2013 RESULTS BOOK
LOGISTICS AND TRANSPORTATION SPECIALISTS Phone 1300 794 018 www.elitewinelogistics.com.au
FROM TO
STRATEGIC BRAND DEVELOPMENT FOR THE WINE INDUSTRY studiolostandfound.com
Published By:
Association of Australian Boutique Winemakers Inc. Post Office Box 254 Ashfield, NSW Australia, 1800 E-Mail: kennedy@boutiquewines.com.au Web: www.boutiquewines.com.au Š Judith Kennedy Publisher: Judith Kennedy Designer: Martin Widholm. Artsmart Design. Editor: Judith Kennedy Researcher: Tania De Ceglie Printer: Hillscroft Management All rights reserved. Printed in Sydney.
Proudly Sponsored By:
Sage Brand Design Suite 3, 2 East Terrace Adelaide SA 5000
T +61 (0)8 8232 1640 info@sagedesign.com.au www.sagedesign.com.au
All brands have a unique story to tell. Let Sage design yours.
Stand out from the crowd.
Index: CEO’s Message
1
Chairman’s Message
3
Australia’s Best Wine Bottle Trophy
5
Boutique Sparkling Wine Trophy
7
Boutique White Wine Trophy
9
Boutique Red Wine Trophy
11
Boutique Dessert Wine Trophy
13
Over 500 Ton Sparkling Wine Trophy
15
Over 500 Ton White Wine Trophy
17
Over 500 Ton Red Wine Trophy
19
Open Class Sparkling Wine Trophy
21
Open Class White Wine Trophy
23
Open Class Red Wine Trophy
25
Label Entries A - Z
26
Featured Labels: Adelaide Winemakers Andevine Wines Astrolabe Wines Arthur Wines BK Wines Bouchon Wines & Spirits Box Grove Vineyard Brown Bros Cambewarra Estate Caudo Vineyard Chalice Bridge Estate Chapel Hill Wines Chateau Tanunda Cleggett Wines Cockfighters Ghost De Bortoli Wines Dowie Doole Drink Wine (Project 49) Earthworks Fairbourne Estate Fergusson Winery Fox Creek Wines Gilbert by Simon Gilbert Grant Burge House of Cards Henry’s Drive Vignerons Hungerford Hill Wines Jacobs Creek Jansz John Duval Wines Kalleske Kersbrook Hill Wines Knee Deep Wines Langmeil Winery Logan Wines
MacForbes Wines Marsh Estate Meehan Vineyard Mount Cole Mt Beautiful Wines Mt Surmon Wines Murdoch Hill Mute Vintners Muzza & The Polecat No 1 Family Estate O:TU Pachamama Wines Patritti & Co. PaulMara Estate Peter Lehmann Plantagenet Reschke Wines Route Du Van Saint Clair Family Estate Sam Miranda Seppeltsfield Serafino Shoestring Wines Soho Wine Co Taylors Wines Teusner The Pawn Wine Co. Twelftree Wines Verdun Park Wines Villa Maria Wirra Wirra Woodstock Wines Woollaston Yalumba Yelland & Papps
PROUD SPONSOR OF THE
2013 BOUTIQUE WINE AWARDS
ELEGANT, DURABLE AND HIGHLY BREAK RESISTANT Distributed by Tomkin www.tomkin.com.au
CEO’s Message
The standard of design this year has jumped considerably with clear evidence that wine companies both ‘Boutique’ and ‘Big’ are using professional designers and the in-house designer is disappearing. Having Lisa McGuigan on board as the Chair of the judging lifts the expectation of exploring and discovering merit in the designs. The twelve judges split into three teams were conscientious and determined to come to the right decisions. We all met in the sunny Cargo Bar overlooking Sydney’s beautiful Inner Harbour and with wonderful judging conditions the judges followed their brief under the guidance of panel leaders Toni Paterson MW, Nicola Rennie (Vinology.com.au) and Daniel McKeating (Studio Lost & Found – Perth). In an effort to introduce a range of opinions, several new industry judges joined us this year. Professional designer Marty Widholm commented: “I loved the judges in my panel, and team leader Toni Paterson is impressive! We all had the same views and it was amazing that we had practically the same taste in design and marketing (after deliberation) when judging each bottle and label. It makes me feel that at the end of the day, maybe quality, well thought out solid design is here to stay”. This year we introduced a Packers’ Prize. Before the judging, the Competition coordinator Tania De Ceglie and the workers and I all had a say and a vote which unanimously decided that Project 49 Chardonnay 2012 designed by Maud Design for Victorian boutique wine company Drink Wine was our winner. We didn’t inform the judges of this and we were pleased to see that they agreed by awarding this bottle the Best Boutique White Wine trophy. Well done packers!
