UPGRADING TO MEET DEMAND

The wave of remodeling and upgrades continues its strong roll through the industry. Whether facilities are adding multiple attractions, or upgrading in a more traditional style, operators are reinvesting in their centers. The demand from consumers who are seeking entertainment and organized recreation continues to fuel this growing fire.

This month’s cover story by Robert Sax shares positive news about the demand for league bowling and traditional bowling opportunities. A gamble on a traditional remodel of an old center has paid off, with a focus on creating a country club of sorts for bowlers. The demand for bowling is strong in this Indiana community, surpassing the expectations of the new owners.

On the flip side, another center is having a complete conversion from a traditional bowl to a multiple-attraction FEC, filling a void in the marketplace in Toledo, OH. Longtime proprietor Michael Ducat returns not just to his hometown, but to his family’s former center to lead this massive remodeling project. Writer Daniel Ellman begins a design series showcasing the changes underway of the former 64lane house that will rebrand as a top-notch entertainment venue in this Midwest town.

A PROBLEM SOLVED!

Recently, I was on an early morning flight and when I arrived at the airport, the line to drop off luggage was out the door and around the sidewalk to the next terminal. Knowing I would likely miss my flight, I reached out to an airline representative to find out my options. I was offered a concierge service that would walk me through the process, including security within minutes. I quickly agreed and almost on demand a gentleman showed up, took my bag, charged my credit card, walked me past the long line waiting at TSA precheck, and even told me where I could grab a hot coffee on the way to my gate. The cost? $49. My happiness level? Through the roof! It was the best $49 I ever spent. It got me thinking, what can we all offer our customers that will solve a problem for them, boost their happiness, and add a few dollars to the bottom line of our businesses? As I casually walked to my gate sipping a cappuccino, I was grateful for the upgrade opportunity. What can you do to upgrade your guests’ experience? I’m confident many others like me would be willing to swipe, tap, or dole out extra cash for a problem solved. Just some food for thought.

Be sure to head over to www.bowlingindustry.com for IBI’s exclusive online-only content. Operators have long taken advantage of slow times to focus on matters that are sometimes overlooked during busier months of the year. Mike Tipton from Redemption Plus offers five tips to improve training at your facility. August is an excellent time to get your staff recharged and ready to face the busy fall season. Another online feature is from our friends at Kegel who offer valuable information about lane machines in this month’s webinar. Top advice from the experts you’ll want to tune into. •

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway. Register each month for your chance to win at www.bowlingindustry.com

READ THESE TOP STORIES EXCLUSIVELY ONLINE

Tips To Improve Training During Slower Months

BY MIKE TIPTON FROM REDEMPTION PLUS

Early fall tends to be a slower time for bowling and family entertainment centers. That part of the year should be when operators take the time to improve their training strategies before the foot traffic increases again. Mike Tipton from Redemption Plus gives five tips that can improve training in your facility!

Ways FECs Can Use Technology to Improve Operational Efficiency

BY TRAINERTAINMENT

Technology is becoming increasingly advanced in the FEC industry. Guests expect the most up-to-date technology when they enter an establishment, and if your center doesn’t provide that, it might lower the guest experience. TrainerTainment explains five ways you can use technology to improve the overall operational efficiency at your FEC.

Understanding Your Lane Machine – Secrets to Consistency

BY GUS FALGIEN AND DOUG DUKES FROM KEGEL

Lane machines are an essential but complicated piece of equipment at bowling centers. Gus Falgien and Doug Dukes from Kegel explain everything you need to know about your lane machines! Their webinar covers patterns, machine maintenance, and the importance of adjustments.

Reporting Incidents at Your FEC

BY SAFE PARK USA

Incidents are unavoidable when running an FEC. The key to handling incidents at your establishment is making sure all your employees are trained to handle the situation properly. Read some FAQs from Safe Park USA about how your employees should be trained to handle all types of incidents at your center.