Boundless Campaign Collateral
BOUNDLESS Campaign Collateral
Campaign Collateral Reach Estimated to reach 90% of the target audience an average of 9 times each through April 2012.
PAGE ii
University of Toronto
BOUNDLESS Campaign Collateral
University of Toronto
Table of Contents Section 1: University Collateral 1 Launch Materials 2 Case for Support 3 Video 6 Banners 9 Ads 16 Website 56 Other Materials 61 Promotional Products 65 Templates 69 Year in Review 72 Media Coverage 76 Giving Programs 78 Connecting with Our Asia-Pacific Community 105
Section 2: Divisional Collateral 113 Faculty of Law 114 Faculty of Arts & Science 119 University of Toronto Mississauga 133 Student Life 162 Faculty of Medicine 175 Faculty of Applied Science & Engineering 189 Fraser Mustard Institute for Human Development 201 Robarts Library 205 University of St. Michael’s College 209 Woodsworth College 218 Lawrence S. Bloomberg Faculty of Nursing 222 New College 230 Faculty of Dentistry 234 University of Toronto Scarborough 240 University College 249 iSchool 251 Leslie Dan Faculty of Pharmacy 257 Factor-Inwentash Faculty of Social Work 262 Appendix A: Ad Inventory
PAGE iii
268
Section 1: University Collateral
PAGE 1
BOUNDLESS Launch Materials
Launch Materials
PAGE 2
University of Toronto
BOUNDLESS Case for Support
Case for Support Purpose: To engage alumni, donors and prospective donors on an emotional level through storytelling that illustrates the campaign themes and drives online donations. To provide more detailed information about the campaign for those who are interested, demonstrating the scale and scope of our aspirations and securing the buy-in of our more inquisitive potential supporters. PAGE 3
University of Toronto
BOUNDLESS Case for Support
University of Toronto
University of Toronto Case for support // Nov 20 2011 Boundless campaign launch PAGE 4
BOUNDLESS Case for Support
University of Toronto
University of Toronto Case for support // Nov 20 2011 Boundless campaign launch PAGE 5
BOUNDLESS Video
Boundless Video
PAGE 6
University of Toronto
BOUNDLESS Video
University of Toronto
Boundless Video // Nov 20 2011 Boundless campaign launch PAGE 7
BOUNDLESS Video
University of Toronto
Boundless Video // Nov 20 2011 Boundless campaign launch PAGE 8
BOUNDLESS Banners
Banners
PAGE 9
University of Toronto
BOUNDLESS Banners
Street Banners Purpose: A highly visible and simple way to build awareness of the people who contribute to U of T’s excellence.
PAGE 10
University of Toronto
BOUNDLESS Banners
University of Toronto
phase I // Nov 21 2012 43 banners PAGE 11
BOUNDLESS Banners
University of Toronto
phase I // Nov 21 2012 43 banners PAGE 12
BOUNDLESS Banners
Event Banners
PAGE 13
University of Toronto
BOUNDLESS Banners
University of Toronto
California Innovation Event // Feb 21 2013 Event Banners PAGE 14
BOUNDLESS Banners
University of Toronto
Generic Alumni Event Banner // Feb 21 2013 Event Banners PAGE 15
BOUNDLESS Ads
Ads
PAGE 16
University of Toronto
BOUNDLESS Ads
Magazine Ads Purpose: Designed to deepen the context and narrative around the people connected to U of T while engaging readers with the campaign.
PAGE 17
University of Toronto
BOUNDLESS Ads
University of Toronto
full page // nov 8 2011 canadian capital PAGE 18
BOUNDLESS Ads
University of Toronto
full page // nov 17 2011 toronto life full page // nov 21 2011 U of T magazine PAGE 19
BOUNDLESS Ads
University of Toronto
full page // nov 23 2011 canadian business PAGE 20
BOUNDLESS Ads
University of Toronto
full page // nov 29 2011 profit full page // nov 21 2011 U of T magazine PAGE 21
BOUNDLESS Ads
University of Toronto
full page // feb 8 2012 Profit PAGE 22
BOUNDLESS Ads
University of Toronto
full page // feb 9 2012 Toronto Life PAGE 23
BOUNDLESS Ads
University of Toronto
full page // feb 16 2012 Renew the World Gala Program (150th Anniversary of Stem Cell Discovery) PAGE 24
BOUNDLESS Ads
University of Toronto
full page // feb 6 2012 Canadian Capital PAGE 25
BOUNDLESS Ads
University of Toronto
Tri-page gate fold // nov 21 2011 U of T magazine PAGE 26
BOUNDLESS Ads
Newspaper Ads Purpose: To support the launch of the campaign in an inspiring and public way, expressing its promise through the stories of alumni, faculty and students.
