university of toronto March 2012
Boundless Campaign collateral by Publication/Medium
by Size
U of T Magazine 6 Full Page Magazine 13 Globe and Mail 11 ½ Page Newspaper 22 Toronto Star 11 Full Page Newspaper 3 Porter (Billy Bishop Airport) 3 Billboard 3 Canadian Capital 2 Double Page Spread 2 Profit 2 1 ½ Page* Toronto Life 2 Gatefold 1 Canadian Business 1 Blow-in self-mailer 1 Street Banner 43 Email 25 Event Banner 4 Buckslip 10 Email 25 6 Square Digital Banner Direct Mail 10 Horizontal Digital Banner 6 Digital Banner 14 Masthead Digital Banner 2 Other* 2 Cases for Support 3 TOTAL 139
* Nexus & Lawyer’s Weekly ** Street banners and Porter billboards are counted monthly as ads until they are taken down
By Month** Nov 2011 63 Dec 2011 52 Jan 2012 89 Feb 2012 72 Mar 2012 77 TOTAL 353
BOUNDLESS REACH
REACH Estimated to reach 90% of the target audience an average of 9 times each through April 2012.
PAGE 2
BOUNDLESS magazine ADS
magazines Purpose: Designed to deepen the context and narrative around the people connected to U of T while engaging readers with the campaign.
PAGE 3
“We’re building the technologies that will power the world cleanly in the future.” Prof. Ted SargenT (’98) is seeking solutions one nanoparticle at a time, from diagnostic devices to paintable solar cells which could turn any surface into a sustainable energy generator.
The University of Toronto has launched an unprecedented $2 billion campaign to harness the boundless potential of our worldwide community to address global challenges and prepare leaders for an increasingly borderless world. You can be part of it.
ViSiT boundleSS.uToronTo.ca
BOUNDLESSENErgy
BOUNDLESS magazine ADS
full page // nov 8 2011 canadian capital
PAGE 4
“You need a multidisciplinary approach in the modern world… Because we’re dealing with such complex issues.” Named one of Time magazine’s 100 most influential people, MALCOLM GLADWELL (’84) is the author of the bestsellers, The Tipping Point, Blink, Outliers and What the Dog Saw.
The University of Toronto has launched an unprecedented $2-billion campaign to harness the boundless potential of our worldwide community to address global challenges and prepare leaders for an increasingly borderless world. You can be part of it.
Visit bOunDLEss.utOrOntO.CA
BOUNDLESSiDEaS
BOUNDLESS magazine ADS
full page // nov 17 2011 toronto life full page // nov 21 2011 u of t magazine
PAGE 5
“We apply gaming, 3D graphics and physics to the computer desktop so you can browse more richly and intuitively – so it’s more like a real desk.” While a Master’s student at U of T, AnAnD AGARAWALA (’06) created BumpTop – a technology recently purchased by Google.
The University of Toronto’s unprecedented $2-billion campaign will harness the boundless potential of our worldwide community to address global challenges and prepare leaders for an increasingly borderless world. You can be part of it.
Visit bounDLess.utoRonto.cA
BOUNDLESSINNOVATION
BOUNDLESS magazine ADS
full page // nov 23 2011 canadian business
PAGE 6
“If MyVoice helps just one person speak again, then we’ll have done our job.” Working with a U of T lab, AAKASH SAHNEY (’12) and ALEXANDER LEVY (’10) created MyVoice – a smart phone app that helps people with speech problems find words for everyday life.
The University of Toronto’s unprecedented $2-billion campaign will harness the boundless potential of our worldwide community to address global challenges and prepare leaders for an increasingly borderless world. You can be part of it.
ViSit bouNDLESS.utoRoNto.cA
BOUNDLESSINVENTION
BOUNDLESS magazine ADS
full page // nov 29 2011 profit full page // nov 21 2011 u of t magazine
PAGE 7
“The day will come when your doctor can test you for cancer in 15 minutes.” Prof. Shana Kelley and her team are developing an electronic chip that could lead to early, non-invasive detection of cancer and other diseases.
BOUNDLESSDISCOVERY
BOUNDLESS magazine ADS
The historic campaign for the University of Toronto will harness the boundless potential of our worldwide community to address global challenges like healthcare and prepare leaders for an increasingly borderless world. You can be part of it.
VISIT BOUNDLESS.UTORONTO.CA
PROFIT-FP-Boundless_Shana Kelley Feb1.indd 1
PAGE 8
2/2/2012 9:58:258AM full page // feb 2012 Profit
“I want people to be moved and changed by music.” MEASHA BRUEGGERGOSMAN (’99) is Canada’s classical diva and one of the defining sopranos of the 21st century.
The University of Toronto’s unprecedented $2-billion campaign will harness the boundless potential of our worldwide community to address global challenges and prepare leaders for an increasingly borderless world. You can be part of it.
VISIT BOUNDLESS.UTORONTO.CA
FP-Boundless_Measha Brueggergosman-Toronto Life-Jan20-v2.indd 1
BOUNDLESSPASSION
BOUNDLESS magazine ADS
1/19/2012 4:57:11 PM
full page // feb 9 2012 Toronto Life
PAGE 9
“This discovery has been, and will continue to be, a true game changer.” Paul Young, VP Research, on the pioneering work of professors JAMES TILL and ERNEST McCULLOCH (’48), who opened up the field of stem-cell research.
The historic campaign for the University of Toronto will harness the boundless potential of our worldwide community to address global health challenges and prepare leaders for an increasingly borderless world. You can be part of it.
VISIT BOUNDLESS.UTORONTO.CA
FP-Till_McCulloch_StemCell Gala_renew the world.indd 1
BOUNDLESSDISCOVERY
BOUNDLESS magazine ADS
2/16/2012 5:01:07 PM
full page // feb 16 2012 Renew the World Gala Program (150th Anniversary of Stem Cell Discovery)
PAGE 10
“Imagine a bright, high-efficiency display screen that you can fold and put in your pocket.” A team led by Prof. Zheng-Hong Lu has developed the first high-efficiency organic LEDs on flexible plastic – a breakthrough that could revolutionize mobile displays.
The historic campaign for the University of Toronto will harness the boundless potential of our worldwide community to address global challenges like the environment and prepare leaders for an increasingly borderless world. You can be part of it.
Visit boundLess.utoronto.ca
BOUNDLESSINNOvatION
BOUNDLESS magazine ADS
full page // feb 6 2012 Canadian Capital
PAGE 11
BOUNDLESS magazine ADS
LAUNCHED
VISION PROf. MARSHALL MCLUHAN Media theorist
“The new elecTronic inTerdependence recreaTes The world in The image of a global village.”
INSIGHT Munk school director
PROf. JANICE STEIN
“UniversiTy edUcaTion is aboUT more Than a means To an end. iT’s aboUT expanding yoUr mind and aboUT being open To new PROf. SAMANTHA NUTT Founder war child canada opporTUniTies.”
POTENTIAL
PROf. ZHENG-HONG LU
Materials science engineer
“ The appliances we depend on need To be more efficienT. my research groUp develops organic lighTemiTTing diodes, a Technology ThaT promises UnprecedenTed energy efficiency and a prodUcTion meThod ThaT generaTes liTTle environmenTal pollUTion.”
“a mUlTidisciplinary approach is someThing yoU have To adopT in The modern world…becaUse we are dealing wiTh issUes ThaT are so mUch more complex.”
“i can see a day wiThin The nexT 10 years when malaria will no longer be news.”
THINKING author oF The Tipping poinT
HOPE PROf. ABDALLAH DAAR gloBal health authority
“we hope one day To help diagnose and TreaT paTienTs even before They develop sympToms or feel pain.”
nanoengineer
ENERGY
MALCOLM GLADwELL ’84
“To become global leaders Today, sTUdenTs need a deep UndersTanding of The broader archiTecTUre and forces ThaT shape The global sysTem.”
creator oF BuMPtoP
ALExANDER LEVY ’10 co-Founder Myvoice
INNOVATION
“if The myvoice app helps jUsT one person speak again, Then we will have done oUr job.”
AAKASH SAHNEY
co-Founder Myvoice
BioMolecular scientist
BEV BRADLEY
engineering Phd student
ANAND AGARAwALA ’06
“bUmpTop is a new way of Thinking aboUT compUTer deskTops. we apply gaming, 3d graphics and physics To The deskTop To organize files, look aT phoTos and browse more richly and inTUiTively – more like a real desk. The idea began as parT of my masTer’s Thesis aT U of T.”
PROf. SHANA KELLEY
PROf. MAYDIANNE ANDRADE ’95
evolutionary Biologist
“oxygen is an essenTial medicine, yeT many healTh faciliTies in The developing world do noT have a reliable sUpply. i’m working on solUTions To This problem.”
Juno award winner
SOLUTIONS
PROf. TED SARGENT ’98
CREATIVITY
“my whole sense of social jUsTice was incUbaTed aT The UniversiTy of ToronTo.”
“spiders are endlessly fascinaTing. everyThing we find oUT jUsT raises more qUesTions.”
INQUIRY
FilMMaker
MEASHA BRUEGGERGOSMAN ’99
NORMAN JEwISON ’49
“ when The children of norThern Uganda sing and dance...The immediaTe, Undeniable TransformaTion ThaT These kids Undergo TransporTs Them To a place where war and violence have no power.”
PhilosoPher
PASSION
PROf. THOMAS HURKA ’75
“a popUlar concepTion of philosophy is ThaT iT involves reading The dead philosophers and commenTing on how profoUnd They are. The lasT Thing They woUld wanT Us To do is accepT whaT They said. They’d wanT Us To come Up wiTh oUr own ideas.”
“we’re aT The convergence of a whole specTrUm of TradiTional fields, while Trying To pUsh forward The boUndaries of This new field. we are bUilding Technologies ThaT will power The world cleanly in The fUTUre.”
DIALOGUE
PROf. ESTEBAN PARRA
REACH
huManitarian
INGENUITY
PROf. JAMES ORBINSKI ’98
“we have a dUTy and responsibiliTy as hUman beings To make oUr world more Tolerable and relieve The sUffering of oThers.”
“where do we fiT in? how does oUr solar sysTem sTack Up againsT PROf. RAY JAYAwARDHANA astroPhysicist oThers? iT’s a qUesTion broader Than science and yeT almosT wiThin oUr reach scienTifically.”
ENTERPRISE INVENTION
COMPASSION
Molecular anthroPologist
“jUsT becaUse modern hUmans are able To manipUlaTe Their environmenT doesn’T mean biological evolUTion has sTopped. iT has acceleraTed.”
