MSc Marketing Management

Key Information

Duration & delivery: 1 year full-time (September start), 16 months full-time (January start), 2 years full-time with optional 30-week placement

Tuition fees:

UK/RoI: £11,000

Overseas: £17,500

Entry requirements: A Bachelor's Honours degree with 2:2 in any subject, or equivalent

This course incorporates specialist units which explore contemporary issues for today’s marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The course will cover omnichannel strategy and supply chain management, marketing communications and brand management, as well as sustainability and social marketing.

• Graduate with the skills to pursue a successful career and lead at the cutting-edge of marketing, public relations, human resources, finance and many other industries

• Benefit from the opportunity to undertake a Chartered Institute of Marketing (CIM) professional qualification

• Gain invaluable industry experience through a 30-week placement.

Accreditations: The Association to Advance Collegiate Schools of Business (AACSB), Awarded Chartered Institute of Marketing (CIM) Graduate Gateway status.

Units of study: Leadership Essentials | Marketing & Strategy | People | Omnichannel Strategy & Supply Chain Management | Marketing Communications & Brand Management | Sustainability & Social Marketing | Research Project.

MSc Marketing Management (Digital)

Key Information

Duration & delivery: 1 year full-time (September start), 16 months full-time (January start), 2 years full-time with optional 30-week placement

Tuition fees:

UK/RoI: £11,000

Overseas: £17,500

Entry requirements: A Bachelor's Honours degree with 2:2 in any subject, or equivalent

This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools. While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.

• Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control

• Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability

• Study broader marketing management concepts such as strategy setting, product development, communications and branding.

Accreditations: The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing (IDM), Awarded Chartered Institute of Marketing (CIM) Graduate Gateway status.

Units of study: Leadership Essentials | Marketing & Strategy | Omnichannel Strategy & Supply Chain Management | Marketing Communications & Brand Management | Sustainability & Social Marketing | Digital Marketing | Research Project.

MSc Marketing Management allows you to engage with several marketing theories and concepts but equally provides you with the opportunity to put this knowledge into practice and has prepared me well for my future endeavours.

Sacha Gonsalves, MSc Marketing Management

I chose to study Marketing Management (Digital) because I think it's the core of every business strategy and represents the future of new creative generations who want to convert ideas into action.

Alessia Marino, MSc Marketing Management (Digital)