PAGE 27
University of Toronto
BOUNDLESS Ads
University of Toronto
double-page spread // nov 15 2011 globe and mail double-page spread // nov 15 2011 toronto star PAGE 28
BOUNDLESS Ads
University of Toronto
full page // nov 26 2011 globe and mail full page // nov 25 2011 toronto star PAGE 29
BOUNDLESS Ads
University of Toronto
full page // nov 28 2011 globe and mail PAGE 30
BOUNDLESS Ads
University of Toronto
half page // dec 1 2011 globe and mail half page // dec 16 2011 Toronto star PAGE 31
BOUNDLESS Ads
University of Toronto
half page // dec 8 2011 globe and mail half page // Feb 8 2012 Toronto Star PAGE 32
BOUNDLESS Ads
University of Toronto
half page // dec 16 2011 globe and mail PAGE 33
BOUNDLESS Ads
University of Toronto
half page // jan 16 2012 globe and mail half page // jan 25 2012 Toronto star PAGE 34
BOUNDLESS Ads
University of Toronto
half page // jan 19 2012 globe and mail half page // jan 29 2012 toronto star PAGE 35
BOUNDLESS Ads
University of Toronto
half page // Jan 30 2012 globe and mail half page // Feb 17 2012 Toronto Star PAGE 36
BOUNDLESS Ads
University of Toronto
half page // Feb 23 2012 Toronto Star half page // Mar 13 2012 globe and mail PAGE 37
BOUNDLESS Ads
University of Toronto
half page // Feb 9 2012 globe and mail half page // Feb 12 2012 Toronto Star PAGE 38
BOUNDLESS Ads
University of Toronto
half page // Feb 28 2012 globe and mail half page // Mar 1 2012 Toronto Star PAGE 39
BOUNDLESS Ads
University of Toronto
half page // Mar 23 2012 Toronto Star half page // Mar 29 2012 Globe and Mail PAGE 40
BOUNDLESS Ads
University of Toronto
half page // Mar 25 2012 Toronto Star PAGE 41
BOUNDLESS Ads
University of Toronto
Quarter page // Nov 21 2012 Globe & Mail PAGE 42
BOUNDLESS Ads
University of Toronto
Full page // Dec 19 2012 Globe & Mail PAGE 43
BOUNDLESS Ads
University of Toronto
Full page // Feb 21 2013 Hill Times Full Page // Feb 21 2013 Shanghai Rankings PAGE 44
BOUNDLESS Ads
University of Toronto
Full page // Feb 26 2013 Globe & Mail PAGE 45
BOUNDLESS Ads
Billboard Ads Purpose: To engage the Toronto community through snapshots that draw attention to the campaign and showcase its theme and to celebrate the outstanding people connected to U of T and their achievements.
PAGE 46
University of Toronto
BOUNDLESS Ads
University of Toronto
Nov 22 2011 Porter PAGE 47
BOUNDLESS Ads
University of Toronto
Nov 22 2011 Porter PAGE 48
BOUNDLESS Ads
University of Toronto
Nov 22 2011 Porter PAGE 49
BOUNDLESS Ads
Digital Ads Purpose: Leverage the portraits of the street banners and tease those stories that will continue on the campaign website.
PAGE 50
University of Toronto
BOUNDLESS Ads
PAGE 51
University of Toronto
square web banner ads // Nov 20 2011–Apr 20 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin
BOUNDLESS Ads
PAGE 52
University of Toronto
horizontal web banner ads // Nov 20 2011–Apr 20 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin
BOUNDLESS Ads
PAGE 53
University of Toronto
horizontal web banner ads // Nov 20 2011–Apr 20 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin
BOUNDLESS Ads
University of Toronto
digital banner ad // Nov 20 2011–Apr 20 2012 new york times PAGE 54
BOUNDLESS Ads
University of Toronto
web banner ads // Feb 25 2013 Google Web Ads PAGE 55
BOUNDLESS Website
Website
PAGE 56
University of Toronto
BOUNDLESS Website
University of Toronto
Home Page // March 2011 website PAGE 57
BOUNDLESS Website
University of Toronto
why give // How to Give page // March 2011 website PAGE 58
BOUNDLESS Website
University of Toronto
Community page // profile page page // March 2012 website PAGE 59
BOUNDLESS Website
University of Toronto
donor wall page // Nov 20 2011 Donor Wall Website PAGE 60
BOUNDLESS Other Materials
Other Materials
PAGE 61
University of Toronto
BOUNDLESS Other Materials
University of Toronto
Matching Funds // Oct 30 2012 Brochure PAGE 62
BOUNDLESS Other Materials
University of Toronto
President’s Office Winter Update // Dec 13 2012 Accordion fold PAGE 63
BOUNDLESS Other Materials
University of Toronto
Holiday Cards // Dec 2012 cards PAGE 64
BOUNDLESS Promotional Products
Promotional Products
PAGE 65
University of Toronto
BOUNDLESS Promotional Products
University of Toronto
T-Shirt // ribbon // eclipse glasses // padfolio // notebook // Leather notebook // writing pad // flash drive // keyring // pens // laptop bag // A&S recycled bag PAGE 66
BOUNDLESS Promotional Products
University of Toronto
2013 T-Shirt Rubik’s Cube PAGE 67
BOUNDLESS Promotional Products
University of Toronto
President’s Circle Holiday Party // Nov 19 2012 Cake PAGE 68
BOUNDLESS Templates
Templates
PAGE 69
University of Toronto
BOUNDLESS Templates
University of Toronto
2 page 1 column template
2 page 2 column template
2 page 3 column template
Detailed Proposal
4 page 6 column template
4 page 2 column template
22 Central and Divisional Word Templates // Dec 13 2013 Word Template PAGE 70
BOUNDLESS Templates
University of Toronto
22 Central and Divisional Powerpoint Templates // Dec 13 2013 Powerpoint Template PAGE 71
BOUNDLESS Year in Review
Year in Review
PAGE 72
University of Toronto
BOUNDLESS Year in Review
University of Toronto
University of Toronto Business Board Report // Dec 13 2013 Boundless campaign launch PAGE 73
BOUNDLESS Year in Review
University of Toronto
University of Toronto Business Board Report // Dec 13 2013 Boundless campaign launch PAGE 74
BOUNDLESS Year in Review
University of Toronto
University of Toronto Performance Indicators // Dec 13 2013 Boundless campaign launch PAGE 75
BOUNDLESS Media Coverage
Media Coverage Unpaid media coverage included the Globe and Mail, Toronto Star, CBC Radio, The Varsity, The Newspaper, Marketing Magazine, BlogTO, Newswire, Toronto Observer, The Chronicle of Higher Education, Digital Journal, 1010 CFRB, 640 Toronto and CFTR.
