXHV W}HV FRPR HVWDV TXH QRV REULJDP DWp PHVPR DQWHV GH SURSRU H YHQGHU XP MRE D QRV HQTXDGUDU YHUEDOPHQWH QR QRVVR HVSDoR PRVWUDQGR D LPSRU WkQFLD GRV QRVVRV VHUYLoRV 5HYLVWD %RWXFDWX (VSHFLDO

$QWHV GH FRPHoDU D HVFUHYHU HVWD FROXQD TXH VH LQWLWXOD ¦0DUNHWLQJ§ PDV HVWi PDLV FRP FDUD GH FU{QLFD RX GLVVHUWDomR GH SXEOLFLWiULR SHQ VHL QD LPSRUWkQFLD PRQyWRQD PDV PXLWDV YH]HV QHFHVViULD GH GL]HU R TXH HVWDPRV FDQVDGRV GH RXYLU SRU Dt DV GHILQLo}HV GH PDUNHWLQJ H VHXV

SURFHVVRV GH SURGXomR H WURFD TXH D &RFD FROD p D PDUFD PDLV YDOLRVD GR PXQGR QD IUHQWH GD ,%0 H 0LFURVRIW TXH R ORJR GD 1LNH IRL IHLWR SRU 86 SRU XPD MRYHP GHVLJQ H KRMH FXV WD 86 ELOK}HV RX TXH :DVKLQJ WRQ 2OLYHWWR p R PHOKRU SXEOLFLWiULR GR %UDVLO FRP WRGR UHVSHLWR DRV VHXV FDEHORV EUDQFRV FODUR 0DV KRMH QmR YRX PH GDU DR OX[R GLVVR QmR +RMH

SUHWHQGL IDODU QmR Vy VREUH D LPSRU WkQFLD GH VHU SXEOLFLWiULR PDV VREUH R 7(6 2 DVVLP PHVPR WRGR HP PDL ~VFXOR HP ID]HU D FRPXQLFDomR HQWUH JHQWH FRQVWUXLQGR RV DQGDLPHV GD FXFD SDUD DFRPRGDU DV LGpLDV (VWD FRQVWUXomR ID] HQWHQGHUPRV VXD IRUoD H LPSRUWkQFLD 3RGHPRV FLWDU FRPR H[HPSOR DV VDQGiOLDV GH ERUUDFKD +DYDLDQDV TXH HUD XPD SHoD GH FRQVXPR PDUJL QDOL]DGD H KRMH VH UHSRVL FLRQRX FRPR SHoD ¦FXOW§ GRV FDOoDGRV 1mR SUHFL VD LU PXLWR ORQJH WRGR PXQGR FRQKHFH DOJXpP TXH DXPHQWRX H PXL WR VHX IDWXUDPHQWR DR LQYHVWLU HP XPD PDUFD XP YDORU RX XPD LGpLD 1mR LOXVWUR XPD pSRFD RQGH HUD FRPXP XPD FULDQoD UHVSRQGHU TXH TXHULD VHU SXEOLFL WiULR TXDQGR FUHVFHU PHXV WULQWD DQRV VHSD UDP HVWD DILUPDomR GR TXH KRMH p XPD UHDOL GDGH 9HMR PXLWD JHQWH TXH HQWUD SDUD D SXEOL FLGDGH SRUTXH QmR WHP PDWHPiWLFD R TXH QmR p YHUGDGH SRUTXH p D SURILVVmR GD PRGD RX SRUTXH IRL IiFLO SDVVDU QR YHVWLEX ODU (VTXHFHP PXLWDV YH]HV TXH R DQGDLPH TXH QmR Yr p UHVSRQViYHO SHOD FRQVWUXomR TXH DGPLUD TXH SUD FRORFDU WXGR LVVR HP Sp p SUHFL VR OHYDU D VpULR D WmR FpOHEUH TXDQWR EDWLGD IUDVH PDV QmR PHQRV LP SRUWDQWH GH 7KRPDV (GLVRQ ¦2 VXFHVVR p SRU FHQWR LQVSLUDomR H SRU FHQWR WUDQVSLUDomR§


2 VXFHVVR p SRU FHQWR LQVSLUDomR H SRU FHQWR WUDQVSLUDomR 7KRPDV (GLVRQ

(P PHLR D SURMHWRV REUDV H PXL WD WUDQVSLUDomR SHQVDPRV UHFRU WDPRV DMXVWDPRV SURSRPRV GLD ORJDPRV SODQHMDPRV FRORULPRV UDVJDPRV TXHEUDPRV H UHFRQVWUX tPRV 7UDQVIRUPDPRV R OXJDU FR PXP HP SHoD GH GHVHMR YRFr YLX R TXH D PRFLQKD GD QRYHOD HVWi XVDQ GR" TXHEUDQGR SDUDGLJPDV SDUD TXH QLQJXpP TXHEUH D FDUD QRWH DV ILJXUDV ยฆLQVSLUDGRUDVยง LPSUHVVDV KRMH QRV PDoRV GH FLJDUURV FRQV WUXtPRV FRQFHLWRV SDUD UHLQYHQWDU D PHVPLFH YHMD R ODQoDPHQWR GR QRYR

8QR GDQGR VHQWLGR DR HVTXHFLGR +DYDLDQDV p R FOiVVLFR KXPRU DR VHP JUDoD VHX PDULGR SRGH QmR VHU XPD %UDVWHPS H UD]mR SDUD RV GLDV LJXDLV DVVLP PHVPR FRPR FR PHUFLDO GH PDUJDULQD FRP GLUHLWR D -D]] SmR TXHQWLQKR H XPD SDLVDJHP QD MDQHOD TXH OHPEUD EHP R FHQiULR GR MDUGLP GRV 7HOHWXELHV ,VVR p XP SXEOLFLWiULR R FRPXQL FDGRU TXH GLPLQXL GLVWkQFLDV VXDYL]D UXtGRV H FULD SRQWHV 4XH HPRFLRQD FRP XPD IUDVH TXH GLYHUWH FRP XP YtGHR TXH SURYRFD FRP XPD IRWR

SURSRQGR FDPLQKRV H WUDoDQGR GLUH WUL]HV SDUD TXH DV FRLVDV DFRQWHoDP -i GL]LD ([XSHU\ ยฆ2 HVVHQFLDO p LQYLVtYHO DRV ROKRVยง ( p GLVWR PHV PR TXH HVWRX IDODQGR GHVWD PHQVD JHP LQYLVtYHO TXH SDVVD SHORV VHQWL GRV PDV SHUPDQHFH SDUD VHPSUH QR FRUDomR GDV SHVVRDV ยฆ1mR QmR HVWXGHL &RUHO 'UDZ QmR VRX GHVLJQ QHP IRWyJUDIR FDUR OHLWRUยง 'D SUy[LPD YH] TXH HX ROKDU SDUD R HVSHOKR H PH HQ[HUJDU PHQL QR YRX GL]HU TXDQGR FUHVFHU TXHUR VHU FRPXQLFDGRU


especial marketing

De olhos

EHP DEHUWRV

Por Jamila Cury e Jovano Tortorella | Foto Arquivo pessoal / Divulgaรงรฃo

O

ROKDU VH HQFDQWD FRP WXGR R TXH p EHOR EHP UHVROYL GR H HILFLHQWH 1DUFLVR R DXWR DGPLUDGRU ILFRX IDPRVR SRU VXD EHOH]D 3RUpP SRU VL Vy HOD IRL D VXD GHVJUDoD H R PLWR HQWURX SDUD D KLVWyULD FRP D OLFHQoD GR GHXVHV SDUD D DQDORJLD FRPR XP H[HPSOR GH PD UNHWLQJ SHVVRDO PDO UHVROYLGR 3RUWDQWR D EHOH]D QmR VH VXVWHQ WD VH QmR IRU HVWUDWHJLFDPHQWH WUDED OKDGD H VH QmR HVWLYHU LQVHULGD HP XPD PHQVDJHP UHOHYDQWH $ HVVD HVWUDWpJLD FKDPDPRV PDUNHWLQJ H j PHQVDJHP UHOHYDQWH FRQFHLWR GH FR PXQLFDomR SURSDJDQGD e QRUPDO TXH DLQGD VH FRQIXQGDP HVVHV FRQFHLWRV GH SURSDJDQGD H PD UNHWLQJ &RPR JURVVR PRGR DV GXDV SDODYUDV VLJQLILFDP Do}HV FRP R FRQVX PLGRU H HVWmR LQWLPDPHQWH UHODFLRQD GDV DFDEDP LQWHQVLILFDQGR D FRQIXVmR 0DUNHWLQJ p R FRQMXQWR GH DWLYL GDGHV GH QHJyFLRV TXH HQFDPLQKDP R IOX[R GH PHUFDGRULDV H VHUYLoRV GR SURGXWRU DRV FRQVXPLGRUHV ILQDLV ,PSOLFD HP FRQKHFHU R TXH R FRQVX PLGRU QHFHVVLWD RX GHVHMD H HVWXGDU D SURGXomR GHVVD QHFHVVLGDGH SURGX ]t OD GLVWULEXt OD H GLYXOJi OD 'HVVH FRQMXQWR D SURSDJDQGD p XPD GDV SDUWHV ( SRU VHU MXVWDPHQWH D TXH

XU\

OD H -DPLOD &

-RYDQR 7RUWRUHO

5HYLVWD %RWXFDWX (VSHFLDO

HVWi PDLV SUy[LPD GR FRQVXPLGRU LQYDGLQGR VXD PHQWH GH GLYHUVDV PDQHLUDV p D TXH PDLV DSDUHFH 3DUD TXH D SUR SDJDQGD VHMD HIL FLHQWH QmR EDVWD VHU DSHQDV FULDWLYD 7HP TXH HVWDU HP EDVDGD QRV FRQFHL WRV SUp GHWHUPLQD GRV GR SURGXWR RX VHUYLoR QR FDVR GH SURSDJDQGD LQVWL WXFLRQDO WUDEDOKD VH D LPDJHP GD HPSUHVD FRQVL GHUDU DV SHFXOLDULGDGHV GR S~EOLFR D VHU DWLQJLGR H HVFROKHU D PtGLD PDLV DSURSULDGD &RPR QmR H[LVWH XPD UHFHLWD ~QL FD SDUD D FULDomR GD SURSDJDQGD HVFROKHU XP SURILVVLRQDO FDSDFLWDGR p VHPSUH R PHOKRU FDPLQKR 6y HOH SRGHUi UHFRPHQGDU FRUUHWDPHQWH R TXH VH GHYH ID]HU H FULDU XPD FDPSD QKD DGHTXDGD H HILFLHQWH DSOLFDQGR FRP SURSULHGDGH D YHUED GH PtGLD QRV YHtFXORV LQGLFDGRV 1D KRUD GH HVFROKHU D TXHP HQ WUHJDU D FRQWD GD VXD HPSUHVD YDOH R ERP VHQVR R SRUWLIyOLR GLVSRQtYHO SDUD DQiOLVH R FRPSURPHWLPHQWR GRV SURILVVLRQDLV D RSLQLmR GH TXHP XWL OL]D R VHUYLoR 3RGH DWp SDUHFHU GXUR PDV p LPSRUWDQWH GL]HU TXH FDGD DQXQFLDQWH WHP D DJrQFLD TXH PHUHFH 0LQHUYD GHXVD GD VDEHGRULD GDV DUWHV H GD HVWUDWpJLD GLULD TXH WXGR GHSHQGH GD VXD HVFROKD DWp SRUTXH SURSDJDQGD ERD H SURSDJDQGD UXLP FXVWDP D PHVPD FRLVD SDUD VHUHP YHLFXODGDV QD PtGLD ( TXH p SUHFL

0LQHUYD 0XVHX GR /RXYUH 3DULV )UDQoD

1DUFLVR &DUDYDJJLR

VR VH HQFDQWDU FRP D DJrQFLD SDUD TXH HOD SRVVD HQFDQWDU R VHX FOLHQWH DWUDt OR H GHVSHUWDU R LQWHUHVVH HP DGTXLULU R TXH HVWi VHQGR DQXQFLDGR $V PHOKRUHV FDPSDQKDV VmR UH VXOWDQWHV GH XPD SRVWXUD FRUUHWD HQWUH R DQXQFLDQWH QD KRUD GR EULH ILQJ H R WDOHQWR GD DJrQFLD GH SURSD JDQGD FRQWUDWDGD &DPSDQKDV FULDWL YDV EHP FRQFHLWXDGDV H DGHTXDGDV DRV SURSyVLWRV GR DQXQFLDQWH ILOPHV EHP SURGX]LGRV PtGLD LPSHFiYHO 3DUD TXH YHQKD R VXFHVVR D SURSD JDQGD GHYH VHU DVVLP FRPR =HXV IRUWH LQIOXHQWH H HQFDQWDGRUD

-DPLOD &XU\ H -RYDQR 7RUWRUHOOD 'LUHWRUHV GH &ULDomR GD 7RUWD 'LJLWDO 3URSDJDQGD 0DUNHWLQJ H )LOPHV



gastronomia

$ VRILVWLFDGD

endรญvia

9HJHWDO GD pSRFD D HQGtYLD p PXLWR DSUHFLDGD SHORV SDODGDUHV PDLV DSXUDGRV Da Redaรงรฃo | Fotos Mรกrcia Paim

C

RPR PXLWDV GDV JUDQGHV GHVFREHUWDV D KLVWyULD GD HQGtYLD FRPHoRX SRU VHU ยฆREUD GR DFDVRยง (P XP FDP SRQrV EHOJD QRWRX TXH GDV UDt]HV GD FKLFyULD VHOYDJHP GHL[DGDV QD WHUUD H DR DEULJR GD OX] GHVSRQWDYDP XQV UHEHQWRV FRPSULGRV EUDQFRV DGRFL FDGRV H GH WH[WXUD PXLWR DJUDGiYHO 'HX OKHV R QRPH GH ZLWORRI TXH HP IODPHQJR VLJQLILFD ยฆIROKD EUDQFDยง 'HYH VH SRUpP D %Up]LHU ERWkQLFR EHOJD QmR Vy D VXD PHOKRULD FRPR D QRUPDOL]DomR GD VXD FXOWXUD +RMH QD (XURSD R VDERURVR YHJHWDO p FXO WLYDGR VREUHWXGR QR 1RUWH GD )UDQoD H QD %pOJLFD RQGH OKH GmR R QRPH GH FKLFRQ H p GH WDO PRGR DSUHFLDGR TXH R FRQVLGHUDP VHP VRPEUD GH G~YL

GDV R OHJXPH QDFLR QDO H WUDoR GH XQLmR HQ WUH IODPHQJRV H YDO}HV $ PHOKRU pSRFD SDUD VH HQFRQWUDU HQGtYLDV GH TXDOLGDGH HVWmR HQWUH 1R YHPEUR H $EULO 'HVIUXWH GHVVD PDUD YLOKRVD LJXDULD FRP GLFDV GH SUHSDUR GRV FKHIV 0DUFHOR 0DUDXFFL H -RVp /XL] $PDW GR %XIIHW %DOWDVDU TXH VHUYLUDP D GHOLFLRVD UHFHLWD DFRPSDQKDGD GH ULVR WR GH FDPDUmR EUyFROLV H FRXYH IORU DR DOKR DOpP GH DQpLV GH PDVVD IROKHDGD 2 GHOLFLRVR MDQWDU IRL VHUYLGR QD 3DVVLRQ 'HOO $QQR ORMD DXWRUL]DGD GH %RWXFDWX FRPDQGDQGD SRU )OiYLR &DYDOHLUR H VXD HVSRVD 0DUWD TXH WmR EHP UHFHEHP RV FOLHQWHV H SDUFHLURV H Mi VH WRUQDUDP DQILWUL}HV FRVWXPHL URV GDV SHUVRQDOLGDGHV GD FLGDGH

-RVp /XL] $PDW H 0DUFHOR 0DUDXFFL

0DUFHOR 0DUDXFFL H -RVp /XL] $PDW

5HYLVWD %RWXFDWX (VSHFLDO

$EDL[R D UHFHLWD GLVSRQLELOL]DGD SHOR %XIIHW %DOWDVDU %RP DSHWLWH 5HFHLWD (QGtYLDV FRP FUHPH GH JRUJRQ]ROD XYD SDVVD GDPDVFR H QR]HV ,QJUHGLHQWHV (QGtYLDV JUDPDV GH XYD SDVVD EUDQFD JUDPDV GH XYD SDVVD SUHWD JUDPDV GH QR]HV SLFDGDV JUDPDV GH GDPDVFR SLFDGR JUDPDV GH FDWXSLU\ JUDPDV GH FUHPH GH OHLWH JUDPDV GH JRUJRQ]ROD 3UHSDUR -XQWH DV XYDV SDVVDV SUHWDV H EUDQFDV H FRORTXH GXDV FROKHUHV GH VRSD GH FRQKDTXH SDUD KLGUDWDU $TXHoD OHYH PHQWH SDUD SHUGHU R iOFRRO H UHVHUYH 3DVVH SHOR SURFHVVDGRU R JRUJRQ]ROD R FUHPH GH OHLWH H R FDWXSLU\ $UUXPH DV HQGtYLDV HP XP SUDWR FRORTXH VREUH HODV DV XYDV SDVVDV GDPDVFRV H DV QR]HV $SOLTXH XP ILR GR FUHPH GH JRUJRQ]ROD H VLUYD



/X] coluna social

5{ &DVDPHQWR -RmR H /DULVVD

(=8%

0LVV &RPHUFLiULD

1DVFLPHQWR GH *DEULHOD 7DQDND %DVVHWR

$QLYHUViULR GH $QJHOLQD & *URWWHULD

$QLYHUViULR GH &DXt

$QLYHUViULR GH -RVXp

$QLYHUViULR GH /HRQDUGR

$QLYHUViULR GR 6U 1HJR

9LOOD &RXQWU\

$%5 $QLYHUViULR 5iGLR )

)HVWD GR 7URFDGR =RRWHFQLD

5HYLVWD %RWXFDWX (VSHFLDO



festas e cia.

Feliz 2011!!! Por Margarida Guerreiro Ciccone Ambrozi | Fotos Arquivo pessoal

D

H]HPEUR FKHJRX H FRP HOH YDPRV QRV SUHSDUDQ GR SDUD D PDUDWRQD GH IHVWDV GH ILP GH DQR IRUPDWXUDV FRQIUDWHUQL]Do}HV 1DWDO UHYHLOORQ -XQWR FRP DV IHVWLYLGDGHV VRFLDLV WDPEpP SDUWLFLSDPRV GDV HPSUHVD ULDLV H SHQVDQGR QHVWDV FRQIUDWHU QL]Do}HV GHFLGL HVFUHYHU HVWD FROXQD SDUD WLUDU DOJXPDV G~YLGDV H GDU DO JXPDV GLFDV VREUH HVWDV IHVWDV WmR LPSRUWDQWHV H DVVLP GHVHMDU D YRFrV XP yWLPR FRPHoR HP 4XDQGR D HPSUHVD GHFLGH UHDOL ]DU XPD IHVWD GH FRQIUDWHUQL]DomR HOD HVWi SDVVDQGR SDUD VHX FROD ERUDGRU D LQIRUPDomR GH TXH HVWD RSRUWXQLGDGH p SDUD TXH HOH UHOD[H FRQKHoD PHOKRU RV FRPSDQKHLURV GH WUDEDOKR H VDLED R TXDQWR HOH UH SUHVHQWD SDUD D HPSUHVD &RP D LQWLPLGDGH GHVWH DPELHQ WH DV YH]HV DV SHVVRDV SRGHP FRQ IXQGLU LQIRUPDOLGDGH FRP D IDOWD GH PRGRV H DFDEDP HUUDQGR R WRP ( R TXH SRGHULD VHU XPD PDQHLUD GHVFRQWUDtGD GH FRQKHFHU PHOKRU D HPSUHVD VHXV VXSHULRUHV ID]HU QR YRV UHODFLRQDPHQWRV SRGHUi WUDQV IRUPDU VH HP XP SHVDGHOR SRUTXH OHPEUH VH YRFr VHPSUH HVWDUi VHQ GR REVHUYDGR SRU WRGRV GD HPSUHVD H HVWH GLD SRGH VLJQLILFDU VXD SUR PRomR RX GHPLVVmR 6H YRFr GHVHMD FRQWLQXDU QD HP SUHVD SRU PDLV XP DQR WRPH FXLGD GR FRP DOJXPDV VLWXDo}HV 4XDQGR FRQYLGDGR SDUD HVWDV RFDVL}HV SULPHLUR DJUDGHoD H GHSRLV SURFXUH VH LQIRUPDU DQWHV VH QDPR UDGR PDULGR RX ILOKRV HVWmR FRQYL GDGRV SRLV LVVR SRGH HYLWDU FRQV WUDQJLPHQWRV SDUD WRGRV /HPEUH VH TXH YRFr p FRQYLGD GR H LVVR VLJQLILFD QXQFD IDODU PDO GD FRPLGD EHELGD P~VLFD HQILP e FODUR TXH YRFr SRGH GLYHUWLU VH 5HYLVWD %RWXFDWX (VSHFLDO

GDQoDU TXDQGR R HYHQWR SHUPLWLU SRUpP VHPSUH PDQWHQGR D GLVFULomR H HGXFDomR &XLGDGR FRP R TXH YRFr IDOD $LQGD PDLV HP XP OXJDU RQGH WHPRV DPLJRV H FROHJDV GH WUDEDOKR PXL WDV SHVVRDV SRGHP RXYLU R TXH YRFr GL] H HQWHQGHU GH RXWUD PDQHLUD SRU LVVR HYLWH FRPHQWiULRV VREUH D HP SUHVD HP VL RV SDWU}HV DV GLILFXOGD GHV TXH HQFRQWUDUDP GXUDQWH R DQR H SULQFLSDOPHQWH SDODYU}HV %HED PRGHUDGDPHQWH SDUD QmR FRUUHU R ULVFR GH YH[DPHV 6H YRFr QmR HVWi DFRVWXPDGR D EHEHU PHV PR TXH VHXV DPLJRV LQVLVWDP ILTXH FRP RV VXFRV H FRTXHWpLV VHP iOFRRO RX HQWmR QmR SDVVH GH XPD WDoD GH FKDPSDQKH RX YLQKR 3DUD DV PXOKHUHV GHFRWHV H[D JHUDGRV WUDQVSDUrQFLDV SHoDV MXV WDV FXUWDV RX H[WUDYDJDQWHV GHPDLV GHYHP VHU XVDGRV QXP RXWUR PR

PHQWR 6H R HYHQWR p VLPSOHV XP YHVWLGR VROWLQKR VXDYH OHYH H GHV FRQWUDtGR FDL PXLWR EHP 6H RSWDU SRU VKRUWV H VDLDV HVVHV QmR GHYHP VHU PXLWR FXUWRV RX RXVDGRV $JRUD VH D IHVWD IRU VRFLDO RX SDU WLFXODU DTXL YmR PDLV DOJXPDV GLFDV 1mR DEXVH PXLWR QD KRUD GD FHLD YRFr SRGHUi FRPHU HVVHV DOL PHQWRV QRV RXWURV GLDV GR SUy [LPR DQR H WHQKR FHUWH]D TXH SHU GHU GRLV TXLOLQKRV HVWDUi VHPSUH QD VXD OLVWD GH SURPHVVDV 4XHU XPD QRYLGDGH QR FDUGiSLR" )DoD XPD VXUSUHVD D VHXV FRQYLGD GRV H VLUYD R 0HQX GD 0DGUXJDGD TXH p XP FDUGiSLR TXH QDVFHX FRP DV FHOHEUDo}HV PDLV ORQJDV TXH VH HVWHQGLDP PXLWR WHPSR GHSRLV GD VREUHPHVD VHU VHUYLGD 'XUDQWH D PDGUXJDGD DV SHVVRDV YROWDP D WHU IRPH GH DOJR TXHQWH VDOJDGR H GRFH H p QHVWD KRUD TXH HQWUD R 0HQX GD