PROMISE
noBel Prize winner
PROf. JOHN POLANYI
“ respecT for hUman righTs, essenTial if we are To Use Technology wisely, is noT someThing alien ThaT mUsT be grafTed onTo science. iT is inTegral To science.”
CURIOSITY
language Preservationist
PROf. KEREN RICE ’72,’76
SPIRIT
“There’s an awareness ThaT langUages are noT being TransmiTTed The same way They once were. when langUage is losT, oTher Things are losT: cUlTUral maTerial, sTories and hisTories.”
11. 20.11
The UniversiTy of ToronTo’s UnprecedenTed $2-billion campaign will harness The boUndless poTenTial of oUr worldwide commUniTy To address global challenges and prepare leaders for an increasingly borderless world. yoU can be parT of iT.
Visit boundless.utoronto.ca
Tri-page gate fold // nov 21 2011 u of t magazine
PAGE 12
BOUNDLESS NEWSPAPER ADS
newspapers Purpose: To support the launch of the campaign in an inspiring and public way, expressing its promise through the stories of alumni, faculty and students.
PAGE 13
educator, philosopher, scholar
“To become global leaders Today, sTUdenTs need a deep UndersTanding of The broader archiTecTUre and forces ThaT shape The global sysTem.”
prof. janice stein
INSIGHT
prof. abdallah daar chair of the scientific advisory board of grand challenges canada
HOPE
“a mUlTidisciplinary approach is someThing yoU have To adopT in The modern world…becaUse we are dealing wiTh issUes ThaT are so mUch more complex.”
THINKING author of The Tipping Point
aakash sahney
myvoice co-founder and chief Technology officer
jackman distinguished chair in philosophical studies
alexander levy ’10 myvoice co-founder and lead designer
prof. Thomas hurka ’75
“ if The myvoice app helps jUsT one person speak again, Then we will have done oUr job.”
DIALOGUE
INNOVATION
“a popUlar concepTion of philosophy is ThaT iT involves reading The dead philosophers and commenTing on how profoUnd They are. i Think The lasT Thing They woUld wanT Us To do is jUsT accepT whaT They said. They’d wanT Us To engage wiTh iT, probe iT, TesT iT and come Up wiTh oUr own, differenT ideas.”
prof. samantha nutt
founder of war child canada
“UniversiTy edUcaTion is aboUT more Than a means To an end. iT’s aboUT expanding yoUr mind and aboUT being open To new opporTUniTies.”
POTENTIAL
materials science engineer
“ The appliances we depend on need To be more efficienT. my research groUp develops organic lighT-emiTTing diodes, a Technology ThaT promises UnprecedenTed energy efficiency and a prodUcTion meThod ThaT generaTes liTTle environmenTal pollUTion.” prof. zheng-hong lu
INVENTION
“i can see a day wiThin The nexT 10 years when malaria will no longer be news.”
biomolecular scientist
bev bradley engineering phd student
prof. shana kelley
“oxygen is an essenTial medicine, yeT many healTh faciliTies in The developing world do noT have a reliable sUpply. i’m working on solUTions To This problem.”
“we hope one day To help diagnose and TreaT paTienTs even before They develop sympToms or feel pain.”
INGENUITY
SOLUTIONS
juno award winner
filmmaker
malcolm gladwell ’84
director of the munk school of global affairs
molecular anthropologist
REACH
measha brueggergosman ’99
canada research chair in integrative behavioural ecology
prof. maydianne andrade ’95
“spiders are endlessly fascinaTing. everyThing we find oUT jUsT raises more qUesTions.”
INQUIRY
prof. marshall mcluhan
canada research chair in observational astrophysics
PASSION
norman jewison ’49
linguist working to preserve northern languages
“The new elecTronic inTerdependence recreaTes The world in The image of a global village.”
prof. ray jayawardhana
CREATIVITY
prof. keren rice ’72, ’76
VISION
“where do we fiT in? how does oUr solar sysTem sTack Up againsT oThers? iT’s a qUesTion broader Than science and yeT almosT wiThin oUr reach scienTifically.”
“my whole sense of social jUsTice was incUbaTed aT The UniversiTy of ToronTo.”
“There’s an awareness Today ThaT langUages are noT being TransmiTTed in The same way They once were. when langUage is losT, oTher Things are losT: cUlTUral maTerial, sTories and hisTories.”
ENTERPRISE
“bUmpTop is a new way of Thinking aboUT compUTer deskTops. we apply gaming, 3d graphics and physics To The deskTop To organize files, look aT phoTos and browse more richly and inTUiTively – more like a real desk. The idea began as parT of my masTer’s Thesis aT U of T.”
ENERGY
“ we’re really aT The convergence of a whole bUnch of TradiTional fields – and Trying To pUsh forward The prof. Ted sargent ’98 canada research chair boUndaries of This new in nanotechnology field. we are bUilding The Technologies ThaT will power The world cleanly in The fUTUre.”
SPIRIT
creator of bumpTop
“ when The children of norThern Uganda sing and dance...The immediaTe, Undeniable TransformaTion ThaT These kids Undergo TransporTs Them To a place where war and violence have no power.”
prof. james orbinski ’98
co-founder of dignitas international, past-president médecins sans frontières
“we have a dUTy and responsibiliTy as hUman beings To make oUr world more Tolerable and relieve The sUffering of oThers.”
anand agarawala ’06
“jUsT becaUse modern hUmans are able To manipUlaTe Their environmenT doesn’T mean biological evolUTion has sTopped. iT has acceleraTed.”
COMPASSION
prof. esteban parra
PROMISE
nobel prize in chemistry
prof. john polanyi
“The respecT for hUman righTs, essenTial if we are To Use Technology wisely, is noT someThing alien ThaT mUsT be grafTed onTo science. iT is inTegral To science.”
CURIOSITY
BOUNDLESS newspaper ADS
The UniversiTy of ToronTo is laUnching an UnprecedenTed $2-billion campaign To harness The boUndless poTenTial of oUr worldwide commUniTy To address global challenges and prepare leaders for an increasingly borderless world. yoU can be parT of iT.
Visit boundless.utoronto.ca
double-page spread // nov 15 2011 globe and mail double-page spread // nov 15 2011 toronto star
PAGE 14
Early Childhood Education Champion
farrah Chanda aSlam ’11
“right noW there’s no treatment for blindness. once yoU’re blind, yoU’re blind. the discovery of stem cells that can prodUce retinal photoreceptors and retinal neUrons is the first hope for a cUre for blindness.”
PromiSe
“We Used to Wonder What had the greatest inflUence—natUre or nUrtUre. noW, We’re talking aboUt this intricate dance betWeen the tWo. yoUr experiences in the first three years can actUally tUrn on or tUrn off the genes yoU are born With.”
Prof. derek Van der kooy
Terrence Donnelly Centre for Cellular & Biomolecular Research
inSighT
narraTiVe
ViSion
“Universities tell stories: old stories aboUt evolUtion and the decline and fall of the roman empire, aboUt the big bang and the great War, aboUt jUstice and freedom, sUpply and demand, economy and efficiency. and We make Up neW stories. We call the old ones teaching, and the neW ones research.”
U of T Mississauga Student President of Investors Beyond Borders
English and Comparative Literature
Artist
mariJana JoSifoVSka
Prof. Ted Chamberlin ’69
CharleS PaChTer ’64
Master’s Student, Social Work
dreamS
hon. margareT n. mcCain ’55
“When i came to U of t, i realized that there is no vision that is Unreachable, no dream that is too big.”
oPPorTuniTy
“by practicing international social Work at U of t, i hope to address some of the barriers, ineqUities and injUstices that exist in commUnities aroUnd the World.”
“i Was able to absorb ideas from so many soUrces, philosophy, langUages, history...and yoU’re at a time When yoU’re like a sponge, yoU’re jUst absorbing everything. i say go for it. get ready to astonish the World.”
BOUNDLESS newspaper ADS
generoSiTy
deTerminaTion
“We have made astronomical strides in science and technology bUt We have not made corresponding advances in hoW We can live With each other in peace and in friendship. the hUmanities and social sciences teach Us that.”
hon. henry n.r. JaCkman ’53,’56
Benefactor and Former U of T Chancellor
CreaTiViTy
ViCky Sunohara ’10
Hockey Coach and Olympic Gold Medalist
“at U of t, i immersed myself in film cUltUre While i pUrsUed a degree in international relations. U of t alloWs yoU to do that. i coUldn’t have had a better post-secondary edUcation.”
aTom egoyan ’82 Filmmaker
“When that final bUzzer soUnded, i never jUmped so high in my life. there’s no better feeling.”
the University of toronto’s Unprecedented $2-billion campaign Will harness the boUndless potential of oUr WorldWide commUnity to address global challenges and prepare leaders for an increasingly borderless World. yoU can be part of it.
ViSiT boundleSS.uToronTo.Ca
FP_Nov26_Globe and Mail.indd 1
24/11/11 5:05 PM
full page // nov 26 2011 globe and mail full page // nov 25 2011 toronto star
PAGE 15
“regeneratIve medIcIne promIses to overcome dIseases, rather than sImply treat symptoms. our goal Is to promote healIng when It does not happen on Its own.”
oPPortunity
“dream bIg. you can’t dream too bIg. work wIth what Is gIven to you and don’t take anythIng for granted.”
BOUNDLESS newspaper ADS
PaSSion “I love the Idea of problem solvIng and I love to be able to see the research that I take on have a very practIcal applIcatIon.”
SolutionS
“I was already passIonate about the world before I walked Into u of t, Craig Keilburger ’07 and had fIeld experIence, but what Free The Children Founder I lacked was the theory, knowledge and the opportunIty to sIt wIth some of the greatest mInds of our tIme studyIng current affaIrs. It was groundIng actIvIsm In knowledge.”
Prof. molly ShoiChet Tissue Engineer
Artist
DoriS mCCarthy ’89
Inventor of Supplefer Sprinkles
PaSSion
Prof. Stanley ZlotKin ’71, ’81
hoPe “every paIntIng that I do Is done wIth passIon and wIth love, not only of the subject but of every step In the process. to me the real questIon Is whether It speaks to you, the vIewer, and enables you to share that experIence.”
DeSmonD ParKer ’75
United Nations’ Chief of Protocol
roSalie Silberman abella ’67, ’70 Supreme Court Justice
integrity
“…wIthout democracy there are no rIghts, wIthout rIghts there Is no tolerance, wIthout tolerance there Is no justIce, and wIthout justIce, there Is no hope.”
enthuSiaSm terrenCe Donnelly Philanthropist
“I love meetIng students, hearIng about theIr plans and supportIng them. It’s a great feelIng to help students realIze theIr dreams.”