PAGE 76
University of Toronto
BOUNDLESS Media Coverage
University of Toronto
digital
The Globe and Mail University of Toronto launches $2-billion fundraising pitch Mon Nov 21 2011
THEGLOBEANDMAIL.COM University of Toronto launches $2-billion fundraising pitch Sun Nov 20 2011
Toronto Star U of T’s fundraising goal $2B Mon Nov 21 2011
Thestar.com University of Toronto kicks off historic $2 billion Boundless fundraising campaign Sun Nov 20 2011
MARKETING MAGAZINE U of T feels “Boundless” in $2 billion fundraising campaign Fri Nov 25 2011
Chronicle.COM U of T sets out to raise $2-billion Sun Nov 20 2011 MARKETINGMAG.CA U of T feels “Boundless” in $2 billion fundraising campaign Fri Nov 25 2011 DigitalJournal.com The University of Toronto launches Boundless, its historic $2-billion fundraising campaign
Sun Nov 20 2011
Sun Nov 20 2011 NEWSWIRE.CA The University of Toronto launches Boundless, its historic $2-billion fundraising campaign Sun Nov 20 2011 BLOGTO.COM U of T launches $2-billion fundraising campaign Mon Nov 21 2011 Thevarsity.CA Boundless: U of T’s $2 billion challenge Mon Nov 28 2011 Thenewspaper.CA New fundraising campaign one for the books Thurs Nov 24 2011 TorontoObserver.CA U of T starts its unprecedented fundraising efforts
RADIO CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 6:35 am CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 7:38 am CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 8:35 am CFTR AM Mon Nov 21 2011 8:04 am Newstalk 1010 CFRB Mon Nov 21 2011 8:06 am 640 Toronto Sun Nov 20 2011
Earned Media // May 23 2012 // Media Coverage PAGE 77
BOUNDLESS Giving Programs
Giving Programs
PAGE 78
University of Toronto
BOUNDLESS Annual Giving
Annual Giving
PAGE 79
University of Toronto
BOUNDLESS Annual Giving
Annual Fund
PAGE 80
University of Toronto
BOUNDLESS Annual Giving
University of Toronto
annual fund AD // full page // nov 21 2011 u of t magazine PAGE 81
BOUNDLESS Annual Giving
University of Toronto
Exterior
Perforation
Perforation
Interior
annual fund self-mailer // magazine insert // nov 21 2011 u of t magazine PAGE 82
BOUNDLESS Annual Giving
University of Toronto
Exterior
Interior
annual fund self-mailer // magazine insert // nov 21 2012 u of t magazine PAGE 83
BOUNDLESS Annual Giving
Email Sample
University of Toronto
aPSC Aerospace
APSC civil & Mineral
APSC Electrical & COMP aPsc general / chem
apsc eng science
apsc material science
apsc mech & indus
dentistry
GENERAL / NURSING
INNIS
ISCHOOL
LIBRARY
MEDICINE
OISE
PHARMACY
SOCIAL WORK
UC CDN STUDIES
UC GENERAL
UC HEALTH STUDIES
UC SEXUAL DIVERSITY
UC DRAMA
UTM
UTSC
VIC
WOODSWORTH Phase i // ANNUAL FUND ACQUISITIONS CAMPAIGN // digitial // JAN 27-30 2012 EMAIL PAGE 84
BOUNDLESS Annual Giving
University of Toronto
dentistry
innis
ischool
medicine
new college
nursing
oise
robarts
social work
woodsworth
ANNUAL FUND - leadership annual giving ACQUISITIONS // buckslips // feb 10 2012 direct mail PAGE 85
BOUNDLESS Annual Giving
University of Toronto
Half-Page Ad // Jan 10 2013 University College Magazine PAGE 86
BOUNDLESS Annual Giving
University of Toronto
Z-Card // Aug 23 2012 Direct Mail Campaign PAGE 87
BOUNDLESS Annual Giving
Leadership Annual Giving
PAGE 88
University of Toronto
BOUNDLESS Annual Giving
University of Toronto
leadership annual giving Renewal Campaign Stationery // Envelope // Oct 10 2012 direct mail leadership annual giving Renewal Campaign Stationery // Letterhead // Oct 10 2012 direct mail PAGE 89
BOUNDLESS Annual Giving
University of Toronto
leadership annual giving Renewal Campaign Brochure + 20 Divisional versions // Oct 10 2012 direct mail Hart House annual Fund Brochure // apr 10 2013 direct mail PAGE 90
BOUNDLESS Gift Planning
Gift Planning
PAGE 91
University of Toronto
BOUNDLESS Gift Planning
University of Toronto
gift planning AD // full page // nov 21 2011 u of t magazine PAGE 92
BOUNDLESS Gift Planning
University of Toronto
gift planning AD // Full page // Feb 19 2013 U of T Magazine PAGE 93
BOUNDLESS Gift Planning
University of Toronto
gift planning AD // half page // Dec 7 2011 nexus - Faculty of Law Alumni magazine Gift Planning Ad // Full Page // Apr 16 2012 U of T Magazine iPad Edition PAGE 94
BOUNDLESS Gift Planning
University of Toronto
Gift Planning Ad // Full Page // Nov 12 2012 U of T Magazine gift planning AD // half page // jan 22 2013 nexus - Faculty of Law Alumni magazine PAGE 95
BOUNDLESS Gift Planning
University of Toronto
gift planning AD // Full page // Aug 20 2012 U of T Magazine gift planning AD // Quarter page // Sep 4 2012 uc Magazine PAGE 96
BOUNDLESS Gift Planning
University of Toronto
gift planning AD // Quarter page // jan 22 2013 nexus - Faculty of Law Alumni magazine PAGE 97
BOUNDLESS Gift Planning
University of Toronto
gift planning Invitation // Feb 16 2012 PAGE 98
BOUNDLESS Gift Planning
University of Toronto
University College gift planning // Apr 1 2013 Brochure PAGE 99
BOUNDLESS Gift Planning
University of Toronto
gift planning Buckslip // Jan 1 2013 Buckslip PAGE 100
BOUNDLESS Gift Planning
University of Toronto
gift planning Evite // Jan 12 2012 Evite PAGE 101
BOUNDLESS Gift Planning
University of Toronto
University Cards // Jul 16 2012 cards PAGE 102
BOUNDLESS Gift Planning
University of Toronto
