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olorado Premier Group is a local real estate team comprised of real estate professionals Brian Cooper and Leslie Oldham. We have effectively marketed and sold luxury homes by employing cutting-edge marketing materials. With experience in some of Boulder County’s highest sales, Brian brings in-depth knowledge of the luxury home market. Leslie is a veteran of Front Range real estate selling over $200 million in property. Colorado Premier Group offers the unique combination of a boutique luxury real estate company along with the powerful Coldwell Banker Previews International marketing platform.
Marketing and selling Colorado luxury properties requires discretion and experience selling exceptional real estate. Market knowledge, integrity, expert negotiation skills, savvy marketing, and a high-quality professional network are all part of how we work. In our experience as real estate professionals, we have found that providing the very best service is essentially about putting our clients’ needs first.
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real estate qualifications and awards Qualifications • Licensed and working full time as a real estate broker in Colorado since 1997. • Listed and sold homes along the entire Front Range. • Associated with the #1 real estate company in Colorado, Coldwell Banker. • Consistently one of the top listing agents in Coldwell Banker Boulder. • A Previews International Luxury Home Certified agent. • In-depth real estate market knowledge and experience. • Access to a network of real estate professionals and other top area brokers. • Continued participation in outside training to to stay abreast of current market and industry trends.
Awards and Recognitions • Coldwell Banker Int’l Presidents Circle: 2014, 2013, 2012, 2005, 2003, 2001, 2000 • Coldwell Banker Int’l Diamond Society: 2010, 2008, 2007, 2006, 2004, 1999 • Coldwell Banker Int’l Sterling Society: 2011 • Coldwell Banker Previews Int’l Luxury Home Realtor: 2000 through 2015 • 5 Star Real Estate Agent by 5280 Magazine: 2014, 2013, 2012, 2011, 2010
Credentials • CRS – Certified Residential Specialist • CNE – Certified Negotiation Specialist • GRI – Graduate Realtor Institute • EMS – Equity Marketing Specialist • MBA – Finance • BA – Marketing
Mission Statement To provide our clients with the highest caliber of real estate expertise and service.
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Colorado Premier Group Marketing luxury residences requires discretion, contacts and experience in selling exceptional real estate. Colorado Premier Group goes above and beyond standard practice by providing a full-service promotional approach that takes a customized marketing plan to a higher level. We understand the unique character and intrinsic value of each property we represent and will develop a marketing plan that will give your home the attention and exposure that it deserves. In today’s competitive market, the key to success has become differentiation. Below are examples of the marketing services available with Colorado Premier Group.
Marketing Professional Photos Colorado Premier Group will select the best architectural photographers to capture at least 25 high quality, professional-grade images that showcases your home for marketing and advertising. When necessary, we use aerials, overhead boom shots and high-dynamic images that bring out the best of your property. Once the initial photo shoot is completed, our marketing team will professionally enhance each image. This process refines the way your home is presented to buyers. A Professionally Produced TV Segment Your home will be seen by potential buyers on TV Sunday mornings at 9 am following the nationally syndicated show “Today’s Homeowner” on Colorado’s Channel 2. The home will also be posted as a You Tube video and streamed online 24/7 on the top real estate websites Syndicated Online Portfolio A virtual tour will be compiled of your home using our professional photography and link it to numerous real estate websites and online portals, including our branded social media pages. Your tour will be shared with over 600 sites across the country and the world. Coldwell Banker’s You Tube channel, Coldwell Banker on Location, now has more than 8.9 million video views worldwide. Colorado Homes & Lifestyles Magazine CH&L is directly mailed to 32,500 paid subscribers and read by nearly 97,500 readers each issue, plus another 21,594 online viewers each month. Each subscriber has an average net worth of nearly $1.9 million, and studies show that 38% of CH&L readers plan to purchase a home in the next 18 months. Just Listed Announcement Cards Colorado Premier Group will produce and mail a Just Listed announcement to addresses surrounding your home announcing to the neighbors that the home is listed for sale. Many neighbors have friends who have expressed a desire to live in the neighborhood. In addition, the mailing may be sent to areas where buyers often move from. Property Brochures A professionally printed a full color brochure will be produced to be left inside the home. We use the very best photos of your home to outline the many features. This provides an easy take-away for buyers to remember your home long after the showing. www.ColoradoPremierProperty.com