Judith Kennedy Founding CEO and President Association of Australian Boutique Winemakers Inc .
2nd EDITION 1
Message from the Chair
If there was a catwalk for wine packaging then the Wine Design Competition would be it! What an outstanding idea this Competition is. It allows the wine industry to see a collection of ideas and applications in a user friendly publication where they can compare their work by simply flipping through this book or quietly studying the collection online. Typography is always an area where the genders of our judges battle it out. Males tend to all agree on similar styles and the females are usually opposite in their preferences - so we had some interesting battles when making the final decisions. Texture this year was a focus with several bottles winning their class on this quality. The Best Wine Bottle was a standout being a combination of a great story, beautiful glass, elegant finishes and outstanding typography applied with innovation. It is style and great texture all the way. A winner from every angle - literally! We all look forward to next year’s competition and have faith that the quality of design will continue to climb and become the fashion house of the industry. Lisa McGuigan
The Judges EXECUTIVES Judith Kennedy
CEO and President
Lisa McGuigan Chair JUDGES Toni Paterson MW
Wine critic, judge and author
Wendy Newbold
CCL Clear Image
Chris Osborne
Owner/Manager, OzeWine Services
Ross Anderson
Owner/Manager, Wine Empire
Louise Cole
Proprietor, Cambewarra Estate
Daniel McKeating
Designer, Studio Lost and Found
Martin Widholm
Designer, Artsmart
James David
Designer, Virgin Wine Australia
Victoria Griffiths
Copywriter, Virgin Wines Australia
Nicola Rennie
Founder, Vinology
3
163 Years in the Making
Bleasdale Vineyards, Wellington road, Langhorne Creek, south australia. phone (08) 8537 3001
w w w.ble a sd a le.c om.au 4
Australia’s Best Wine Bottle Trophy
Bleasdale Fortis et Estutus Tawny Port Langhorne Creek, SA
Judges comments: “Fortis Et Astutus” is the Potts’ family motto, translated to read “Bold and Crafty”. The design was inspired by the story of Bleadsdale’s founder, Frank Potts, who had sailed the world by the age of 21. The unique bottle design was modeled on the ships used by the Royal Navy at the time; short, squat, and a low-centre of gravity to prevent them from toppling over in rough seas. This story influenced not only the design of the glass, but also the selection of luxury cues; from the rope around the neck of the bottle, to the hardwood stopper cork, screen-printed typography, and the design of the sealing label. A fantastic concept that sits perfectly at the helm of the Bleadsdale wine portfolio. Class: Over 500 ton Dessert Wine Bottle Design: Parallax Design Website: www.bleasdale.com.au 5
1019 SNOW ROAD OXLEY VIC 3678 03 5727 3888
Boutique Sparkling Wine Trophy
Sam Miranda - Prosecco NV King Valley, VIC
Judges comments: The judging team appreciated the simplicity and elegance of this package design and described it as “very up to date”. Compared with the other entries in this class they chose the bespoke bottle design and crown seal, which ties in perfectly with the faux metal label. King Valley branding on the glass shows regional unity and marketing strength. Class: Boutique Sparkling Wine – Less than 500 ton Bottle Design: Martin Tobin - In House Website: www.sammiranda.com.au 7
‘A good relationship is about collaboration’ Jennifer Aniston
Congratulations Lisa & Rocco on the Packers Prize. GPD. Maud.