Determination
“the atmosphere at the pan am games was fantastIc. the crowd was IncredIbly loud and energetIc. I look forward to feedIng off that same passIon when the games come to utsc In 2015.”
Paige SChultZ
ViSion
Pan Am Bronze Medal Swimmer
Dr. eriC JaCKman ‘57, ‘62 Philanthropist
“what could be more Important than tryIng to understand the best ways to educate and raIse our chIldren?”
the unIversIty of toronto’s unprecedented $2-bIllIon campaIgn wIll harness the boundless potentIal of our worldwIde communIty to address global challenges and prepare leaders for an IncreasIngly borderless world. you can be part of It.
ViSit bounDleSS.utoronto.Ca
full page // nov 28 2011 globe and mail
PAGE 16
BOUNDLESS newspaper ADS
NORMAN JEWISON ’49
DAVID CRONENBERG ’67
MAKING A FILM IS ABOUT HAVING THE AUDIENCE
LEAVE THE THEATRE TRANSFORMED. Some of the most creative minds and provocative thinkers were educated at U of T, including three of the most original voices in cinema today. Boundless: The Campaign for the University of Toronto will help the next generation of artists, storytellers and film directors make their mark on an increasingly borderless world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Star_Dec16_film.indd 1
BOUNDLESSVISION
ATOM EGOYAN ’82
12/16/2011 4:46:55 PM
half page // dec 1 2011 globe and mail half page // dec 16 2011 Toronto star
PAGE 17
BOUNDLESS newspaper ADS
ARTHUR MEIGHEN ’96
LESTER PEARSON ’19
MACKENZIE KING ’95,’96,’97
GREAT LEADERS VIEW CRISES AS CHALLENGES, ACCEPT DEFEATS AS OPPORTUNITIES,
FIND SOLUTIONS THAT BENEFIT ALL. The University of Toronto has educated four prime ministers and countless other leaders in every walk of life. Boundless: The Campaign for the University of Toronto will help us develop the next generation of bold thinkers who will address the challenges of an increasingly borderless world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Dec8_PM-2.indd 1
BOUNDLESSLEADERSHIP
PAUL MARTIN ’61, ’64
12/8/2011 2:35:16 PM
half page // dec 8 2011 globe and mail half page // Feb 8 2012 Toronto Star
PAGE 18
BOUNDLESS newspaper ADS
JOHN POLANYI NOBEL CHEMIST
WALTER KOHN ’45, ’46 NOBEL CHEMIST
ARTHUR SCHAWLOW ’41, ’42, ’49 NOBEL PHYSICIST
ARISTOTLE SAID DIGNITY DOES NOT CONSIST IN POSSESSING HONOURS, BUT IN
DESERVING THEM. OUR NOBEL LAUREATES
PERSONIFY THAT ADAGE. Ten Nobel Laureates, including the four above, were based at U of T at significant points in their careers. Boundless: The Campaign for the University of Toronto will help produce the next generation of researchers who will think in new ways and shape the course of knowledge for generations to come. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Dec15_Nobel.indd 1
BOUNDLESSDISCOVERY
BERTRAM BROCKHOUSE ’48, ’50 NOBEL PHYSICIST
12/16/2011 4:44:56 PM
half page // dec 16 2011 globe and mail
PAGE 19
BOUNDLESS newspaper ADS
DAVID SHORE ’82 HOUSE
LINDA SCHUYLER ’74 THE DEGRASSI SERIES
WHEN TV PUSHES THE LIMITS, IT’S GROUNDBREAKING. WHEN IT CHALLENGES US,
IT’S A MEDIUM OF CHANGE. From Saturday Night Live to House to Degrassi, some of the most thought-provoking programs on television today were created by U of T graduates. The University’s historic campaign will help us harness the boundless potential of a new generation of creative leaders to change the way we look at the world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Jan16_TV-FINAL.indd 1
BOUNDLESSCREATIVITY
LORNE MICHAELS ’66 SATURDAY NIGHT LIVE
1/20/2012 11:39:01 AM
half page // jan 16 2012 globe and mail half page // jan 25 2012 Toronto star
PAGE 20
BOUNDLESS newspaper ADS
VINCENT LAM ’99
JOHANNA SKIBSRUD ’01
SOMETIMES IT TAKES
A NEW VOICE TO EXPRESS TIMELESS TRUTHS.
Many of Canadian literature’s most enduring authors – and three of its rising stars – are graduates of the University of Toronto. The historic campaign for U of T will harness the boundless potential of a new generation of writers to affect the way we look at our lives and our world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Star_Jan 26_yo aut.indd 1
BOUNDLESSIMAGINATION
CAMILLA GIBB ’91
27/01/2012 11:12:04 AM
half page // jan 19 2012 globe and mail half page // jan 29 2012 toronto star
PAGE 21
BOUNDLESS newspaper ADS
DAVID PETERSON ’67 ONTARIO’S 20TH PREMIER
BOB RAE ’69, ’77 ONTARIO’S 21ST PREMIER
THEY LED THEIR PROVINCE
FROM A PLATFORM OF HIGHER LEARNING. The University of Toronto has educated generations of Canadian leaders, including four prime ministers and 13 premiers. The University’s historic campaign will help us prepare today’s students for the challenges of an increasingly borderless world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Premiers_Jan31.indd 1
BOUNDLESSLEADERSHIP
BILL DAVIS ’51 ONTARIO’S 18TH PREMIER
2/1/2012 11:08:28 AM
half page // Jan 30 2012 globe and mail half page // Feb 17 2012 Toronto Star
PAGE 22
BOUNDLESS newspaper ADS
ROHINTON MISTRY ’82
MARGARET ATWOOD ’61
SO FEW CAN CAPTURE THE MAJESTY
OF THE WRITTEN WORD. Some of contemporary literature’s most celebrated authors were educated at the University of Toronto. The historic campaign for U of T will help us nurture the boundless potential of other talented artists to make their mark on the world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Authors_Mar13.indd 1
BOUNDLESSCREATIVITY
MICHAEL ONDAATJE ’65
12-03-13 5:24 PM
half page // Feb 23 2012 Toronto Star half page // Mar 13 2012 globe and mail
PAGE 23
BOUNDLESS newspaper ADS
SARAH SLEAN ’09 ALTERNATIVE
SOPHIE MILMAN ’11 JAZZ
MUSIC IS ONE LANGUAGE
THAT TRANSCENDS ALL BORDERS. Some of the brightest lights in music today were educated at the University of Toronto and their voices are heard around the globe. The historic campaign for U of T will help us nurture the boundless potential of a new generation of artists to change the way we connect with the world. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_Music-Young Female-Feb8.indd 1
BOUNDLESSPASSION
ADRIANNE PIECZONKA ’88 OPERA
2/9/2012 4:46:35 PM
half page // Feb 9 2012 globe and mail half page // Feb 12 2012 Toronto Star
PAGE 24
BOUNDLESS newspaper ADS
ERNEST McCULLOCH ’48
JANET ROSSANT
LIKE STEM CELLS, BIG DISCOVERIES TEND TO MULTIPLY. James Till and Ernest McCulloch’s discovery of stems cells 50 years ago paved the way for fellow U of T researchers like Janet Rossant, whose groundbreaking work is uncovering the roots of disease. The historic campaign for U of T will help prepare a new generation of scientific pioneers. You can be part of it. Visit BOUNDLESS.UTORONTO.CA
halfpage_Globe_StemCell_Feb23.indd 1
BOUNDLESSDISCOVERY
JAMES TILL
2/28/2012 5:30:12 PM
half page // Feb 28 2012 globe and mail half page // Mar 1 2012 Toronto Star
PAGE 25
BOUNDLESS newspaper ADS
GreG schOles
Tim Bender
In a woRld of depleTIng ResoURces, we need To
Renew moRe Than jUsT hope. Renewable energy alternatives are critical to the health of our planet. The University of Toronto has some of the top minds in science, engineering and public policy working on sustainable solutions such as solar power and cleaner fuel cells. U of T’s historic campaign will help develop the next generation of technologies for an energy hungry world. You can be part of it. Visit BOUNDLESS.UtORONtO.ca
BOUNDLESSENERGY
Olivera Kesler
half page // Mar 23 2012 Toronto Star half page // Mar 29 2012 Globe and Mail
PAGE 26
BOUNDLESS newspaper ADS
John MaJor ’57
ian binnie ’65
louis lebel ’66
rosalie silberMan abella ’67, ’70
Michael Moldaver ’68, ’71
androMache KaraKatsanis ’77
.
THOSE WHO INTERPRET THE LAW ALSO PROTECT
OUR RIGHTS AND FREEDOMS. boundlessJustIce The University of Toronto has educated many prominent leaders in the field of law, including six recent Supreme Court judges. U of T’s historic campaign will help nurture the boundless potential of our students to champion justice in an increasingly borderless world. You can be part of it. Visit boundless.utoronto.ca
Photos by Andrew Balfour, Jacques Boissinot, Fred Chartrand and Philippe Landreville. © The Supreme Court of Canada; © The Canadian Press.
half page // Mar 25 2012 Toronto Star
PAGE 27
BOUNDLESS BILLBOARDS
billboards Purpose: To engage the Toronto community through snapshots that draw attention to the campaign and showcase its theme and to celebrate the outstanding people connected to U of T and their achievements
PAGE 28
prof. marshall mcluhan educator, philosopher, scholar
Porter_Boundless_ALL-2.indd 1
bev bradley engineering phd student
“The new elecTronic inTerdependence recreaTes The world in The image of a global village.”
founder war child canada
prof. samantha nutt
INSIGHT prof. janice stein
director of the munk school of global affairs
“UniversiTy edUcaTion is aboUT more Than a means To an end. iT’s aboUT expanding yoUr mind and aboUT being open To new opporTUniTies.”
POTENTIAL
“a mUlTidisciplinary approach is someThing yoU have To adopT in The modern world…becaUse we are dealing wiTh issUes ThaT are so mUch more complex.”
“i can see a day wiThin The nexT 10 years when malaria will no longer be news.”
THINKING author of The Tipping Point
materials science engineer
prof. zheng-hong lu
“ The appliances we depend on need To be more efficienT. my research groUp develops organic lighT-emiTTing diodes, a Technology ThaT promises UnprecedenTed energy efficiency and a prodUcTion meThod ThaT generaTes liTTle environmenTal pollUTion.”