gift planning Kit // Apr 2013 Kit PAGE 103
BOUNDLESS Gift Planning
University of Toronto
gift planning Kit // Apr 2013 Kit PAGE 104
BOUNDLESS
University of Toronto, Asia-Pacific Region
Celebrating our Asia-Pacific Community Launch Date: October 13, 2012 –– 1 invitation –– 1 photo book –– 1 gala ticket –– 1 gift ticket –– 1 certificate –– 1 slideshow –– 11 videos –– 1 website
PAGE 105
BOUNDLESS Invitation Materials
University of Toronto, Asia-Pacific Region
pull-out Invitation // sept 13, 2012 Asia-Pacific Campaign Launch PAGE 106
BOUNDLESS Photo Book
University of Toronto, Asia-Pacific Region
Photo Book // Oct 13, 2012 Asia-Pacific Campaign Launch PAGE 107
BOUNDLESS Photo Book
University of Toronto, Asia-Pacific Region
Photo Book Insert // Oct 13, 2012 Asia-Pacific Campaign Launch PAGE 108
BOUNDLESS Event Collateral
PAGE 109
University of Toronto, Asia-Pacific Region
Gala Ticket // Oct 13, 2012 Asia-Pacific Campaign Launch gift Ticket // Oct 13, 2012 Asia-Pacific Campaign Launch Certificate // Oct 13, 2012 Asia-Pacific Campaign Launch
BOUNDLESS Event Presentation
University of Toronto, Asia-Pacific Region
Slideshow // Oct 13, 2012 Asia-Pacific Campaign Launch PAGE 110
BOUNDLESS Event Presentation
University of Toronto, Asia-Pacific Region
12 Videos // Oct 13, 2012 Asia-Pacific Campaign Launch PAGE 111
BOUNDLESS Website
University of Toronto, Asia-Pacific Region
Website // Oct 13, 2012 Asia-Pacific Campaign Launch PAGE 112
Section 2: Divisional Collateral
PAGE 113
BOUNDLESS
Faculty of Law Launch Date: Nov 29, 2011 –– 1 case –– 4 event banners –– 1 full page ad –– 1 campaign renewal kit
PAGE 114
University of Toronto, Faculty of Law
BOUNDLESS Case for Support
University of Toronto, Faculty of Law
faculty of Law Case for support // Nov 29 2011 law campaign launch PAGE 115
BOUNDLESS Street Banners
University of Toronto, Faculty of Law
4 faculty of LAW Event banners // Nov 29 2011 law campaign launch PAGE 116
BOUNDLESS Magazine Ad
University of Toronto, Faculty of Law
full page Ad // faculty of law // DEC 2 2011 lawyers weekly full page Ad // faculty of law // DEC 7 2011 nexus PAGE 117
BOUNDLESS Magazine Ad
University of Toronto, Faculty of Law
full page Ad // faculty of law // DEC 2 2011 lawyers weekly full page Ad // faculty of law // DEC 7 2011 nexus PAGE 118
BOUNDLESS
Faculty of Arts & Science Launch Date: Mar 28, 2012 –– 4 invitations (including reminders) –– 1 case –– 3 mini cases –– 1 event program –– 17 street banners –– 18 event banners –– 1 promotional item –– 1 self-mailing coupon
PAGE 119
University of Toronto, Faculty of Arts & Science
BOUNDLESS Invitations
PAGE 120
University of Toronto, Faculty of Arts & Science
faculty of Arts & Science Faculty Evite faculty of Arts & Science Student Evite faculty of Arts & Science Donor Evite + Envelope faculty of Arts & Science Reminder
// // // //
Mar 28 2012 A&S campaign launch Mar 28 2012 A&S campaign launch Mar 28 2012 A&S campaign launch Mar 28 2012 A&S campaign launch
BOUNDLESS Case for Support
University of Toronto, Faculty of Arts & Science
faculty of Arts & Science Student Case for support // Mar 28 2012 A&S campaign launch PAGE 121
BOUNDLESS Mini case: SCHOOL OF PUBLIC POLICY AND GOVERNANCE
PAGE 122
University of Toronto, Faculty of Arts & Science
BOUNDLESS Mini case: CENTRE FOR MEDIEVAL STUDIES
PAGE 123
University of Toronto, Faculty of Arts & Science
BOUNDLESS Mini case: centre for JEWISH STUDIES
PAGE 124
University of Toronto, Faculty of Arts & Science
BOUNDLESS EVENT PROGRAM: centre for JEWISH STUDIES
PAGE 125
University of Toronto, Faculty of Arts & Science
BOUNDLESS event Banners: centre for JEWISH STUDIES
University of Toronto, Faculty of Arts & Science
10 faculty of Arts & Science Event banners // Mar 28 2012 A&S campaign launch PAGE 126
BOUNDLESS event program
University of Toronto, Faculty of Arts & Science
faculty of Arts & Science Event Program // Mar 28 2012 A&S campaign launch PAGE 127
BOUNDLESS Street Banners
University of Toronto, Faculty of Arts & Science
17 faculty of Arts & Science Street banners // Mar 28 2012 A&S campaign launch PAGE 128
BOUNDLESS event Banners
University of Toronto, Faculty of Arts & Science
10 faculty of Arts & Science Event banners // Mar 28 2012 A&S campaign launch PAGE 129
BOUNDLESS Promotional Items
University of Toronto, Faculty of Arts & Science
faculty of Arts & Science Tote Bag // Mar 28 2012 A&S campaign launch PAGE 130
BOUNDLESS Giving Programs
University of Toronto, Faculty of Arts & Science
Exterior
Interior
annual fund self-mailer // magazine insert // Apr 2013 u of t magazine PAGE 131
BOUNDLESS Website
University of Toronto, Faculty of Arts & Science
Website // Mar 28 2012 Faculty of Arts & Science Campaign Launch PAGE 132
BOUNDLESS
University of Toronto Mississauga
University of TOronto Mississauga Launch Date: May 23, 2012 –– 4 invitations –– 1 case –– 1 event program –– 7 event banners –– 30 street banners –– 9 transit ads –– 3 magazine ads –– 1 newspaper ad –– 3 digital ads –– 1 website PAGE 133
BOUNDLESS Invitation Materials
PAGE 134
University of Toronto Mississauga
University of Toronto Mississauga Save-the-Date // Apr 23 2012 // Boundless Campaign Launch University of Toronto Mississauga evite // May 14 2012 // Boundless Campaign Launch University of Toronto Mississauga reminder // May 20 2012 // Boundless Campaign Launch