0DGUXJDGD FRPSRVWR GH SHWLVFRV H PLQL ODQFKHV FRPR VDQGXtFKHV WRVWH[ GH YiULRV VDERUHV FKXUURV GH GRFH GH OHLWH H FKRFRODWH EDWDWDV IULWDV KDPEXUJXLQKRV KRW GRJV SH TXHQRV SmHV GH TXHLMR FDOGLQKRV GH TXHLMR H WURX[LQKDV GH GLYHUVRV VD ERUHV EDUFDV GH VXVKLV HWF (VWH FDUGiSLR p VHUYLGR FRPR RV ILQJHU IRRGV HP SRUo}HV LQGLYLGXDLV H GH WDPDQKR PHQRU TXH R QRUPDO SHUIHLWR SDUD FRPHU FRP XPD RX GXDV ERFDGDV DVVLP DV SHVVRDV SR GHP FRQWLQXDU GDQoDQGR H FRQYHU VDQGR VHP TXH VXD IHVWD WHQKD TXH SDUDU SDUD RXWUR MDQWDU $V SHVVRDV

YmR VH DOLPHQWDU H FRQWLQXDU DQL PDGDV $V FRPLGLQKDV WDPEpP VmR ERDV DWp SDUD DMXGDU RV FRQYLGDGRV TXH H[DJHUDUDP H SDVVDUDP GD FRQWD FRP DV EHELGDV DOFRyOLFDV 'LVFXVV}HV DOILQHWDGDV H ODYDomR GH URXSD VXMD HVWmR SURLELGDV 6y OHYH XP DVWUDO SRVLWLYR SDUD D FRQ IUDWHUQL]DomR H GHL[H RV DFHUWRV GH FRQWDV QR DQR TXH ILQGD H FRPHFH GH EHP FRP D YLGD 3DUD WRGRV GHL[R PHXV YRWRV GH ERDV IHVWDV H XP )HOL] $JUDGHFLPHQWRV .RWREXUL 6XVKL 'XHWWR %UXQD *DXVV ,YRQH 'HFRUD o}HV $UWH GRV $QMRV %UXQR *LUDOGL

)RWRJUDILD 7KDL 7R\RWD $YDUp H XP DJUDGHFLPHQWR HVSHFLDO D WRGD (TXL SH 1. H D WRGRV RV SDUFHLURV TXH HVWLYHUDP FRPLJR GXUDQWH HVWH DQR &DVR YRFr WHQKD PDLV DOJXPD G~YLGD RX GHVHMH FRODERUDU FRP VX JHVW}HV SRU IDYRU HQYLH H PDLO SDUD HYHQWRV# QN FRP EU


espaรงo universitรกrio

,QVWLWXWR GH %LRFLrQFLDV GD 8QHVS RIHUHFH

cursos de fรฉrias para alu

Texto e fotos Assessoria de Comunicaรงรฃo IBB

(P MDQHLUR GH DOXQRV GR HQVLQR PpGLR H SUR IHVVRUHV GR HQVLQR EiVLFR SRGHUmR SDUWLFLSDU GH DWL YLGDGHV VREUH JHQpWLFD ERWkQLFD RX UHSURGXomR

N

DV SUy[LPDV IpULDV GH MD QHLUR HQWUH RV GLDV H GH MDQHLUR GH R ,QVWLWXWR GH %LRFLrQFLDV ,% GD 8QHVS FDPSXV GH %RWXFDWX RIHUH FHUi WUrV FXUVRV GLUHFLRQDGRV D DOX QRV GR HQVLQR PpGLR GHQRPLQDGRV ยฆ([SHULPHQWDQGR *HQpWLFDยง ยฆ,QYHV WLJDQGR D 9LGD GDV 3ODQWDVยง H ยฆ5H SURGXomR GH $ D =ยง 2 FXUVR GD iUHD GH *HQpWLFD WDPEpP VHUi PLQLVWUDGR SDUD SURIHVVRUHV GR HQVLQR EiVLFR $V DWLYLGDGHV GRV FXUVRV VHUmR UHD OL]DGDV DWUDYpV GH SUiWLFDV ODERUDWRULDLV SHoDV GH WHDWUR EULQFDGHLUDV P~VLFDV

5HYLVWD %RWXFDWX (VSHFLDO

ยณ3URIHVVRUD 0DULO]D 9LHLUD &XQKD 5XGJH SUy UHLWRUD GH SyV JUDGXDomR GD 8QHVS SURIHVVRU 5HQDWR (XJrQLR GD 6LOYD 'LQL] GLUHWRU GR ,% H DV SURIHVVRUDV $GULDQH 3LQWR 9DVNR H &DUPHQ 6LOYLD )HUQDQGHV %RDUR QD DSUHVHQWDomR H DEHUWXUD GDV LQVFULo}HV

ILOPHV MRJRV H UHYLVWDV HP TXDGULQKRV H VHUmR EDVLFDPHQWH GHVHQYROYLGDV DWUDYpV GR ยฆPpWRGR FLHQWtILFRยง TXH FRQVLVWH HP HODERUDU TXHVWLRQDPHQWRV IRUPXODU KLSyWHVHV H WHVWDU HVWDV KLSy WHVHV DWUDYpV GH H[SHULPHQWRV $R ILQDO GRV FXUVRV GH IpULDV DOX QRV TXH VH GHVWDFDUHP QDV DWLYLGDGHV GHVHQYROYLGDV VmR FRQVLGHUDGRV ยฆQR YRV WDOHQWRVยง H SRGHP FRQWLQXDU D DWXDU FRPR MRYHQV FLHQWLVWDV DWUDYpV GD UHDOL]DomR GH HVWiJLRV QRV ODERUD WyULRV GR ,% VRE D VXSHUYLVmR GH GR FHQWHV H GH DOXQRV GH SyV JUDGXDomR $OpP GLVVR HVWHV DOXQRV WrP D RSRU WXQLGDGH GH UHDOL]DU YLVLWDV D PXVHXV H FHQWURV GH SHVTXLVD SDUWLFLSDU GH HYHQWRV FLHQWtILFRV DVVLVWLU D DXODV GH FXUVRV GH JUDGXDomR H RFDVLRQDOPHQ WH VHUHP FRQWHPSODGRV FRP EROVDV GH HVWXGRV HP HVFRODV SDUWLFXODUHV 2V FXUVRV GH IpULDV H R RIHUHFLPHQ WR GH HVWiJLRV D DOXQRV GR HQVLQR Pp GLR ID]HP SDUWH GH XP SURJUDPD GH H[WHQVmR XQLYHUVLWiULD ยฆ'LIXQGLQGR H 3RSXODUL]DQGR D &LrQFLD QD 81(63 ,QWHUDomR HQWUH 3yV *UDGXDomR H (GX

FDomR %iVLFDยง TXH FRQWD FRP R DSRLR GD 3Uy 5HLWRULD GH 3yV *UDGXDomR GD 8QHVS ยฆ2 UHVXOWDGR H R LPSDFWR VR FLDO GHVWH SURJUDPD SRGHP VHU FRP SURYDGRV SHOR JUDQGH Q~PHUR GH DOX QRV TXH Mi SDUWLFLSDUDP GDV DWLYLGDGHV UHDOL]DGDV $OpP GLVVR GLYHUVRV SDUWL FLSDQWHV VmR KRMH DOXQRV GH GLIHUHQWHV FXUVRV GH JUDGXDomR GD 8QHVS 2V FXUVRV GH IpULDV QD iUHD GH *HQpWLFD YrP VHQGR GHVHQYROYLGRV DQXDO PHQWH GHVGH H Mi SDUWLFLSDUDP FHUFD GH DOXQRV GR HQVLQR PpGLR GH HVFRODV GH GLIHUHQWHV FLGDGHV GD UH JLmR GH %RWXFDWXยง FRQWD D SURIHVVRUD $GULDQH 3LQWR :DVNR GR GHSDUWDPHQ WR GH *HQpWLFD GR ,% H FRRUGHQDGRUD GR SURJUDPD HP FRQMXQWR FRP D SURIHVVRUD &DUPHQ 6LOYLD )HUQDQGHV %RDUR GR GHSDUWDPHQWR GH %RWkQL FD H SURIHVVRUD &OpOLD $NLNR +LUXPD /LPD GR GHSDUWDPHQWR GH )LVLRORJLD &RP LQtFLR PDLV UHFHQWH RV FXUVRV GH IpULDV QD iUHD GH %RWkQLFD IRUDP UHDOL]DGRV HP H H Mi FRQ WDUDP FRP D SUHVHQoD GH DSUR[LPD GDPHQWH DOXQRV GR HQVLQR PpGLR


nos e professores GH YiULDV HVFRODV (P MDQHLUR GH VHUmR QRYDPHQWH UHDOL]DGRV FXUVRV QHVWDV GXDV iUHDV H FRPR QRYLGDGH VHUi WDPEpP RIHUHFLGR XP WHUFHLUR FXUVR QD iUHD GH UHSURGXomR $V LQVFULo}HV HVWmR DEHUWDV GHVGH RXWXEUR VHJXHP DWp GH GH]HP EUR H SRGHP VHU IHLWDV SHOD LQWHUQHW 2V DOXQRV GR HQVLQR PpGLR H SURIHV VRUHV GR HQVLQR EiVLFR LQWHUHVVDGRV HP UHDOL]DU R FXUVR GHYHP SUHHQ FKHU R IRUPXOiULR GLVSRQtYHO QR VLWH ZZZ LEE XQHVS EU VHomR (YHQWRV H VHJXLU DV LQVWUXo}HV 0DLV LQIRUPD o}HV SHOR WHOHIRQH

2 UHVXOWDGR H R LPSDFWR VRFLDO GHVWH SURJUDPD SRGHP VHU FRPSURYDGRV SHOR JUDQGH Q~PHUR GH DOXQRV TXH Mi SDUWLFLSD UDP GDV DWLYLGDGHV UHDOL]DGDV $GULDQH 3LQWR :DVNR SURIHVVRUD GR GHSDUWDPHQWR GH *HQpWLFD GR ,% H FRRUGHQDGRUD GR SURJUDPD


espaรงo universitรกrio

Fatec

)DFXOGDGH GH

Por Prof. Dr. Roberto Antonio Colenci | Fotos Divulgaรงรฃo

I

QVWLWXLo}HV S~EOLFDV GH HQVL QR VXSHULRU DV )DFXOGDGHV GH 7HFQRORJLD ยค )$7(&V GR (VWDGR GH 6mR 3DXOR DEULJDP FHUFD GH PLO DOXQRV 2IHUHFHP FXU VRV GH JUDGXDomR WHFQROyJLFD FRP FDUJD KRUiULD GH KRUDV WUrV DQRV GH GXUDomR YROWDGRV D VHJ PHQWRV HPHUJHQWHV GD LQG~VWULD H GR VHWRU GH VHUYLoRV 6mR PDQWLGDV SHOR &HQWUR GH (GXFDomR 7HFQROyJL FD ยฆ3DXOD 6RX]Dยง ยค &((7(36 DXWDU TXLD GR *RYHUQR GR (VWDGR GH 6mR 3DXOR 7HFQyORJRV GLSORPDGRV SHODV )$7(&V GR &((7(36 VmR SURILVVLR QDLV GH QtYHO VXSHULRU TXH SHOD VXD IRUPDomR GLUHFLRQDGD HVWmR DSWRV j DWXDomR LPHGLDWD H TXDOLILFDGRV HP VXD HVSHFLDOLGDGH $WUDYpV GR GR PtQLR H DSOLFDomR GH FRQKHFLPHQWRV FLHQWtILFRV H WHFQROyJLFRV QHFHVViULRV DRV WUDEDOKRV GH HQVLQR SHVTXLVD H GHVHQYROYLPHQWR H JHVWmR WHFQROyJL FD WUDQVIRUPDP HVVHV FRQKHFLPHQ WRV HP SURFHVVRV SURMHWRV SURGX WRV H VHUYLoRV $WXDP QD DWLYLGDGH LQGXVWULDO SURPRYHQGR PXGDQoDV H DYDQoRV IXQGDPHQWDQGR VXDV GHFL V}HV QR VDEHU WHFQROyJLFR H QD YLVmR PXOWLGLVFLSOLQDU GRV SUREOHPDV TXH OKHV FRPSHWH D VROXFLRQDU $ )DFXOGDGH GH 7HFQRORJLD GH %R WXFDWX IXQGDGD HP FRQ WD DWXDOPHQWH FRP DOXQRV 'RFHQWHV H 6HUYLGRUHV H RIHUHFH RV &XUVRV 6XSHULRUHV GH 7HFQRORJLD HP ,QIRUPiWLFD H 1HJyFLRV /RJtVWL FD 3URGXomR $JURQHJyFLR H 5DGLR ORJLD TXH FRQWHPSODP GLVFLSOLQDV HP WUrV PyGXORV D VDEHU 0yGXOR $ )RUPDomR %iVLFD 0yGXOR % )RUPDomR 7HFQROyJLFD 3URILVVLRQDOPHQWH 5HYLVWD %RWXFDWX (VSHFLDO

0yGXOR & )RUPDomR 7HFQROyJLFD (VSHFtILFD

$ )RUPDomR %iVLFD p REULJDWyULD SDUD WRGRV RV FXUVRV VXSHULRUHV GH WHFQRORJLD &RPS}HP VH GDV GLVFL SOLQDV EiVLFDV H GRV FRQFHLWRV PH WRGROyJLFRV LQGLVSHQViYHLV j IRU PDomR LQWHJUDO GH XP SURILVVLRQDO FRPSHWHQWH H FULDWLYR FDSD] GH FRP SUHHQGHU VHX DPELHQWH GH DWXDomR DPELHQWH GH WUDEDOKR $ )RUPDomR %iVLFD GHYH IRUQHFHU R LQVWUXPHQWDO PHWRGROyJLFR DGH TXDGR SDUD R SURFHVVR GH ยฆDSUHQGHU D DSUHQGHUยง H R GH ยฆDSUHQGHU D VHUยง &DUDFWHUL]D VH SHOR FRQMXQWR GH FRQKHFLPHQWRV IXQGDPHQWDLV GH FD UiWHU JHUDO FRPSRUWDPHQWDO FLHQWtIL FR WHFQROyJLFR H PHWRGROyJLFR $ )RUPDomR 7HFQROyJLFD 3URILV VLRQDOL]DQWH DSOLFD VH QD ยบUHD 7HF QROyJLFD VHQGR FRPXP SRUWDQWR D FDGD iUHD &DUDFWHUL]D VH SHOR FRQ


7HFQRORJLD GH %RWXFDWX MXQWR GH FRQKHFLPHQWRV QHFHVViULRV DR GRPtQLR GH XPD GHWHUPLQDGD ยบUHD 7HFQROyJLFD VHMDP HOHV FLHQWt ILFRV WHFQROyJLFRV RX HPStULFRV $ )RUPDomR 7HFQROyJLFD (VSHFtILFD DSOLFD VH SRU ยบUHD GH (VSHFLDOL]DomR FDUDFWHUL]DGD SRU rQIDVHV GHQWUR GH FDGD ยบUHD 7HFQROyJLFD &DUDFWHUL]DP VH SHOR FRQMXQWR GH FRQKHFLPHQWRV KDELOLGDGHV VHQVLELOLGDGHV TXH YH QKDP D HVSHFLDOL]DU R 7HFQyORJR &RP DPSOD %LEOLRWHFD H /DERUDWy ULRV GH ~OWLPD JHUDomR ,QIRUPiWLFD

3URGXomR 5DGLRORJLD H /RJtVWLFD RV DOXQRV DSUHQGHP QD SUiWLFD RV IXQGD PHQWRV PXOWLGLVFLSOLQDUHV GHVHQYRO YLGRV HP VDOD GH DXOD SHORV SURIHVVR UHV TXH DWXDP QRV VHWRUHV SURGXWLYRV VLPXODQGR DV PDLV YDULDGDV VLWXDo}HV TXH VHUmR HQIUHQWDGDV QRV PDLV GLIH UHQWHV SRVWRV GH WUDEDOKR 3DUD XP PHUFDGR DOWDPHQWH FRPSHWL WLYR R 7HFQyORJR IRUPDGR SHODV )$7(&V UHVSRQGHP FRP DJLOLGDGH jV WUDQVIRUPD o}HV HP IXQomR GR VyOLGR FRQKHFLPHQWR DGTXLULGR QDV VDODV GH DXOD

3URI 'U 5REHUWR $QWRQLR &ROHQFL 'LUHWRU


moda

Presenteie

FRP HVWLOR

Por Aline Creste | Fotos Divulgaรงรฃo

C

RP DV IHVWDV GH ILP GH DQR FKHJDQGR QDGD PDLV QRU PDO GR TXH VHQWLUPRV R QRVVR GHVHMR DIORUDU SHORV LWHQV PDLV FRELoDGRV GD HVWDomR -i GHX WHPSR GH ROKDUPRV YH]HV H PDLV YH]HV DV YLWULQHV SURSRVLWDOPHQWH DUUXPD GDV SDUD QRV ID]HU FDLU HP WHQWDomR H GH HOHJHUPRV RV VDSDWRV EROVDV URXSDV H DFHVVyULRV TXH JRVWDUtDPRV GH WHU 2X GH JDQKDU &RPR VmR PXLWDV DV RSo}HV YRX GHL[DU DTXL DOJXPDV GLFDV QD KRUD GH ID]HU D VXD HVFROKD RX VHX SHGLGR GH SUHVHQWH /iSLV H SDSHO HP PmRV

-i FRPHQWHL FRP YRFrV TXH YHVWLGRV HVWmR HP DOWD $K PDV LVVR WRGR PXQGR VDEH e XP FOiVVLFR FRPR D FDOoD MHDQV e YHUGDGH R YHVWLGR p XP FRULQJD TXH WH DFRPSDQKD GHVGH R WUDEDOKR DWp XPD RFDVLmR PDLV IRUPDO GHSHQGHQGR GR DFHVVyULR RX VDSDWR TXH YRFr UHVROYHU DFUHVFHQWDU DR ORRN 0DV R PRWLYR GD PLQKD LQVLVWrQFLD p R IDWR GH TXH HVVH DQR RV YHVWLGRV HVWmR GLIHUHQWHV FRP RSo}HV SDUD RV YDULD GRV WLSRV GH FRUSRV H JRVWRV 'i SUD FRPSUDU R IORULGR OLQGR FXUWR RX ORQ JR WDQWR ID] R IO~RU FRP PRGHODJHP PDLV DUPDGD PDLV WUDGLFLRQDO 3RGH VHU XP YHVWLGR XWLOLWiULR FRP EROVRV H ERW}HV SRGHQGR VHU GH WHFLGR OHYH GLIHUHQWH GRV XWLOLWiULRV SHVDGRV GH DQWLJDPHQWH FRP WHFLGRV TXHQWHV H 5HYLVWD %RWXFDWX (VSHFLDO

GH WUDPD IHFKDGD $ LQVSLUDomR YHP GR PLOLWDULVPR PDV DV FRUHV SRGHP YDULDU (X DSRVWDULD HP XP FRUDO 4XHU FRU PDLV OLQGD GR TXH HVVD" 6H HVFROKHU R YHUGH PLOLWDU H[WUHPDPHQ WH FKLTXH H WHQGrQFLD SDUD D SUy[LPD HVWDomR FRPELQH FRP VDSDWRV DPDUH ORV H EDWRP SLQN YHUPHOKR RX ODUDQMD 0DTXLDJHP p RXWUR SUHVHQWH TXH D PDLRULD GH QyV ILFDULD IHOL] HP JDQKDU 0H HQFDQWDULD XP HVWRMR GH VRPEUDV FRP R TXDO HX SXGHVVH EULQFDU GH FULDU GLIHUHQWHV QXDQFHV QD KRUD GH LU j XPD IHVWD ( SRU TXH QmR QR WUDEDOKR" 6HPSUH IXL DGHSWD DR EOXVK R SrVVH JR p FKLTXH H R URVD Gi DTXHOD FDUD GH VDXGiYHO OiSLV GH ROKR SDVVDGR QD OL QKD EDL[D GRV ROKRV GHL[D R ROKDU PDLV IRUWH VH[\ H QD OLQKD GD SiOSHEUD R ROKDU ILFD VRILVWLFDGR (VFROKD XP RX RXWUR SDUD XVDU GXUDQWH R GLD %DWRQV HVWmR YDULDGRV PDV D FREHUWXUD QXGH RX FRU GH ERFD SRGHPRV GHL[DU SDUD R LQYHUQR 2V WRQV YDULDP PXLWR PDV D PDLRULD VHJXH D OLQKD GH FRUHV IRUWHV LPSDFWDQWHV 4XDQGR HVFROKHU RXVDU


'~YLGDV TXDQWR jV URXSDV H DFHVVyULRV TXH XVDU" 1mR VDEH FRPR SUHVHQWHDU DOJXpP HVSHFLDO" $FHUWH QD HVFROKD FRP DOJXPDV GLFDV SDUD PDQWHU VH VHPSUH HP GLD FRP D PRGD QR EDWRP GHL[H RV ROKRV DSHQDV FRP UtPHO D SHOH FRP EDVH H XP WRP OHYH GH EOXVK 1XQFD XVHL VRPEUD SDUD R GLD D GLD QmR JRVWR GH SiOSHEUDV FR EHUWDV GH D]XO YHUGH UR[R 0DV R EUL OKLQKR FRORULGR TXH HOD RIHUHFH SDVVD GR UHQWH DR UHGRU GH WRGD D SiOSHEUD H QD OLQKD EDL[D GRV ROKRV p OLQGR H GHL [D R URVWR LOXPLQDGR 4XDQGR XVDU FRPSOHPHQWH FRP EDWRP URVD H DEUD PmR GR OiSLV SUHWR +RMH VH HX IRVVH HVFROKHU XP SUHVHQWH SDUD XPD DPLJD VHULD XPD ELMXWHULD $GRUR XVDU FRODUHV EULQ FRV DQpLV 6y QmR XVR WXGR MXQWR

SDUHFHQGR XPD iUYRUH GH 1DWDO (VVH DQR RV DGRUQRV YLHUDP QR GRXUDGR H DFDEDGRV FRP SHGUDV SpURODV H EHP SRXFR VWUDVV $V SHGUDULDV QmR WUD GX]HP EULOKR HVWmR OHLWRVDV RSDFDV FRPR DV SHGUDV ROKR GH WLJUH H ROKR GH JDWR TXH VmR H[HPSORV GH JHPDV EDVWDQWH SURFXUDGDV H SHUIHLWDV FRP DTXHOH YHVWLGLQKR XWLOLWiULR 0DGUH SpUROD PDGHLUD H GHWDOKHV HP FRXUR FRPS}HP SDUWH GD JDOHULD GH RSo}HV GH DFHVVyULRV DFUHVFHQWDQGR SHUVR QDOLGDGH jV SHoDV H DRV QRVVRV WUDMHV $LQGD IDODQGR HP DFHVVyULRV yFXORV VmR H[FHOHQWHV HVFROKDV SDUD

SUHVHQWHDU (YLGHQWH TXH RV PRGH ORV WUDGLFLRQDLV QmR FDtUDP H R GH VLJQ DYLDGRU XP GRV PDLV TXHULGRV HVWi PDLV HP DOWD GR TXH QXQFD 3DUD DTXHODV TXH JRVWDP GH VHU GLIHUHQ WHV R DFUtOLFR FRORULGR HP GHJUDGr GH WRQV GR OLOiV SDUD R URVD GR YHUGH SDUD R D]XO ODUDQMD SDUD DPDUHOR H R IRUPDWR JDWLQKD VmR FRQVLGHUDGRV RV LGHDLV SDUD DV SURGXo}HV GH YHUmR &RP RV ODGRV OHYHPHQWH OHYDQWDGRV R VKDSH GH JDWR GHYH SHJDU QD HVWD omR GH LQYHUQR VHQGR HQWmR XP ERP LQYHVWLPHQWR SDUD TXHP JRVWD GH DQ GDU j IUHQWH MXQWR DRV ODQoDPHQWRV


moda

%ROVDV ILJXUDP VHPSUH HQWUH DV PDLV SURFXUDGDV SDUD SUHVHQWHDU $VVLP FRPR DV URXSDV YDOH WXGR DTXL WDPEpP 0RGHORV PD[L PLQL %LUNLQ EDJV DOoDV GH FRUUHQWH 2 PDWHODVVr WHYH VXD YH] QR LQtFLR GD FROHomR GH YHUmR H DJRUD TXH Mi QmR p WmR QRYLGDGH DEUH HVSDoR D WUD EDOKRV GLIHUHQWHV FRPR FRXURV WH[ WXUL]DGRV HVFDPDGRV H FRP SRXFRV PHWDLV $V EROVDV HVWmR PDLV OLVDV GDQGR YD]mR j PRGHORV H PDWHULDLV