INVENTION
INNOVATION
“if The myvoice app helps jUsT one person speak again, Then we will have done oUr job.”
malcolm gladwell ’84
“To become global leaders Today, sTUdenTs need a deep UndersTanding of The broader archiTecTUre and forces ThaT shape The global sysTem.”
molecular anthropologist
prof. esteban parra
“jUsT becaUse modern hUmans are able To manipUlaTe Their environmenT doesn’T mean biological evolUTion has sTopped. iT has acceleraTed.”
ENERGY
REACH
alexander levy ’10
anand agarawala ’06
“bUmpTop is a new way of Thinking aboUT compUTer deskTops. creator of bumpTop we apply gaming, 3d graphics and physics To The deskTop To organize files, look aT phoTos and browse more richly and inTUiTively – more like a real desk. The idea began as parT of my masTer’s Thesis aT U of T.”
HOPE prof. abdallah daar chair of the scientific advisory board of grand challenges canada
aakash sahney co-founder and chief Technology officer at myvoice
biomolecular scientist
VISION
ENTERPRISE
“where do we fiT in? how does oUr solar sysTem sTack Up againsT prof. ray jayawardhana canada research chair in oThers? iT’s observational astrophysics a qUesTion broader Than science and yeT almosT wiThin oUr reach scienTifically.”
co-founder and lead designer of myvoice
prof. shana kelley
“oxygen is an essenTial medicine, yeT many healTh faciliTies in The developing world do noT have a reliable sUpply. i’m working on solUTions To This problem.”
juno award winner
SOLUTIONS
measha brueggergosman ’99
filmmaker
“ when The children of norThern Uganda sing and dance...The immediaTe, Undeniable TransformaTion ThaT These kids Undergo TransporTs Them To a place where war and violence have no power.”
canada research chair in integrative behavioural ecology
prof. maydianne andrade ’95
INQUIRY
“spiders are endlessly fascinaTing. everyThing we find oUT jUsT raises more qUesTions.”
norman jewison ’49
INGENUITY
“my whole sense of social jUsTice was incUbaTed aT The UniversiTy of ToronTo.”
PASSION
linguist working to preserve northern languages
“There’s an awareness Today ThaT langUages are noT being TransmiTTed in The same way They once were. when langUage is losT, oTher Things are losT: cUlTUral maTerial, sTories and hisTories.”
canada research chair in nanotechnology
SPIRIT CREATIVITY
“we hope one day To help diagnose and TreaT paTienTs even before They develop sympToms or feel pain.”
prof. james orbinski ’98
prof. Ted sargent ’98
“we’re aT The convergence of a whole specTrUm of TradiTional fields, while Trying To pUsh forward The boUndaries of This new field. we are bUilding Technologies ThaT will power The world cleanly in The fUTUre.”
“we have a dUTy and responsibiliTy as hUman beings To make oUr world more Tolerable and relieve The sUffering of oThers.”
co-founder dignitas international, past-president médecins sans frontières
prof. keren rice ’72, ’76
PROMISE
prof. john polanyi
nobel prize in chemistry
COMPASSION
jackman distinguished chair in philosophical studies
prof. Thomas hurka ’75
DIALOGUE
“a popUlar concepTion of philosophy is ThaT iT involves reading The dead philosophers and commenTing on how profoUnd They are. i Think The lasT Thing They woUld wanT Us To do is jUsT accepT whaT They said. They’d wanT Us To engage wiTh iT, TesT iT and come Up wiTh oUr own ideas.”
CURIOSITY
“ respecT for hUman righTs, essenTial if we are To Use Technology wisely, is noT someThing alien ThaT mUsT be grafTed onTo science. iT is inTegral To science.”
BOUNDLESS billboards
The UniversiTy of ToronTo’s UnprecedenTed $2-billion campaign will harness The boUndless poTenTial of oUr worldwide commUniTy To address global challenges and prepare leaders for an increasingly borderless world. yoU can be parT of iT.
Visit boundless.utoronto.ca
22/11/11 3:58 PM
billboards // nov 22 2011 Porter
PAGE 29
canada research chair in nanotechnology
jackman distinguished chair in philosophical studies
prof. Ted sargent ’98
prof. Thomas hurka ’75
“a popUlar concepTion of philosophy is ThaT iT involves reading The dead philosophers and commenTing on how profoUnd They are. i Think The lasT Thing They woUld wanT Us To do is jUsT accepT whaT They said. They’d wanT Us To engage wiTh iT, TesT iT and come Up wiTh oUr own ideas.”
“ we’re aT The convergence of a whole specTrUm of TradiTional fields, while Trying To pUsh forward The boUndaries of This new field. we are bUilding Technologies ThaT will power The world cleanly in The fUTUre.”
canada research chair in integrative behavioural ecology
prof. maydianne andrade ’95
THINKING
“spiders are endlessly fascinaTing. everyThing we find oUT jUsT raises more qUesTions.”
DIALOGUE
“To become global leaders Today, sTUdenTs need a deep UndersTanding of The broader archiTecTUre and forces ThaT shape The global sysTem.”
INSIGHT
prof. janice stein director of the munk school of global affairs
INGENUITY
“we hope one day To help diagnose and TreaT paTienTs even before They develop sympToms or feel pain.”
prof. shana kelley biomolecular scientist
INVENTION
prof. zheng-hong lu materials science engineer
“ The appliances we depend on need To be more efficienT. my research groUp develops organic lighT-emiTTing diodes, a Technology ThaT promises UnprecedenTed energy efficiency and a prodUcTion meThod ThaT generaTes liTTle environmenTal pollUTion.”
educator, philosopher, scholar
prof. marshall mcluhan
“The new elecTronic inTerdependence recreaTes The world in The image of a global village.”
VISION
“when The children of norThern Uganda sing and dance... The immediaTe, Undeniable measha brueggergosman ’99 juno award winner TransformaTion ThaT These kids Undergo TransporTs Them To a place where war and violence have no power.”
INQUIRY
filmmaker
ENERGY
PASSION
norman jewison ’49
author of The Tipping Point
“my whole sense of social jUsTice was incUbaTed aT The UniversiTy of ToronTo.”
malcolm gladwell ’84
CREATIVITY
“a mUlTidisciplinary approach is someThing yoU have To adopT in The modern world…becaUse we are dealing wiTh issUes ThaT are so mUch more complex.”
BOUNDLESS billboards
The UniversiTy of ToronTo’s UnprecedenTed $2-billion campaign will harness The boUndless poTenTial of oUr worldwide commUniTy To address global challenges and prepare leaders for an increasingly borderless world. yoU can be parT of iT.
Visit boundless.utoronto.ca Porter_Boundless_ALL-2.indd 2
22/11/11 3:58 PM
billboards // nov 22 2011 Porter
PAGE 30
prof. ray jayawardhana canada research chair in observational astrophysics
“where do we fiT in? how does oUr solar sysTem sTack Up againsT oThers? iT’s a qUesTion broader Than science and yeT almosT wiThin oUr reach scienTifically.”
aakash sahney
co-founder and chief Technology officer at myvoice
“if The myvoice app helps jUsT one person speak again, Then we will have done oUr job.”
INNOVATION
“i can see a day wiThin The nexT 10 years when malaria will no longer be news.”
HOPE prof. abdallah daar chair of the scientific advisory board of grand challenges canada
creator of bumpTop
REACH
anand agarawala ’06
“There’s an awareness Today ThaT langUages are noT being TransmiTTed in The same way They once were. when langUage is losT, oTher Things are losT: cUlTUral maTerial, sTories and hisTories.”
co-founder and lead designer of myvoice
prof. james orbinski ’98 founder war child canada
“bUmpTop is a new way of Thinking aboUT compUTer deskTops. we apply gaming, 3d graphics and physics To The deskTop To organize files, look aT phoTos and browse more richly and inTUiTively – more like a real desk. The idea began as parT of my masTer’s Thesis aT U of T.”
linguist working to preserve northern languages
“UniversiTy edUcaTion is aboUT more Than a means To an end. iT’s aboUT expanding yoUr mind and aboUT being open To new opporTUniTies.”
prof. samantha nutt
SPIRIT prof. keren rice ’72, ’76
co-founder dignitas international, past-president médecins sans frontières
PROMISE
POTENTIAL
ENTERPRISE
molecular anthropologist
CURIOSITY
“jUsT becaUse modern hUmans are able To manipUlaTe Their environmenT doesn’T mean biological evolUTion has sTopped. iT has acceleraTed.”
prof. esteban parra
“ respecT for hUman righTs, essenTial if we are To Use Technology wisely, is noT someThing alien ThaT mUsT be grafTed onTo science. iT is inTegral To science.”
alexander levy ’10
“we have a dUTy and responsibiliTy as hUman beings To make oUr world more Tolerable and relieve The sUffering of oThers.”
prof. john polanyi nobel prize in chemistry
COMPASSION
BOUNDLESS billboards
The UniversiTy of ToronTo’s UnprecedenTed $2-billion campaign will harness The boUndless poTenTial of oUr worldwide commUniTy To address global challenges and prepare leaders for an increasingly borderless world. yoU can be parT of iT.
Visit boundless.utoronto.ca
Porter_Boundless_ALL-2.indd 3
22/11/11 3:58 PM
billboards // nov 22 2011 Porter
PAGE 31
Other Giving programs Purpose: Applications of boundless platform for related purposes.
BOUNDLESS magazine ADs - annual fund
annual fund AD // full page // nov 21 2011 u of t magazine
PAGE 33
BOUNDLESS magazine blow-in self-mailer - annual fund
74594-1_BoundlessR4_p01.pdf
.1
“My scholarship gave me so many opportunities at U of T. I took my nursing skills to Haiti and I’ll be volunteering again soon with Doctors Without Borders. Donors like you make this possible.” KariNE GODBOUt Master of Nursing, 2012
Perforation
BOUNDLESSimpact
(November 24, 2011 / 15:58:42)
exterior
Perforation
Your donation has a significant impact on our students.
interior
annual fund self-mailer // magazine insert // nov 21 2011 u of t magazine
PAGE 34
BOUNDLESS EMAIL ACQUISITIONS CAMPAIGN - ANNUAL FUND
aPSC Aerospace
APSC civil & Mineral
APSC Electrical & COMP
aPsc general / chem
apsc eng science
apsc material science
apsc mech & indus
dentistry
GENERAL / NURSING
INNIS
ISCHOOL
LIBRARY
MEDICINE
OISE
PHARMACY
SOCIAL WORK
UC CDN STUDIES
UC GENERAL
UC HEALTH STUDIES
UC SEXUAL DIVERSITY
UC DRAMA
UTM
UTSC
VIC
BOUNDLESSIMPACT “ My scholarship gave me so many opportunities at U of T. I took my nursing skills to Haiti and I’ll be volunteering again soon with Doctors Without Borders. Donors like you make this possible.”