BOUNDLESS Invitation Materials
University of Toronto Mississauga
University of Toronto Mississauga Invitation // May 14 2012 // Boundless Campaign Launch PAGE 135
BOUNDLESS Case for Support
University of Toronto Mississauga
University of Toronto Mississauga Case for Support // May 23 2012 // Boundless Campaign Launch PAGE 136
BOUNDLESS Case for Support
University of Toronto Mississauga
University of Toronto Mississauga Case for Support // May 23 2012 // Boundless Campaign Launch PAGE 137
BOUNDLESS Event Materials
University of Toronto Mississauga
University of Toronto Mississauga Program // May 23 2012 // Boundless Campaign Launch PAGE 138
BOUNDLESS Event Banners
University of Toronto Mississauga
University of Toronto Mississauga Event Banners // May 23 2012 // Boundless Campaign Launch PAGE 139
BOUNDLESS Event Banners
University of Toronto Mississauga
University of Toronto Mississauga Event Banners // May 23 2012 // Boundless Campaign Launch PAGE 140
BOUNDLESS Street Banners
University of Toronto Mississauga
May 23 2012 Large Banners PAGE 141
BOUNDLESS Street Banners
University of Toronto Mississauga
May 23 2012 Small Banners PAGE 142
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 143
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 144
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 145
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 146
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 147
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 148
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 149
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 150
BOUNDLESS Transit Ads
University of Toronto Mississauga
Bus Shelter Ads // May 23 2012 Peel Region, Halton Region PAGE 151
BOUNDLESS Newspaper Ads
University of Toronto Mississauga
Quarter Page // July 2012 Perspectives Mississauga: The Globe & Mail Supplement PAGE 152
BOUNDLESS Magazine Ads
University of Toronto Mississauga
Halfpage Ad // Nov 2012 Mississauga Business Times PAGE 153
BOUNDLESS Magazine Ads
University of Toronto Mississauga
Sept 2012 Business Times PAGE 154
BOUNDLESS Magazine Ads
PAGE 155
University of Toronto Mississauga
Full page // July 2012 West of the City Full page // September 2012 Good Life Mississauga Full page // October 2012 Mississauga Life
BOUNDLESS Digital Ads
University of Toronto Mississauga
square web banner ads // May 23 2012 // Toronto Star PAGE 156
BOUNDLESS Digital Ads
University of Toronto Mississauga
Horizontal web banner ads // May 23 2012 // Toronto Star PAGE 157
BOUNDLESS Digital Ads
University of Toronto Mississauga
Digital Banners // May 23 2012 Toronto Star PAGE 158
BOUNDLESS Website
University of Toronto Mississauga
Website // June 2012 Campaign Launch PAGE 159
BOUNDLESS Website
University of Toronto Mississauga
The Centre for South Asian Engagement // June 2012 Website The Terrence Donnelly Health Sciences Complex // June 2012 Website PAGE 160
BOUNDLESS Media Coverage
University of Toronto Mississauga
Media Coverage
digital
Mississauga News Campaign: A Time of Boundless Ambition for UTM Thu May 24 2012
Mississauga.com Campaign: A Time of Boundless Ambition for UTM Thu May 24 2012
Metroland: MIssissauga Division Campaign: A Time of Boundless Ambition for UTM Fri May 25 2012
Earned Media // May 23 2012 // Media Coverage PAGE 161
BOUNDLESS
Student Life
University of Toronto Student Life
Student Welcome Campaign: We’ve got a course for that We’ve got a club for that Launch Date: September 4, 2012 –– 74 posters –– 1 video –– 56 street banners –– 43 digital banners –– 30 digital screens
PAGE 162
BOUNDLESS Posters
University of Toronto Student Life
20 St. George Course Posters // Sept 04 2012 // Student Campaign Launch PAGE 163
BOUNDLESS Posters
University of Toronto Student Life
10 St. George Club Posters // Sept 04 2012 // Student Campaign Launch PAGE 164
BOUNDLESS Posters
University of Toronto Student Life
9 University of Toronto Mississauga Course Posters // Sept 04 2012 // Student Campaign Launch 6 University of Toronto Mississauga Club Posters // Sept 04 2012 // Student Campaign Launch PAGE 165
BOUNDLESS Posters
University of Toronto Student Life
8 UTSC Course Posters // Sept 04 2012 // Student Campaign Launch 6 UTSC Club Posters // Sept 04 2012 // Student Campaign Launch PAGE 166
BOUNDLESS Video
University of Toronto Student Life
Viral Video // Mar 2013 // Student Campaign Launch PAGE 167
BOUNDLESS Posters
University of Toronto Student Life
15 Zoom Media Posters // Sept 04 2012 // Student Campaign Launch PAGE 168
BOUNDLESS Street Banners
University of Toronto Student Life
30 Large Banners // Sept 04 2012 // Student Campaign Launch PAGE 169
BOUNDLESS Street Banners
University of Toronto Student Life
16 Large UTM Banners // Sept 04 2012 // Student Campaign Launch PAGE 170
BOUNDLESS Street Banners
University of Toronto Student Life
10 Small Banners // Sept 04 2012 // Student Campaign Launch PAGE 171
BOUNDLESS Digital Banners
University of Toronto Student Life
30 Digital Banners // Sept 04 2012 // Student Campaign Launch PAGE 172
BOUNDLESS Digital Banners
University of Toronto Student Life
13 UTSC Digital Banners // Sept 04 2012 // Student Campaign Launch PAGE 173
BOUNDLESS Digital Screens