8
Boutique White Wine Trophy
Drink Wine Project 49 Chardonnay 2012 Beechworth, VIC
Judges comments: The gold and bronze foiling and delicate bold ‘49’ is outstanding. We noted the way the tiny gold bird on the design appears to fly from the design towards the back of the bottle encouraging the eye to travel around the single wrap around label. The intricate illustration of the vine is very beautiful, as is the use of the gold and bronze foiling. The label utilises an illustrative approach that—according to the designers—will change every vintage to reflect the unique growing conditions and the flavour notes associated with the wine. The label size is well suited to the size and shape of the bottle. Class: Boutique White Wine – Less than 500 ton. Bottle Design: MAUD Design Website: www.maud.com.au/project-49 9
RIDGE OF TEARS The face on this label personifies my great ancestors. ‘DRUIM NAN DEUR’ is Scottish Gaelic for ‘RIDGE OF TEARS’, the old Logan clan war cry. It’s an apt name for a wine that has aged this winemaker. Making the best possible shiraz is painstaking. Only the best soil at the right altitude and slope, restricting the vines to low yields, plunging the ferment by hand, basket pressing and oak mellowing. And that’s just the parts we can control. But now it’s bottled, the tears are happy ones. Let the ageing begin. PETER LOGAN WINEMAKER
10
Boutique Red Wine Trophy
Logan Wines Ridge of Tears Shiraz 2010 Orange, NSW
Judges comments: The image on the label invites you to find out more about the story and the wine. Good shelf appeal and a very evocative name. A true story balanced against an image with integrity. The paper and premium cap also illustrate quality. The image of an aged Peter Logan may suggest that the wine should be aged too and it also tells you that making wine in Orange, New South Wales is a tough task. You get the sense that there is a caring person behind this wine bottle. Overall extremely distinctive and memorable. Class: Boutique Red Wine - Less than 500 ton. Bottle Design: War Design Website: www.loganwines.com.au 11
12
Boutique Dessert Wine Trophy
Arthur Wines Ruby Slipper Fortified Red Wine Margaret River, Western Australia
Judges comments: A very eye-catching illustration of a fun and quirky roller skating character. The judges saw it as fresh and young, demonstrating a significant change from the traditional fortified bottle style. The colour scheme was given full credit plus the font choice and use of raised ink also contribute to the overall quality of the label. Class: Boutique Dessert Wine - Less than 500 ton. Bottle Design: Studio Lost and Found Website: www.arthurwines.com.au 13
A CRAFTED WINE DESERVES A CRAFTED PACKAGE
KS KS Design Design Studio Studio 47a 47a High High Street Street Kensington Kensington SA SA 5068 5068 08 08 8332 8332 0000 0000 access@ksdesign.com.au access@ksdesign.com.au www.ksdesign.com.au www.ksdesign.com.au
Over 500 Ton Sparkling Wine Trophy
Peter Lehmann Wines NV Chardonnay Pinot Noir CuvĂŠe Barossa Valley, South Australia
KS Design Studio 47a High Street Kensington SA 5068 08 8332 0000 Judges comments: access@ksdesign.com.au The fabric texture of this label waswww.ksdesign.com.au stunning and made
for quite an overall opulent look. The striking pewter coloured palette was carried from the label through to the bottle neck. The well known and simple standout logo of Peter Lehmann is a focal point on the label. The beautifully shaped bottle made this a stand out choice. Class: Sparkling Wine - Over 500 Ton Bottle Design: KS Design Studio Website: www.peterlehmannwines.com 15
The same great wine. A whole new design. taylorswines.com.au
Over 500 Ton White Wine Trophy
Taylors Wines Promised Land Moscato NV Clare Valley, South Australia
Judges comments: A clever use of printing straight onto the glass rather than a paper label allowing you to look straight through the opaque artwork into the bottle. The colour of the glass used helps to create the whole light and bright fluid feeling. The theme is carried over to the back of the bottle with the rather cute inclusion of the Taylors iconic seahorse swimming through the barcode. Classy on all levels and an excellent ‘mate’ in the Taylors stable. Class: White Wine - Over 500 Ton Bottle Design: The Collective Design Consultants Website: www.taylorswines.com.au 17
18
Over 500 Ton Red Wine Trophy
Chapel Hill Wines The Chosen Shiraz 2009 McLaren Vale, South Australia
Judges comments: The judges appreciated the innovative die cut holes, which correspond to the shape and location of each ‘chosen’ block within the Chapel Hill vineyard. The beautiful French Saver Glass bottle, the elegant use of white space, the hand-scribed signatures, and the use of a subtle matt copper foil stamp to match the capsule all added up to brand quality. This label has the right balance of luxury cues to convey the price point and positioning of this range. Overall a fantastic extension of the iconic Chapel Hill brand. Class: Red Wine - Over 500 Ton Bottle Design: Parallax Design Website: www.chapelhillwine.com.au 19
Thank you to the judges who loved our work. (You’re not alone: consumers love it too.) Congratulations to our clients De Bortoli, House of Cards and Taylors: we are very proud of our wins in this year’s Australian Wine Industry Design Competition. However, our labels aren’t just a pretty face. From iconic brands to new ventures, we achieve real results for our clients. To find out more, please visit our new website www.thecollective.com.au
the collective Style with substance.