KARINE GODBOUT Master of Nursing, 2012
GIVE NOW
BOUNDLESS: THE CAMPAIGN FOR THE UNIVERSITY OF TORONTO. JOIN TODAY.
Your annual donation will have a significant impact on our students, faculty and University. Karine Godbout is making the most of her U of T experience, inside and outside the classroom. Thanks to a scholarship supported by alumni like you, she was able to volunteer in Haiti and make immediate use of her U of T nursing skills. She plans to volunteer again soon with Doctors Without Borders and apply what she learned to the training of healthcare workers. U of T recently launched BOUNDLESS: The Campaign for the University of Toronto to support students just like Karine – committed citizens who want to use their knowledge to meet global challenges. A successful campaign will help us channel the immense power and talent of our community to imagine a brighter future for Canada and the World. Every single gift to U of T’s historic fundraising campaign has an impact on students like Karine. But we need the help of U of T alumni to reach our ambitious goal. You can designate your annual gift directly to the Campaign or support it through a donation to the college, faculty or program that matters most to you. Be part of the Campaign. Please make your donation today. To receive a receipt for your 2011 tax return, you can make your annual gift of support online or call 416-978-0811 no later than December 31st. ABOUT THE CAMPAIGN
Boundless: The Campaign for the University of Toronto will harness the potential of our worldwide community to shape the course of knowledge, address global challenges and prepare leaders for an increasingly borderless world.
The University of Toronto respects your privacy. We do not rent, trade or sell our mailing lists. Copyright © 2011 University Advancement, University of Toronto. All rights reserved. This message was sent to ##SubscriberEmail##. To opt-out of future messages of this kind, please contact us. ##OptionalParameter3##
SAMPLE EMAIL
WOODSWORTH
PAGE 35
Phase i // ANNUAL FUND ACQUISITIONS CAMPAIGN // digitial // JAN 27-30 2012 EMAIL
Melanie Tang, DDS 2011
Your gift matters. Please give again.
Your support of the Faculty of Dentistry and the Access to Care Fund greatly improves the quality of life of the neediest patients while providing students with essential skills and person-to-person experience. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
In recognition of your outstanding generosity, a seat in the renovated Town Hall (Innis College’s 200-person screening facility) will be named in your honour or bear the name of someone special. Make an affordable and meaningful contribution to the renovation of Town Hall by supporting the Annual Fund for only $83 per month for one year or $42 per month for two years. Your generous gift will ensure that generations of students will have access to a rich student experience, and a first-class education.
Hurry, limited seating available! Contact Karen Papazian, Associate Director, Advancement at 416-978-3424 or at karen.papazian@utoronto.ca to book your seat today, or make your donation of $1,000+ by sending in your pledge form or making a gift online at https://donate.utoronto.ca/innis
Danielle Cooper, MI 2011
Your gift matters. I urge you to give again. Your leadership support of the Faculty of Information ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
Sagar Dugani, Class of 1T2
Your gift matters. Please give again. Your leadership support of the Faculty of Medicine ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form, visiting https://donate.utoronto.ca or calling 416-978-6068. Thank you!
“ Without scholarship support, my academic performance and overall university experience would not have been as rich as it was. Words cannot express how grateful I am for the scholarships I’ve received, and to the alumni and friends who have contributed to them.” Sandra Huynh, BSc 2012
Your gift matters. Please give again. Your leadership support of New College ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca/new. Thank you!
Karine Godbout, Master of Nursing 2012
Your leadership support of the Lawrence S. Bloomberg Faculty of Nursing ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca/nursing. Thank you!
“ With alumni support, I was able to invest the time to complete my fieldwork in India and China. The quality of my research and my thesis benefitted tremendously from this timely support.” Kirk Perris, PhD 2011
Your gift matters. Please give again. Your leadership support of OISE ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
Grant Gonzales, BA Political Science 2012
Your gift matters. Please give again. Your leadership support of University of Toronto Libraries ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
“ Scholarships allow students to focus completely on their studies and practicum experiences.” Jaylin Bradbury, MSW 2011
Your gift matters. Please give again. Your leadership support of the Factor-Inwentash Faculty of Social Work ensures that we can respond quickly to the emerging needs of our students and faculty. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
“ Scholarship funds are very much appreciated and the support of our donors is a great source of inspiration.” Trudy Ledsham, BA 2011
Your gift matters. Please give again. Your leadership support of Woodsworth College ensures that we can respond quickly to the emerging needs of our students. Please renew your leadership gift today by completing this form or visit https://donate.utoronto.ca. Thank you!
BoundlessImpact
robarts
BoundlessIMPACT
oise
“ Robarts Library is pivotal to my development and success. I commute to campus and the quiet study space enables me to focus on my readings and assignments. Improving Robarts will undoubtedly benefit all of us.”
Boundlessimpact
nursing
BoundlessIMPACT
new college
“ My scholarship gave me so many opportunities at U of T. I took my nursing skills to Haiti and I’ll be volunteering again soon with Doctors Without Borders. Donors like you make this possible.”
Boundlessimpact
medicine
Boundlessimpact
ischool
“ Donor support has been vital to my success as a student in the MD/PhD program. Your support makes possible an extraordinary range of academic, volunteer and extracurricular opportunities — I’ve completed my research work and have since re-entered medical school and look forward to getting back to clinical work.”
Boundlessimpact
innis
“ The generosity of our donors promotes student development and creates an essential link between present and future information practitioners.”
social work
Consider making a gift of $1,000 or more, payable over time, in support of the Innis College Annual Fund.
Boundlessimpact
dentistry
TAKE A SEAT AND HELP GENERATIONS OF STUDENTS.
Boundlessimpact
“ She was planning to go another two years without dentures, hoping that by that time she might be able to afford them. She was almost in tears, she was so happy.”
Boundlessimpact
BOUNDLESS direct mail buckslips - annual fund - leadership annual giving
woodsworth
ANNUAL FUND - leadership annual giving ACQUISITIONS // buckslips // feb 10 2012 direct mail
PAGE 36
“Not everyone can pursue their passions but this scholarship lets me do just that. Nothing can stop me now from becoming a doctor.” STACEY KONIDIS Pre-Med, BSc, 2013
LEAVE A GIFT IN YOUR WILL AND HELP CHANGE A STUDENT’S LIFE. Join our unprecedented campaign for the University of Toronto by including a gift in your will. It’s one way to help us harness the boundless potential of determined students like Stacey. Canada will be a healthier place when you support future doctors like her. To find out more, contact michelle.osborne@utoronto.ca, 416-978-3846 or give.utoronto.ca
BOUNDLESSLEGACY
BOUNDLESS magazine ADS - gift planning
gift planning AD // full page // nov 21 2011 u of t magazine
PAGE 37
“Because of this scholarship, all I had to think about was being a student.” By including the University of Toronto in your will, you can be part of our unprecedented campaign to harness the boundless potential of inspiring students like Katherine. Thanks to a gift from one U of T donor, she was able to finish her degree and go on to grad school. To find out more, contact michelle.osborne@utoronto.ca or 416-978-3846 GIVE.UTORONTO.CA
KATHERINE KIM Pursuing a Master’s Degree
Kim_nexus ad-boundless.indd 1
BOUNDLESSLEGACY
BOUNDLESS magazine ADS - gift planning
07/12/11 2:41 PM
gift planning AD // half page // Dec 7 2011 nexus - Faculty of Law Alumni magazine
PAGE 38
BOUNDLESS BANNERS
banners Purpose: A highly visible and simple way to build awareness of the people who contribute to U of T’s excellence.
PAGE 39
BOUNDLESS banners
phase I // Nov 21, 2012 banners PAGE 40
BOUNDLESS banners
phase I // Nov 21, 2012 banners PAGE 41
BOUNDLESS DIGITAL BANNERS
Digital Banners Purpose: Leverage the portraits of the street banners and tease those stories that will continue on the campaign website
PAGE 42
BOUNDLESS Digital banners
square web banner ads // November 20, 2011 – April 20, 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin PAGE 43
BOUNDLESS digital banners
horizontal web banner ads // November 20, 2011 – April 20, 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin PAGE 44
BOUNDLESS digital banners
horizontal web banner ads // November 20, 2011 – April 20, 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin PAGE 45
BOUNDLESS digital banners
horizontal web banner ads // November 20, 2011 – April 20, 2012 Globe and Mail // Financial Post // Bloomberg // NYTimes // Toronto Life // The Weather Network // Linkedin PAGE 46
BOUNDLESS digital banners
digital banner ad // November 20, 2011 – April 20, 2012 new york times
PAGE 47
BOUNDLESS WEBSITE
website Purpose: To engage alumni, donors and prospective donors on an emotional level through storytelling that illustrates the campaign themes and drives online donations. To provide more detailed information about the campaign for those who are interested, demonstrating the scale and scope of our aspirations and securing the buy-in of our more inquisitive potential supporters.
PAGE 48
BOUNDLESS website - Homepage
homepage // Nov 20 2011 website
PAGE 49
BOUNDLESS website
why give // How to Give page // March 2011 website
PAGE 50
BOUNDLESS website
Community page // profile page page // March 2012 website
PAGE 51
BOUNDLESS website - Donor wall
donor wall page // Nov 20 2011 website
PAGE 52
BOUNDLESS University Case for Support
University Case
PAGE 53
BOUNDLESS University Case for Support
imagination
design
ideas
Vision
iMPaCt
insigHt
Potential
Curiosity
HoPe
discovery
energy
tHinking
THe TiPPiNG PoiNT JoHN cUNNiNGHAM McLeNNAN ’92, ’00
disCoVery of CosMiC rays
MALcoLM GLAdweLL ’84
Frederick TisdALL ’16 THeodore drAke ’14 ALAN BrowN
invention of PaBLUm
NorMAN JewisoN ’49
in tHe Heat of tHe nigHt ToM BoLToN
suPreMe 14 Court justiCes
fiRSt oBSeRvationaL PRoof of a BLaCK hoLe
roderick MciNNes
JAMes GUiLLeT ’48
DiSCoveRy of hUman RetinaL Stem CeLLS
FrANk HeNry PAUL B. diLworTH ’39 wiNNeTT Boyd ’39
ToNy PAwsoN
FiRst compLete heaRt VaLVe tRanspLant
disCoVery of PHoto degradaBle PlastiC
JAMes orBiNski ’98
CanaDa’S fiRSt eLeCtRoniC mUSiC StUDio
Kyoto PRize foR StUDieS in CeLL CommUniCationS
rAyMoNd HeiMBecker ’47
DignitaS inteRnationaL
fiftH Business
cANAdA’s FirsT JeT eNGiNe
roBerTsoN dAvies
dANieL HiLL ’51, ’60
NorTHroP Frye ’33
moRe than 200 StaRt-UP ComPanieS
tHe anatoMy of CritiCisM
500,000 aluMni in 174 Countries
1,700 UNderGrAdUATes eNroLLed iN service-LeArNiNG coUrses
ontario HuMan rigHts CoMMission
JAyNA HeFFord ’04 Lori dUPUis ’97 vicky sUNoHArA ’10
MArsHALL McLUHAN
MicHAeL oNdAATJe ’65
olyMPiC gold woMen’s iCe HoCkey
THe eNGLisH PATieNT
dAvid croNeNBerG ’67
eAsTerN ProMises
the meDiUm iS the meSSage
the campaign for the university of toronto
THe HANdMAid’s TALe MArGAreT ATwood ’61
In developed nations, knowledge is replacing other resources as the main driver of economic growth. Economic vitality gathers in cities and regions in which creativity, innovation and entrepreneurship flourish. We are moving towards a post-industrial economy in which citizens will require high levels of knowledge, initiative and ingenuity. At the same time, the problems we face—from chronic disease to climate change to dwindling natural resources—are not just national problems, but problems shared by all humanity. To build a better country and a better world, we can make no greater investments than those that support knowledge, creativity and innovation. Nurturing globally minded, highly adaptable talent is the only way for societies to thrive in a constantly changing world. All of this speaks to the vital importance of higher learning and research-intensive universities.