GLIHUHQFLDGRV H QmR D ERUGDGRV SRU H[HPSOR 8PD GDV WHQGrQFLDV Mi SDUD LQYHUQR p D EROVD GH PROHWRP SUHYLDPHQWH RIHUHFLGD HP GLYHUVDV ORMDV H QDV YLWULQHV GR QRVVR YHUmR 3HVVRDOPHQWH HX HVFROKHULD PRGHORV GH SDOKD GHVGH FOXWFKHV DTXHODV FDUWHLUDV OLQGDV TXH YmR GR MHDQV DR YHVWLGR GH IHVWD D PD[L EROVDV 7DPEpP PH VHGX]HP RV WRQV IRUWHV GH FRUDO DPDUHOR RX WXU TXHVD SDUD EROVDV GH FRXUR 3DUD ILQDOL]DU GHL[R PLQKD VX JHVWmR VREUH VDSDWRV GRV TXDLV VRX Im FRQIHVVD H DSDL[RQDGD (VVH IRL R DQR GRV EDL[RV GHVGH R LQYHUQR SDVVDGR RQGH DV ERWDV FRZER\ H PRQWDULD LPSHUDUDP DWp DJRUD QR IHUYHQWH YHUmR GDV EUDVLOHLUDV &RV WXPR GL]HU TXH QDGD PDLV IHLR GR TXH WUDEDOKDU FRP GRU QRV SpV RX DQGDQGR GH XP MHLWR GHVHQJRQoDGR SDUD EDQFDU R VDSDWR DOWR PHVPR TXH j GXUDV SHQDV 6HQGR DVVLP HVFROKD XP PRGHOR FRQIRUWiYHO H

OLQGR Mi TXH HVVDV TXDOLGDGHV SR GHP DQGDU GH PmRV GDGDV H EHQHIL FLDU D VD~GH GRV VHXV SpV 6H IRVVH HVFROKHU ILFDULD FRP XPD VDSDWLOKD FRORULGD H RXWUD QXGH VDQGiOLDV UDVWHLUDV FRP SpURODV RX IORUHV H DOJXP PRGHOR GH VDOWR PpGLR SDUD PH DFRPSDQKDU QR GLD D GLD 9DOH OHPEUDU TXH RV VDSDWRV HVWmR FROR ULGRV DUURMDGRV H EHP GLIHUHQWHV SRUWDQWR FRP DTXHOD EROVD FRUDO VXJHULGD DFLPD FRPELQH VDQGiOLDV D]XO FREDOWR WXUTXHVD D]XO PDUL QKR YHUGH EDQGHLUD PLOLWDU OLOiV &RP D DMXGD GD VXD LPDJLQDomR H XPD SLWDGD GH ERP VHQVR TXHP HV WDEHOHFH R OLPLWH p YRFr (VSHUR WHU DMXGDGR FRP DOJXPDV GLFDV H TXH D HVFROKD GRV SUHVHQWHV VHMD PDLV IiFLO H PHQRV FRQIXVD Mi TXH D PDLRULD GH QyV PRUWDLV QmR WHP GLQKHLUR SDUD FRPSUDU WXGR R TXH QRV FRQTXLVWD GHQWUR GH XPD YL WULQH 7DPEpP GHVHMR TXH R DQR GH VHMD LJXDOPHQWH XP SUHVHQWH



tรบnel do tempo

Joรฃo Santini 4XHULGR H DGPLUDGR SRU WRGRV HOH p XPD GDV SHUVRQDOLGDGHV PDLV FRQKHFLGDV H FDULVPiWLFDV GD FLGDGH

Por Quico Cuter | Foto Sandro Coltri

S

H TXDOTXHU XP IL]HVVH XPD SHVTXLVD GH RSLQLmR S~EOLFD VREUH DV SHUVRQDOLGDGHV PDLV FRQKHFLGDV H FDULVPiWLFDV GH %RWXFD WX VHP G~YLGD QHQKXPD -RmR 6DQ WLQL RX -RmR GR ,Sr FRPR ILFRX FRQKHFLGR HVWDULD HQWUH HODV 3RU PXLWRV DQRV IRL SURSULHWiULR GR 5HV WDXUDQWH 5HFDQWR GR ,Sr ORFDO TXH HUD SRQWR GH HQFRQWUR GH GLIHUHQWHV SHUVRQDOLGDGHV GD FLGDGH 7XGR TXH GH LPSRUWDQWH DFRQWHFLD RX LULD DFRQ WHFHU QD FLGDGH SDVVDYD QHFHVVDULD PHQWH SHOR UHVWDXUDQWH GR -RmR (P UD]mR GLVVR p XPD SHVVRD FRP PXLWDV KLVWyULDV SDUD FRQWDU (P VXD EDQFD GH MRUQDLV H UHYLVWDV QD 3UDoD &RURQHO 0RXUD 3DUDWRGRV HOH IDORX XP SRXFR GH VXD YLGD *HQWLOPHQWH DWHQGHX D UHSRUWDJHP 9DPRV GHL[DU R -RmR IDODU

5HFDQWR GR ,Sr

ยฆ)LTXHL QR 5HFDQWR GR ,Sr SRU DQRV LQLQWHUUXSWRV H GXUDQWH HVWH WHP SR PXLWD FRLVD DFRQWHFHX 6HULD GLItFLO DTXL PH OHPEUDU GH WXGR 2 TXH SRV VR GL]HU" )RL XPD pSRFD PXLWR JRVWRVD RQGH HX UHFHELD JHQWH GH WRGDV DV SURILV V}HV H FODVVHV VRFLDLV 2 UHVWDXUDQWH HUD XP SRQWR GH HQFRQWUR /i VH GLVFXWLD SROtWLFD UHOLJLmR HVSRUWH VD~GH HQILP XP SRXFR GH WXGR $FKR TXH R ,Sr GHX VXD SDUFHOD GH FRQWULEXLomR UHFHEHQGR H SURPRYHQGR UHXQL}HV FRP GLIHUHQWHV SHUVRQDOLGDGHV 3RU Oi SDVVDUDP GH YH UHDGRUHV D SUHVLGHQWH GD 5HS~EOLFDยง

'LWDGXUD

ยฆ1R VHX LQtFLR R ,Sr SHJRX D pSR FD GD GLWDGXUD RQGH D OLEHUGDGH GH H[SUHVVmR HUD PXLWR YLJLDGD 0XLWDV SHVVRDV TXH OXWDUDP SHOD GHPRFUDFLD Oi VH UHXQLDP 1HP SRU LVVR WLYH TXDO TXHU SUREOHPD FRP R UHJLPH PLOLWDU (X VDELD TXH HP GHWHUPLQDGR FDQWR GR

5HYLVWD %RWXFDWX (VSHFLDO

QR UHVWDXUDQWH HQWUH R -DPLO &XU\ R 0iULR &RYDV R )HUQDQGR +HQULTXH &DUGRVR H WDQWRV RXWURV SROtWLFRV GLVVL GHQWHV GR 30'% (UD XPD QRLWH PXLWD IULD GR PrV GH MXQKR (OHV MDQWDUDP QR ,Sr H IRUDP SDUD D $$% $VVRFLDomR $WOpWLFD %RWXFDWXHQVH 1DTXHOD pSRFD R SUHIHLWR HUD R -RHO 6SDGDUR TXH QmR TXLV SDUWLFLSDU GHVVH SURMHWR GH ODQoDU XP QRYR SDUWLGR 2V FRPSRQHQWHV GR DQWLJR 30'% HVWDYDP DYHQWDQGR D SRVVLELOLGDGH GH TXH RXWUR SDUWLGR IRVVH FULDGR 0DV D FRQVROLGDomR VH GHX DTXL HP %RWXFDWX QD PLQKD IUHQ WH $VVLVWL R QDVFLPHQWR GR 36'% 2 -DPLO PH FRQYLGRX SDUD ID]HU SDUWH PDV HGXFDGDPHQWH GLVVH QmRยง

UHVWDXUDQWH HVWDYDP GLVFXWLQGR D GLWD GXUD PDV QXQFD PH PDQLIHVWHL $OLiV QXQFD WLYH SUREOHPDV FRP QLQJXpP FRP QHQKXP SDUWLGR SROtWLFR ( ROKD TXH VHPSUH HVWLYH HP PHLR D JUDQ GHV HQFRQWURV SDUWLGiULRV (X VHPSUH PDQWLYH XPD SRVWXUD GH QHXWUDOLGDGH GH GLVFULomR GLDORJDQGR FRP WRGDV DV FRUUHQWHV SROtWLFDV SDUWLGiULDV 'DYD PLQKDV RSLQL}HV H VHPSUH IDODYD R TXH SHQVDYD PDV VHP PH LQWURPHWHU (QWHQGR TXH FDGD XP WHP R GLUHLWR GH HVFROKHU R PHOKRU FDPLQKR D VHJXLU 3RVVR DWp QmR FRQFRUGDU FRP DOJXPDV DWLWXGHV PDV GHYR DFHLWDU ( QDTXHOD pSRFD R ,Sr SDWURFLQDYD DV UHXQL}HV GD &kPDUD 0XQLFLSDO TXH R 3OLQLR 3DJD QLQL GLYXOJDYD DR YLYR QD SURJUDPD omR GD ) UiGLR (PLVVRUD ,PDJLQH XP UHVWDXUDQWH SDWURFLQDQGR UHXQL}HV GH YHUHDGRUHV QR UHJLPH PLOLWDU R SH UtRGR PDLV QHJUR GD KLVWyULD SROtWLFD GR %UDVLO PDV HUD DVVLPยง

36'%

ยฆ9L R 36'% QDVFHU HP %RWXFDWX )XL WHVWHPXQKD GD UHXQLmR UHDOL]DGD

3UHIHLWRV

ยฆ)RUDP PXLWRV TXH VHPSUH SDVVD YDP UHJXODUPHQWH SHOR UHVWDXUDQWH &RPHoRX FRP R /LFR 6LOYHLUD SDVVDQ GR SHOR -DPLO &XU\ SHOR -RHO 6SDGDUR YROWRX SDUD R -DPLO GHSRLV 3HGUR /RVL H ,HOR 'H WRGRV FRP R TXH WLYH PHQRV FRQWDWR IRL FRP R ,HOR PDV p XPD SHV VRD TXH UHVSHLWR H DGPLUR $JRUD GH WRGRV RV SUHIHLWRV R -DPLO IRL TXH PDLV IUHTXHQWRX R ,Sr 1RV VHXV GRLV PDQ GDWRV (UD Oi TXH HOH OHYDYD SDUD DOPR oDU WRGDV DV DXWRULGDGHV TXH YLVLWDYDP %RWXFDWX 7LYH FRP R -DPLO XPD UHODomR GH PXLWD SUR[LPLGDGH (UD XPD SHVVRD GXUD jV YH]HV DWp PHLR GLWDGRU H QmR WLQKD SDSDV QD OtQJXD 'LVFXWLD GH IUHQ WH ROKDQGR QRV ROKRV H WLQKD XP FDUi WHU LUUHWRFiYHO 7HQKR PXLWDV KLVWyULDV FRP R -DPLO 'DYD XP OLYURยง

3DWURFtQLRV

ยฆ1mR JRVWR PXLWR GH IDODU VREUH DV SHVVRDV TXH DMXGHL PDV IRUDP PXLWDV $MXGHL PXLWD JHQWH VLP GH FRUDomR DEHUWR VHP SHQVDU HP UH WRUQR 3DWURFLQHL HYHQWRV FXOWXUDLV GH WRGRV RV VHJPHQWRV 1R HVSRUWH


3RU PXLWRV DQRV SURSULHWiULR GR 5HFDQWR GR ,Sr WXGR TXH GH LPSRUWDQWH DFRQWHFLD QD FLGDGH SDVVDYD QHFHVVDULDPHQWH SHOR UHVWDXUDQWH GR -RmR

WDPEpP VHPSUH SDUWLFLSDYD VHPSUH IXL SDUFHLUR (X SRU H[HPSOR HUD R SDWURFLQDGRU GD HTXLSH TXH IRL EL FDPSHm HVWDGXDO GH Y{OHL GD $VVR FLDomR %RWXFDWXHQVH QRV DQRV 2 WpFQLFR GD HTXLSH HUD R &DUOmR %RQDO GR TXH KRMH p R SUHVLGHQWH GR FOXEH 9HMD FRPR R PXQGR Gi YROWDVยง

(PSUHVDV

ยฆ2 ,Sr IXQFLRQRX HP XPD pSRFD HP TXH %RWXFDWX HVWDYD VH SURMHWDQGR SDUD VHU XPD FLGDGH LQGXVWULDO H HUD SRQWR GH SDVVDJHP GRV HPSUHViULRV TXH DTXL TXHULDP VH HVWDEHOHFHU 3RGH

ULD FLWDU PXLWDV UHXQL}HV FRP GLUHWRUHV GH HPSUHVDV FRPR D &DLR D (XFDWH[ +LGURSOiV 6WDURXS HQWUH RXWUDV 7DP EpP WLYH FRQYrQLR FRP H[HFXWLYRV GD 'XUDWH[ TXDQGR D HPSUHVD SDVVRX D FRQWDU FRP GXDV H GHSRLV WUrV OLQKDV GH SURGXomR 1D (XFDWH[ SRU H[HPSOR D JHQWH OHYDYD DOPRoR SDUD RV WUDEDOKD GRUHV HP DORMDPHQWRV GH WHUUD GH FKmR EDWLGR 3HJDPRV WRGR HVVH SURFHVVR GH GHVHQYROYLPHQWR LQGXVWULDO GD FLGDGHยง

6DXGDGHV

ยฆ6H HX GLVVHU TXH QmR VLQWR IDOWD GDTXLOR HVWDULD PHQWLQGR 'H WXGR R

TXH HX PDLV VLQWR VDXGDGH VmR DV UHX QL}HV IDPLOLDUHV TXH D JHQWH ID]LD HP GDWDV IHVWLYDV FRPR 'LD GDV 0mHV 'LD GRV 3DLV 3iVFRD $QR 1RYR RX 1DWDO 6HP IDODU HP DQLYHUViULRV FDVDPHQ WRV RX IHVWDV GH FRQIUDWHUQL]DomR 2 DPELHQWH HUD PXLWR JRVWRVR ,VVR PH ID] IDOWD ,VVR PH Gi PXLWDV VDXGD GHV +RMH DLQGD UHFHER DOJXQV DPLJRV TXH YHP DWp PLQKD EDQFD SDUD EDWHU XP SDSR 0DV QmR WHP DTXHOH FDORU DTXHOD DJLWDomR (VWDPRV WUDQTย LORV JUDoDV D 'HXV WUDEDOKDQGR HP XPD DWLYLGDGH TXH HX Mi FRQKHFLD 9DPRV OHYDQGR D YLGD FRP VD~GHยง


educaรงรฃo

Papai Noel

?

H[LVWH

Por Elaine Silva Winckler | Foto (Elaine) Malu Ornelas

T

XGR DTXLOR HP TXH DFUH GLWDPRV H[LVWH H[LVWH SRU FHUWR WHPSR H GH FHUWD PDQHLUD PDV H[LVWH 6HX ILOKR FKH JRX FRQWDQGR TXH DOJXP DPLJXLQKR PDLV YHOKR OKH GLVVH R FRQWUiULR" 5H WUXTXH ยฆ( YRFr PHX ILOKR DFUHGL WD"ยง 6H HOH GLVVHU TXH VLP Mi VDEH R TXH GL]HU HP VHJXLGD ยฆ(QWmR H[LV WH ยง ( DVVLP YRFrV HP FDVD GDUmR XP MHLWR GH PDQWHU R HQFDQWR 1mR VH HVTXHoDP GH TXH D FULDQ oD YLYH HP XP PXQGR HP TXH D UHD OLGDGH H D IDQWDVLD VH PLVWXUDP SRU LVVR p XP PXQGR WmR PiJLFR WmR HVSHFLDO $ IDQWDVLD DOLiV p TXH DRV

SRXFRV SUHSDUD D FULDQoD SDUD D UHD OLGDGH HPERUD LPDJLQDomR VRQKR H FULDWLYLGDGH VHMDP LPSRUWDQWHV SDUD WRGRV QyV SHOR UHVWR GD YLGD 7XGR R TXH p ERQLWR DOHJUH TXH WHP VLJQLILFDGR LPSRUWDQWH FRPR R HVStULWR QDWDOLQR PHUHFH VHU FXOWLYD GR 2 1DWDO p R DQLYHUViULR GH -HVXV H R 3DSDL 1RHO p R ERP YHOKLQKR TXH SDUD FRPHPRUDU WUD] SUHVHQ WHV H IHOLFLGDGH 8P GLD VHX ILOKR YDL GHVFREULU TXH TXHP YHVWH DTXHOD URXSD RX TXHP FRPSUD VHXV SUHVHQ WHV p DOJXpP TXH HOH FRQKHFH EHP PDV DWp Oi WHUi XVXIUXtGR WDQWR GHVVD IDQWDVLD TXH SRGHUi HQWHQGHU R UHDO

VHQWLGR RX VHMD WHU FHUWH]D GH TXH GHQWUR GR RXWUR TXH VH IDQWDVLDYD GH 3DSDL 1RHO WDPEpP H[LVWLD D LQWHQ omR SXUD H ERQLWD GH WUD]HU IHOLFLGD GH $VVLP HOH GHL[DUi GH DFUHGLWDU QD ILJXUD SDUD DFUHGLWDU QR VLJQLILFDGR 6H HVVD GHVFREHUWD DFRQWHFHU GH PDQHLUD QDWXUDO D FULDQoD QmR ILFDUi IUXVWUDGD QHP GHFHSFLRQDGD )LFDUi VLP VXUSUHVD SRU SHUFHEHU TXH WRGR R HQFDQWR WRGR VRQKR p FRQVWUXtGR GHQWUR GR QRVVR FRUDomR 6H R VHX FD PLQKR SHUPLWLU D IDQWDVLD HOD FKHJDUi j UHDOLGDGH IRUWDOHFLGD SHOD GRoXUD (QWmR FRPR QmR DFUHGLWDU HP 3D SDL 1RHO"



P

EU

FX

UWL

F

1RYR +RU¡ULR GR 3URJUDPD &XUWL§£R FRP /LTXH 6¡EDGR V KRUDV H 6HJXQGDV V KRUDV 79 6HUUDQD H 1HW ZZZ SURJUDPDFXUWLFDR FRP EU

PD

JU D

ZZZ SUR 5HYLVWD %RWXFDWX (VSHFLDO

DR

R F





capa

Guilherme & San $ GXSOD TXH FRQTXLVWRX R %UDVLO

Por Michele Magalhรฃes | Fotos Chico Audi / Fรกbio Tieri / Alessandra Tawara

O

VKRZ GH *XLOKHUPH H 6DQWLDJR YHP EDWHQGR VHJXLGRV UHFRUGHV GH S~ EOLFR e FRQVLGHUDGR XP JUDQGH HVSH WiFXOR FKHLR GH HQHUJLD H TXH DJUDGD SRU FRPSOHWR WRGDV DV IDL[DV HWiULDV (PSUHVDULDGRV SRU +DPLOWRQ 5pJLV 3ROLFDVWUR GD +53 3URPRo}HV $UWtVWL FDV GH %RWXFDWX D GXSOD HVWi WUDED OKDQGR R ย &' H R ย '9' ยฆ7XGR 7HP 8P 3RUTXrยง JUDYDGR QD FLGDGH GH -DJXDUL~QD LQWHULRU GH 6mR 3DXOR (P HQWUHYLVWD SDUD D 5HYLVWD %RWX FDWX (VSHFLDO D FRQVDJUDGD GXSOD FRQ WD XP SRXFR VREUH D FDUUHLUD GLILFXOGD GHV H DV QRYLGDGHV SDUD &RQILUD )DOHP XP SRXFR GHVVH WUDEDOKR R &' '9' ยด7XGR 7HP 8P 3RUTXrยต *XLOKHUPH e QRVVR WHUFHLUR '9'

H WHP D SURGXomR GR FRQFHLWXDGR PDHVWUR 3LQRFFKLR TXH DFRPSDQKRX YiULDV JHUDo}HV H HVWHYH VHPSUH QD YDQJXDUGD GDV GLYHUVDV WHQGrQFLDV GR VHUWDQHMR (VWH '9' WUD] P~VL FDV LQpGLWDV D PDLRULD GDV FDQo}HV VmR EDVWDQWH DQLPDGDV DOJXPDV EHP KXPRUDGDV FRPR ยฆ( 'Dt"ยง ยฆ7i 6H $FKDQGRยง ยฆ6ROWHLUR 6LP 6R]LQKR 1XQFDยง H ยฆ6DIDGD &DFKRUUD %DQGL GDยง (VWDPRV PXLWR IHOL]HV FRP R UH VXOWDGR ILQDO SRLV FDLX GH YH] QR JRV WR GD PRoDGD TXH WHP ORWDGR QRVVRV VKRZV H FDQWDGR QRVVDV P~VLFDV $ P~VLFD ยด( GDt"ยต IRL D VHUWDQHMD PDLV H[HFXWDGD GR %UDVLO QHVWH DQR HP PH GLomR IHLWD GH MDQHLUR j RXWXEUR SHOD &URZOH\ -i D P~VLFD ยด7i VH $FKDQGRยต 5HYLVWD %RWXFDWX (VSHFLDO

IRL D PDLV H[HFXWDGD HP 6HWHPEUR H ยด4XH 'i 9RQWDGH 'iยต YHP FUHVFHQGR PXLWR QDV SDUDGDV (VSHUDYDP TXH R QRYR '9' HVWRXUDVVH WmR UiSLGR" 6DQWLDJR 2 UHVXOWDGR GHVWH WUD

EDOKR HVWi VHQGR PDUDYLOKRVR 1mR HVSHUiYDPRV TXH YLULD HP WmR FXUWR SUD]R H QHVVD LQWHQVLGDGH WRGD *UD oDV D 'HXV YHLR H HVWDPRV PXLWR IHOL ]HV FRP D DFHLWDomR GR S~EOLFR H FRP RV IUXWRV TXH HVWDPRV FROKHQGR HP UHODomR D LVVR (VWDPRV ID]HQGR PXL WRV VKRZV $ P~VLFD ยฆ7i 6H $FKDQ GRยง ID] SDUWH GD WULOKD VRQRUD GD QR YHOD ยฆ0DOKDomRยง GD UHGH *ORER ( DJRUD QRVVD P~VLFD GH WUDEDOKR p D ยฆ4XH 'i 9RQWDGH 'iยง WDPEpP PXL WR EHP H[HFXWDGD SRLV QR GLD GH VHX ODQoDPHQWR HOD OLGHURX DV SDUDGDV GH VXFHVVRV QRV (VWDGRV GH 6mR 3DXOR H 3DUDQi DOpP GH HVWDU HQWUH DV PDLV WRFDGDV QR UHVWDQWH GR %UDVLO e EmR GHPDLV GD FRQWD ULVRV

6HXV WUDEDOKRV VHPSUH YrP FRP XPD SLWDGD GH KXPRU HP DOJXPDV P~VLFDV ,VVR p XP UHIOH[R GR MHLWR GD GXSOD VHPSUH EHP KXPRUDGD" *XLOKHUPH 6LP SRGH VHU FRQVLGH

UDGR FRPR XP UHIOH[R GR QRVVR MHLWR GH VHU PDV VHPSUH SURFXUDPRV FDQ WDU DTXLOR TXH D JDOHUD JRVWD GH RXYLU IDWRV FRWLGLDQRV P~VLFDV TXH UHOD WDP R GLD D GLD QDGD TXH IXMD PXLWR GR QRVVR XQLYHUVR ( FRPR D P~VLFD VHUWDQHMD KRMH HP GLD HVWi FRP HVVD SLWDGD PDLV KXPRUDGD FRP DUUDQMRV VLPSOHV PDV PXLWR ERQV H FRP OH YDGD SUD FLPD SURFXUDPRV DWLQJLU R

JRVWR GR S~EOLFR H FRQVHJXLPRV UHD OL]DU HVVH REMHWLYR -i VmR DQRV GH FDUUHLUD 0XL WRV SHUFDOoRV" 4XDLV RV PR PHQWRV PDLV GLItFHLV" 6DQWLDJR 2V PRPHQWRV