Open Class Sparkling Wine Trophy
De Bortoli Wines Este Sparkling Vintage Cuvee 2006 Yarra Valley, Victoria
Judges comments: A striking eye-catcher that says quality. Contemporary and sophisticated a fabulous bottle shape with a simple and effective name and label which will easily withstand the pressure of refrigeration and the ice bucket. Very slick neck band, quality paper and font. The cable tie, while being a little hard to open (but aren’t all sparkling bottles?), is original and memorable. Bold, fun and distinctive! A good talking point for the table and could be interpreted as an international design– possibly influenced by the family’s Italian heritage. Class: Sparkling Wine – Open Class Bottle Design: The Collective Design Consultants Website: www.debortoli.com.au 21
STRATEGIC CREATIVE THINKERS
CALL TONY, EILS OR SIM ON 0422 404 976 WWW.THECREATIVEMETHOD.COM E. INFO@THECREATIVEMETHOD.COM
Open Class White Wine Trophy
Saint Clair Wines Marlborough Sun Sauvignon Blanc 2012 Marlborough, New Zealand
Judges comments: The judges found this to be a fun, playful homage to traditional newspaper design. They got quite a chuckle out of the hilarious image of the two (censored) naked chaps running through the field on the front label! One judge turned the bottle around expecting to see the front view of the guys through the glass! A clever idea, brilliant typography, and a striking package design that’s sure to stand out on the liquor store shelves! Class: White Wine – Open Class Bottle Design: The Creative Method Website: www.saintclair.co.nz 23
SEE THE ENTIRE RANGE AND ORDER AT WWW.HOUSEOFCARDSWINE.COM.AU
wine royalty: pure single varietal pure single vineyard
all hand-picked so get your hands on some
Hands Down, Wine Royalty. 10 0% single vineyard
Open Class Red Wine Trophy
House of Cards ‘The Royals’ Cabernet Sauvignon 2011 Margaret River, Western Australia
Judges comments: At first look this design is quality and reflects the expectation of a powerfully flavoursome wine – most likely part of the owners’ brief. The design is playful as it draws inspiration from the ‘royals’ featured in a standard deck of cards. The use of gold foil triggers another quality cue. The neck label drew excellent comment, the innovative die cut, and the main label which wraps around the bottle all combine into an eye catching combination. This bottle looks outstanding from any angle, and it is sure to stand out in the crowd as tall, strong and regal! Class: Red Wine – Open Class Bottle Design: The Collective Design Consultants Website: www.houseofcardswine.com.au 25
Label Entries A - Z
Label: Adelaide Winemakers Website: www.adelaidewinemakers.com.au
Label: Astrolabe Wines Website: www.astrolabewines.co.nz 26
Label: Andevine Wines Website: n/a
YOU KNOW WINE. WE KNOW DESIGN.