150 GrAdUATe ProGrAMs
34 iNTerdisciPLiNAry GrAdUATe ProGrAMs
More THAN 40 ProFessioNAL ProGrAMs
PeTer sT. GeorGe HysLoP
Few universities worldwide are as equipped as we are for this new reality. The University of Toronto is consistently ranked among the top 30 universities globally. We are distinguished by the depth of our disciplinary excellence, our record of transdisciplinary creativity, our partnerships with government, industry and the health care system and our roots within one of the world’s most diverse and multicultural regions. These attributes—combined with our network of alumni in 174 countries—are an undeniable advantage, especially when issues are increasingly transnational and intertwined.
JAMes TiLL erNesT MccULLocH ’48
world ’s first single lung transPlant
Through new commitments, we will support the boundarycrossing research of our faculty, extending our reach around the world. We will ensure our students are given opportunities to gain the knowledge, experiences and skills needed for an increasingly complex global setting. We will provide our alumni, volunteers and donors with meaningful ways to connect with the issues they care about most and to advance positive change through our research and teaching mission. Ultimately our Campaign is about preparing global citizens and meeting global challenges—and channeling the immense power and talent of our community to imagine a brighter future for Canada and the world.
JoeL cooPer GriFFiTH PeArsoN ’49, ’52 sAMANTHA NUTT
Our graduates are entering a new world in many respects—a world of unprecedented convergence, integration and change, where there is greater communication, connection and competition. Knowledge, information and capital move across continents with unprecedented velocity and ease. Global dynamics are changing. New economic powers are rising—China, India, Brazil, Russia, South Africa. Human society is more interdependent than ever.
disCoVery of steM Cells
WaR ChiLD CanaDa
BounDAry-CrossinG soLutions
crAiG kieLBUrGer ’07
CoMPLeX, BorDerLess Questions
THe sweeT HereAFTer
LyoN MAckeNZie kiNG ’95, ’96, ’97 CanaDian wiLLiAM ArTHUr MeiGHeN ’96 PRime LesTer B. PeArsoN ’19 miniSteRS PAUL MArTiN ’61, ’64
roN deiBerT
800 UNderGrAdUATe ProGrAMs
LAP-cHee TsUi
MArsHALL McLUHAN
PioneeReD the fight to eRaSe inteRnet CenSoRShiP AToM eGoyAN ’82
ALAN HUdsoN sUsAN MAckiNNoN
gLoBaL viLLage
1,000 student organizations, atHletiC teaMs and aCadeMiC assoCiations
fRee the ChiLDRen
tHe first nerVe iMPlant
LorNe MicHAeLs ’66
4
e.F. BUrToN ’01,’10 ceciL HALL ’36 JAMes HiLLier ’37, ’38, ’41 ALBerT PreBUs ’40 rAyMoNd PArker (coNTriBUTor)
w.G. BiGeLow ’35, ’38
noRth ameRiCa’S fiRSt eLeCtRon miCRoSCoPe
saturday Polio nigHt liVe VaCCine
Frederick BANTiNG ’16, ’22 BerTrAM N. BrockHoUse ’48, ’50 wALTer koHN ’45, ’46 J.J.r. MAcLeod JAMes orBiNski ’98 LesTer B. PeArsoN ’19 JoHN cHArLes PoLANyi ArTHUr L. scHAwLow ’41, ’42, ’49 oLiver sMiTHies A. MicHAeL sPeNce
WoRLD ’S fiRSt eLeCtRoniC heaRt PaCemaKeR kAy worTHiNGToN ’83
LaUReateS
Frederick BANTiNG ’16, ’22 cHArLes BesT ’21, ’25 J.J.r. MAcLeod J.B. coLLiP ’12, ’13
tWo oLymPiC RoWing goLDS
10noBeL PRize
disCoVery of insulin
iSoLateD gene ReSPonSiBLe foR CyStiC fiBRoSiS
238
CanaDa ReSeaRCh ChaiRS
isolated two genes tHat Cause early-onset alzHeiMer’s
BoUnDLeSS sTUdeNTs FroM 160 coUNTries
The Campaign for the University of Toronto is about exploring the boundless possibilities of the University and its community for global leadership and societal impact.
Boundless Flight: Ever since Leonardo da Vinci sketched the first humanpowered ornithopter in 1485, engineers have attempted to build an aircraft that flies by flapping its wings. In 2010, U of T engineering students made aviation history when they developed and piloted the first human-powered c o n t e n t s 4 THe cAse For sUPPorTiNG THe UNiversiTy oF ToroNTo 10 BoUNdLess: THe cAMPAiGN For THe UNiversiTy oF ToroNTo ornithopter ever to achieve sustained flight. 12 PrePAriNG GLoBAL ciTiZeNs 26 MeeTiNG GLoBAL cHALLeNGes 54 PosiTioNed To LeAd 56 THe cAMPAiGN AT A GLANce 58 coNcLUsioN
At this moment in history, U of T can have a sustained impact on what matters most to society. During our Campaign, we will introduce ideas and possibilities that only a visionary partnership among the University, our governments and—most vitally—our alumni, volunteers and donors can achieve. This unprecedented collaboration between the University and its extended family seeks to generate at least $2 billion in strategic benefactions that will not only benefit the future of our University but also Canada. We invite you to join us in this exciting venture. Together we will strengthen the University as a global leader and support the ambitions of our students and faculty in addressing the world’s most pressing issues.
6 THe cAse For sUPPorTiNG THe UNiversiTy oF ToroNTo
University of Toronto Case for support // Nov 20 2011 Boundless campaign launch
PAGE 54
BuiLDinG GLoBAL fLuenCy
The University of Toronto is one of the world’s great global universities. This standing reflects not only the diverse region in which we are rooted, but also our emergence as a research powerhouse with links to other leading international universities in virtually every academic field. Over the last 15 years, the University has been consistently rated among the top 30 universities worldwide by the most reputable international rankings. When it comes to scholarly output, we are frequently ranked in the top three globally. Our excellence in research and teaching helps us attract students from more than 160 countries. They join a diverse student body, where more than half of all first-year students identify themselves as members of a visible minority and about half speak a language other than English at home. Our Campaign will reinforce these defining strengths by seeking investments to infuse our curricula with more international perspectives. We will also seek support to attract more international students and faculty and create greater opportunities for students to learn a second or third language, conduct research abroad and participate in transnational research collaborations. These efforts will align the University with its peer institutions in the United States and Europe, where international opportunities are viewed as an essential part of the student experience.
eDUCating gLoBaL engineeRS
A global outlook is integral to research and teaching at U of T. The Faculty of Applied Science & Engineering is committed to educating graduates who not only have a rigorous grounding in traditional engineering skills, but who also possess a broad, international perspective that
allows them to work seamlessly across categories, cultures and continents. The new paradigm offers students cross-cultural experiences and the opportunity to collaborate across disciplines while upholding the highest standards of technical expertise, sustainability and social responsibility.
The centre for global engineering (cgen) was created to inspire faculty and students to think creatively about such pressing global problems as sanitation, alternative energy, health care and clean water, especially in developing countries. CGEN plans to launch a two-semester global design project, in which students
work within a multinational team. The centre will also create more opportunities for graduate students to engage in globally focused research projects. By seeking support for these vital initiatives, the Campaign will enable the centre to develop more sustainable solutions for everyone, in Canada and worldwide.
“oxygen is an essential medicine which is important for the treatment of childhood pneumonia, severe malaria, sepsis and maternal and newborn emergencies—yet many health facilities in the developing world do not have a reliable supply. i’m working on solutions to this problem.” cGeN Phd student Bev BRaDLey is exploring new technologies—including solar-powered oxygen generators—to give developing countries a more reliable supply of medical oxygen.
14 PrePAriNG GLoBAL ciTiZeNs
BoUnDLeSSSoLUtionS
BOUNDLESS University Case for Support
enRiching student LiFe
24
undeRstanding human deVeLopment We will also galvanize our remarkable assets in the burgeoning field of human development, building on the great body of research already underway that explores how maternal health, genetics and early experiences shape human biology and drive trajectories towards health or disease. A new institute for human Development will assert our global leadership in this vitally
With hundreds of student teaching and sports medicine, coupled organizations, athletic teams and with the Kimel Family Field house for academic associations to choose from, basketball and volleyball. all students have an opportunity to be engaged with their university and the We are making improvements to other wider community. One outstanding spaces where students congregate. example is the ongoing renewal of Our renewal of Robarts Library has our athletic facilities. With the help of added close to 1,000 additional our generous alumni and donors, we study spaces to a building at the have transformed Varsity centre into geographical and intellectual heart a major new sports complex in the of our St. George campus. robarts heart of downtown Toronto, anchored common, a new five-storey structure, by a new 5,000-seat stadium. The will add another 1,200 study spaces final phase of this project will be the and open up the west side of the creation of the goldring centre for library to the street, making the high Performance sport, a multioverall environment more inviting and storey complex for training,human research, heaLth productive for students. adVancing thRough
The Campaign will continue to support athletics, arts and culture, community engagement, servicelearning and student leadership. It will strengthen the writing workshops in which students learn to express themselves. It will enhance the mentoring programs that pair students with inspirational role models. By upgrading the classrooms, libraries, study spaces, student centres, athletic and recreational facilities and open areas where our students meet, learn and engage, we will strengthen the U of T student experience.
integRated ReseaRch
important field, bringing together researchers in medicine, the social sciences, early childhood education, social work and public policy to examine how we can influence the health and development of our youngest citizens for the benefit of society.
