Simple Techniques to MAXIMIZE MARKETING PLANS your

Marketing Monthly with Bruce Davis

Making the Most of Your Frontline Assets

GOOD marketing plans use a proper approach of selecting a target, creating a quality offer with a compelling message, and using the right media to reach the audience.

GREAT marketing plans include execution details that keep customers happy and coming back. After all, you’ve doled out time and money to entice these folks, don’t drop the ball with guests because of a sour customer experience.

Great marketing plans include properly preparing your staff so they can deliver on the promises of your marketing message. The success of your marketing partially depends on how well your staff delivers an excellent experience to guests. However, in most cases that all-important execution is in the hands of the lowest-paid and least-trained employees which is a nail-biter when you consider the costs incurred to bring these folks in.

There are several professionals out there who can assist you with techniques and training methods that will help you garner top execution from your staff. I strongly recommend that you consider hiring them to coach your team for optimal performance and the best ROI of your marketing dollars.

In the meantime, I’m offering some basic techniques you may want to include as part of your management routine. These carry little-to-no cost yet are proven to incentivize employees. These management techniques not only assist your marketing efforts, but they also can help lower your employee turnover rate!

Employees who interact with your customers control the destiny of your center and it’s wise to pay keen attention to one of the deepest human needs, which is being appreciated.

#1 Show sincere thanks for a job well done!

A major study showed the following:

• Personal thanks from a manager was very important to 58% of those surveyed.

• Those employees ranked a written note from a manager even higher, 76% positive!

• On the top of the list, at a solid 81%, hearing praise from a manager in public (in the presence of other staffers) was especially pleasing.

Praise for a job well-done costs little and goes far!

#2 Ensure that staff is “in the know.”

People like to feel like they are an important part of the team. Staff members want to be informed about what is being planned or about to happen. One great technique that is often overlooked is having front-line