AWARD-WINNING DESIGN .CO.NZ THE AGENCY ACROSS THE DITCH, DESIGNING AWARD-WINNING WINE BRANDS.
27
Label: Arthur Wines Website: www.arthurwines.com.au
Label: BK Wines Website: www.bkwines.com.au 28
Label: Arthur Wines Website: www.arthurwines.com.au
Label: BK Wines Website: www.bkwines.com.au 29
Label: Bouchon Wines & Spirits Website: www.bouchon.com.au
Label: Brown Bros Website: www.brownbrothers.com.au 30
Label: Box Grove Vineyard Website: www.boxgrovevineyard.com.au
Label: Box Grove Vineyard Website: www.boxgrovevineyard.com.au 31
Label: Cambewarra Estate Website: www.cambewarraestate.com.au
Label: Chalice Bridge Estate Website: www.chalicebridge.com.au 32
Label: Chalice Bridge Estate Website: www.chalicebridge.com.au
Label: Chalice Bridge Estate Website: www.chalicebridge.com.au 33
Label: Caudo Vineyard Website: www.caudovineyard.com.au
Label: Caudo Vineyard Website: www.caudovineyard.com.au 34
Label: Caudo Vineyard Website: www.caudovineyard.com.au
We’ve worked on branding projects with Bremerton Wines for over 21 years.
Visit bmdbrands.com.au 35
Label: Caudo Vineyard Website: www.caudovineyard.com.au
Label: Cleggett Wines Website: www.cleggettwines.com.au 36
Label: Chapel Hill Wines Website: www.chapelhillwine.com.au
37
Label: Chateau Tanunda Website: www.chateautanunda.com 38
Label: Chateau Tanunda Website: www.chateautanunda.com 39
Label: Chateau Tanunda Website: www.chateautanunda.com
Label: Cockfighters Ghost Website: www.cockfightersghost.com.au 40
Label: Chateau Tanunda Website: www.chateautanunda.com
Label: Chateau Tanunda Website: www.chateautanunda.com
Label: Cockfighters Ghost Website: www.cockfightersghost.com.au 41
Label: De Bortoli Wines Website: www.debortoli.com.au
Label: Earthworks Website: www.earthworkswines.com.au 42
Label: Dowie Doole Website: www.dowiedoole.com
Label: Fairbourne Estate Website: www.fairbourne.co.nz 43
Label: Fergusson Winery Website: www.fergussonwinery.com.au
Label: Fox Creek Wines Website: www.foxcreekwines.com 44
Label: Gilbert by Simon Gilbert Website: www.gilbertfamilywines.com.au
Label: Grant Burge Website: www.grantburgewines.com.au 45
Label: Grant Burge Website: www.grantburgewines.com.au
Label: Henry’s Drive Vignerons Website: www.henrysdrive.com.au 46
Label: House of Cards Website: www.houseofcardswine.com.au
Label: John Duval Wines Website: www.johnduvalwines.com 47
PAGE: 1 0F 1
Where applicable embellishments are included on separate pages
VARIETY: Cabernet Sauvignon VINTAGE: 2010 VOLUME: 750mL COUNTRY: Domestic
EMBOSS DETAIL
‘Hungerford Hill’, Winestyle and region prints Black 1967’ Label:‘Established Hungerford Hillroundle Wineslines and text, vintage and
‘Wine of Australia’ and drop shadow prints Warm Gray 5
‘HH’ symbol prints PMS 485 Website: www.hungerfordhill.com.au
48
ALL OVER MATT VARNISH
Label: House of Cards Website: www.houseofcardswine.com.au
Label: Jansz Website: www.jansztas.com
49
Label: Jacobs Creek Website: www.jacobscreek.com.au
Label: Kalleske Website: www.kalleske.com 50
51
Label: Kersbrook Hill Wines Website: www.kersbrookhill.com.au
Label: Langmeil Winery Website: www.langmeilwinery.com.au 52
Label: Knee Deep Wines Website: www.kneedeepwines.com.au 53
Label: Logan Wines Website: www.loganwines.com.au
Label: MacForbes Wines Website: www.macforbes.com 54
Label: Marsh Estate Website: www.marshestate.com.au 55
