Party Business

are willing to shell out big to make that happen. And they are also a big deal to the other parents attending; they have kids, too, and are on the lookout for the next option for their child.

Please be encouraged to focus on creating premium experiences for your guests and decide to take action today!

I’d love to hear how you are upgrading the party experience in your center.

Please share your ideas on the Trainertainment Facebook page, on LinkedIn, or email me directly at beth@trainertainment.net.•

Bonus

UPGRADE IDEAS:

• Adult pizzas or party platters

• Add-on lanes for adults and or siblings

• $10 in added gameplay for $6. I also like the 3-4-5 program; $3-4-$5 of bonus gameplay!

• Upgraded, refillable logo cups

• Add-on attractions for a set price (usually value-driven), i.e., laser tag. It typically costs $8 per game. You may have an amazing VR game, mini golf, a ninja warrior course, rock climbing, a ropes course, etc. Find an excellent middle-ofthe-road price point and sell those add-on attractions as a premium upgrade! It’s amazing how $5 × 10 guests × 20 weekly parties add up. By my math, that’s more than $50,000 in additional annual revenue.