PDLV GLItFHLV IRUDP QR LQt FLR GH FDUUHLUD TXH VHP G~YLGD WRGR DUWLVWD HQIUHQ WD $ IDOWD GH RSRUWXQLGD GHV D EXVFD GH FRQGLo}HV ILQDQFHLUDV SDUD EDQFDU D JUDYDomR GR SULPHLUR GLVFR FRQVHJXLU ID]HU VKRZV 1R FRPHoR WXGR p FRPSOLFDGR 3DUD YRFr YHQGHU XP VKRZ]LQKR HUD PXLWR GLItFLO 1D PDLRULD GDV YH]HV YRFr DFDEDYD WRFDQ GR DSHQDV SDUD GLYXOJDU R WUDEDOKR $Wp KRMH H[LVWHP PXLWRV WDOHQWRV TXH QmR WHP RSRUWXQLGDGH SDUD PRVWUDU R WUDEDOKR H DFD EDP ILFDQGR HVTXHFLGRV $ JHQWH Yr PXLWDV GXSODV WURFDQGR RV SDUFHLURV 4XDO R VHJUHGR SDUD PDQ WHU R WUDEDOKR HP FRQMXQ WR SRU WDQWR WHPSR" *XLOKHUPH 2 IDWR

GH VHUPRV LUPmRV Mi p XP PRWLYR SDUD XP FRQMXQWR GXUD GRXUR e LPSRUWDQWH PDQWHU VHPSUH XP GLiORJR UHVSHLWDQGR


&KLFR $XGL

tiago

5HYLVWD %RWXFDWX (VSHFLDO


&KLFR $XGL

capa D RSLQLmR GR RXWUR H VDEHU HQWHQGHU DV GLIHUHQoDV GH JRVWR $ QRVVD FRQ YLYrQFLD p H VHPSUH IRL PXLWR WUDQ Tย LOD H JRVWRVD 7HPRV PXLWR SUD]HU HP WUDEDOKDU MXQWRV ยด$PL]DGH 6LQFHUDยต GR 5HQDWR 7HL[HLUD TXH YRFrV IL]HUDP XPD UHOHLWXUD QR ~O WLPR '9' SRGH UHVXPLU HVVD UHODomR GH *XLOKHUPH H 6DQWLDJR" 6DQWLDJR &RP FHUWH]D D QRVVD

DPL]DGH p VLQFHUD WHPRV XPD UHOD omR GH LUPmRV H DPLJRV HVWD P~VLFD QRV FKDPRX PXLWR D DWHQomR SRU GHV FUHYHU H[DWDPHQWH FRPR p D UHODomR HQWUH DPLJRV YHUGDGHLURV 7LYHPRV D RSRUWXQLGDGH GH ID]HU QR ยฆ7HUUD 1D WLYDยง XP HVSHFLDO FRP R 5HQDWR 7HL [HLUD H HVVD P~VLFD WHP KLVWyULD SRU SDUWLFLSDU HP IHVWLYDLV LQWHUSUHWDGD SRU 'RPLQJXLQKRV 2 IDWR GH VHU XPD EHOD FDQomR H WHU KLVWyULD ID] GH ยฆ$PL]DGH 6LQFHUDยง XPD YHUGDGHLUD WULOKD VRQRUD SDUD QRVVDV YLGDV

&RPR IRL D H[SHULrQFLD GH FRPDQGDU XP SURJUDPD GH 79 HP UHGH QDFLRQDO" *XLOKHUPH )RL DOJR WRWDOPHQWH LQHV

&KLFR $XGL

SHUDGR SDUD QyV PDV TXH YHLR HP H[ FHOHQWH PRPHQWR $ GLUHomR QRV FRQ YLGRX SDUD ID]HU XP WHVWH QD HPLVVRUD

5HYLVWD %RWXFDWX (VSHFLDO

H GHQWUR GH SRXFRV GLDV Mi FKDPDUDP QRVVR HPSUHViULR +DPLOWRQ 3ROLFDV WUR SDUD GL]HU TXH WtQKDPRV VLGR HV FROKLGRV SDUD FRPDQGDU D DWUDomR 1yV VHPSUH IRPRV IDVFLQDGRV SHOR PXQGR GR UiGLR H GD 79 VHPSUH EULQFDPRV FRP RV ORFXWRUHV QDV HQWUHYLVWDV GH UiGLR WHQWDQGR LPLWi ORV H WLYHPRV D RSRUWXQLGD GH GH DSUHVHQWDU XP SURJUDPD QRVVR HP UHGH QDFLRQDO 1mR Gi SUD H[SOLFDU D HPRomR TXH WLYHPRV IRL XPD H[SHULrQFLD ~QLFD ( R PDLV LPSRU WDQWH p TXH R SURJUD PD VH WUDQVIRUPRX QR SULQFLSDO PHLR GH GLYXOJDomR QmR Vy GD P~VLFD VHUWD QHMD PDV WDPEpP GD DUWH H GD FXOWXUD EUDVLOHLUD 7LYHPRV D RSRUWXQLGDGH GH UHVJDWDU YHUGDGHL URV tFRQHV GD P~ VLFD VHUWDQHMD GH UDL] TXH TXDVH QmR WLQKDP PDLV HVSDoR QD PtGLD 'H

PRV RSRUWXQLGDGH SDUD MRYHQV WDOHQ WRV 3RGHPRV GL]HU TXH R PRYLPHQWR VHUWDQHMR XQLYHUVLWiULR IRL FULDGR GHQWUR GR 7HUUD 1DWLYD 7URX[HPRV H[SRHQWHV GH RXWURV JrQHURV PXVLFDLV FRPR 'R PLQJXLQKRV )DJQHU HQWUH RXWURV H DWp FRQVHJXLPRV PRVWUDU LPSRUWDQWHV PR YLPHQWRV FXOWXUDLV EUDVLOHLURV FRPR R &tULR GH 1D]DUp D )HVWD GH 3DULQWLQV HQWUH PXLWRV RXWURV 2 QRVVR SURJUD PD 7HUUD 1DWLYD FXPSULX XP LPSRUWDQ WH SDSHO SDUD FRP D FXOWXUD EUDVLOHLUD 1D YLVmR GH YRFrV HVVD RQGD GR VHUWD QHMR XQLYHUVLWiULR TXH WRPRX FRQWD GR %UDVLO p SDVVDJHLUD RX YHLR SUD ILFDU" 6DQWLDJR $FUHGLWDPRV TXH R WHUPR

ยฆVHUWDQHMR XQLYHUVLWiULRยง p XP QRPH GDGR DR ULWPR D URXSDJHP TXH IRL GDGD D P~VLFD QR PRPHQWR e XPD P~VLFD TXH WHP RV DUUDQMRV FRP XPD EDWLGD PDLV UiSLGD H R S~EOLFR H R PHU FDGR QRPHDUDP LVVR GH XQLYHUVLWiULR $ P~VLFD HVWi VHPSUH HP FRQVWDQWH WUDQVIRUPDomR R LPSRUWDQWH p HVWDU PRV DWXDOL]DGRV H ID]HU DTXLOR TXH JRVWDPRV H R TXH R S~EOLFR TXHU RXYLU

&RPR IRL D H[SHULrQFLD GH FDQWDU QD DEHUWXUD GR 3DXOLVWmR" *XLOKHUPH &DQWDU HP XP HVWiGLR


ORWDGR p XPD H[SHULrQFLD EHP GLIHUHQ WH GRV VKRZV TXH FRVWXPDPRV ID]HU 7RFDPRV HP URGHLRV FDVDV GH VKRZV HQWUH RXWURV OXJDUHV PDV R HVWiGLR WHP RXWUR FOLPD &DQWDU SDUD RV WRU FHGRUHV p LQWHUHVVDQWH R DPELHQWH GR IXWHERO p UHDOPHQWH IDVFLQDQWH H D LGpLD GD )HGHUDomR p GH DWUDYpV GRV VKRZV FRQYLGDU D IDPtOLD SDUD IUHTย HQWDU RV (VWiGLRV e XPD DWLWXGH PXLWR LPSRU WDQWH -i SXGHPRV ID]HU RXWUR MRJR HP 6mR -RVp GR 5LR 3UHWR H WLYHPRV D FHU WH]D GH TXH FDGD VKRZ p XP PRPHQ WR ~QLFR XPD H[SHULrQFLD TXH VHPSUH TXH SRVVtYHO YDOH D SHQD VHU UHSHWLGD H SDUD R 6DQWLDJR FDQWDU QR MRJR GR VHX 7LPmR IRL XP SUD]HU tPSDU 1R PrV GH MXOKR YRFrV UHDOL]DUDP MXQWR DRV SDJRGHLURV 9DYi H 0iUFLR XP IXWHERO VROLGiULR &RQWH QRV XP SRXFR VREUH LVVR 6DQWLDJR (VVH MRJR IRL HP SURO GR

*$3$ *UXSR GH $SRLR D 3UHYHQomR D $LGV GD %DL[DGD 6DQWLVWD H DFRQ WHFHX QD 9LOD %HOPLUR HVWiGLR GR

6DQWRV )XWHERO &OXEH )RL XP MRJR HQWUH VHUWDQHMRV H SDJRGHLURV RQGH WLYHPRV XP SODFDU GH [ SDUD D QRVVD HTXLSH ULVRV PDV LVVR IRL R TXH PHQRV LPSRUWRX SRLV R IDWR GH SRGHU DMXGDU RV PDLV QHFHVVLWDGRV p R TXH FRQWD SDUD QyV $OLiV DSURYHL WDPRV SDUD DJUDGHFHU DRV DPLJRV GH %RWXFDWX TXH HVWLYHUDP FRP D JHQWH H TXH VHPSUH TXH SRVVtYHO FRODERUDP FRP HVWHV HYHQWRV EHQHILFHQWHV ( FRPR IRL FDQWDU HP XP 7ULR (OpWULFR HP *RLkQLD *2" *XLOKHUPH )RL XPD HPRomR HVSH

FLDO HP QRVVD FDUUHLUD SULQFLSDOPHQWH SRUTXH HVWiYDPRV HP FDVD $FRQWHFHX GXUDQWH R HYHQWR ยฆ*RLkQLD &RXQWU\ )ROLDยง XPD GDV IHVWDV PDLV FRQFHLWXD GDV GR HVWDGR GH *RLiV 1HVWH HYHQWR JUDYDPRV R QRVVR ย '9' TXH UH~QH QRVVRV JUDQGHV VXFHVVRV H XPD P~VL FD LQpGLWD WRGDV FRP D HQHUJLD GR WULR (VWH '9' VHUi ODQoDGR QR SULPHLUR WULPHVWUH GH H HVVD H[SHULrQFLD

DFDERX UHQGHQGR RXWURV IUXWRV SRLV Mi HVWDPRV FRP YiULRV VKRZV DJHQGD GRV SDUD VHUHP UHDOL]DGRV HP FLPD GH WULRV HOpWULFRV 2 *XLOKHUPH H 6DQWLD JR (OpWULFR DFDERX SHJDQGR GH YH] 4XDLV VmR RV SODQRV SDUD " 6DQWLDJR 2V SODQRV VmR GDU VHJ

PHQWR D GLYXOJDomR GR QRVVR &' H '9' H GDU FRQWLQXLGDGH DRV VKRZV 3URMHWR PHOKRU GR TXH HVVH QmR WHP 9DPRV GLYXOJDU QRVVR WUDEDOKR H GHQWUR GR TXH D DJHQGD QRV SHUPLWH LUHPRV SDUWLFLSDU GH DOJXQV SURJUD PDV GH WHOHYLVmR DOLiV HVWDUHPRV QR VKRZ GD YLUDGD GD *ORER QD QRLWH GH GH GH]HPEUR SDUD SULPHLUR GH MDQHLUR RX VHMD LUHPRV FRPHoDU FRP R Sp GLUHLWR 7DPEpP HVWDUHPRV ODQoDQGR QR FRPHoR GR DQR HVVH '9' TXH IRL JUDYDGR QR WULR HOpWULFR H Mi HVWDPRV VHOHFLRQDQGR UHSHUWyULR SDUD XP QRYR WUDEDOKR LQpGLWR DLQGD VHP GDWD SDUD VHU JUDYDGR )RUD LVVR RV ImV SRGHP FRQIHULU QRVVD DJHQGD


3DUD ILQDOL]DU GHL[HP XP UHFDGR SDUD RV OHLWRUHV GD 5HYLVWD %RWXFDWX (VSHFLDO *XLOKHUPH 3HVVRDO D WRGRV YR

FrV R QRVVR FDULQKR H QRVVR PXLWR REULJDGR (VSHUDPRV SRU YRFrV QRV QRVVRV VKRZV 1yV JRVWDUtDPRV GH DJUDGHFHU HVWH HVSDoR FHGLGR H GH VHMDU D YRFrV FDGD YH] PDLV VXFHVVR 4XHUR PDQGDU WDPEpP XP DEUDoR PXLWR FDULQKRVR D WRGD D HTXLSH GD +53 3URPRo}HV $UWtVWLFDV TXH p D H[WHQVmR GD QRVVD IDPtOLD $ WRGRV TXH YHVWHP QRVVD FDPLVD H UHVSLUDP *XLOKHUPH H 6DQWLDJR QRVVR FDULQKR H GHVHMRV GH XP GH PXLWR WUDED OKR SDUD WRGRV QyV 9DOHXXXX 6DQWLDJR )LFD DTXL QRVVR DJUDGHFL PHQWR 8P IRUWH DEUDoR D WRGD D HTXL SH GD 5HYLVWD %RWXFDWX (VSHFLDO 8P EHLMR SDUD HVVH S~EOLFR PDUDYLOKRVR GH %RWXFDWX TXH VHPSUH TXH SRGH QRV

DFRPSDQKD HP QRVVRV VKRZV ( QyV QRV VHQWLPRV ERWXFDWXHQVHV GH FRUD omR SRLV QRVVD HPSUHVD D *XLOKHU PH H 6DQWLDJR 3URPRo}HV $UWtVWLFDV MXQWR GD +53 HVWi VHGLDGD QHVWD FL GDGH 7HPRV DPLJRV H FRODERUDGRUHV DTXL %RWXFDWX p QRVVD VHJXQGD FDVD )HOL] D WRGRV REULJDGR SHOR FDUL QKR H VXFHVVR VHPSUH

$OHVVDQGUD 7 DZDUD

GH VKRZV H PDLV QRYLGDGHV QR VLWH ZZZ JXLOKHUPHHVDQWLDJR FRP EU

)iELR 7LHUL

capa

6LJD QRV WZLWWHU FRP JXLHVDQWL H WZLWWHU FRP JVBJXLOKHUPH &RQWDWR SDUD VKRZV



rรกdio

8P RXWUR ODGR

da Criativa FM

TExto e Fotos Jรบnior Quinteiro

A

WHQGHU R RXYLQWH ID]HU XPD SURJUDPDomR TXH FRQ WHQWH VHX S~EOLFR UHDOL]DU SURPRo}HV GDU XPD QRWtFLD HP SUL PHLUD PmR VmR SRQWRV FKDYHV SDUD VH REWHU XPD ERD GRVH GH DXGLrQFLD ( EDVWD FRUUHWR" (UUDGR 2XWURV ID WRUHV PXLWDV YH]HV QmR SHUFHSWtYHLV DR RXYLQWH VmR GHWHUPLQDQWHV SDUD VH DOFDQoDU VXFHVVR FRPR XP IRUWH H DWXDQWH GHSDUWDPHQWR FRPHUFLDO $ &ULDWLYD )0 DR ORQJR GRV ~OWL PRV DQRV LQRYRX QD UHODomR FRPHU FLDO FRP VHXV FOLHQWHV H SDUFHLURV SUHVWDQGR WRGR R VXSRUWH DR LQYHV WLGRU TXH DFUHGLWD QR SRWHQFLDO GD HPLVVRUD H GH VHXV RXYLQWHV +RMH D JUDGH GH SURJUDPDomR GD &ULDWL YD )0 DSUHVHQWD XPD GLYHUVLILFDomR TXH SHUPLWH DR FOLHQWH FRPHUFLDO HV FROKHU D GHGR R VHX S~EOLFR DOYR 'HQWUR GHVVD SURJUDPDomR HFOpWL FD D HPLVVRUD DSUHVHQWD SURJUDPDV FRP FRQWH~GR H TXDOLGDGH IXJLQGR WWR

3ULVFLOD *UDQ]R

'D\DQQH $JX

LODU

5HYLVWD %RWXFDWX (VSHFLDO

(TXLSH &RPHUFLDO

GR YHOKR FRQFHLWR GH P~VLFD KR UDV SRU GLD 3URJUDPDV MRUQDOtVWLFRV HVSRUWLYRV GH KXPRU GH HQWUHWHQL PHQWR H XPD TXDOLILFDGD H HFOpWLFD SURJUDPDomR PXVLFDO RIHUHFHP GH]H QDV GH RSRUWXQLGDGHV DR FRPHUFLDQWH SUHRFXSDGR HP GLYXOJDU VXD PDUFD $ UHODomR FRPHUFLDO p PXLWR DPLVWR VD SURSRUFLRQDQGR R Pi[LPR FRQIRUWR SDUD R FOLHQWH QD KRUD GH DVVLQDU XP FRQWUDWR GH GLYXOJDomR 2V FKDPDGRV ยฆYHQGHGRUHVยง GD &ULDWLYD )0 VmR WUHL QDGRV SDUD RIHUHFHU XP SURGXWR TXH SRVVD VH DGHTXDU DR SHUILO GD HPSUHVD )HFKDGD D QHJRFLDomR SDUD XPD GLYXOJDomR D UHODomR QmR DFDED PXLWR SHOR FRQWUiULR FRPHoD GH IDWR SRLV GXUDQWH D YLJrQFLD GR FRQWUDWR R FOLHQWH UHFHEH WRGR R VX SRUWH QHFHVViULR SDUD TXH VHX SUR GXWR SRVVD VHU GLQDPL]DGR GH DFRU GR FRP D QHFHVVLGDGH GR PHUFDGR 3DUD LVVR D &ULDWLYD WHP R 'HSDUWD PHQWR GH ยฆ3yV 9HQGDยง TXH IXQFLR QD FRPR XP EUDoR GR GHSDUWDPHQWR FRPHUFLDO GD &ULDWLYD )0

2 ยฆ3yV 9HQGDยฉยฉ IRL LPSODQWDGR SDUD DVVHVVRUDU R FOLHQWH GXUDQWH D UH ODomR FRPHUFLDO TXH HOH PDQWpP FRP D UiGLR 6HJXQGR 3ULVFLOD *UDQ]RWWR UHVSRQViYHO SHOR SURJUDPD GH DSRLR R ยฆ3yV 9HQGDยฉยฉ VH WRUQRX REULJDWyULR SDUD DWHQGHU DRV FOLHQWHV GH IRUPD VDWLVIDWyULD ยฆ2 FOLHQWH TXHU VHU EHP WUDWDGR HOH QHFHVVLWD PXGDU R WH[WR WRGD VHPDQD HOH TXHU FRUULJLU DOJXPD JUDYDomR H[LJH GHWHUPLQDGR KRUiULR TXHU PLJUDU SDUD RXWUR SURJUDPD H WXGR LVVR UHTXHU XPD XQLGDGH H[FOX VLYD GH DSRLR DR GHVHMR GHOH TXH OKH Gr DWHQomR HP WHPSR LQWHJUDO SRU LVVR WHPRV XPD HTXLSH HVSHFLDOPHQWH WUHLQDGD SDUD LVVRยง FRPSOHWD 3ULVFLOD 6HJXQGR $QGHUVRQ )UDQoD 'LUH WRU *HUDO GD &ULDWLYD )0 HVVH DWHQGL PHQWR DR FOLHQWH VH WRUQRX HVVHQFLDO H XP GLIHUHQFLDO SDUD HVVD UHODomR FR PHUFLDO ยฆ2 FOLHQWH QRV SURFXUD SRU TXH VDEH TXH QmR YDL VHU HVTXHFLGR GXUDQWH RV PHVHV GH FRQWUDWR (OH TXHU DWHQomR TXHU GHGLFDomR H SRU LVVR TXH FDGD YH] PDLV D &ULDWLYD )0


R

&DUORV =DQRWW

7DEDWD /RXUH

QoR

GLQDPL]D VXDV UHODo}HV FRPHUFLDLVยง FRORFD )UDQoD ยฆ1RVVR SULQFLSDO REMH WLYR p RIHUHFHU DRV QRVVRV SDUFHLURV FRPHUFLDLV R UHVXOWDGR TXH HOH HVSHUD H EXVFD DR DQXQFLDU QD &ULDWLYD )0 H p SDUD LVVR TXH QmR PHGLPRV HVIRUoRV H WUDEDOKDPRV GLDULDPHQWHยง ILQDOL]D 3DUD &DUORV =DQRWWR XP GRV FKD PDGRV ยฆ9HQGHGRUHV H[WHUQRVยง GD HPLVVRUD R WUDEDOKR GH VXSRUWH DMXGD QD KRUD GH IHFKDU XP FRQWUDWR ยฆ-i WUD EDOKHL HP RXWUDV HPSUHVDV H VHL FRPR p LPSRUWDQWH RIHUHFHU YiULDV DOWHUQD WLYDV QD SURJUDPDomR H p SULPRUGLDO WHU TXDOLGDGH QR TXH VH WUDQVPLWH SRU

LVVR TXH D &ULDWLYD p GHVWDTXH SRLV WUDEDOKD HP FRQMXQWR FRP RV GHSDUWD PHQWRV &RPHUFLDO 3URPRFLRQDO $U WtVWLFR H -RUQDOtVWLFR LVVR VH WUDGX] HP TXDOLGDGHยง GHVWDFD =DQRWWR 1D (GLomR GH Q~PHUR GD 5HYLV WD %RWXFDWX (VSHFLDO $ &ULDWLYD )0 IRL FDSD FRP D VHJXLQWH PDQFKHWH ยฆ&R QKHoD TXHP HVWi SRU WUiV GDV YR]HV PDLV RXYLGDV GD FLGDGHยง $JRUD p D YH] GH IDODU &RQKHoD TXHP HVWi SRU WUiV GR DWXDQWH GHSDUWDPHQWR FRPHUFLDO GD 5iGLR PDLV RXYLGD GH WRGD D UHJLmR $ &ULDWLYD p D UiGLR TXH Wi WRGR PXQGR RXYLQGR H WRGR PXQGR DQXQFLDQGR

ZZZ FULDWLYDIP FRP WZLWWHU FRP FULDWLYD FRPHUFLDO#FULDWLYDIP FRP


automรณveis

$OLQKDPHQWR H

balanceamento $OLQKDPHQWR H EDODQFHDPHQWR YHLFXODU VmR IXQGD PHQWDLV SDUD VHJXUDQoD H HVWDELOLGDGH GR YHtFXOR

Por Wagner Figueiredo (Sรณ Freios - Suprema) com Assessoria Bosch | Foto Wagner Malu Ornelas | Fotos artigo Bosch / Divulgaรงรฃo

R

HVSRQViYHLV SHOR ERP IXQFLRQDPHQWR GR VLVWHPD GH VXVSHQVmR H SQHXV GR YHtFXOR R DOLQKDPHQWR H EDODQFHD PHQWR VmR SURFHVVRV GH PDQXWHQomR IXQGDPHQWDLV SDUD D VHJXUDQoD GR DXWRPyYHO H VHXV SDVVDJHLURV 2 DOL QKDPHQWR DMXVWD RV kQJXORV GD VXV SHQVmR ID]HQGR FRP TXH DV TXDWUR URGDV URGHP QR PHVPR HL[R GLUHFLR QDO -i R EDODQFHDPHQWR SURSRUFLRQD HVWDELOLGDGH SDUD R YHtFXOR HYLWDQGR TXH DV URGDV YLEUHP H SXOHP 9LEUDomR QR YRODQWH RX R FDUUR QmR DQGDU HP VHQWLGR UHWR VmR DOJX PDV GDV LQGLFDo}HV GH TXH R DXWR PyYHO SUHFLVD SDVVDU SHOR SURFHVVR GH DOLQKDPHQWR H EDODQFHDPHQWR 2V SULQFLSDLV PRWLYRV TXH OHYDP DR GHV JDVWH GRV FRPSRQHQWHV GR VLVWHPD GH VXVSHQVmR H GLUHomR FRPSURPHWHQ GR D GLULJLELOLGDGH GR DXWRPyYHO VmR SQHXV GHVFDOLEUDGRV IUHDGDV EUXVFDV H SDVVDJHP VREUH EXUDFRV RX REVWi FXORV HP DOWD YHORFLGDGH $OpP GD IDOWD GH VHJXUDQoD R GHVEDODQFHDPHQWR H GHVD OLQKDPHQWR GD VXVSHQ VmR GR FDUUR SRGHP FDXVDU R GHVJDVWH SUH PDWXUR GRV SQHXV H R DXPHQWR QR FRQVXPR GH FRPEXVWtYHO ยฆe LPSRU WDQWH ID]HU R DOLQKD PHQWR H EDODQFHD PHQWR GH DFRUGR FRP D HVSHFLILFDomR GR PDQXDO GR IDEUL FDQWH GR YHtFXOR QD PpGLD GH .P RX DR VHQWLU DO JXP GHVFRQIRUWR DR GLULJLUยง 5HYLVWD %RWXFDWX (VSHFLDO