In addition to these groundbreaking activities, the Campaign will seek critical support for major interdisciplinary initiatives in neuroscience, global health and public health, health sector design, management and innovation, healthy aging, nutrition and sports science. At the heart of our ambition is a unifying principle: By bringing together our best minds from across the disciplines to address major health issues, we have an opportunity to drive the breakthroughs, innovations and policies that will revolutionize human development and human health in this century. Our history and standing as one of the world’s most productive engines for medical discovery place us in a strong position to deliver on this promise.
Children from the Dr. Eric Jackman Institute of Child Study Laboratory School on a field trip. The Jackman Institute will play an important role in applying new knowledge from the field of human development to childhood education. 42
University of Toronto Case for support // Nov 20 2011 Boundless campaign launch
PAGE 55
BOUNDLESS Divisional Launches
Divisional Launches Faculty of Law: Nov 29, 2011 Faculty of Arts & Science: Mar 28, 2012
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BOUNDLESS Divisional Launches
Faculty of Law Launch Launch Date: Nov 29, 2011 – 1 case – 4 event banners – 1 full page ad
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BUILDING THE FUTURE The New Faculty of Law
BOUNDLESSLEADERSHIP
FACU LTY OF LAW
BOUNDLESSREACH
BOUNDLESS Faculty of Arts & Science - Student Case for Support
“The Faculty of Law is a critical global institution for study, leadership and social engagement. We constantly strive to better ourselves.”
Since 1887, the Faculty of Law has educated leaders of boundless vision. The expansion of our facilities will strengthen this great tradition and build a world-class environment for Canada’s pre-eminent law school. You can be part of it.
BOUNDLESSVISION
Professor Mayo Moran, Dean
faculty of Law Case for support // Nov 29 2011 law campaign launch
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BOUNDLESS faculty of Law - banners
4 faculty of LAW Event banners // Nov 2011//law campaign launch PAGE29SIZE DATE MAGAZINE NAME
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DEVElOPmENt
IDEAS “THE U OF T EDUCATION FORCES YOU TO THINk ABOUT THINGS HARDER AND PUSH YOURSELF. I LEARNED HOW TO THINk CRITICALLY, WHICH IS REALLY IMPORTANT AS A WRITER.”
Corporate Lawyer
counSEl
“THE LAW SCHOOL HELPS STUDENTS FROM ALL WALkS OF LIFE RECOGNIzE THEIR POTENTIAL TO PARTICIPATE AND CONTRIBUTE BY EXPOSING THEM TO LAWYERS WHO DEMONSTRATE LEADERSHIP IN PUBLIC LIFE.”
Global authority on law and economics, trade and international development
“THE ROLE OF LAW AND LEGAL INSTITUTIONS IN PROMOTING DEVELOPMENT IN THE WORLD’S POOREST COUNTRIES IS ONE OF THE GREATEST CHALLENGES THAT LAWYERS EVERYWHERE MUST GRAPPLE WITH AS OUR PROFESSION’S CONTRIBUTION TO MAkING TOMORROW’S WORLD A BETTER PLACE.”
cornEll wright ’00
prof. michaEl trEBilcock
david ShorE ’82 Creator of House
JuSticE roSaliE aBElla ’67, ’70 Supreme Court Justice
Dean of the Faculty of Law
prof. maYo moran ’99
Leading expert in capital markets regulation
prof. anita anand ’96
COmmuNIty
“I CAME TO U OF T BECAUSE OF ITS REPUTATION FOR OFFERING A HIGH LEVEL OF INTELLECTUAL CHALLENGE. WHAT I DIDN’T EXPECT TO FIND, THOUGH, WAS INSTANT MEMBERSHIP IN A SUPPORTIVE AND INSPIRING COMMUNITY THAT EXTENDS BEYOND THE WALLS OF THE SCHOOL.”
VISION
Class of 2013
intEgritY
PErSPECtIVE
“IT IS MORE URGENT THAN EVER THAT WE REFORM THE OLD INSTITUTIONS OF GLOBAL GOVERNANCE AND THAT WHERE NECESSARY, WE BUILD NEW ONES. EVEN MORE TO THE POINT, WHEN WE DO SO, IT IS LAWYERS WHO MUST SET THE CONTEXT.”
katE gEnESt
“WE ARE DEDICATED TO PROVIDING THE BEST EDUCATION FOR LEADERSHIP IN CANADA AND AROUND THE WORLD.”
“I BELIEVE WE MUST FURTHER OUR COLLECTIVE UNDERSTANDING OF EFFECTIVE FINANCIAL REGULATION TO UNDERSTAND HOW BEST TO PROTECT CONSUMERS IN TURBULENT FINANCIAL TIMES.”
tHINkING Class of 2013
diEgo BEltran
paul martin ’61, ’64 Canada’s 21st Prime Minister
POtENtIAl
lEADErSHIP
“THE LAW SCHOOL HAS THE REPUTATION TO HELP ME ESTABLISH RELATIONSHIPS AND DEVELOP PROFESSIONALLY SO I CAN ACHIEVE MY GOALS.”
BOUNDLESS faculty of law - Magazine Ad
“MY LIFE STARTED IN A COUNTRY WHERE THERE HAD BEEN NO DEMOCRACY, NO RIGHTS, NO JUSTICE. IT CREATED AN UNqUENCHABLE THIRST IN ME FOR ALL THREE.”
alBErt lin Class of 2013
“AT U OF T LAW, WE SEE THE BIGGER PICTURE.”
ENErGy “CHARTER RIGHTS, FREEDOMS AND THE RULE OF LAW ARE EVERYTHING IF WE ARE TO ACHIEVE ENDURING SUCCESS AS A CIVILIzATION. THIS GOAL DOES NOT HAPPEN WITH THE FLICk OF A SWITCH. IT TAkES DEEP COMMITMENT TO TEST, STUDY AND EVALUATE OUR STATE OF FREEDOM ON AN ONGOING BASIS.”
david aSpEr ’07
Constitutional Rights Advocate
OPPOrtuNIty “FROM ACADEMIC EXCELLENCE TO PROFESSIONAL DEVELOPMENT, THE LAW SCHOOL OFFERS UNRIVALED EXPOSURE TO THE ENDLESS OPPORTUNITIES WITHIN THE STUDY OF LAW.”
karl BJurStrom Class of 2013
SINCE 1887, THE FACULTY OF LAW HAS EDUCATED LEADERS OF BOUNDLESS VISION. THROUGH A MAJOR EXPANSION OF OUR FACILITIES, WE WILL STRENGTHEN THIS GREAT TRADITION AND BUILD A WORLD-CLASS ENVIRONMENT FOR CANADA’S PREEMINENT LAW SCHOOL. YOU CAN BE PART OF IT.
www.law.utoronto.ca/lawBuildingcampaign
FULLpage-Law Ad3.indd 1
11/23/2011 11:01:57 AM
full page Ad // faculty of law // DEC 2 2011 lawyers weekly full page Ad // faculty of law // DEC 7 2011 nexus
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BOUNDLESS Divisional Launches
Faculty of arts & Science Launch Launch Date: Mar 28, 2012 – 1 case – 17 street banners – 10 event banners – 1 promotional item
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RobeRtson Davies
graduate programs
FIFTh BUSINESS
grADUATE STUDENTS
Pioneered the Fight AgAinst internet CensorshiP
4,000
scott tanneR
hISTOrICAL ATLAS OF CANADA
MASS CyTOMETry INvENTOr
Pollution Probe
studies aBroad at 127 institutions in 38 countries
5,500
NEw grADS EACh yEAr
FrEE ThE ChILDrEN
maRgaRet atWooD ’61
ThE hANDMAID’S TALE
ThE TIPPINg POINT
malcolm glaDWell ’84
cRaig kielbuRgeR ’07
rHodes scHolars
6
bill Reeves, ’76, ’80
DaviD beRkal ’11
OPErATION grOUNDSwELL ananD agaRaWala ‘06
300 + undergraduate programs
tom bolton
e.f. buRton ’01, ’10 cecil Hall ’36 James HillieR ’37, ’38, ’41 albeRt PRebus ’40
PieR gioRgio Di cicco ’73, ’76, ’90 Dennis lee ’62, ’65 Dionne bRanD ’75, ’98 JoHn steffleR ’71
fiRst obseRvational PRoof of a black Hole
soPHie milman ’11
loRne micHaels ’66
JUNO AwArD FOr JAzz
saturday nigHt live
POETS LAUrEATE
94 BUMPTOP
WilbuR fRanks ’28
Inventor of G-SuIt
alexanDeR levy ’10
atom egoyan ’82
W.g. bigeloW ’35, ’38
first space-Based measurements of atmospHeric pollution
JoHn Douglas aRmouR ’50 albeRt clements killam ’72 lyman PooRe Duff ’87, ’89 JoHn HenDeRson lamont ’92, ’93 HenRy Hague Davis ’07, ’09, ’11 WisHaRt flettsPence ’25 boRa laskin ’35 JoHn soPinka ’55, ’58 Rosalie abella ’67, ’70 micHael molDaveR ’68, ’71 anDRomacHe kaRakatsanis ’78
My vOICE
stuDents fRom 160 countRies
NOrTh AMErICA’S FIrST 55 CANADA rESEArCh ChAIrS ELECTrON MICrOSCOPE
wOrLD’S FIrST ELECTrONIC hEArT PACEMAkEr James DRummonD
11
supreme court Justices
PeteR mccouRt RoWan sage tammy sage
tHe sWeet HeReafteR
dictionary of old englisH
rESILIENT CrOPS TO CUrB wOrLD hUNgEr
39 collaboRative gRaDuate PRogRams
BOUNDLESS countries
maRian PackHam ’49, ’54
MOTION BLUr ANIMATION
fRozen fisH fillets
aRcHibalD goWanlock Huntsman ’05 JoHn cunningHam mclennan ’92, ’00
2,000 unDeRgRaDuate couRses
sang ik song ’11 Je song sHin ’07
JoHn tuzo Wilson ’30
Blood clot prevention noRtHRoP fRye ’33
tHe discovery of cosmic rays
plate tectonics
ThE ANATOMy OF CrITICISM
RoHinton mistRy ’82
NOrTh kOrEA rESEArCh grOUP
kay WoRtHington ’83 loRi DuPuis ’97
a fine Balance
olympic golds
RonalD baeckeR
Daniel Hill ’51, ’60
noRman JeWison ’49
James oRbinski ’98
in tHe Heat of tHe nigHt
ontario Human rigHts commission
invention of fast-
93
James guillet ’48
discovery of pHoto degradaBle plastic
DaviDson black ’06, ’09
Ron DeibeRt
stePHen leacock ’91
DISCOvEry OF PEkINg MAN
faRley moWat ’49
sunsHine sketcHes of a little town
JoHn mccRae ’94, ’98
never cry wolf
unDeRgRaDuate stuDents
200,000 alumni in 174
micHael onDaatJe ’65
William lyon mackenzie king ’95, ’96, ’97 aRtHuR meigHen ’96 lesteR b. PeaRson ’19 Paul maRtin ’61, ’64
g8 ReseaRcH gRouP
aaRon WHeeleR
maRsHall mcluHan
tHe englisH Patient 26,000
canadian prime ministers
in flanDeRs fielDs
CANCEr DETECTION LAB ON A ChIP
DaviD cRonenbeRg ’67
4
ThE MEDIUM IS ThE MESSAgE
dead ringers
DIgNITAS INTErNATIONAL
preparing global citizens
TAgLAB
BOUNDLESSPOTENTIAL
BOUNDLESS Faculty of Arts & Science - Student Case for Support
NOBEL PrIzE
A&S
LAUrEATES beRtRam n. bRockHouse ’48, ’50 WalteR koHn ’45, ’46 James oRbinski ’98 lesteR b. PeaRson ’19 JoHn cHaRles Polanyi aRtHuR l. scHaWloW ’41, ’42, ’49
Contents
2 4 6 14 20
PRePaRing global citizens investing in a neW geneRation innovation in unDeRgRaDuate eDucation an essential PlatfoRm foR success bounDless Potential
faculty of Arts & Science Student Case for support // Mar 28 2012 A&S campaign launch
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BOUNDLESS Faculty of Arts & Science - Student Case for Support
First-Year learning enVironMents
Enhancing the first-year student experience through more small-group learning is a key priority for the Faculty of Arts and Science. As the largest university Faculty in Canada, one that is the size of almost every other Canadian university, we admit approximately 5,900 students a year. About 75 per cent of first-year students do not live in residence. This large segment of students living off-campus, along with the size of some core gateway courses, can pose a challenge for the successful transition to university life.