University of Toronto Student Life
30 Digital Screens // Sept 04 2012 // Student Campaign Launch PAGE 174
BOUNDLESS
University of Toronto faculty of medicine
University of TOronto Faculty of Medicine Launch Date: September 14, 2012 –– 5 invitations –– 1 case –– 2 mini cases –– event materials –– 7 event banners –– 29 street banners –– 1 billboard –– 1 magazine ad –– 1 website
PAGE 175
BOUNDLESS Invitation Materials
ellectonic invitations
Print invitations
PAGE 176
University of Toronto faculty of medicine
BOUNDLESS Case for Support
University of Toronto faculty of medicine
FACULTY OF MEDICINE Case for Support // SEPT 14 2012 // Campaign Launch PAGE 177
BOUNDLESS Case for Support
University of Toronto faculty of medicine
FACULTY OF MEDICINE Case for Support // SEPT 14 2012 // Campaign Launch PAGE 178
BOUNDLESS Mini case: Surgery
PAGE 179
University of Toronto faculty of medicine
BOUNDLESS Mini case: Tanz Centre
PAGE 180
University of Toronto faculty of medicine
BOUNDLESS event materials
University of Toronto faculty of medicine
Program
way finding signage
PAGE 181
donor wall wordle
T-Shirts
BOUNDLESS event materials
University of Toronto faculty of medicine
space graphics
BOUNDLESS BOUNDLESSIMPACT DESKs
PILLARS
PAGE 182
BOUNDLESS Event Banners
PAGE 183
University of Toronto faculty of medicine
BOUNDLESS Street Banners
PAGE 184
University of Toronto faculty of medicine
september 14 2012 small Banners
BOUNDLESS Street Banners
PAGE 185
University of Toronto faculty of medicine
september 14 2012 Large Banners
BOUNDLESS billboard
PAGE 186
University of Toronto faculty of medicine
BOUNDLESS Magazine Ads
PAGE 187
University of Toronto faculty of medicine
full page Ad // FACULTY OF MEDICINE MAGAZINE DIRECT MAIL MAGAZINE BLOW-IN // FACULTY OF MEDICINE MAGAZINE
BOUNDLESS Website
PAGE 188
University of Toronto faculty of medicine
BOUNDLESS
University of Toronto, Faculty of Applied Science & Engineering
Faculty of Applied Science & Engineering Launch Date: Sept 15, 2012 –– 1 teaser card –– 6 invitations & reminders –– 1 case –– 1 program –– 17 street banners –– 1 event display totem –– 1 annual giving brochure –– 1 website –– 1 video
PAGE 189
BOUNDLESS teaser card, email invites & reminders
PAGE 190
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Teaser Card // Sept 15, 2012 1 Faculty of Applied Science & Engineering Email save the date // Sept 15, 2012 1 Faculty of Applied Science & Engineering Email invite // Sept 15, 2012 3 Faculty of Applied Science & Engineering Email reminders // Sept 15, 2012 1 Faculty of Applied Science & Engineering Email confirmation // Sept 15, 2012
BOUNDLESS Invitation
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering invite with envelope // Sept 15, 2012 PAGE 191
BOUNDLESS Case for Support
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Case for Support // Sept 15, 2012 PAGE 192
BOUNDLESS Case for Support
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Case for Support // Sept 15, 2012 PAGE 193
BOUNDLESS Event Program
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering event program // Sept 15, 2012 PAGE 194
BOUNDLESS street banners
University of Toronto, Faculty of Applied Science & Engineering
17 Faculty of Applied Science & Engineering Street Banners // Sept 15, 2012 PAGE 195
BOUNDLESS Information Column
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Street Information column // Sept 15, 2012 PAGE 196
BOUNDLESS Secondary Wordle
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering secondary Wordle // One-Pager // Sept 15, 2012 PAGE 197
BOUNDLESS Other Giving Programs
University of Toronto, Faculty of Applied Science & Engineering
Skule™ Society leadership annual giving Brochure // Oct 10 2012 direct mail PAGE 198
BOUNDLESS Campaign website
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Site10 Video // Mar 2013 PAGE 199
BOUNDLESS Campaign website
University of Toronto, Faculty of Applied Science & Engineering
1 Faculty of Applied Science & Engineering Campaign website // Sept 15, 2012 PAGE 200
BOUNDLESS
University of Toronto Institute for Human Development
Institute for human development Launch Date: September 27, 2012 –– 1 case –– 1 video –– 1 website
PAGE 201
BOUNDLESS Case for Support
University of Toronto Institute for Human Development
Institute for Human Development case for support // Sept 27, 2012 PAGE 202
BOUNDLESS Video
University of Toronto Institute for Human Development
Institute for Human Development video // Sept 27, 2012 PAGE 203
BOUNDLESS Website
University of Toronto Institute for Human Development
Institute for Human Development Website // Sept 27, 2012 PAGE 204
BOUNDLESS
Robarts Library Launch Date: October 2, 2012 –– 1 invitation –– 1 case –– 6 portico screens
PAGE 205
Robarts Library
BOUNDLESS Invitation Materials
Robarts Library
Printed Invitation // Oct 02 2012 Robarts Campaign Launch PAGE 206
BOUNDLESS Case for Support
Robarts Library
Case for Support // Oct 02 2012 Robarts Campaign Launch PAGE 207
BOUNDLESS Portico Screens
Robarts Library
6 Portico Screen Displays // Oct 02 2012 Robarts Campaign Launch PAGE 208
BOUNDLESS
University of st. Michael’s College
University of St. Michael’s College Launch Date: September 29, 2012 –– 4 invitation –– 1 case –– 20 street banners –– 1 program –– 1 tote bag –– 1 hoarding –– 1 website