FRPHQWD 3DXOR 9LDQQD &KHIH GH 9HQGDV GH (TXLSDPHQWRV GH 7HVWH GD GLYLVmR $XWRPRWLYH $IWHUPDUNHW GD 5REHUW %RVFK %UDVLO 2XWUR SRQWR LPSRUWDQWH D VHU RE VHUYDGR p TXH R EDODQFHDPHQWR GHYH VHU FRPSOHWR LQFOXLQGR R EDODQFHD PHQWR GLQkPLFR TXH p UHVSRQViYHO SRU ID]HU D URGD QmR ยฆFDPEDOHDUยง H R EDODQFHDPHQWR HVWiWLFR TXH p UHVSRQ ViYHO SRU ID]HU D URGD QmR ยฆSXODUยง 9DOH OHPEUDU TXH RV PRWRULV WDV TXH PRGLILFDP VHXV FDUURV UH

EDL[DQGR D VXVSHQVmR RX PHVPR XVDQGR URGDV PDLRUHV GR TXH DV VXJHULGDV SHOD PRQWDGRUD GHYHP WRPDU FHUWDV SUHFDXo}HV DR UHDOL]DU R EDODQFHDPHQWR H DOLQKDPHQWR ยฆ2 FDUUR VDL GH IiEULFD FRP HVSHFLILFD o}HV GH DFRUGR FRP VXD FRQVWUXomR 3RUWDQWR WRGD PRGLILFDomR IHLWD LUi DIHWDU RV YDORUHV GH UHIHUrQFLD GRV kQJXORV GH DMXVWHV GD VXVSHQVmR DFDUUHWDQGR GDQRV QR GHVHPSHQKR QD VHJXUDQoD H QD GXUDELOLGDGH GDV SHoDVยง H[SOLFD 9LDQQD 1R PRPHQWR GD UHYLVmR D %RVFK UHFRPHQGD TXH R PRWRULVWD OHYH VHX YHtFXOR HP XPD RILFLQD TXH FRQWD FRP WpFQLFRV FDSDFLWDGRV H HTXLSD PHQWRV DGHTXDGRV $ 5HGH %RVFK 6HUYLFH p FDSDFLWDGD SDUD ID]HU D UHYLVmR GH WRGRV RV FRPSR QHQWHV 3DUD PDLV LQIRUPDo}HV VREUH D 5HGH %RVFK 6HUYLFH H D ORFDOL]D omR GDV RILFLQDV HQWUH QR VLWH ZZZ ERVFKVHUYLFH FRP EU RX FRQWDWH R 6$& D SDUWLU GH 6mR 3DXOR H UHJLmR PHWURSROL WDQD H GHPDLV ORFDOLGDGHV $ 6y )UHLRV 6XSUHPD &DU 6HUYLFH %RVFK p FDSD FLWDGD SDUD ID]HU D UHYLVmR GH WRGRV RV FRPSRQHQWHV GH FDUURV QDFLRQDLV H LPSRUWD GRV 1RVVRV HTXLSDPHQWRV %RVFK GH $OLQKDPHQWR H %DODQFHDPHQ WR VmR GH ~OWLPD JHUDomR SRGHQGR DVVLP RIHUHFHU XP VHUYLoR PDLV SUHFLVR H HILFLHQWH JDUDQWLQGR D VXD VHJXUDQoD H PDLRU GXUDELOL GDGH GRV SQHXV GH VHX YHtFXOR



saรบde

Tireรณide

e suas doenรงas

2 TXH YRFr GHYH VDEHU Por Dra. Bibiana Prada de Camargo Colenci | Foto Malu Ornelas

F

UHTย HQWHPHQWH RV SDFLHQWHV YrP FRP TXHL[DV H G~YLGDV UHODWLYD j WLUHyLGH +i PXLWD HVSHFXODomR VREUH R TXH DV GRHQoDV GD WLUHyLGH SRGHP FDXVDU (VWH DUWLJR GHYHUi HVFODUHFHU DOJXPDV G~YLGDV H GLPLQXLU D DQVLHGDGH GRV OHLWRUHV TXH VRIUHP FRP WLUHRLGHRSDWLDV $ILQDO R TXH p D WLUHyLGH" $ WLUHyLGH p XPD JOkQGXOD TXH ILFD ORJR DEDL[R GD FDUWLODJHP FULFyL GH R SRSXODU JRJy H DFLPD GD I~U FXOD HVWHUQDO DTXHOH RVVR TXH VHSDUD R SHVFRoR GR WyUD[ (OD SURGX] RV KRUP{QLRV WLUHRLGLDQRV TXH VmR IRU PDGRV SHOR LRGR OLJDGR D XPD SURWH tQD HVSHFtILFD (VVHV KRUP{QLRV VmR RV UHVSRQViYHLV SRU ยฆDWLYDUยง QRVVR RUJDQLVPR ID]HQGR FRP HOH IXQFLR QH GH IRUPD KDUP{QLFD 2 TXH p KLSRWLUHRLGLVPR" e TXDQGR D WLUHyLGH GLPLQXL VHX IXQFLRQDPHQWR DWp SDUDU GH IXQFLR QDU 2 WHUPR ยฆKLSRยง VLJQLILFD ยฆPHQRVยง HP JUHJR 3RUWDQWR Ki XPD TXHGD GH SURGXomR GH KRUP{QLRV WLUHRLGLD QRV QD FLUFXODomR 2 KLSRWLUHRLGLVPR SRGH VHU FDXVDGR SRU GHVWUXLomR DXWR LPXQH GD WLUHyLGH TXH p D FDXVD PDLV IUHTย HQWH H QHVWH FDVR VH FKDPD WLUHRLGLWH GH +DVKLPRWR 0DV p FODUR TXH YRFr SRGH WHU KLSRWLUHRLGLVPR SRU RXWUDV FDXVDV FRPR FLUXUJLD SDUD UHWLUDGD GD WLUHyLGH XVR GH UDGLDomR QR SHVFRoR RX XVR GH UHPpGLRV TXH EORTXHLDP D IRUPDomR GRV KRUP{QLRV WLUHRLGLDQRV FRPR SRU H[HPSOR D DPLRGDURQD H R OtWLR (L PHX PpGLFR GLVVH TXH WHQKR HVVD WDO GH +DVKLPRWR 3RUTXH HX WHQKR LVVR" +DVKLPRWR p R QRPH GR PpGLFR 5HYLVWD %RWXFDWX (VSHFLDO

MDSRQrV TXH GHVFUHYHX D GRHQoD 1mR VDEHPRV H[DWDPHQWH SRUTXH GHVHQ YROYHPRV HVWD GRHQoD DXWR LPXQH 8PD GRHQoD DXWR LPXQH p TXDQGR R FRUSR SURGX] VXEVWkQFLDV GH GHIH VD FRQWUD R SUySULR RUJDQLVPR GHV WUXLQGR RV WHFLGRV DOYRV 6DEHPRV TXH R H[FHVVR GH LRGR SUHVHQWH QR VDO GD QRVVD GLHWD SRGH SUHGLVSRU HVWD VLWXDomR (VSHFXOD VH TXH FRQVHUYDQ WHV TXtPLFRV SUHVHQWHV QRV DOLPHQWRV WDPEpP SRVVDP FRQWULEXLU SDUD R DX

PHQWR GD LQFLGrQFLD GH KLSRWLUHRLGLV PR QD SRSXODomR ,QFLGrQFLD DOLiV TXH YHP DXPHQWDQGR DVVLP FRPR D GH WRGDV DV GRHQoDV DXWR LPXQHV 4XDLV VmR RV VLQWRPDV GH KLSR WLUHRLGLVPR" 2V VLQWRPDV GH KLSRWLUHRLGLVPR VmR YiULRV SRUpP HOHV VmR EHP LQHV SHFtILFRV 1RUPDOPHQWH SRGHPRV DSUHVHQWDU XP RX PDLV VLQWRPDV UHODFLRQDGRV DR KLSRWLUHRLGLVPR ( PHVPR DSUHVHQWDGR Vy XP GRV VLQ WRPDV YDOH D SHQD LQYHVWLJDU D VXD FDXVD 6LQWRPDV GH KLSRWLUHRLGLVPR D &DQVDoR LQGLVSRVLomR E 'LILFXOGDGH GH FRQFHQWUDomR OHQWLILFDomR GD PHPyULD

F 'HSUHVVmR G 3HOH VHFD iVSHUD H 4XHGD GH FDEHOR I ,QWROHUkQFLD DR IULR J )UDTXH]D PXVFXODU K $QHPLD L &RQVWLSDomR GLILFXOGDGH HP HYDFXDU

M $OWHUDomR PHQVWUXDO LQIHUWLOL GDGH N (P FULDQoDV TXHGD GR UHQGL PHQWR HVFRODU TXHGD GD YHORFLGDGH GH FUHVFLPHQWR DOWHUDomR FRPSRUWD PHQWDO O %yFLR DXPHQWR GR YROXPH GD WLUHyLGH

P $OWHUDomR GR FROHVWHURO 9DOH OHPEUDU TXH SRGHP H[LVWLU RXWUDV FDXVDV SDUD HVVHV VLQWRPDV TXH GHYHP VHU LQYHVWLJDGDV DSyV H[ FOXVmR GR KLSRWLUHRLGLVPR 7RGRV GL]HP TXH R KLSRWLUHRLGLVPR p DTXHOH TXH HQJRUGD e YHUGDGH" (P XP LQGLYtGXR FRP KLSRWLUHRL GLVPR DV FpOXODV GR FRUSR IXQFLRQDP GH IRUPD PDLV OHQWD 2 FRUSR QmR TXHLPD JRUGXUD FRPR GHYHULD $OpP GLVVR R LQGLYtGXR UHWpP OtTXLGR 3RU HVWHV PRWLYRV Ki JDQKR GH SHVR TXH QR HQWDQWR p UHYHUVtYHO FRP D UHSR VLomR GR KRUP{QLR TXH HVWi IDOWDQGR 'XUDQWH TXDQWR WHPSR GHYR PH WUDWDU" 1D JUDQGH PDLRULD YH]HV D FDXVD GR KLSRWLUHRLGLVPR p SRU GHVWUXLomR GD JOkQGXOD WLUHRLGLDQD 'HVWD IRU PD YRFr QmR WHP XP yUJmR TXH SUR GX]D R KRUP{QLR HVVHQFLDO SDUD TXH YRFr WHQKD XPD YLGD FRP TXDOLGDGH H VDXGiYHO 6HJXLQGR HVWH UDFLRFtQLR GHYHPRV UHSRU HVWH KRUP{QLR SHOR UHVWR GD YLGD 1R HQWDQWR Ki FDVRV GH KLSRWLUHRLGLVPR WUDQVLWyULR FRPR


2 KLSRWLUHRLGLVPR VHP WUDWDPHQWR p XPD GDV SULQFLSDLV FDXVDV GH LQIHUWLOLGDGH QD PXOKHU HP LGDGH IpUWLO 1R HQWDQWR FRP R WUDWDPHQWR DGHTXDGR D JHVWDomR p SRVVtYHO

SRU H[HPSOR D WLUHRLGLWH VXEDJXGD TXH p FDXVDGD SRU XPD LQIHFomR YLUDO QD WLUHyLGH 3RUpP VmR PHQRV IUH Tย HQWHV H GHYHP VHU DYDOLDGRV SHOR VHX HQGRFULQRORJLVWD

PHQWR GR KLSRWLUHRLGLVPR FRP VHX HQGRFULQRORJLVWD GXUDQWH WRGD JHVWD omR SRLV Ki QHFHVVLGDGH GH PDLRUHV GRVHV GH UHSRVLomR GH KRUP{QLR WL UHRLGLDQR QHVWD IDVH

6H HX WLYHU KLSRWLUHRLGLVPR SRV VR HQJUDYLGDU" 2 KLSRWLUHRLGLVPR VHP WUDWDPHQ WR p XPD GDV SULQFLSDLV FDXVDV GH LQIHUWLOLGDGH QD PXOKHU HP LGDGH IpUWLO 1R HQWDQWR FRP R WUDWDPHQ WR DGHTXDGR D JHVWDomR p SRVVtYHO $ PXOKHU GHYH ID]HU R DFRPSDQKD

%RP H R TXH p R KLSHUWLUHRLGLVPR" 2 KLSHUWLUHRLGLVPR p R RSRVWR GR KLSRWLUHRLGLVPR D JOkQGXOD IXQFLR QD PDLV GR TXH GHYHULD $ SULQFLSDO FDXVD WDPEpP p DXWR LPXQH SRUpP QHVWH FDVR Ki HVWtPXOR SDUD DXPHQ WDU VHX IXQFLRQDPHQWR DR LQYpV GH GLPLQXt OR e WDPEpP FKDPDGR GH

'RHQoD GH *UDYHV H HVWH QRPH DV VXVWD PXLWR RV SDFLHQWHV SRU FDXVD GR ยฆJUDYHVยง QR ILQDO 0DV QRYDPHQ WH *UDYHV p R QRPH GR PpGLFR TXH GHVFUHYHX D GRHQoD (VWD FRQGLomR UHDOPHQWH p XPD GRHQoD VpULD TXH VH QmR WUDWDGD OHYD D ULVFR GH PRUWH 2V SULQFLSDLV VLQWRPDV GR KLSHU WLURLGLVPR VmR D $FHOHUDomR GR SHQVDPHQWR DQVLHGDGH LQV{QLD E %DWHGHLUD WDTXLFDUGLD

F 0mRV TXHQWHV H ~PLGDV G 3HUGD GH SHVR QD PDLRULD GDV YH]HV


saúde IRUPDGRV WDQWR R H[FHVVR TXDQWR D IDOWD GH LRGR SRGH FRQWULEXLU SDUD R VHX DSD UHFLPHQWR 3UHRFXSDPR QRV PDLV FRP DTXHOHV TXH LQVLVWHP HP SHUPDQHFHU H DTXHOHV TXH VmR PDLRUHV $ WLUHyLGH SRGH DSUHVHQWDU QyGXORV VHP RFRUUHU DOWHUDomR QD SURGXomR KRUPRQDO 2X WUDV YH]HV SRGH KDYHU UHODomR HQWUH R QyGXOR H R IXQFLRQDPHQWR GD WLUHyLGH

H +LSHUGHIHFDomR HYDFXDU PXLWR

I +LSHUPHQRUUHLD PHQVWUXDU PXLWR D PDLV TXH R QRUPDO

J 3RGH KDYHU ROKRV VDOWDGRV (X WHQKR XP QyGXOR QD WLUHyLGH PDV QmR WRPR UHPpGLR 2V QyGXORV VmR ORFDLV GH H[FHVVR GH DUPD]HQDPHQWR GH FROyLGH XPD SURWH tQD TXH VHUYH GH EDVH SDUD D SURGXomR GRV KRUP{QLRV WLUHRLGLDQRV 1mR VDEH PRV H[DWDPHQWH SRUTXH RV QyGXORV VmR

0HX QyGXOR p XP FkQFHU" ([LVWHP DOJXPDV FDUDFWHUtVWLFDV DR XOWUDVVRP TXH ID]HP FRP TXH GHYDPRV LQYHVWLJDU PDLV GHWDOKDGDPHQWH RX VHMD SXQFLRQDQGR RV QyGXORV VXVSHL WRV 0DV D LQFLGrQFLD GH FkQFHU GH WLUH yLGH QRV QyGXORV p PHQRU GR TXH 6H IRU FkQFHU GH WLUHyLGH FRPR WUDWDU" 5HDOL]DPRV D UHWLUDGD GH WRGD WL UHyLGH H VH QHFHVViULR UHWLUDP VH WDPEpP RV JkQJOLRV GR SHVFRoR 1RV FDVRV GH WXPRUHV GDV FpOXODV SURGX

WRUDV GH KRUP{QLR WLUHRLGLDQR DV TXDLV FDSWDP LRGR R LQGLYtGXR DLQ GD p VXEPHWLGR j XPD FDUJD GH LRGR UDGLRDWLYR SDUD GHVWUXLU TXDOTXHU UHVTXtFLR GH FpOXOD WLUHRLGLDQD 3RU RXWUR ODGR Ki R WXPRU GH FpOXODV & FKDPDGR GH &DUFLQRPD 0HGXODU GD WLUHyLGH (VWH WXPRU QmR FDSWD LRGR H SRUWDQWR QmR XVDPRV R LRGR UDGLRDWLYR SDUD WUDWi OR )D]HPRV DFRPSDQKDPHQWR FRP H[DPHV GH VDQJXH H GH LPDJHQV 0XLWDV YH]HV Ki QHFHVVLGDGH GH SHVTXLVDU WRGD D IDPt OLD SRUTXH HVWH WLSR GH FkQFHU SRGH VHU KHUHGLWiULR )D]HPRV R GLDJQyVWL FR JHQpWLFR GD VXVFHWLELOLGDGH IDPLOLDU DQWHV TXH TXDOTXHU LQGLYtGXR GDTXHOH JUXSR GHVHQYROYD GRHQoD 2SHUDPRV DQWHV GH D GRHQoD DSDUHFHU VHQGR HVWD XPD FLUXUJLD FXUDWLYD 'UD %LELDQD 3UDGD GH &DPDUJR &ROHQFL 0HVWUH HP (QGRFULQRORJLD (QGRFULQRORJLD H 'LDEHWHV &50



beleza

Maquiagem Por Maria Pia Ornelas | Fotos Malu Ornelas | Modelo Fabiana Santi

5HWLUH R H[FHVVR GH SHORV GDV VR EUDQFHOKDV H EXoR 3RGH VH ID]HU LVVR FRP R DX[tOLR GH XPD SLQoD RX FRP FHUD GHSLODWyULD PDV LVVR GHYH VHU IHL WR SRU XP SURILVVLRQDO GD iUHD 3DUD D OLPSH]D GD SHOH SRGH VH ODYDU R URVWR FRP VDERQHWH LQGLFDGR SDUD R VHX WLSR GH SHOH H RX XVDU OHQFLQKRV XPHGHFL GRV 1mR VH HVTXHoD GH DQWHV UHWLUDU R H[FHVVR GH PDTXLDJHP H SDVVDU R KL GUDWDQWH GH VXD SUHIHUrQFLD 2 FRUUHWLYR XWLOL]DGR IRL R /i SLV 'XR GD &RQWpP J 7RTXH DYHOX GDGR 3DVVH QDV iUHDV GR URVWR TXH GHYHP VHU FRUULJLGDV FRPR LPSHU IHLo}HV GD SHOH SDUWHV DYHUPHOKDGDV H QDV ROKHLUDV 3RGH VHU SDVVDGR FRP R DX[tOLR GH XPD HVSRQMD FRP RV GH GRV RX DWp PHVPR GLUHWR GR OiSLV SDUD R URVWR SRLV VH R FRUUHWLYR p VHX QmR Ki SHULJR GH FRQWDPLQDomR 1mR VH HVTXHoD GH HVSDOKDU EHP &RP R REMHWLYR GH REWHU XPD SHOH PDLV GLVFUHWD XWLOL]HL EDVH OtTXLGD GD 5HYORQ 1HZ &RPSOH[LRQ IRL XWLOL

5HYLVWD %RWXFDWX (VSHFLDO

SDUD IHVWDV

]DGD 1DWXUDO %HJH PRGHOR 3DVVH XPD FDPDGD EHP ILQD FRP R DX[tOLR GR SLQFHO SUySULR SDUD EDVH SRU WRGD D IDFH H SRU FLPD GR FRUUHWLYR (VSDOKH

EHP DWp KRPRJHQHL]DU D SHOH $SOLTXH R Sy SRU WRGD D IDFH LQFOXVLYH QD iUHD GRV ROKRV 2 XWLOL ]DGR QHVWD PDTXLDJHP IRL R Sy FRP SDFWR 2FLPDU 9HUVRODWR $SOLTXH D VRPEUD SRU WRGD D SiOSHEUD VXSHULRU H Gr XP OHYH GHV WDTXH DR FDQWR H[WHUQR GRV ROKRV 1HVWH FDVR HX XWLOL]HL H HVSDOKHL D VRPEUD FRP R GHGR PpGLR PDV VH YRFr SUHIHULU SRGH ID]r OR FRP R SLQFHO GH VRPEUD H GHVWDFDU R FDQWR VXSHULRU FRP R SLQFHO GH HVIXPDoDU HVFROKHQGR R TXH IRU PDLV IiFLO SDUD YRFr $ VRPEUD XWLOL]DGD IRL 'XGD 0ROLQRV EURZ VWRQH P 3DUD UHDOoDU H OHYDQWDU DV VR EUDQFHOKDV XWLOL]HL Sy LOXPLQDGRU GD 0DF ORJR DEDL[R GD VREUDQFHOKD FRP R DX[tOLR GH XP SLQFHO (VWH ยฆWUDoRยง GHYH VHU GLVFUHWR &RPR QHVWH FDVR HX TXHULD XP GHOLQHDGRU PDLV GLVFUHWR YDOR UL]DQGR DVVLP R ROKDU VHP FKDPDU D DWHQomR SDUD R GHOLQHDGRU HP VL


3DVVR D SDVVR SDUD XPD PDTXLDJHP HVSHFLDOPHQWH SHQVDGD SDUD IHVWDV 7XGR SDUD YRFr DUUDVDU QDV RFDVL}HV HVSHFLDLV

XVHL XPD WiWLFD TXH GHL[R FRPR GLFD SDUD YRFr D PDQHLUD GH DSOLFDU p D PHVPD GR GHOLQHDGRU SDVVDQGR D VRPEUD SUHWD HP Sy TXH PLVWXUHL FRP XPD JRWLQKD GH iJXD IRUPDQGR DVVLP XPD ยฆSDVWLQKDยง 3DVVH R SLQ FHO QD SDVWD H FRQWRUQH D UDL] H[WHUQD GRV FtOLRV DWp R ILQDO FDQWR H[WHUQR GRV FtOLRV )DoD LVVR FRP R DX[tOLR GH XP SLQFHO FRP SRQWD EHP ILQD 3DVVH R OiSLV GH ROKR GH SUHIH UrQFLD SUHWR 2 XWLOL]DGR QHVWH PDNH IRL R &RQWRXU NK{O GD /ย 2UpDO 3DVVH QR FDQWR LQWHUQR GR ROKR H SRU IRUD QR FRQWRUQR GR ROKR 1D VHTย rQFLD

HVIXPDoDU D SDUWH LQIHULRU GR ROKR EHP UHQWH j UDL] GRV FtOLRV LQIHULRUHV FRP R DX[tOLR GR SLQFHO 3DVVH R UtPHO SRU WRGRV RV Ft OLRV 3RGHP VHU SDVVDGDV YiULDV FD PDGDV GH SUHIHUrQFLD GH EDL[R SDUD FLPD SHQWHDQGR DV VREUDQFHOKDV 1HVWH FDVR R XWLOL]DGR IRL R %URZ JHO GD 0DU\ .D\ SUySULR SDUD LVVR H R UtPHO 9ROXP ([SUHVV GD 0D\EHOOLQH 3DUD GDU XPD FRU QDWXUDO j SHOH H QmR FKDPDU PXLWR D DWHQomR GDU OHYHV EDWLGLQKDV FRP R SLQFHO GH EOXVK QD PDom GR URVWR QD GL UHomR ODWHUDO GH EDL[R SDUD FLPD RX