the soCrAtiC eXPerienCe In the Department of Philosophy’s Socrates Project, undergraduates are given a true Socratic experience: learn philosophy by teaching it to others. Senior students lead tutorials with their first-year colleagues in an introduction to philosophy course. In these tutorials, teaching and learning are inseparable. First-year students engage in philosophical debates which are moderated by the student leaders—who in turn benefit from the perspectives, insights and questions of the younger students.
To foster academic success and a sense of community, the Faculty has pioneered such small-class innovations as the “199 First-Year Seminars.” With a maximum enrolment of 24, these courses encourage critical thinking, sharpen writing skills, foster confidence in oral presentation and introduce research methodology. We also have 30 first-year learning communities (FLCs) which engage some 650 students, who meet outside class with peer mentors to discuss everything from time management and study strategies to programs of study and potential career paths.
Now in its sixth year, the Socrates Project was awarded the University of Toronto Alumni Association’s Northrop Frye Award for achievement in linking teaching and research. The Faculty’s goal is to ensure permanent funding for this program.
Our goal is to create more opportunities for our entering students to interact with peers and faculty members through small-group seminars, mentorship programs and other innovative learning environments. Gifts to the campaign will ensure that our Arts and Science undergraduates receive all the advantages of a large, research-intensive university, within a community that is inspiring, engaging and collegial.
Senior philosophy students like Howard Williams and Timothy Piggott participate in seminars and collaborate with faculty members on research papers. They then share their new knowledge in the tutorials with first-year students.
an essential platForM For sUccess:
UnDergraDUate anD graDUate stUDent Financial sUpport At the Faculty of Arts and Science, our students gain more than a deep body of knowledge in a specific field. They acquire core skills in critical and creative thinking, as well as a solid grounding in ethics and quantitative reasoning. They also have access to an incredible array of highly-regarded programs across the humanities, sciences and social sciences, as well as leading scholars who are defining their disciplines. In short, our students benefit from a world-class education within one of the world’s great universities—in the very heart of one of the most successful multicultural and multi-faceted urban regions on the planet. Every year, more and more talented, high-achieving students are applying to the Faculty. But global competition for this talent is fierce and we are falling behind in our ability to offer comparable funding. Living expenses and education costs continue to rise, while our peers—both nationally and globally—are offering ever-larger scholarships. The Faculty’s endowment (which funds student awards through its annual interest) covers neither our current commitment to student aid, nor the burgeoning need. Each year, the Faculty draws from its own operating funds to meet the need. To ensure the Faculty continues to attract the top candidates, our campaign will seek $50 million in new investments in scholarships for both undergraduate and graduate students. Combined with the past generosity of visionary donors—who include many of our remarkable alumni—this new support will strengthen our efforts to ensure that all qualified candidates, regardless of their financial means, can pursue their academic dreams at the Faculty of Arts and Science. Together, we will foster a culture of excellence and opportunity that emboldens our students to succeed. 14 an essential PlatfoRm foR success—faculty of aRts & science
“When I was doing field research in the Arctic, Inuit hunters and elders shared with me their traditional knowledge. I am now devising a less invasive, genetic method of determining the age of polar bears.” PAMELA wONg, a PhD candidate in ecology and evolutionary biology, also works with U of T faculty from geography, Aboriginal studies and Princess Margaret Hospital.
BOUNDLESSDISCOvEry
8 innovation in unDeRgRaDuate eDucation—faculty of aRts & science
faculty of Arts & Science Student Case for support // Mar 28 2012 A&S campaign launch
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Public Policy Visionary
Prof. Janice Stein Global Authority
Prof. Joseph Wong Asian Economies Expert
Climate Champion
Prof. Jennifer Purtle Chinese Art Expert
Prof. Keren Rice Language Defender
Astronomical Innovator
Prof. Greg Scholes Solar Power Broker
BOUNDLESSSCOPE
BOUNDLESSDEMOCRACY
BOUNDLESSINQUIRY
BOUNDLESSINSPIRATION
BOUNDLESSREACH
BOUNDLESSGROWTH
Cyber Rebel
Prof. James Graham
BOUNDLESSENERGY
Prof. Dick Peltier ’69, ’71
Neuroscientist
Prof. Ron Deibert
BOUNDLESSSPIRIT
Europe Expert
Africadian Poet
Prof. Eve De Rosa
BOUNDLESSCULTURE
Prof. Jeffrey Kopstein
Prof. George Elliott Clarke
BOUNDLESSINSIGHT
Planet Seeker
Cosmic Explorer
BOUNDLESSTHINKING
Prof. Ray Jayawardhana
Prof. Richard Bond ’73
BOUNDLESSCURIOSITY
Prof. Mark Stabile ’95
Evolutionary Biologist
BOUNDLESSREACH
Philosopher of the Good Life
Prof. Spencer Barrett
BOUNDLESSINSIGHT
Prof. Thomas Hurka ’75
BOUNDLESSINQUIRY
Emotional Thinker
BOUNDLESSTHINKING
Prof. Adam Anderson
BOUNDLESSPERCEPTION
BOUNDLESS Faculty of Arts & Science - Banners
17 faculty of Arts & Science Street banners // Mar 28 2012 A&S campaign launch
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Hans Melo
BOUNDLESSCURIOSITY
Prof. Joseph Wong
BOUNDLESSINQUIRY
Pamela Wong
BOUNDLESSREACH
Prof. Ray Jayawardhana
BOUNDLESSDISCOVERY
Doyali Farah Islam
BOUNDLESSTHINKING
Prof. Mark Stabile ’95
BOUNDLESSCREATIVITY
Tim Langille
BOUNDLESSSPIRIT
Prof. Keren Rice
BOUNDLESSINSIGHT
Jothi Shanmugam
BOUNDLESSPOTENTIAL
Prof. Janice Stein
BOUNDLESSINSIGHT
BOUNDLESS Faculty of Arts & Science - Banners
10 faculty of Arts & Science Event banners // Mar 28 2012 A&S campaign launch
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BOUNDLESS Faculty of Arts & Science - Tote Bag
faculty of Arts & Science Tote Bag // Mar 28 2012 A&S campaign launch
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BOUNDLESS coverage
Unpaid media coverage included the Globe and Mail, Toronto Star, CBC Radio, The Varsity, The Newspaper, Marketing Magazine, BlogTO, Newswire, Toronto Observer, The Chronicle of Higher Education, Digital Journal, 1010 CFRB, 640 Toronto and CFTR. PRINT The Globe and Mail University of Toronto launches $2-billion fundraising pitch Mon Nov 21 2011 Toronto Star U of T’s fundraising goal $2B Mon Nov 21 2011 MARKETING MAGAZINE U of T feels “Boundless” in $2 billion fundraising campaign Fri Nov 25 2011 digital THEGLOBEANDMAIL.COM University of Toronto launches $2-billion fundraising pitch Sun Nov 20 2011 Thestar.com University of Toronto kicks off historic $2 billion Boundless fundraising campaign Sun Nov 20 2011
Chronicle.COM U of T sets out to raise $2-billion Sun Nov 20 2011 MARKETINGMAG.CA U of T feels “Boundless” in $2 billion fundraising campaign Fri Nov 25 2011 DigitalJournal.com The University of Toronto launches Boundless, its historic $2-billion fundraising campaign Sun Nov 20 2011 NEWSWIRE.CA The University of Toronto launches Boundless, its historic $2-billion fundraising campaign Sun Nov 20 2011 BLOGTO.COM U of T launches $2-billion fundraising campaign Mon Nov 21 2011 Thevarsity.CA Boundless: U of T’s $2 billion challenge Mon Nov 28 2011
Thenewspaper.CA New fundraising campaign one for the books Thurs Nov 24 2011 TorontoObserver.CA U of T starts its unprecedented fundraising efforts Sun Nov 20 2011 RADIO CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 6:35 am CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 7:38 am CBC Radio 1 (Toronto) Regional News Mon Nov 21 2011 8:35 am CFTR AM Mon Nov 21 2011 8:04 am Newstalk 1010 CFRB Mon Nov 21 2011 8:06 am 640 Toronto Sun Nov 20 2011
earned media // Nov 20-28 2011 media coverage
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