Label: Meehan Vineyard Website: www.meehanvineyard.com
Label: Mount Cole Website: www.mountcolewineworks.com.au 56
North Canterbury RIESLING 2009 NEW ZEALAND WINE
North Canterbury SAUVIGNON BLANC 2011 NEW ZEALAND WINE
Label: Mt Beautiful Wines Website: www.mtbeautiful.co.nz
Label: Mt Surmon Wines Website: www.mtsurmon.com.au 57
Label: Murdoch Hill Website: www.murdochhill.com.au
Label: O:TU Website: www.otuwine.com 58
WINE OF WESTERN AUSTRALIA
M A R G A R E T
R I V E R
‘t h e B l e t h e r’ 2012 CheninBlancSemillon 750mL
Label: Muzza & The Polecat Website: n/a
Label: Mute Vintners Website: www.teusner.com.au
Label: No 1 Family Estate Website: www.no1familyestate.co.nz 59
Label: Pachamama Wines Website: www.pacahamamawines.com.au
Label: PaulMara Estate Website: www.paulmara.com.au 60
Label: Patritti & Co. Website: www.patritti.com.au 61
Label: Pawn Wine Company Website: www.thepawn.com.au 62
Label: Pawn Wine Company Website: www.thepawn.com.au
PLANTAGENET
G R E AT S O U T H E R N
S AU VIGNON B LANC 20 1 1 WESTERN AUSTRALIA
Label: Plantagenet Website: www.plantagenetwines.com
Label: Drink Wine Website: www.maud.com.au/project-49 63
Label: Reschke Wines Website: www.reschke.com.au
Label: Route Du Van Website: www.routeduvan.com 64
Marlborough Sun PRODUCED IN NEW ZEALAND
Sunday, 29 February 2012
Tel: 03 57 88 699
Email: editor@marlboroughsun.co.nz
2012 - Sauvignon Blanc Ty Fitzgerald Feature Winewriter
The combination of high sunshine hours and exceptionally good quality wines have caused quite a stir recently in the Marlborough region. An unusual occurrence has begun appearing in Several witnesses have reported seeing fully-grown adults streaking, or more commonly referred to by the locals as engaging in ‘nudie runs’. Experts agree that a return to our infant roots by the dishevelling of clothes and adorning of one’s birthday suit can provide hours of entertainment. It is however advised that discretion is used when venturing out in the buff as it could mean ending up on the wrong side of the law.
Label: Saint Clair Family Estate Website: www.saintclair.co.nz 65
2012 Pinot Noir
FIRE ROAD MARL B O RO U GH
Alana McGettigan Winemaker
W I N E
O F
N E W
Z E A L A N D
Label: Saint Clair Family Estate Website: www.saintclair.co.nz
Label: Serafino Website: www.serafinowines.com.au 66
Label: Seppeltsfield Website: www.seppeltsfield.com.au
Label: Serafino Website: www.serafinowines.com.au 67
Label: Shoestring Wines Website: www.lilrippa.co.nz
Label: Soho Wine Co Website: www.sohowineco.com
Label: Taylors Wines Website: www.taylorswines.com.au 69
Label: Teusner Website: www.teusner.com.au
Label: Twelftree Wines Website: www.twohandswines.com
Label: Verdun Park Wines Website: www.verdunparkwines.com.au
Label: Woodstock Wines Website: www.woodstockwine.com.au 71
Label: Villa Maria Website: www.villamaria.co.nz
Label: Wirra Wirra Website: www.wirrawirra.com 72
Label: Woollaston Website: www.woollaston.co.nz
Label: Yelland & Papps Website: www.yellandandpapps.com.au 73
Label: Yelland & Papps Website: www.yellandandpapps.com.au
Label: Yalumba Website: www.yalumba.com 74
163 Years in the Making
Bleasdale Vineyards, Wellington road, Langhorne Creek, south australia. phone (08) 8537 3001
w w w.ble a sd a le.c om.au
SPARKLING. BOUGHT TO LIFE. taylorswines.com.au