YLFH YHUVD )DoD ELTXLQKR H SDVVH R EOXVK 2 WRP XWLOL]DGR IRL R 1DWXUDO %URQ]H GD 5HYORQ (VFROKD R JORVV QR WRP PDLV QD WXUDO SRVVtYHO SRLV R ROKDU Mi HVWi VHQGR EHP GHVWDFDGR 1HVWH PDNH R XWLOL]DGR IRL R JORVV GD .,.2 0DNH XS 0LODQR &RPR D PDTXLDJHP IRL HODERUD GD SDUD XP GLD GH IHVWD HVFROKL XP FR TXH ยฆEDQDQDยง GHVHVWUXWXUDGR TXH ILFD PRGHUQR H FKLF DR PHVPR WHPSR 0DULD 3LD %HDXW\ $UWLVW 0DTXLDJHP HVSHFLDO SDUD QRLYDV H IHVWDV &XUVR GH DXWR PDTXLDJHP


bem-estar

Reabilitaรงรฃo Vestibular

7UDWDPHQWR SDUD D FXUD GD YHUWLJHP

Por Dra. Amanda de Oliveira Rafaine | Fotos MP Produtora

A

5HDELOLWDomR 9HVWLEXODU WUDWD VH GH XPD WHUDSLD HVSHFtILFD TXH WHP FRPR REMHWLYR DYD OLDU D IXQomR GR ODELULQWR H WUDWDU DWUD YpV GH H[HUFtFLRV YHVWLEXODUHV H PDQR EUDV GH UHSRVLomR 2 TXH VH VDEH p TXH SRGHP FKH JDU D YDULDQWHV GH GHVRUGHQV GR ODELULQWR H DSUR[LPDGDPHQWH FDXVDV HQWUH RULJHP SH ULIpULFD H FHQWUDO $V GR HQoDV PDLV FRPXQV VmR 933% 9HUWLJHP 3RVL FLRQDO 3DUR[tVWLFD %HQLJ QD HVVH LQGLYtGXR H[ SHULPHQWD XPD YHUWLJHP LQWHQVD SRGHQGR RX QmR RFDVLRQDU GHVHTXLOtEULR QDV PXGDQoDV GH SRVL omR FRPR URODU QD FDPD FRORFDU XPD URXSD QR YDUDO RX FXLGDU GH XP TXLQWDO $ FDXVD p GHV FRQKHFLGD SRUpP VDEH VH TXH SRGH VHU SURYRFDGD SRU XPD LQIHFomR GD RUHOKD LQWHUQD SRU HIHLWR FKLFRWH SRU OHVmR ORFDO RX SRU HQYHOKHFLPHQWR /$%,5,17,7( LQIHFomR RX LQIOD PDomR GD RUHOKD LQWHUQD TXH WDP EpP FDXVD YHUWLJHP H GHVHTXLOtEULR '2(1d$ '( 0e1,ร 5( GHVRUGHP GR OtTXLGR GD RUHOKD LQWHUQD TXH SUR PRYH HSLVyGLRV GH YHUWLJHQV SHUGD GH DXGLomR ]XPELGR VHQVDomR GH RXYLGR WDPSDGR 1(8521,7( 9(67,%8/$5 FDX VDGD JHUDOPHQWH SRU YtUXV JHUDQGR XPD LQIHFomR GR QHUYR YHVWLEXODU &,1(726( PXLWR FRPXP HP FULDQoDV H DGXOWRV TXDQGR WHQWDP OHU GHQWUR GH XP FDUUR HP PRYLPHQWR LVVR RFRUUH DWUDYpV GH XP FRQIOLWR GRV VLQDLV SHULIpULFRV DR FpUHEUR GX UDQWH R PRYLPHQWR $V FDXVDV PDLV FRPXQV GD YHU WLJHP VmR R DXPHQWR GR FROHVWHURO 5HYLVWD %RWXFDWX (VSHFLDO

GD SUHVVmR GD GLDEHWHV DV LQIHFo}HV YLUDO RX EDFWHULDQD IHULPHQWRV RX DLQGD SUREOHPDV JDVWURLQWHVWLQDLV DO WHUDo}HV YLVXDLV PXVFXORHVTXHOpWLFR KRUPRQDO WUDXPD HIHLWR FKLFRWH PR YLPHQWRV EUXVFR GD FDEHoD SRSXODomR DFLPD GH DQRV HQWUH RXWURV

'LIHUHQoD HQWUH 721785$ ( 9(57,*(0

$ WRQWXUD SRGH VHU GHILQLGD SRU XPD VHQVDomR GH LQVWDELOLGDGH TXH JHUDOPHQWH DFRQWHFH DR OHYDQWDU VH GD FDPD UDSLGDPHQWH 9HP XP DSD JmR H SRGH OHYDU D TXHGDV $V YDULD o}HV GD SUHVVmR DUWHULDO DXPHQWDGD RX EDL[D WDPEpP p XP IDWRU TXH OHYD D WRQWXUD H PDO HVWDU $ YHUWLJHP p FRQVLGHUDGD FRPR XPD YDULDQWH GH WRQWXUD H p GR WLSR UR WDWyULR RQGH R LQGLYtGXR H[SHULPHQWD XPD VHQVDomR GH HVWDU DQGDQGR QDV QXYHQV RX GH HVWDU QR EDODQoR GR EDU FR 2V REMHWRV JLUDP DR VHX UHGRU RX WHP D VHQVDomR GH HVWDU JLUDQGR 1RUPDOPHQWH R VLQWRPD SRGH DSUHVHQWDU VH SURORQJDGR H LQWHQVR RX UiSLGR *HUDOPHQWH p GLItFLO SDUD R LQGLYtGXR TXH HVWi VRIUHQGR GH YHUWLJHP FRQVHJXLU GHVFUHYHU SRLV D YDULDELOLGDGH p YDVWD GHYLGR jV SRVVt

YHLV FDXVDV FRPR Mi FLWDGR SRGHQGR DVVLP DIHWDU GLUHWDPHQWH D LQGHSHQ GrQFLD H DLQGD PDLV D TXDOLGDGH GH YLGD GHVVHV LQGLYtGXRV 6DEH VH TXH DV TXHL[DV PDLV FR PXQV VmR ย 6HQVDomR GH HVWDUHP VHQGR SX [DGRV SDUD DOJXQV GRV ODGRV RX SDUD IUHQWH RX SDUD WUiV ย 'LILFXOGDGH H RX GHVHTXLOtEULR SDUD UHDOL ]DU FDPLQKDGD HP OLQKD UHWD RX GHVYLDU VH GH REVWiFXORV H VXSHUItFLHV LUUHJXODUHV ย 7HQGHP D FDPLQKDU ROKDQGR SDUD FRQILUPDU RQGH HVWmR SLVDQGR ย *UDQGH GLILFXOGDGH GH GHVHPSHQKDU WDUHIDV RQGH H[LJHP FRRUGHQDomR ย 'RUHV PXVFXODUHV H DUWLFXODUHV SRGHP HVWDU DVVRFLDGDV GHYLGR DR GHVHTXLOtEULR ย 5HODWDP TXH DV SDODYUDV GD UH YLVWD RX MRUQDO HVWmR HP PRYLPHQWR RX ERUUDGDV RX DWp PHVPR VH GXSOL FDP TXDQGR OrHP ย )DFLOLGDGH JUDQGH HP IRFDU RE MHWRV GH SHUWR H GLILFXOGDGH GH IRFDU D ORQJD GLVWkQFLD H WDPEpP TXDQGR HP PRYLPHQWR ย (P DPELHQWHV YLVXDOPHQWH SHU WXUEDGRV FRPR VXSHUPHUFDGRV H UXDV PXLWR FKHLDV D VHQVDomR p GH JUDQGH GHVFRQIRUWR SRLV VmR VHQVtYHLV j FOD ULGDGH OX]HV IOXRUHVFHQWHV VRP DOWR ย 1RUPDOPHQWH DSUHVHQWDP SHU GD RX IOXWXDomR GD DXGLomR H R ]XP ELGR SRGH HVWDU DVVRFLDGR DOpP GH DQVLHGDGH SkQLFR GHSUHVVmR SHUGD GD DXWR FRQILDQoD H DXWR HVWLPD GL ILFXOGDGH GH FRPSUHHQVmR GH GLUH o}HV RX LQVWUXo}HV GLILFXOGDGH GH FRQFHQWUDomR H PXLWD GHVDWHQomR IDGLJD PHQWDO H ItVLFD TXDQGR VROLFL


WDGRV j XPD GHWHUPLQDGD DWLYLGDGH ‡ 3RGHP DSUHVHQWDU VLQWRPDV FRPR QiXVHD H HYROXLU D Y{PLWRV GRU QRV RXYLGRV GRUHV GH FDEHoD HQ[DTXHFD VHQVDomR GH HVWDUHP QD VHUUD RXYLGR WDPSDGR H SRU FRQWD GHVVDV PXGDQoDV GH SUHVVmR H WHP SHUDWXUD ILFDP DLQGD PDLV VHQVtYHLV +i YiULDV SRVVLELOLGDGHV GH WUDWD PHQWR GDV GHVRUGHQV GH HTXLOtEULR PDV R SRQWR FKDYH HVWDUi QD ERD DYDOLDomR GH VHX PpGLFR GH FRQILDQ oD )DFLOLWH FRQWH FRP GHWDOKHV FRPR HVWi VH VHQWLQGR H QmR GHL[H GH ID ODU GD SRVVtYHO VLPLODULGDGH GH HVWDU DFRQWHFHQGR XPD DOWHUDomR YHVWLEX

ODU ,VVR FRP FHUWH]D DMXGDUi QR VX FHVVR GH VHX GLDJQyVWLFR H WHUDSLD 6HJXQGR 6,/9$ 786$ :,71(< RV DXWRUHV DILUPDP TXH D YDULD ELOLGDGH GR WUDWDPHQWR p EDVHDGD HP VLQWRPDV QD KLVWyULD PpGLFD QR H[D PH PpGLFR QRV UHVXOWDGRV GH WHVWHV HVSHFLDLV HP H[DPHV HVSHFtILFRV QR WHPSR FXUWR GR XVR GD PHGLFDomR YHV WLEXODU H SULQFLSDOPHQWH QD UHDOL]DomR GD UHDELOLWDomR YHVWLEXODU TXH FRQVLVWH HP H[HUFtFLRV H PDQREUDV YHVWLEXODUHV GLUHFLRQDGDV GH IRUPD LQGLYLGXDOL]DGD 2V H[HUFtFLRV YLVDP SURPRYHU D FRPSHQVDomR H FRPSUHHQVmR GR VLVWH PD YHVWLEXODU DWUDYpV GH SURJUDPDV GH

UHWUHLQDPHQWR TXH LQFOXHP PRYLPHQWR TXH VmR DGPLQLVWUDGRV SRU SURILVVLRQDLV TXDOLILFDGRV $V PDQREUDV VmR DSOLFDGDV HP FDVR GH 933% TXH SHUPLWLUi D UHSR VLomR FDQDOtWLFD H RX OLEHUDWyULD 'RV LQGLYtGXRV VXEPHWLGRV DRV H[HUFtFLRV YHVWLEXODUHV D HVWLPDWLYD p GH D GH VXFHVVR QR WUDWDPHQ WR 1mR p LPDJLQiULR H QHP FRLVD GH VXD FDEHoD 3RUWDQWR TXHP VRIUH GH YHUWLJHP QmR HVWi LQYHQWDQGR H PXL WR PHQRV p SUHJXLoRVR 'UD $PDQGD GH 2OLYHLUD 5DIDLQH )LVLRWHUDSHXWD HVSHFLDOLVWD HP 5HFXUVRV 7HUDSrXWLFRV 0DQXDLV H 3RVWXUDLV SHOD 8QLYHUVLGDGH (VWDGXDO GH /RQGULQD 8(/ H UHVSRQViYHO SHOD FOtQLFD 0RYHU )LVLRWHUDSLD *HUDO H $TXiWLFD


0ร 5&,$ 0$==21, 3$,0

7RS Vida 6DQGHUVRQ GRV 6DQWRV H 0D\DUD 0D]]RQL (GVRQ H 6XHOL $OYHV -RV\ 6FDYURQL H eULFN )DFLROL

SRU 0iUFLD Foto Malu Ornelas Cabelo: Marquinho (Rielliโ s) Maquiagem: Fรกtima Riello (Rielliโ s)

%DLOH GR &DULEH

na AAB

5RVH 3LUXOD ,VDEHOD 'LHOOHQ H 3DROD 0DUFR eULND 'DQL 6DPXHO 1LQD H 6pUJLR 5DPRQ H 3DXOR *yHV &DUPHP 6XHOL (GYDOGR (OLVkQJHOD (OLVHX H 5HQDWD 0DXULHQ )OiYLD -RVp /XL] 0DUJDUHWK H 5HQDWR -DQHWH $QD 3DXOD &DUORV -RV\ .DULQD H :DJQHU 5HYLVWD %RWXFDWX (VSHFLDO

$QW{QLR 'DQ\HOOD *LVHOH 3OtQLR &DURO $OLQH 5XG\ &ULVWLDQR &DUHP 0DULDQD H %UXQR 6LOPDUD H /XFLDQR 0RGHVWR /XFLDQD H 0RDFLU %LJKHWWL -RVp &DUORV (OLDQH (OL]DEHWH 0LFKHOH )iELR 5DIDHOD H 'DQLHO $OLQH 3DROD H )iWLPD 5RJpULR H 3DWUtFLD


)HVWD SDUD

Neusa Ribeiro

$GULDQR 1HXVD H *LRYDQD 5LEHLUR 5RVD 'DQLHOD 5REHUWD H $GULDQD $OH[DQGULQD H -RVp 5HLQDOGR $VWROSKL 'DQ\HOOD 3DJDQLQL H $QW{QLR 5LEHLUR %HDWUL] $OH[DQGUH $PDQGD 5LFDUGR H %LDQFD $OGHPLU *DEULHO (GLQpLD H *LRYDQD 5LEHLUR 3ULVFLOD 6XV\ $QGUHVVD H $OELQR 5LEHLUR $OH[DQGUH .DVVDPD $PDQGD 5LEHLUR 'DQ\HOOD 3DJDQL QL $QW{QLR 3ULVFLOD H %LDQFD 5LEHLUR 1HXVD 5LEHLUR FRP HVSRVR ILOKRV QRUDV JHQURV QHWRV ELVQHWRV H DJUHJDGRV 5HYLVWD %RWXFDWX (VSHFLDO


top people

-DQWDU (VSHFLDO Rotary Clubes de Botucatu

%DQGD GD (VFROD -RDQQD GH ÇQJHOLV $QW{QLR $OYHV GH &DPDUJR 1HWR *RYHUQDGRU $VVLVWHQWH H VXD HVSRVD $QD 0DULD &HOVR /DSRVWWH 3UHVL GHQWH GR 5RWDU\ &OXE %RWXFDWX %RQV $UHV H VXD HVSRVD 5RVD 6tOYLD 5HQDWD HVSRVD GH &DUORV )UHGHULFR :LOFNHQ 3UHVLGHQWH GR 5RWDU\ &OXE %RWXFDWX 1RUWH 0DU\ HVSRVD GH /XLJL 9HUFH VL 3UHVLGHQWH GR 5RWDU\ &OXE GH %RWXFDWX 0DUFR &KDPPD /RSHV 3UHVLGHQWH GR 5RWDU\ &OXE %RWXFDWX &LGDGH $OWD &iVVLR $OH[DQGUH 9HQGUDPLQL 3UHVLGHQWH GR 5RWDU\ &OXE %RWXFDWX &XHVWD H VXD HVSRVD 'DQLHOD 0DUFR &ROHQFL *RYHUQDGRU (OHLWR GR 'LVWULWR H VXD HVSRVD $QD 0DULD 0LQRUX 0LFKLNR 'LRJR 6KLQML 0LULDQ H 2USKHX 6XHOL 9LXGHV 2WiYLD H :DJQHU /DYH]]R 0RQWHOOL 5RVD 0DULD )HOLSH H &HOVR /DSRVWH -RVp +HQULTXH %DVVHWWR 5HQDWR *DOR &DUORV (UHQR H -RVp /XLV 0HQGHV $QW{QLR 5LEHLUR -RmR &DQGHLDV )UDQFLVFR )UDVVRQ H 3HGUR 0DQKmHV /LOLDQ $QD /XL]D %LDQFD .DULQD H 0DUJDUHWK 0DU\ (O]D 1HLGH (GVRQ &ODXGHPLU H /XLJL -RVp &DUORV 9DQGHUFL 0DUWLQ +HOHQD H 5RPmR &DFDLR &ODULFH *LRYDQD *UD]LHOL )HUQDQGR H 0DUFR -HDQ &ULVWLDQH H $OH[DQGUH 0DUJDUHWK H 5REHUW 0XHOOHU :DJQHU /DYH]]R )iWLPD H -RVp 5RQFKHWWL 6LPRQH H 6pUJLR $OPHLGD *HQLOGR 6 0LUDQGD &tQWLD H 5LFDUGR *DOHQGL 5HYLVWD %RWXFDWX (VSHFLDO



top people

-DQWDU GD 5HYLVWD

Botucatu Especial

QD 'HOO $QQR

6DQGUR &ROWUL /XFLDQR 0RGHVWR )OiYLR &DYDOHLUR )UDQFLVFR 3XSR 0DUFHOR 0DUTXHV $QW{QLR & -~QLRU *LOEHUWR *RXYHLD (GJDU 3DLP $QW{QLR 5LEHLUR H -RVp 5HQDWR & -RDTXLP (GJDU 3DLP -RVp /XL] $PDW 6DQGUR &ROWUL H 0DUFHOR 0DUDXFFL (GJDU 3DLP 5RGULJR 6FDOOD H 6DQGUR &ROWUL 0LFKHOH 5LEDV H 6DQGUR &ROWUL %LDQFD 0DQKmHV H 3HGUR 0DQKmHV HVWD FROXQLVWD H (GJDU 3DLP -HVVLND 3UDGR $QGUp &DUQHLUR /HRQDUGR )DOFRVKL 0DUWD &DYDOHLUR H /HQLWD $UDQWHV 'DQ\HOOD 3DJDQLQL 3DWUtFLD 0DUTXHV 7DWLDQH 0RUDHV 6LOPDUD 9HQkQFLR &OiXGLD -RDTXLP )DEtROD =DKQ 0LFKHOH 5LEDV HVWD FROXQLVWD H )HUQDQGD )HUUHLUD

0DNH +DLU 6W\OLVW )iWLPD H VXD HTXLSH GR 5LHOOL·V &DEHOHLUHLUR





mรบsica

Gui & Lรฉo

$ QRYD UHYHODomR GD P~VLFD VHUWDQHMD

Da Redaรงรฃo | Fotos Malu Ornelas

'XSOD ERWXFDWXHQVH p GHVWDTXH HP WRGD D UHJLmR FRP VHX ULWPR FRQWDJLDQWH VXFHVVR JDUDQWLGR SRU RQGH SDVVD

S

*XL

1RPH &DUORV *XLOKHUPH 6DFRPDQL 0DUTXHV ,GDGH DQRV 'DWD GH 1DVFLPHQWR (VWDGR FLYLO 6ROWHLUR 7LPH GR FRUDomR 6DQWRV 8P /XJDU 1DWXUH]D 0XOKHU 0LQKD PmH 0XVLFD +RMH HX VHL -RmR 3DXOR H 'DQLHO

4XDOLGDGH *HQHURVR 'HIHLWR $QVLHGDGH +REE\ &DUURV (VSRUWH )XWHERO ,QIOXrQFLD PXVLFDO -RmR 3DXOR 'DQLHO H -RUJH 0DWHXV &RPLGD SUHIHULGD 0DFDUURQDGD

5HYLVWD %RWXFDWX (VSHFLDO

/pR

1RPH /HRQDUGR 'DPDFHQR GH &DUYDOKR ,GDGH DQRV 'DWD 1DVFLPHQWR (VWDGR FLYLO 6ROWHLUR 7LPH GR FRUDomR &RULQWKLDQV 8P OXJDU %RWXFDWX 0XOKHU 6LQFHUD 0~VLFD 'RLV FRUDo}HV H XPD KLVWy ULD =H]p GL &DPDUJR H /XFLDQR

4XDOLGDGH +XPLOGDGH 'HIHLWR ,PSDFLHQWH +REE\ 9LROmR (VSRUWH )XWHERO ,QIOXrQFLD PXVLFDO -RmR 3DXOR 'DQLHO H /HDQGUR /HRQDUGR &RPLGD SUHIHULGD &KXUUDVFR

XFHVVR (VVD p D SDODYUD TXH UHVXPH R WUDEDOKR GD GXSOD *XL /pR TXH VH GHVWDFD HP WRGD D UHJLmR OHYDQGR URPDQWLVPR SRU RQGH SDVVD 2V DPLJRV &DUORV *XL OKHUPH 6DFRPDQL 0DUTXHV *XL H /H RQDUGR 'DPDFHQR GH &DUYDOKR /pR FRPHoDUDP D FDQWDU MXQWRV LQFHQWLYD GRV SRU RXWURV DPLJRV /pR FRQWD TXH DWXRX HP XPD EDQGD GH SRS URFN GX UDQWH GRLV DQRV H *XL FDQWDYD DSHQDV SDUD VH GLYHUWLU -XQWDUDP VXDV YR]HV HP HYHQWRV SHTXHQRV FRPR FRQIUD WHUQL]Do}HV H FKXUUDVFRV $ SDUFHULD GHX WmR FHUWR TXH R TXH DQWHV HUD DSH QDV KREE\ SDVVRX D VH SURILVVLRQDOL ]DU DWLQJLQGR JUDQGHV SURSRUo}HV H DWUDLQGR FDGD YH] PDLV ImV $ P~VLFD GH WUDEDOKR DWXDO p D URPkQWLFD ยฆ6H YDL PH DPDU RX QmRยง VHQGR WRFDGD QDV UiGLRV ORFDLV WDLV FRPR D &OXEH )0 H QDV UiGLRV GD UH JLmR FRPR D 2QGD /LYUH )0 =RQD )0 HQWUH RXWUDV DOFDQoDQGR JUDQGH VXFHVVR QD FLGDGH GH 'UDFHQD RQGH D P~VLFD ILJXUD HQWUH DV 7RS $ SUy[LPD P~VLFD D VHU WUDEDOKD GD SHOD GXSOD p ยฆ2 WURFRยง P~VLFD HVVD FRP R ULWPR DQLPDGR H FRQWD JLDQWH GR VHUWDQHMR XQLYHUVLWiULR PRVWUDQGR D PDWXULGDGH GD GXSOD TXH FLUFXOD HQWUH RV YiULRV HVWLORV GHQWUR GR VHUWDQHMR PRGHUQR $FRPSDQKDQGR D GXSOD XPD H[ FHOHQWH EDQGD IRUPDGD SRU $QGUp FRQWUDEDL[R 9LQtFLXV 3DQGHLUR ED WHULD 'DQLOR YLROmR H YLROD 5{PXOR DFRUGHRP H 0DUFRV %DUQH\ YLROmR


%DQGD

H JXLWDUUD H WDPEpP /HRQDUGR 0DU TXHV 2UJDQL]DomR &RP JUDQGH GHWHUPLQDomR H FRP SURPLVVR FRP D ERD P~VLFD D GXSOD GHVWDFD TXH YHLR SDUD ILFDU H JUDYDU VHX QRPH HQWUH RV PDLRUHV QRPHV GR VHUWDQHMR QDFLRQDO 7RGR HVVH VXFHVVR QmR VHULD SRVVt YHO VHP R WRWDO DSRLR GR HPSUHViULR GD GXSOD &DUORV $OEHUWR &ULVWyIDOR )L OKR H GR SURGXWRU $OHVVDQGUR &DPDU JR 3LFD SDX TXH VH GHGLFDP D OHYDU D DOHJULD H D HPRomR GH *XL /pR SDUD FDGD YH] PDLV SHVVRDV HVWDQGR SOHQDPHQWH IHOL]HV FRP RV UHVXOWDGRV

SRVLWLYRV GR WUDEDOKR GH WRGRV )LQDOL]DQGR D GXSOD DJUDGHFH SULPHLUDPHQWH D 'HXV SHOR UHFRQKH FLPHQWR DOFDQoDGR EHP FRPR VmR PXLWR JUDWRV SHOR FDULQKR H DSRLR GRV ImV IDPLOLDUHV H DPLJRV D TXHP GHGLFDP WRGR VHX VXFHVVR &RQKHoD PDLV GD GXSOD 6LWH ZZZ JXLHOHR FRP EU 7ZLWWHU WZLWWHU FRP GXSODJXLHOHR )DFHERRN *XL /pR 2UNXW *XL /pR JXLHOHREWX# KRWPDLO FRP