Mobile Brochure The mobile brochure toll free number sends a text message directly to any prospective buyer’s mobile device when called. The message contains quality photos and general information about the home. In addition, a text message is sent to Colorado Premier Group with the buyers contact information to facilitate immediate follow up. Email Announcement to Top Agents and Buyers Through our contact management system we will send your listing to other top real estate brokers and hundreds of prospective buyers via email. We will target the agents that work in the market in where your home is located. Single Property Website We create a single property website for your home using the home’s address as a URL. Prospective buyers have learned to Google the home address to gather as much information about the home as possible. This allows them to find the website specifically set up for your home. Showcased and Enhanced Website Listings The showcased and enhanced features on the top real estate websites provide the opportunity to list more information and additional photos for your home. It will also appear closer to the forefront of a buyer’s search. The feature also provides our direct contact information to prospective buyers to answer any additional questions about your home. Showcased on the Colorado Premier Website Your home will be featured prominently on a page on our website – www.ColoradoPremierProperty.com. There will be photos of the home, specific details about the home’s features and links to area information. The web address is present on all our marketing and advertising material. Social Media Advertising Your home will be featured on all social media outlets including Facebook, Pinterest, Instagram, YouTube and other social media outlets. Where applicable, advertising will be purchased on some of the social media sites to advertise your home in other markets.
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E-newsletter Colorado Premier Group produces a newsletter that is distributed via print and email. This is sent to our exclusive database of buyers and past clients. We have found that often our clients forward the newsletter on to friends of theirs as it contains general market information as well as our featured listings. Marketing Reports Once the home is on the market, you will receive a variety of marketing reports. When the home is shown and the buyer’s agent fills out a feedback form, it is automatically sent to you. Also the major real estate websites track the number of times viewers click on your home’s listing. These reports are also sent to you to indicate online activity. Property Information Packet The property information packet is for display in your home and include useful information such as plat maps, aerial images, surveys, floor plans and a contract writing data sheet to simplify the offer-writing process for outside brokers who show the property to their clients. Email Out of State Agents Often the best way to reach a buyer is through their agent. Listing agents often know where their sellers are moving. Therefore one of our marketing options is to email your home listing to agents that work in other parts of the country. California and the Northeast are prime areas that can provide a pool of buyers for Colorado homes. In addition, following company relocations can also provide several target markets for potential home buyers. Direct Target Mailing to Out of State Buyers For specific homes, we can also obtain a mailing list for regions of the country or pools of individuals who maybe or may know a buyer looking to relocate to Colorado. Skiers, private pilots, high net worth individuals may all be targeted in addition to neighborhoods and towns. Advertise in the New York Times As buyers continue to live their lives on the Internet, online advertising becomes much more relevant. The New York Times provides an excellent resource to advertise your home across the country and the world. Homes and Estates Magazine This publication carries some of the most exclusive homes available in the country. For the true Colorado estate home, Colorado Premier Group will run an advertisement in the Homes and Estates Magazine. This magazine is distributed via direct mail and email to the highest net-worth individuals in the country. The ability to reach this select group is unprecedented in any other publication.
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bringing buyers to your home Featured Positioning In addition to a powerful network of more than 600 websites, your property will enjoy featured positioning on the top real estate websites today: Realtor.com, AOL.com. MSN.com, Trulia.com, Yahoo! Real Estate and Zillow.com, where 90% of home buyers begin their search online. Through our exclusive partnership with these websites: • Your home will have a detailed description with multiple photos and will be seen three times more often than it would without this enhancement. • Your home should receive at least 50% more leads. • Leads are routed directly to the Colorado Premier Group for immediate response.