PAGE 209
BOUNDLESS Invitation Materials
University of st. Michael’s College
Printed Invitation // Aug 29, 2012 St. Michael’s Campaign Launch Save-the-Date/Evite/reminder // Aug 29, 2012 St. Michael’s Campaign Launch PAGE 210
BOUNDLESS Invitation Materials
PAGE 211
University of st. Michael’s College
Save-the-Date // Aug 20, 2012 St. Michael’s Campaign Launch Evite // Aug 29, 2012 St. Michael’s Campaign Launch reminder // Sept 25, 2012 St. Michael’s Campaign Launch
BOUNDLESS Case for Support
University of st. Michael’s College
Case for Support // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 212
BOUNDLESS Street Banners
University of st. Michael’s College
15 Large Street Banners // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 213
BOUNDLESS Street Banners
University of st. Michael’s College
5 Small Street Banners // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 214
BOUNDLESS Promotional Items
University of st. Michael’s College
Tote Bag // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 215
BOUNDLESS Hoarding
University of st. Michael’s College
Construction Hoarding // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 216
BOUNDLESS Website
University of st. Michael’s College
Website // Sept 29, 2012 St. Michael’s Campaign Launch PAGE 217
BOUNDLESS
Woodsworth College Launch Date: October 2, 2012 –– 1 event banner –– 2 web banners –– 1 email
PAGE 218
University of Toronto, Woodsworth College
BOUNDLESS Event banners
University of Toronto, Woodsworth College
1 Woodsworth College event banner // Oct 2, 2012 PAGE 219
BOUNDLESS Web banners
University of Toronto, Woodsworth College
2 Woodsworth College Web banners // Oct 2, 2012 PAGE 220
BOUNDLESS Gift Planning
University of Toronto, Woodsworth College
Woodsworth College Email Solicitation // Oct 2, 2012 PAGE 221
BOUNDLESS
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
University of TOronto lawrence s. BloomberG faculty of nursing
Launch Date: October 23, 2012 –– 2 invitations –– 1 case –– 3 street banners –– 1 magazine ad –– 1 self-mailing coupon –– 1 website
PAGE 222
BOUNDLESS Invitation Materials
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Print Invitations // Lawrence S. Bloomberg Faculty of Nursing // Oct 23 2012 Campaign Launch PAGE 223
BOUNDLESS Case for Support
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Case for Support // Lawrence S. Bloomberg Faculty of Nursing // Oct 23 2012 Campaign Launch PAGE 224
BOUNDLESS Case for Support
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Case for Support // Lawrence S. Bloomberg Faculty of Nursing // Oct 23 2012 Campaign Launch PAGE 225
BOUNDLESS Street Banners
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Street Banners // Lawrence S. Bloomberg Faculty of Nursing // Oct 23 2012 Campaign Launch PAGE 226
BOUNDLESS Ads
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Full-page magazine Ad // Apr 2013 Pulse Magazine PAGE 227
BOUNDLESS Other Giving Programs
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Exterior
Interior
annual fund self-mailer // magazine insert // Apr 2013 Pulse Magazine PAGE 228
BOUNDLESS Website
University of Toronto Lawrence S. Bloomberg Faculty of Nursing
Website // Lawrence S. Bloomberg Faculty of Nursing // Oct 23 2012 Campaign Launch PAGE 229
BOUNDLESS
University of Toronto, new college
University of TOronto new college Launch Date: October 24, 2012 –– 1 case –– 14 street banners –– 1 website
PAGE 230
BOUNDLESS case for support
University of Toronto, new college
TITLE Text
Case for Support // Oct 24 2012 Campaign Launch PAGE 231
BOUNDLESS Street Banners
University of Toronto, new college
TITLE Text
14 banners // Oct 24 2012 Campaign Launch PAGE 232
BOUNDLESS Street Banners
University of Toronto, New College
Website // Oct 24 2012 Campaign Launch PAGE 233
BOUNDLESS
University of Toronto, Faculty of Dentistry
University of TOronto Faculty of Dentistry Launch Date: November 5, 2012 –– 3 invitations –– 1 case –– 13 street banners –– 2 event banners –– 1 website
PAGE 234
BOUNDLESS Invitation Materials
PAGE 235
University of Toronto, Faculty of Dentistry
1 Invitation // Oct 5, 2012 Dentistry Campaign Launch 3 Evites // Oct 5, 2012 Dentistry Campaign Launch 1 Reminder // Oct 25, 2012 Dentistry Campaign Launch
BOUNDLESS Case for Support
University of Toronto, Faculty of Dentistry
Case for Support // Nov 5, 2012 Dentistry Campaign Launch PAGE 236
BOUNDLESS Street Banners
University of Toronto, Faculty of Dentistry
13 Large Banners // Nov 5, 2012 Dentistry Campaign Launch PAGE 237
BOUNDLESS Event Banners
University of Toronto, Faculty of Dentistry
2 Event Banners // Nov 5, 2012 Dentistry Campaign Launch PAGE 238
BOUNDLESS Website
University of Toronto, Faculty of Dentistry
Website // Nov 5, 2012 Dentistry Campaign Launch PAGE 239
BOUNDLESS
University of Toronto scarborough
University of TOronto SCARBOROUGH Launch Date: November 14, 2012 –– 4 invitations –– 1 case –– 1 event program –– 48 street banners –– 1 promotional item –– 1 website
PAGE 240
BOUNDLESS Invitation Materials
University of Toronto scarborough
Save-the-Date + Reminder evites // Oct 14 2012 // Campaign Launch Print Invitation Package // Oct 14 2012 // Campaign Launch PAGE 241