061 JXLHOHREWX#KRWPDLO FRP

$OHVVDQGUR &DPDUJR 3URGXWRU

&DUORV $OEHUWR &ULVWyIDOR )LOKR (PSUHViULR


terceiro setor

5RWDU\ GHVWLQD PHLR PLOKmR GH GROiUHV DR

combate à pólio no Congo $ LQVWLWXLomR VH MXQWD D 8QLFHI H 206 2UJDQL]DomR 0XQGLDO GD 6D~GH SDUD FRQGX]LU LPXQL]Do}HV GH HPHUJrQFLD HP iUHDV GH DOWR ULVFR LPHGLDWDPHQWH

Da Redação

E

P UHVSRVWD j UHFHQWH GLVVHPL QDomR GR YtUXV VHOYDJHP GD SROLRPHOLWH QD 5HS~EOLFD GR &RQJR R 5RWDU\ HVWi SURYLGHQFLDQGR XP WRWDO GH 86 HP VXEVtGLRV GH HPHUJrQFLD SDUD D 81,&() H j 2U JDQL]DomR 0XQGLDO GD 6D~GH 206 2 PRQWDQWH VHUi XWLOL]DGR QR SDtV SDUD FXVWHDU FDPSDQKDV GH LPXQL]D omR FRQWUD D SyOLR TXH WHP FRPR RE MHWLYR ID]HU GR &RQJR PDLV XPD YH] XP WHUULWyULR OLYUH GD GRHQoD 'H DFRUGR FRP D 206 QR PtQL PR WUrV FDPSDQKDV GH YDFLQDomR QD FLRQDO Mi HVWmR FRP GDWD PDUFDGD H WDPEpP XPD FDPSDQKD HQWUH QDo}HV HVWi VHQGR RUTXHVWUDGD SDUD SURWH JHU DV IURQWHLUDV GRV SDtVHV YL]LQKRV DJRUD FRQVLGHUDGRV HP ULVFR (VWH SURFHGLPHQWR p FRQVLGHUDGR FUXFLDO XPD YH] TXH R FRUUHQWH SUREOHPD QR &RQJR VH GHYH j LPSRUWDomR GR YtUXV GH RXWUD UHJLmR VHTXrQFLDV JHQpWLFDV PRVWUDP TXH R YtUXV p UHODFLRQDGR DR TXH HVWi FLUFXODQGR HP $QJROD 2 ~OWLPR FDVR GH SyOLR QDWLYD QR &RQJR TXH VH WHP QRWtFLD RFRUUHX HP ¦$V HUXSo}HV GH SyOLR VDOLHQWDP D YXOQHUDELOLGDGH GR PXQGR HP UHODomR D GRHQoDV LQIHFFLRVDV§ GL] 'U 5REHUW 6FRWW SUHVLGHQWH GR &RPLWr ,QWHUQDFLR QDO 3ROLR3OXV GR 5RWDU\ ¦$ GLVVHPLQD omR UHIRUoD R IDWR GH TXH ¨FRQWURODU© D SyOLR QmR p XPD RSomR H TXH Vy R VX FHVVR QD HUUDGLFDomR SRGHUi PDQWHU DV SUy[LPDV JHUDo}HV OLYUHV GD GRHQoD § $ SUROLIHUDomR GH FDVRV LPSRU 5HYLVWD %RWXFDWX (VSHFLDO

WDGRV GH XPD GRHQoD QmR VmR LQFR PXQV TXDQGR VH WHQWD D HUUDGLFDomR GD PHVPD (OHV Vy UHIRUoDP TXmR FUtWLFD p D QHFHVVLGDGH GH SDUDU D WUDQVPLVVmR GD GRHQoD QRV SDtVHV SROLR HQGrPLFRV $IHJDQLVWmR 3D TXLVWmR 1tJHULD 1LJpULD H ½QGLD ¦1RVVD H[SHULrQFLD PRVWUD TXH p SRVVtYHO SDUDU R FRQWiJLR ,VWR IRL IHLWR DQWHV H SRGH VH UHSHWLU ( DJRUD DLQGD WHPRV QRYDV IHUUDPHQWDV j PmR GL] 6FRWW ¦8PD UHVSRVWD UiSLGD GH ODUJD HVFDOD H GH ERD TXDOLGDGH QD LPXQL ]DomR MXQWDPHQWH FRP IRUWH YLJLOkQFLD VmR DEVROXWDPHQWH HVVHQFLDLV §

3yOLR

$ SROLRPLHOLWH GRHQoD GHIRUPD GRUD H SRU YH]HV IDWDO DLQGD DPHDoD FULDQoDV HP SDUWHV GD ºIULFD ºVLD H 2ULHQWH 0pGLR 2 YtUXV GD SyOLR LQ YDGH R VLVWHPD QHUYRVR H SRGH FDX VDU SDUDOLVLD HP TXHVWmR GH KRUDV HP TXDOTXHU SHVVRD PDV SULQFLSDOPHQWH HP FULDQoDV PHQRUHV GH FLQFR DQRV

,QLFLDWLYD *OREDO GH (UUDGLFD omR GD 3yOLR

$ UHGH GH YROXQWiULRV GR 5RWDU\ ID] SDUWH GD FDPSDQKD JOREDO SDUD HOLPL QDomR GD SyOLR HP WRGR R PXQGR 'HV GH VHX ODQoDPHQWR HP D ,QLFLDWLYD *OREDO GH (UUDGLFDomR GD 3yOLR IRUPD GD SHOD 2UJDQL]DomR 0XQGLDO GD 6D~ GH 5RWDU\ ,QWHUQDWLRQDO &HQWUR 1RUWH $PHULFDQR GH &RQWUROH H 3UHYHQomR GH 'RHQoDV H 8QLFHI FRQVHJXLX UHGX]LU D

LQFLGrQFLD GD GRHQoD HP 1D pSR FD PDLV GH SDtVHV HUDP HQGrPLFRV H PDLV GH FULDQoDV FRQWUDtDP SROLRPLHOLWH SDUDOtWLFD DQXDOPHQWH

5RWDULDQRV

$OpP GH FDSWDU UHFXUVRV GH WHUFHL URV PDLV GH XP PLOKmR GH URWDULDQRV GRDUDP WHPSR H UHFXUVRV SHVVRDLV SDUD YDFLQDU TXDVH ELOK}HV GH FULDQ oDV GXUDQWH 'LDV 1DFLRQDLV GH ,PXQL ]DomR HP WRGR R PXQGR 2V URWDULDQRV SUHSDUDP H GLVWULEXHP GLIHUHQWHV LQV WUXPHQWRV GH FRPXQLFDomR HP PDVVD SDUD DWLQJLU SHVVRDV LVRODGDV HP GHFRU UrQFLD GH FRQIOLWR FLYLO VLWXDomR JHRJUi ILFD RX FRQGLomR VRFLDO (OHV WDPEpP UHFUXWDP YROXQWiULRV DMXGDP D WUDQV SRUWDU H DSOLFDU D YDFLQD H IRUQHFHP R DSRLR ORJtVWLFR QHFHVViULR

5RWDU\ ,QWHUQDFLRQDO

5RWDU\ ,QWHUQDFLRQDO p XPD GDV PDLRUHV RUJDQL]Do}HV GH VHUYLoR KXPD QLWiULR VHP ILQV OXFUDWLYRV GR PXQGR e IHLWD FRPSRVWD SRU GH PLOK}HV GH OtGHUHV SURILVVLRQDLV H HPSUHHQGH GRUHV HP PDLV GH SDtVHV H UHJL}HV JHRJUiILFDV $OpP GD HUUDGLFDomR GD SyOLR VHXV PHPEURV LQLFLDP SURMHWRV FRPXQLWiULRV HP PXLWDV GDV JUDQGHV TXHVW}HV FUtWLFDV DWXDLV WDLV FRPR D HVFDVVH] GH iJXD IDOKDV QR VLVWHPD GH VD~GH IRPH H PHLR DPELHQWH 3DUD DFHVVDU PDLV LQIRUPDo}HV YL VLWH URWDU\ RUJ HQGSROLR RU SROLRHUD GLFDWLRQ RUJ



turismo

2 &DPLQKR GH

Santiago

de Compostela

5HYLVWD %RWXFDWX (VSHFLDO


Texto e Fotos Vagner Rosa

O

&DPLQKR GH 6DQWLDJR GH &RPSRVWHOD p D URWD SHUFRUULGD SHOR SHUHJUL QR DWp R W~PXOR GR DSyVWROR 7LD JR VLWXDGR QR LQWHULRU GD FDWHGUDO GH PHVPR QRPH 1D DQWLJXLGDGH LQYDULDYHOPHQWH FRPHoDYD j SRU WD GD FDVD GH FDGD SHUHJULQR GRV PDLV GLVWDQWHV SDtVHV GD (XURSD TXH SDUWLDP H YROWDYDP SDUD VXDV FDVDV D Sp RX D FDYDOR FRQIRUPH DV SRVVHV GH FDGD XP GL]HP TXH RV PXLWR ULFRV DSyV D HGLomR GD LQGXO JrQFLD SOHQiULD SHOR 3DSD SDJDYDP SDUD TXH RXWURV IRVVHP HP VHXV OXJDUHV +RMH QD LPHQVD PDLRULD GDV YH]HV FRPHoD HP DOJXP SRQWR GR FKDPDGR &DPLQKR )UDQFrV SRLV p QHVVH WUDMHWR TXH H[LVWH D PHOKRU LQIUD HVWUXWXUD FRP H[FHOHQWH VLQDOL ]DomR H FLGDGHV SUy[LPDV XPDV GDV RXWUDV TXH RIHUHFHP EDUHV IDUPiFLDV UHVWDXUDQWHV DOEHUJXHV HWF FRP XP FXVWR DFHVVtYHO D TXDOTXHU YLDMDQWH 5HYLVWD %RWXFDWX (VSHFLDO


turismo

'HSRLV GH XP ORQJR SHUtRGR GH GHFOtQLR DV SHUHJULQDo}HV j 6DQWLDJR GH &RPSRVWHOD YROWDUDP D GHVSHUWDU PDLRU LQWHUHVVH QR LQtFLR GD GpFDGD GH 9iULRV VmR RV PRWLYRV TXH OHYDP SHVVRDV GDV PDLV GLIHUHQWHV FXOWXUDV GR PXQGR LQWHLUR D SHUFRUUHU FHQWHQDV H DWp PLOKDUHV GH TXLO{PHWURV VRE VRO FKXYD YHQWR IULR RX QHYH 0XLWRV YmR SHUHJULQDU SRU TXHVW}HV HVSLULWXDLV UHOLJLRVDV RX HVRWpULFDV $OJXQV YmR VLPSOHVPHQWH SDUD PHGLWDU H UHSHQVDU DV SUySULDV YLGDV PDV PXLWRV YmR D SDVVHLR HP EXVFD GH DYHQWXUD WXULV PR EDUDWR OLPLWHV SHVVRDLV Ki PXL WRV HVSRUWLVWDV FLFOLVWDV PDUDWRQLVWDV HWF RX DLQGD FRQKHFHU RXWUD FXOWXUD H DWp PHVPR DOJXpP LQWHUHVVDQWH SDUD XP UHODFLRQDPHQWR DIHWLYR e FUHVFHQ WH R Q~PHUR GH FDPLQKDQWHV TXH VH DYHQWXUDP SRU LQVSLUDomR GH XP DPL JR RX FRQKHFLGR TXH SHUFRUUHX R &D PLQKR GH 6DQWLDJR 2V UHODWRV VmR YLEUDQWHV H p FOD UR VHPSUH PXLWR SHVVRDLV )DODP D UHVSHLWR GDV SDLVDJHQV H DUTXLWHWXUD PDUDYLOKRVDV GD VLPSDWLD GR SRYR HVSDQKRO GDV H[SHULrQFLDV FDSD]HV

GH PXGDU R UXPR GH PXLWDV YLGDV )DODP VREUH R VDERU GH YHQFHU GHVD ILRV GR HQFRQWUR FRQVLJR PHVPR H GR HQFRQWUR FRP 'HXV )RL DWUDYpV GH XPD SHUHJULQD TXH FRQKHFL QR DYLmR QD YROWD GH XPD YLDJHP j (XURSD TXH HX WLYH PHX SULPHLUR FRQWDWR FRP R &DPLQKR GH 6DQWLDJR (OD DFDEDUD GH ยฆID]HU R &DPLQKRยง 6XD IHOLFLGDGH HUD WUDQV ERUGDQWH 3UHFLVDYD GLYLGL OD FRP RV RXWURV &RQYHUVRX FRP YiULRV SDVVD JHLURV GR DYLmR TXH KDYLD SDUWLGR GH 0DGUL (VSDQKD )RL FRPSUHHQVLYD TXDQGR EULQFDQGR FKDPHL D GH ORX FD DILQDO FRPR DOJXpP SRGHULD FD PLQKDU TXLO{PHWURV H DLQGD HVWDU IHOL]" &RP D PDLRU FDOPD GR PXQGR H FRP XP ODUJR VRUULVR H[SOLFRX PH TXH R SHUFXUVR p YHQFLGR SRU SDU WHV WDO FRPR GHYHPRV UHVROYHU RV JUDQGHV SUREOHPDV GH QRVVDV YLGDV TXH TXDQGR HQFDUDGRV FRPR XP WRGR VmR LPHQVRV H DSDUHQWHPHQWH LQVRO~YHLV PDV VH HQIUHQWDGRV SRU SDUWHV H FRP GHWHUPLQDomR DSyV VR OXFLRQDGRV QmR SDUHFHP GH WmR GLIt FLO VROXomR TXDQWR QR LQtFLR


5HYLVWD %RWXFDWX (VSHFLDO


turismo 6XDV SDODYUDV VXD FDOPD H VXD IHOLFLGDGH PH FRQWDJLDUDP 3UHSDUHL PH SRU TXDVH XP DQR H QR FRPHoR GH PDLR GH SDUWL SDUD D (VSDQKD $GRUHL 9ROWHL PDLV TXDWUR YH]HV 2 &DPLQKR GH 6DQWLDJR IRL SDUD PLP WXGR R TXH RXYL RX OL H PXLWR PDLV SRLV SXGH YLYHU PLQKDV SUy SULDV H[SHULrQFLDV (VFROKL VHU SHUHJUL QR LVWR p SHUFRUUHU FHQWHQDV GH TXL O{PHWURV D Sp HQIUHQWDQGR WRGRV RV LPSUHYLVWRV H GLILFXOGDGHV GH IUHQWH SHUQRLWDQGR KXPLOGHPHQWH QRV DOEHU JXHV PDLV VLPSOHV FXPSULQGR PHXV REMHWLYRV VHP DMXGD H[WHUQD TXH VLJQL ILFDVVH DOJXPD IDFLOLGDGH SDUD DYDQoDU HP PHXV REMHWLYRV H SHUFRUUHQGR WDP EpP FDPLQKRV GHQWUR GH PLP QXPD EXVFD TXH VHL MDPDLV WHUPLQDUi +RMH p PXLWR FRPXP D XWLOL]DomR GH FDUURV GH DSRLR SDUD R WUDQVSRUWH GH EDJDJHQV RX SDUD R GHVORFDPHQWR GRV FDPLQKDQWHV PDLV SUHJXLoRVRV RX GHVSUHSDUDGRV $OJXQV XWLOL]DP GLD ULDPHQWH {QLEXV RX FDURQDV FKHJDP FHGR DRV DOEHUJXHV H WLUDP RV OXJDUHV

GRV YHUGDGHLURV SHUHJULQRV TXH FDPL QKDP HP PpGLD DOJR HP WRUQR GH TXLO{PHWURV SRU GLD H TXH QXQFD DEUHP PmR GH FDUUHJDU VXDV PRFKLODV )DODP DOWR ID]HP EDJXQoD RXYHP P~VLFDV GHVYLDP VH GDV GLILFXOGDGHV 1mR VDEHP R TXDQWR p ERP R VLOrQFLR RX FRPR p VDERURVR VXSHUDU REVWi FXORV VXSHUDU D VL PHVPR H R TXDQ WR FUHVFHPRV QRV PRPHQWRV GLItFHLV 1mR VmR SHUHJULQRV (VFROKHUDP ID]HU WXULVPR WXGR EHP PDV QXQFD VHQWL UmR R YHUGDGHLUR VDERU GR &DPLQKR 2 &DPLQKR GH 6DQWLDJR p HQWUH PXLWDV RXWUDV FRLVDV XP H[HUFtFLR GH GHVSRMDPHQWR 1yV QRV DIDVWDPRV SRU DOJXPDV VHPDQDV GH QRVVDV ID PtOLDV DPLJRV H GR WUDEDOKR GHL[D PRV SDUD WUiV QRVVDV PHOKRUHV URX SDV R FRQIRUWR GR ODU QRVVRV WtWXORV H SRVLomR VRFLDO $EDQGRQDPRV WRGDV DV QRVVDV URWLQDV RV QRWLFLiULRV OHL WXUDV LQWHUQHW FHOXODU WHOHYLVmR 'HVSLPRV QRV SRU FRPSOHWR GHL [DQGR WXGR SDUD WUiV DWp R SDVVDGR H FRVWXPHV DUUDLJDGRV SDUD DR ILQDO

GH DOJXPDV VHPDQDV GH VLOrQFLR SD] FRQWDWR FRP D QDWXUH]D H SHVVRDV GL IHUHQWHV PXLWDV HPRo}HV HQFRQWURV H GHVSHGLGDV PXLWDV DOHJULDV H IHOL FLGDGHV PDV VREUHWXGR GH FRQWDWR FRP QyV PHVPRV SRGHUPRV DYDOLDU SURIXQGDPHQWH D SDUWLU GR ]HUR R TXH UHDOPHQWH p LPSRUWDQWH SDUD QRV VDV YLGDV ( D SDUWLU GHVVH EDODQoR H GH WRGDV DV UHIOH[}HV H H[SHULrQFLDV YLYLGDV QR FDPLQKR GDU FRQWLQXLGD GH H XP QRYR UXPR jV QRVVDV YLGDV &KHJDU D 6DQWLDJR GH &RPSRVWHOD QmR p R ILP PDV XP UHFRPHoR



sociedade

Areté Musical Fotos Rô Luz

5HYLVWD %RWXFDWX (VSHFLDO

2010

1R GLD GH RXWXEUR DFRQWHFHX D HGLomR GR $UHWp 0XVLFDO HYHQWR TXH p VLQ{QLPR GH ERD P~VLFD H H[FH OHQWH VHUYLoR JDVWURQ{PLFR 0DLV XP HYHQWR GH VXFHVVR GR $UHWp (YHQWRV TXH DSUHVHQWRX R VKRZ GH $GDP 3UHV OH\ H (OYLVEDFN %LJ %DQG FRQVLGHUDGD D PHOKRU EDQGD (OYLV GD $PpULFD /DWLQD 9HMD DOJXPDV IRWRV GHVVD QRLWH HVSHFLDO



sociedade

(QODFHV Fotos Arquivo Pessoal

)DELDQD H /HDQGUR



cuide-se bem

Hemograma

&RPSOHWR

Por Dr. Renato Barbosa | Foto Malu Ornelas

O

+HPRJUDPD FRPSOHWR p XP GRV H[DPHV PDLV VR OLFLWDGRV SHORV FOtQLFRV H WDPEpP XP GRV TXH PDLV ID]HP FRQ IXV}HV HQWUH RV SDFLHQWHV SRLV DFKDP TXH SRU VHU FRPSOHWR VmR IHLWRV Yi ULRV H[DPHV 2 KHPRJUDPD p FRPSOH WR SRUTXH VmR DYDOLDGDV DV WUrV VpULHV KHPDWROyJLFDV TXH IRUPDP R VDQJXH TXH VmR 6pULD 9HUPHOKD RX (ULWURFL WiULD 6pULD %UDQFD RX /HXFRFLWiULD H $YDOLDomR GDV 3ODTXHWDV $OJXPDV YH]HV R FOtQLFR SRGH SHGLU VRPHQWH SDUWH GR KHPRJUDPD FRPR SRU H[HPSOR HULWURJUDPD RX DLQGD OHXFRJUDPD QmR VHQGR DYDOLD GDV DVVLP DV RXWUDV VpULHV SRU LVVR R QRPH FRPSOHWR TXDQGR R FOtQLFR TXHU XPD DYDOLDomR WRWDO VHQGR TXH VR PHQWH VHX PpGLFR SRGH VROLFLWDU H LQ WHUSUHWDU FRUUHWDPHQWH RV UHVXOWDGRV GRV H[DPHV SRLV DOpP GR UHVXOWDGR GR H[DPH R PpGLFR LUi DFUHVFHQWDU GDGRV FOtQLFRV SDUD GLDJQRVWLFDU H WUD WDU R SUREOHPD GH FDGD SDFLHQWH &RPR HP TXDOTXHU RXWUR H[DPH ODERUDWRULDO D FROHWD GR PDWHULDO QR FDVR VDQJXH GHYH VHJXLU DOJXQV FXL GDGRV SDUD SRGHUPRV RIHUHFHU XP UHVXOWDGR SUHFLVR

&RPR p UHDOL]DGR R H[DPH

$GXOWRV RX FULDQoDV 2 VDQJXH p FROKLGR GH XPD YHLD SXQomR YHQRVD JHUDOPHQWH GD SUH JD GR FRWRYHOR RX GRUVR GD PmR 2 ORFDO GD SXQomR p OLPSR FRP DQWL VpS WLFR H XP WRUQLTXHWH XPD WLUD HOiV WLFD RX XP DSDUHOKR XWLOL]DGR SDUD PHGLU D SUHVVmR VDQJXtQHD p FRORFDGR DR UHGRU GR EUDoR SDUD FRPSULPL OR H UHVWULQJLU R IOX[R GH VDQJXH SHOD YHLD ,VWR ID] FRP TXH D SRUomR GD YHLD DEDL[R GR WRUQLTXHWH VH GLVWHQGD VH

5HYLVWD %RWXFDWX (VSHFLDO

HQFKD FRP VDQJXH 8PD DJXOKD p LQWURGX]LGD QD YHLD H R VDQJXH p FROH WDGR HP XP WXER YHGDGR RX VHULQJD $SyV D FROHWD GR VDQJXH D DJXOKD p UHPRYLGD H R ORFDO GD SXQomR FREHUWR SDUD HYLWDU TXDOTXHU VDQJUDPHQWR %HErV RX FULDQoDV SHTXHQDV $ iUHD p ODYDGD FRP DQWL VpSWLFR H SXQFLRQDGD FRP XPD DJXOKD ILQD RX ODQFHWD 2 VDQJXH SRGH VHU FROHWDGR HP XPD SLSHWD WXER GH YLGUR SH TXHQR VREUH XPD OkPLQD HP XPD WLUD GH H[DPH RX HP XP SHTXHQR IUDVFR 6HUi FRORFDGR DOJRGmR RX XP FXUDWLYR VREUH R ORFDO GH SXQomR VH SHUVLVWLU R VDQJUDPHQWR

&RPR VH SUHSDUDU SDUD R H[DPH

$GXOWRV 1mR p QHFHVViULD QHQKXPD SUH SDUDomR HVSHFLDO %HErV H FULDQoDV $ SUHSDUDomR ItVLFD H SVLFROyJLFD SDUD HVWH RX TXDOTXHU RXWUR H[DPH GHSHQGH GD LGDGH GD FULDQoD VHXV LQWHUHVVHV H[SHULrQFLD DQWHULRU H Qt YHO GH FRQILDQoD SRLV XPD FROHWD FRP DOWR QtYHO GH HVWUHVVH SRGH FDXVDU DO WHUDo}HV ILVLROyJLFDV H FRQVHTXHQWH PHQWH XP UHVXOWDGR HTXLYRFDGR

2 TXH VH VHQWH GXUDQWH R H[DPH

4XDQGR D DJXOKD p LQWURGX]LGD SDUD GUHQDU R VDQJXH DOJXPDV SHVVR DV VHQWHP XPD GRU PRGHUDGD HQTXDQ WR RXWUDV VHQWHP DSHQDV XPD SLFDGD 0DLV WDUGH R ORFDO SRGHUi ODWHMDU