Leaders on the Web With over 90% of home shoppers using the internet as part of their home
search,
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online marketing program is essential to generate the greatest possible demand for your home. To tap into the masses of the users searching for homes, we are continually purchasing key real estate search terms on major search engines like Yahoo.com and Google.com. Coldwell Banker spends millions of dollars on search engine advertisement. That includes search terms to position buyers in front of our clients homes on the country’s leading websites.
The Best Buyers When your home is first introduced to the marketplace and we have created a perception of value, we will see the heaviest traffic in showings. These buyers are our best buyers because they are already working with the broker population, they are typically seasoned buyers, they have seen all of the inventory, they may have lost other homes in multiple bid situations and they are typically prepared to step up to the plate and make an offer. If the positioning has created a sense of urgency where more than one buyer wants the property, they will be asking the questions, “What will it take to get this house?” and “What do I have to do to take it off market?”
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#1 in relocation Relocation and Referral Services Coldwell Banker Residential Brokerage has access to relocating buyers through its unsurpassed network, helping to bring more buyers to your home than any other brokerage.
Coldwell Banker does this through: • Approximately 85,000 Coldwell Banker Independent Sales Associates and 3,100 offices in 49 countries worldwide • Cartus Relocation, the #1 relocation company worldwide for which • Coldwell Banker is a principal broker. The company: • Includes 800 firms with nearly 2,900 offices and 106,000 Sales Associates • Represents 67% of the national relocation business and services nearly 200 of the Fortune 500 companies • Helps America’s top corporations and the U.S. Government seamlessly move their employees • Managed over 165,000 employee relocations in 2013 from companies of all sizes and closed nearly 90,000 home sales worth more than $24.8 billion; collectively has delivered services to nearly 3.5 million relocating individuals and families • Sirva and Altair, for which Coldwell Banker is a preferred partner • Well-qualified relocation buyers with relocation benefits that are preapproved and ready to buy now • Corporate relocation departments of some of Colorado’s largest companies
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Yet Again... Coldwell Banker is #1 in Colorado! The Coldwell Banker速 brand has a global reach with offices in 43 countries and territories, including the Undited States and Canada. There are more than 3,000 Coldwell Banker offices worldwide. Coldwell Banker exceeds competing firms in the luxury market utilizing our Previews International Marketing Program. One out of every nine homes sold in the United States involes a Coldwell Banker Realtor.
Previews International In 2014 alone, the Coldwell Banker system handled more than 21,000 transaction sides of $1 million - plus homes equating to $106 million in luxury sales each day. The average sales price in this category is $1.9 million Previews Property Specialists listed over 5,000 homes valued at more than $3 million and over 2,100 homes at more than $5 million. Traffic to coldwellbankerpreviews. com was up 8% year-overyear in 2014, with 27% of all traffic coming from outside the United States.
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what client’s are saying “Within one week of listing my mountain home, Leslie sold it for almost asking price. This was in an economic down-turn with winter approaching. Leslie really saw the beauty of the house and took gorgeous photos for marketing. Leslie went out of her way to arrange for agents to see the house, which in turn brought in the buyers. We even had a back-up offer! I recommend Leslie to everyone I know.” – Carole St Germaine
“Dave and I were very fortunate to have been able to work with you on the sale of our Boulder County home. Your experience and consistent attention to details made it happen smoothly, we couldn’t be happier. Thank you again Brian!” – Dave and Melissa
“Leslie provided the most detail in relation to my search for a property in the Broomfield area. She updated results, tailored those results to my needs/ budget, and I found her to be both professional and personable. I would recommend Leslie for anyone searching for a home and I was overly impressed with her help throughout the process for my search.” – Aaron Browning
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Brian Cooper
Leslie Oldham
Broker Associate
Broker Associate
303-374-4460 | cell Brian@ColoradoPremierGroup.com
303-517-3401 | cell Leslie@ColoradoPremierGroup.com www.ColoradoPremierProperty.com