BOUNDLESS Case for Support
University of Toronto scarborough
Case for Support // Nov 14 2012 // Campaign Launch PAGE 242
BOUNDLESS Case for Support
University of Toronto scarborough
Case for Support // Nov 14 2012 // Campaign Launch PAGE 243
BOUNDLESS event materials
University of Toronto scarborough
Event Program // Nov 14 2012 // Campaign Launch PAGE 244
BOUNDLESS Street Banners
University of Toronto scarborough
Large Banners // Sept 14 2012 // Campaign Launch PAGE 245
BOUNDLESS Street Banners
University of Toronto scarborough
Small Banners // Sept 14 2012 // Campaign Launch PAGE 246
BOUNDLESS Website
University of Toronto scarborough
Notebook // Nov 14 2012 // Campaign Launch PAGE 247
BOUNDLESS Promotional Items
University of Toronto scarborough
Website // Nov 14 2012 // Campaign Launch PAGE 248
BOUNDLESS
University College Launch Date: November 15, 2012 –– 1 brochure
PAGE 249
University College
BOUNDLESS Case for Support
University College
Brochure // Nov ??, 2012 UC Campaign Launch PAGE 250
BOUNDLESS
University of Toronto, iSchool
University of TOronto iSchool Launch Date: November 16, 2012 –– 1 case –– 3 emails –– 1 digital banner –– 1 Facebook banner –– 1 Twitter skin –– 1 website
PAGE 251
BOUNDLESS Case for Support
University of Toronto, iSchool
Case for Support // Nov 21, 2012 iSchool Campaign Launch PAGE 252
BOUNDLESS Emails Email 1
University of Toronto, iSchool Email 2
Email 3
Email Campaign // Nov 21, 2012 iSchool Campaign Launch PAGE 253
BOUNDLESS Digital Banners
University of Toronto, iSchool
Digital Banner // Nov 21, 2012 iSchool Campaign Launch PAGE 254
BOUNDLESS Digital Banners
University of Toronto, iSchool
Facebook Banner // Nov 21, 2012 iSchool Campaign Launch Twitter Re-skin // Nov 21, 2012 iSchool Campaign Launch PAGE 255
BOUNDLESS Website
University of Toronto, iSchool
Website // Nov 21, 2012 iSchool Campaign Launch PAGE 256
BOUNDLESS
University of Toronto Leslie Dan Faculty of Pharmacy
University of TOronto Leslie Dan Faculty of Pharmacy Launch Date: November 16, 2012 –– 1 case for support –– 8 street banners –– 4 event banners –– 9 digital banners
PAGE 257
BOUNDLESS Posters
University of Toronto Leslie Dan Faculty of Pharmacy
Case for support // November 16 2012 // Leslie Dan Faculty of Pharmacy Campaign Launch PAGE 258
BOUNDLESS Posters
University of Toronto Leslie Dan Faculty of Pharmacy
8 Street Banners // November 16 2012 // Leslie Dan Faculty of Pharmacy Campaign Launch PAGE 259
BOUNDLESS Posters
University of Toronto Leslie Dan Faculty of Pharmacy
4 Event Banners // November 16 2012 // Leslie Dan Faculty of Pharmacy Campaign Launch PAGE 260
BOUNDLESS Posters
University of Toronto Leslie Dan Faculty of Pharmacy
9 Digital Banners // November 16 2012 // Leslie Dan Faculty of Pharmacy Campaign Launch PAGE 261
BOUNDLESS
University of Toronto, Factor-Inwentash Faculty of Social Work
Factor-Inwentash Faculty of Social Work Launch Date: Nov 20, 2012 –– 2 printed invites –– 4 email invites & reminders –– 1 brochure –– 1 agenda –– 2 event banners –– 5 street banners
PAGE 262
BOUNDLESS Invitations & Agenda
University of Toronto, Factor-Inwentash Faculty of Social Work
2 Factor-Inwentash Faculty of Social Work Printed Invites with Envelopes // Nov 20, 2012 1 Factor-Inwentash Faculty of Social Work Printed agenda // Nov 20, 2012 PAGE 263
BOUNDLESS email invites & reminders Save-the-date
Evite
University of Toronto, Factor-Inwentash Faculty of Social Work Reminder
Invite to Second Meeting
Factor-Inwentash Faculty of Social Work Email Invitations // Nov 20, 2012 PAGE 264
BOUNDLESS Brochure
University of Toronto, Factor-Inwentash Faculty of Social Work
1 Factor-Inwentash Faculty of Social Work Brochure // Nov 20, 2012 PAGE 265
BOUNDLESS street & event banners
University of Toronto, Factor-Inwentash Faculty of Social Work
2 Factor-Inwentash Faculty of Social Work event banners // Nov 20, 2012 PAGE 266
BOUNDLESS street & event banners
University of Toronto, Factor-Inwentash Faculty of Social Work
5 Factor-Inwentash Faculty of Social Work street banners // Nov 20, 2012 PAGE 267
BOUNDLESS
Appendices
PAGE 268
University of Toronto
BOUNDLESS
AppendiX A: Ad Inventory
PAGE 269
University of Toronto
BOUNDLESS Appendix A
By Publication/Medium
University of Toronto
By Size
By Month*
U of T Magazine 6 Full Page Magazine 16 Globe and Mail 11 ½ Page Newspaper 22 Toronto Star 11 ¼ Page Newspaper 1 Globe and Mail Supplement: Full Page Newspaper 3 Perspectives Mississauga 1 Billboard 3 West of the City Magazine 1 Transit Ad 9 Good Life Mississauga Magazine 1 Double Page Spread 2 Mississauga Life Magazine 1 ½ Page* 1 Canadian Capital 2 Gatefold 1 Profit 2 Blow-in self-mailer 1 Toronto Life 2 Email 28 Canadian Business 1 Buckslip 10 Porter (Billy Bishop Airport) 3 Square Digital Banner 9 Street Banner 90 Horizontal Digital Banner 9 Event Banner 18 Masthead Digital Banner 2 Email 28 Direct Mail 10 Digital Banner 20 Other* 2 Cases for Support 4
Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 May 2012 Jun 2012 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012
63 52 89 72 77 113 111 102 104 111 111 110 110
TOTAL 1225
TOTAL 214 * Nexus & Lawyer’s Weekly ** Street banners and Porter billboards are counted monthly as ads until they are taken down
PAGE 270