0RWLYRV SHORV TXDLV R H[DPH p UHDOL]DGR

2 KHPRJUDPD FRPSOHWR p XP

H[DPH GH WULDJHP XVDGR SDUD R GLDJ QyVWLFR H FRQWUROH GH YiULDV GRHQoDV 3RGH LQGLFDU SUREOHPDV UHODFLRQDGRV DR YROXPH H FRQFHQWUDomR GH IOXLGRV FRPR D GHVLGUDWDomR RX SHUGD GH VDQJXH 3RGH WDPEpP LQGLFDU DQRU PDOLGDGHV QD SURGXomR GXUDomR H GHVWUXLomR GDV FpOXODV VDQJ tQHDV LQIHFomR DJXGD RX FU{QLFD DOHUJLD H DQRUPDOLGDGH GD FRDJXODomR 2 KHPRJUDPD p XP H[DPH TXH DQDOLVD DV YDULDo}HV TXDQWLWDWLYDV H PRUIROyJLFDV GRV HOHPHQWRV ILJXUD GRV GR VDQJXH 2V PpGLFRV SHGHP HVVH H[DPH SDUD GLDJQRVWLFDU RX FRQWURODU D HYROXomR GH XPD GRHQoD FRPR DQHPLDV H LQIHFo}HV GH GLYHU VRV WLSRV 3DUD LVVR p QHFHVViULD D LQ WHUSUHWDomR GH WRGDV DV LQIRUPDo}HV TXH R KHPRJUDPD RIHUHFH

6pULH YHUPHOKD

*HUDOPHQWH D SULPHLUD SDUWH GR +HPRJUDPD p D VpULH YHUPHOKD (UL WURJUDPD RQGH VmR DYDOLDGRV RV Q~ PHURV GH KHPiFLDV H D FRQFHQWUDomR GH KHPRJORELQD *HUDOPHQWH HQFRQ WUDP VH RV VHJXLQWHV LWHQV QR H[DPH +HPiFLDV 6mR RV JOyEXORV YHUPH OKRV 2V YDORUHV QRUPDLV YDULDP GH DFRUGR FRP R VH[R H FRP D LGDGH 7RGR ODERUDWyULR GHYH FRORFDU RV YDORUHV GH UHIHUrQFLD QR SUySULR UHVXOWDGR GH H[D PH FRQIRUPH VH[R H LGDGH 9DORUHV PpGLRV HQWUH D PLOK}HV PPF +HPRJORELQD e XPD SURWHtQD SUH VHQWH QDV KHPiFLDV e XP SLJPHQWR TXH Gi D FRU YHUPHOKD DR VDQJXH H p UHVSRQViYHO SHOR WUDQVSRUWH GH R[LJrQLR QR FRUSR $ KHPRJORELQD EDL[D FDXVD GHVFRUDPHQWR GR VDQJXH SDOLGH] GR SDFLHQWH H IDOWD GH R[LJrQLR HP WRGRV RV yUJmRV TXH p XP WLSR GH DQHPLD 9D ORUHV PpGLRV HQWUH D J


+HPDWyFULWR e D SRUFHQWDJHP GD PDVVD GH KHPiFLD HP UHODomR DR YROXPH VDQJXtQHR 9DORUHV PpGLRV HQWUH D 2V YDORUHV GH 9&0 +&0 H &+&0 UHIOHWHP R WDPDQKR H D FRQ FHQWUDomR GH KHPRJORELQD GRV JOy EXORV YHUPHOKRV H VmR ~WHLV SDUD R GLDJQyVWLFR GRV WLSRV GH DQHPLDV H VXD HYROXomR 3RGHPRV FODVVLILFDU D VpULH YHUPHOKD FRP DOJXQV WHUPRV $1,62&,726( TXDQGR Ki KH PiFLDV FRP WDPDQKRV GLIHUHQWHV 2/,*2&,7(0,$ TXDQGR R Q~PHUR GH KHPiFLDV HVWi DEDL[R GD QRUPD OLGDGH 32/,*/2%8/,$ TXDQGR R Q~PHUR GH KHPiFLDV HVWi DFLPD GD QRUPDOLGDGH 32,48,/2&,726( TXDQGR DV KHPiFLDV VH DSUHVHQWDP FRP GLIHUHQWHV IRUPDV +,32&52 0,$ TXDQGR D FRQFHQWUDomR GH KHPRJORELQD HVWi DEDL[R GD QRUPD

OLGDGH H DV KHPiFLDV HVWmR ยฆGHVER WDGDVยง +,3(5*/2%8/,$ TXDQGR D FRQFHQWUDomR GH KHPRJORELQD HVWi DFLPD GD QRUPDOLGDGH

6pULH EUDQFD

$ VHJXQGD SDUWH GR KHPRJUDPD p D VpULH EUDQFD OHXFRJUDPD FRQVWL WXtGD SHORV JOyEXORV EUDQFRV 1HVWD SDUWH DFRQWHFH D DYDOLDomR GR Q~PH UR GH OHXFyFLWRV $OpP GLVVR p IHLWD D GLIHUHQFLDomR FHOXODU /HXFyFLWRV e R YDORU WRWDO GRV OHX FyFLWRV QR VDQJXH 2V OHXFyFLWRV VmR GLIHUHQFLDGRV QD FRUUHQWH VDQJXt QHD HP FLQFR WLSRV QR KHPRJUDPD 6HXV YDORUHV FRODERUDP SDUD HVFODUH FHU H GLDJQRVWLFDU GRHQoDV LQIHFFLR VDV H KHPDWROyJLFDV 9DORUHV PpGLRV HQWUH D PPO %DVyILORV (P XP LQGLYtGXR QRU PDO Vy p HQFRQWUDGR DWp

(RVLQyILORV 6HX Q~PHUR DOpP GR QRUPDO LQGLFD FDVRV GH SURFHVVRV DOpUJLFRV RX SDUDVLWRVHV 9DULDP GH D 1HXWUyILORV e D FpOXOD PDLV HQ FRQWUDGD HP DGXOWRV Ki XPD JUDQGH YDULDomR HP VXD TXDQWLGDGH FRQIRU PH D LGDGH 9DULDP DWp /LQIyFLWRV e D FpOXOD SUHGRPLQDQ WH QDV FULDQoDV H QRV LGRVRV 9DULDP GH D 0RQyFLWRV 9DULDP GH D GHSHQGHQGR GD LGDGH &RQWDJHP GH SODTXHWDV $V SOD TXHWDV VmR FRPSRQHQWHV GR VDQJXH IDEULFDGRV SHOD PHGXOD yVVHD UHV SRQViYHLV SHOD FRDJXODomR GR QRVVR VDQJXH 9DULDP GH D )LQDOL]DQGR UHOHPEUDPRV TXH VRPHQWH R VHX PpGLFR SRGH LQWHU SUHWDU FRUUHWDPHQWH RV UHVXOWDGRV GH H[DPHV ODERUDWRULDLV


saúde animal

Seu animal vai à praia?

&XLGH EHP GR FRUDomR GHOH Por Dr. Francisco Pupo Pires Ferreira | Fotos Divulgação | Foto colunista Malu Ornelas

C

DUtVVLPR OHLWRU HVVH WH[WR WHP R REMHWLYR GH FRPSOH PHQWDU DV LQIRUPDo}HV GD HGLomR DQWHULRU VREUH D pSRFD GR ILQDO GR DQR GDV IpULDV H GDV YLDJHQV FRP VHXV DQLPDLV GH HVWLPDomR 'XUDQWH HVVD pSRFD VmR FRPXQV RV GHVORFD PHQWRV GD SRSXODomR SDUD R OLWRUDO H DV WHPSRUDGDV QD SUDLD 3HQVDQGR QLVVR EXVTXHL QD PHPyULD H OHPEUHL TXH XPD GDV SULQFLSDLV SUHRFXSDo}HV GRV SURSULHWiULRV QD URWLQD GH QRVVD FOLQLFD YHWHULQiULD TXDQGR FKHJD R ILP GR DQR p TXDQWR j SRVVLELOLGDGH GR DQLPDO DGTXLULU XPD GRHQoD QD SUDLD &RQVLGHUHL LPSRUWDQWH LQIRUPDU R QRVVR OHLWRU VREUH XPD DIHFomR TXH QmR p GH RFRUUrQFLD PXLWR FRPXP PDV VHPSUH TXH RFRUUH p PXLWR JUDYH HQWmR UHVROYL HVFUHYHU DOJXPDV LQIRU PDo}HV VREUH D 'LURILODULRVH $ 'LURILODULRVH p XPD GDV SULQFL SDLV DIHFo}HV HP DQLPDLV GH HVWLPD omR TXH IUHT HQWDP DV FLGDGHV OLWR UkQHDV VHQGR XPD PROpVWLD FDXVDGD SRU XP QHPDWyLGH FKDPDGR 'LURIL ODULD LPPLWLV HQFRQWUDGR SULQFLSDO PHQWH HP iUHDV RQGH R VDQHDPHQWR EiVLFR p SUHFiULR VHP UHGHV GH HVJR WRV RX WUDWDPHQWR GH iJXDV UHVLGXDLV

5HYLVWD %RWXFDWX (VSHFLDO

DGHTXDGRV RX RQGH R HVJRWR p GHV SHMDGR GLUHWDPHQWH QR PDU 6LWXDomR FRPXP HP DOJXPDV SUDLDV EUDVLOHL UDV HVWDV iUHDV VmR SURStFLDV SDUD R GHVHQYROYLPHQWR GDV HVSpFLHV GH PRVTXLWRV YHWRUHV GD 'LURILODULRVH 2 SDUDVLWD HP VXD IRUPD ODUYDO LQLFLDO PLFURILOiULDV VH DORMD QR FRUD omR PDLV SUHFLVDPHQWH QR YHQWUtFX OR GLUHLWR H DUWpULD SXOPRQDU GH FDU QtYRURV GRPpVWLFRV SULQFLSDOPHQWH FmHV $ SUHVHQoD GR SDUDVLWD GHQWUR GR FRUDomR OHYD D XPD GLVIXQomR GR VLVWHPD FDUGLRFLUFXODWyULR H SRU FRQ VHTXrQFLD D YLGD GR DQLPDO $ PHOKRU IRUPD GH SUHYHQLU TXH VHX FRPSDQKHLUR D DGTXLUD HVWH WLSR GH GRHQoD QD YLDJHP GH IpULDV p LU FRP DQWHFHGrQFLD D XPD FRQVXOWD QR VHX 0pGLFR 9HWHULQiULR H FRPXQLFi OR TXH R VHX DQLPDO YDL YLDMDU D SUDLD 2 Pp

GLFR YHWHULQiULR LUD VROLFLWDU XP H[DPH SDUD VDEHU VH VHX DQLPDO Mi SRVVXL D SUHVHQoD GH PLFURILOiULDV &DVR HOH Mi SRVVXD D GRHQoD R WUDWDPHQWR HQYROYH DOJXQV FXLGDGRV HVSHFLDLV PHGLFDo}HV H DWp FLUXUJLDV $ DGPLQLVWUDomR GH DO JXP PHGLFDPHQWR SDUDVLWLFLGD VHP R FRQKHFLPHQWR SUpYLR GD SUHVHQoD GDV PLFURILOiULDV GHQWUR GR FRUDomR SRGH SURSRUFLRQDU WUDQVWRUQRV FLUFXODWyULRV rPERORV JUDYtVVLPRV 6H R VHX DQLPDO QXQFD WHYH FRQWDWR FRP D GRHQoD H QmR SRVVXL D SUHVHQoD GR SDUDVLWD QR FRUD omR R PpGLFR YHWHULQiULR LUD FRQGX]LU D DGPLQLVWUDomR GH XP IiUPDFR SDUD TXH R VHX DPLJmR HVWHMD SURWHJLGR GXUDQWH D YLDJHP GH IpULDV 1mR VH HVTXHoDP GH TXH HVWD GR HQoD p JUDYH 6HX DQLPDO GH HVWLPD omR PHUHFH XPD YLVLWD FRP DQWHFH GrQFLD DR 0pGLFR 9HWHULQiULR



seus direitos

'LIHUHQoD HQWUH D ,QYHVWLJDomR GH SDWHUQLGDGH H

Investigaรงรฃo de ascendรชncia genรฉtica

Por Ricardo Acerra | Foto Arquivo pessoal

O

'LUHLWR GH )DPtOLD SDVVD SRU XPD QRYD FRQFHSomR (P UD]mR GLVVR p SUHFLVR GLVWLQJXLU D DomR GH LQYHVWLJDomR GH SDWHUQLGDGH PDWHUQLGDGH FXMR REMHWL YR p R GH UHFRQKHFHQGR R YtQFXOR GH ILOLDomR FRQVWLWXLU R YtQFXOR MXUtGLFR GD SDWHUQLGDGH PDWHUQLGDGH FRP D DomR GH LQYHVWLJDomR GH DVFHQGrQFLD JHQpWL FD TXH p DTXHOD HP TXH R GHPDQGDQWH TXHU LQYHVWLJDU DSHQDV VH R UpX p RX QmR R VHX JHQLWRU D VHP TXH VH HVWD EHOHoD HQWUH HOHV R YtQFXOR GD ILOLDomR 6REUH R DVVXQWR D OLomR GH 3DXOR /{ER ยฆ2 HVWDGR GH ILOLDomR TXH GH FRUUH GD HVWDELOLGDGH GRV ODoRV DIHWL YRV FRQVWUXtGRV QR FRWLGLDQR GH SDL H ILOKR FRQVWLWXL IXQGDPHQWR HVVHQ FLDO GD DWULEXLomR GH SDWHUQLGDGH RX PDWHUQLGDGH 1DGD WHP D YHU FRP R GLUHLWR GH FDGD SHVVRD DR UHFRQKHFL PHQWR GH VXD RULJHP JHQpWLFD 6mR GXDV VLWXDo}HV GLVWLQWDV WHQGR D SUL PHLUD QDWXUH]D GH GLUHLWR GH IDPtOLD H D VHJXQGD GH GLUHLWR GD SHUVRQD OLGDGH $V QRUPDV GH UHJrQFLD H RV HIHLWRV MXUtGLFRV QmR VH FRQIXQGHP QHP VH LQWHUSHQHWUDP 3DUD JDUDQWLU D WXWHOD GR GLUHLWR GD SHUVRQDOLGDGH QmR Ki D QHFHVVLGDGH GH LQYHVWLJDU D SDWHUQLGDGH 2 REMHWLYR GD WXWHOD GR GLUHLWR DR FRQKHFLPHQWR GD RULJHP JHQpWLFD p DVVHJXUDU R GLUHLWR GD SHUVRQDOLGDGH QD HVSpFLH GLUHLWR j YLGD SRLV RV GDGRV GD FLrQFLD DWXDO DSRQWDP SDUD D QHFHVVLGDGH GH FDGD LQGLYtGXR VDEHU D KLVWyULD GH VD~GH GH VHXV SDUHQWHV ELROyJLFRV SUy[LPRV SDUD D SUHYHQomR GD SUySULD YLGD 1mR Ki D QHFHVVLGDGH GH VH DWULEXLU D SDWHUQL GDGH D DOJXpP SDUD VH WHU R GLUHLWR GD SHUVRQDOLGDGH GH FRQKHFHU SRU H[HP SOR RV DVFHQGHQWHV ELROyJLFRV SDWHU QRV GDTXHOH TXH IRL JHUDGR SRU GRDGRU DQ{QLPR GH VrPHQ RX GR TXH IRL DGR WDGR RX GR TXH IRL FRQFHELGR SRU LQVH 5HYLVWD %RWXFDWX (VSHFLDO

PLQDomR DUWLILFLDO KHWHUyORJD 7RGD SHVVRD WHP GLUHLWR IXQGD PHQWDO QD HVSpFLH GLUHLWR GD SHU VRQDOLGDGH GH YLQGLFDU VXD RULJHP ELROyJLFD SDUD TXH LGHQWLILFDQGR VHXV DVFHQGHQWHV JHQpWLFRV SRVVD DGRWDU PHGLGDV SUHYHQWLYDV SDUD SUHVHUYDomR GD VD~GH H D IRUWLRUL GD YLGD (VVH GLUHLWR p LQGLYLGXDO SHUVRQDOtVVLPR QmR GHSHQGHQGR GH VHU LQVHULGR HP UHODomR GH IDPtOLD SDUD VHU WXWHODGR RX SURWHJLGR 8PD FRLVD p YLQGLFDU D RUL JHP JHQpWLFD RXWUD D LQYHVWLJDomR GD SDWHUQLGDGH $ SDWHUQLGDGH GHULYD GR HVWDGR GH ILOLDomR LQGHSHQGHQWHPHQ WH GD RULJHP ELROyJLFD RX QmR ยง 3RUWDQWR p SRVVtYHO SRU H[HPSOR TXH DOJXpP ILOKR DGRWLYR DGXOWHUL QR DIHWLYR SDWHUQLGDGH DIHWLYD RX SRU LQVHPLQDomR DUWLILFLDO KHWHUyORJD WHQKD D QHFHVVLGDGH GH LQYHVWLJDU D VXD DVFHQGrQFLD JHQpWLFD SRU SUREOH PDV UHODFLRQDGRV j VD~GH VHP TXH WHQKD TXDOTXHU SUHWHQVmR GH DOWHUDU R VHX YtQFXOR MXUtGLFR GH ILOLDomR %XV FD VH WmR Vy LQYHVWLJDU D DVFHQGrQFLD JHQpWLFD 1mR VH WUDWD GH DomR GHFOD UDWyULD QmR p SRVVtYHO DomR GHFODUDWy ULD VREUH R IDWR ยฆYtQFXOR JHQpWLFRยง e DomR GH SUHVWDomR GH ID]HU VXEPHWHU VH D H[DPH JHQpWLFR 1HVWD GHPDQGD D SUHVXQomR MXGLFLDO p WRWDOPHQWH LQ VHUYtYHO GH QDGD DGLDQWD R PDJLVWUD GR SUHVXPLU SHOD UHFXVD TXH R UpX p R DVFHQGHQWH JHQpWLFR GR DXWRU 1mR VH DSOLFD DTXL R DUWLJR GR && H QHP R HQXQFLDGR QR GD V~PXOD GH MXULVSUXGrQFLD GR 67- 7HQGR HP YLVWD TXH D UHDOL]DomR GR H[DPH JHQpWLFR DWXDOPHQWH p PXLWR VLQJHOD QmR p PDLV QHFHVViULD VHTXHU D UHWLUDGD GH VDQJXH EDVWDQGR XP SRXFR GH VDOLYD SDUD TXH VH SRVVD ID]HU D SHUtFLD SDUHFH QRV TXH QHVWH WLSR GH DomR p LQGLVSHQViYHO TXH R H[DPH JH QpWLFR RFRUUD SRGHQGR R PDJLVWUDGR

SDUD WDQWR GHWHUPLQDU DV PHGLGDV H[H FXWLYDV TXH UHSXWDU QHFHVViULDV ย ย GR DUW GR &3& WDO FRPR D H[SHGLomR GH RUGHP VRE SHQD GH PXOWD GLiULD SDUD TXH R UpX VH VXEPHWD j SHUtFLD +i GH IDWR XP FRQIOLWR HQWUH R GLUHLWR IXQGDPHQWDO j VD~GH H R GLUHL WR j LQWLPLGDGH LQWHJULGDGH ItVLFD $ VROXomR GHYH VHU SURGX]LGD j OX] GDV SHFXOLDULGDGHV GR FDVR FRQFUHWR DSOL FDQGR VH R SULQFtSLR GD SURSRUFLR QDOLGDGH SRQGHUDomR GH LQWHUHVVHV 1R HQWDQWR Ki GLYHUVRV DUJXPHQWRV D IDYRU GD SUHYDOrQFLD GR SULPHLUR VREUH R VHJXQGR FRP RV TXDLV PH DILQL]R 9HMDPRV DOJXQV GHOHV D D SURWHomR GR VHJXQGR LPSOLFD D QHJDomR GR SULPHLUR R TXH YDL GH HQ FRQWUR DR SULQFtSLR GD VDOYDJXDUGD GR Q~FOHR HVVHQFLDO GR GLUHLWR IXQGDPHQ WDO E D SUHVXQomR MXGLFLDO p PHFDQLV PR LQ~WLO H LQDGHTXDGR j WXWHOD GR GL UHLWR IXQGDPHQWDO j VD~GH H j YLGD F D VLQJHOH]D GR H[DPH QmR FDUDFWHUL]D TXDOTXHU RIHQVD j LQWHJULGDGH ItVLFD RX j LQWLPLGDGH GR GHPDQGDGR G R GHPDQGDGR QmR VRIUHUi TXDOTXHU SUHMXt]R MXUtGLFR FRP D UHDOL]DomR GR H[DPH Mi TXH R REMHWLYR QmR p R GH DWULEXLU OKH R YtQFXOR MXUtGLFR GH SD WHUQLGDGH PDWHUQLGDGH QmR JHUD HIHL WRV QR GLUHLWR GH IDPtOLD H VXFHVVmR H D UHFXVD D VXEPHWHU VH DR H[DPH p QHVWH FDVR DEXVR GH GLUHLWR SRU WDQWR FRQGXWD LOtFLWD I WUDWD VH GH LQ WHUSUHWDomR D IDYRU GD HIHWLYLGDGH GH XP GLUHLWR IXQGDPHQWDO TXH GH RXWUR PRGR QmR SRGHULD VHU DGHTXDGDPHQ WH SURWHJLGR MXGLFLDOPHQWH %LEOLRJUDยฟD /ร %2 3DXOR /XL] 1HWWR ยณ'LUHLWR DR (VWDGR GH ยฟOLDomR H GLUHLWR j RULJHP JHQpWLFD XPD GLVWLQomR QHFHVViULDยด 5HYLVWD %UDVLOHLUD GH 'LUHLWR GH )DPtOLD 3RUWR $OHJUH 6tQWHVH Q S ',',(5 -5 )UHGLH &XUVR GH 'LUHLWR 3URFHVVXDO &LYLO 9ROXPH ,, HG 6DOYDGRU -XVSRGLYP

5LFDUGR $FHUUD $GYRJDGR &ROHQFL $GYRJDGRV



publi-editorial -~QLRU 4XLQWHL UR $SUHVHQWDGRU

'LUHWR GD

Cuesta

Da Redaรงรฃo | Fotos Sandro Coltri

N

R DU GHVGH R GLD GH VH WHPEUR GH R 'LUHWR GD &XHVWD p XP VXFHVVR GH DXGLrQFLD VHPSUH FRP HQWUHYLV WDV HQYROYHQWHV FRP SHUVRQDOLGDGHV GH GHVWDTXH GD QRVVD FLGDGH H GH WRGD D UHJLmR GR 3yOR &XHVWD IRU PDGR SRU FLGDGHV 2 SURJUDPD p XPD SDUFHULD HQWUH D 5iGLR &ULDWLYD )0 5HYLVWD %RWXFDWX (VSHFLDO H 79 $OSKD &RP HVWLOR LQpGLWR QD UHJLmR R SURJUDPD DSUHVHQWDGR SRU -~QLRU 4XLQWHLUR H[SHULHQWH MRUQDOLVWD YDL DR DU WRGD TXDUWD IHLUD jV K QD 79 $OSKD &DQDO GD 1(7 %RWXFDWX FRP UHSULVH WRGR ViEDGR jV K H jV K $OpP GD 79 YRFr SRGH RXYLU R SURJUDPD QD &ULDWLYD )0 0K] WRGR ViEDGR jV K ( QD %RWXFDWX (VSHFLDO YRFr WHP D RSRUWXQLGDGH GH YHU WRGRV RV HQWUHYLVWDGRV QR SUR JUDPD GH PDLRU VXFHVVR QD &LGDGH &RQKHoD RV HQWUHYLVWDGRV GR SHUtR GR GH GH RXWXEUR GH D GH GH]HPEUR GH

$QW{QLR 5LEHLUR 6REULQKR %RWXYHO 9HtFXORV

,YDQ )UDJRVR H )HUQDQGR %UXGHU 7HRGRUR 79 $OSKD

0DUFHOLQR 'LDV )RWyJUDIR

2VQL 5LEHLUR 6HFUHWiULR 0XQLFLSDO GH &XOWXUD

5HYLVWD %RWXFDWX (VSHFLDO

(GJDU 3DLP -~QLRU 4XLQWHLUR H 6DQGUR &ROWUL 5HYLVWD %RWXFDWX (VSHFLDO

0DOX 2UQHODV )RWyJUDID

0DULQKR H 6LTXHLUD 5HGH &XHVWD GH ,PRELOLiULDV

3URI 'UD 0DULD 5HJLQD &DYDULDQL 6LOYDUHV H 'UD 9DOTXtULD 3HVVRD &KLQHP 'HUPDWRORJLD 8QHVS






Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.