Boxpark Croydon - Marketing Brochure by Boxpark

BOXPARK CROYDON

CONTENTs

INTRODUCTION THE CONCEPT bOXPARK SHOREDITCH CROYDON Boxpark CroydoN DETAILS

[03]

[05]

[07]

[16]

[20]

[31]

the evolution of a revolutioN

NOT SOME RUN-OF-THE MALL SHOPPING CENTRE NO FLAVOURLESS, JOYLESS FOOD CHAIN BOXPARK'S A VIBRANT FEAST FOR THE SENSES TO KICKSTART CROYDON'S RENAISSANCE

[4]

revolutioN. IN THE BEGINNING THERE WAS BOXPARK SHOREDITCH — THE WORLD'S FIRST POP-UP MALL The brainchild of Roger Wade, creator of British Streetwear brand Boxfresh, Boxpark grew out of his love for the raw power of industrial architecture and his passion for independent brands, which are increasingly getting squeezed out of our homogeneous high streets. Then, as now, this is radical stuff, stripping and refitting shipping containers to create flexible, low cost retail spaces that stack up to make a brand new breed of retail destination – and to create a business environment where fresh, innovative independent retailers will thrive. It’s a retail revolution that’s spawned many imitators but no equals. until noW.

[5]

evolutioN. A casual dining revolution, where retail becomes entertainment BOXPARK CROYDON EMBRACES THE ORIGINAL ETHOS, AND THEN SOME. Bigger by far, more ambitious and even more radical, it’s founded on the heartfelt conviction that people deserve better; that in an increasingly digital era where everything’s available at the click of a mouse we need to give people more… And we can do that by creating a place that’s a joy to visit and makes you want to stay… A destination where people love to turn up, unwind and hang out – and a home for handpicked, authentic brands that make you feel special. Like its forebear, Boxpark Croydon will be a home only for carefully chosen fiercely independent, fresh-thinking businesses with a strict ‘no high street fascia’ rule. Like Boxpark Shoreditch it’s going to be a fertile community of brands packed with raw talent and attitude – the difference is that this time it’s all about... Food, drink and evenTS creating a place that’s part of the casual dining revolution, where retail becomes entertainment amid a riot of colour, sounds, scents and the flavours of food from all over the world.

[6]

HOME TO MORE THAN FIFTY CAREFULLY CHOSEN FASHION, ARTS AND LIFESTYLE BRANDS. BOXPARK SHOREDItCH IS A RETAIL REVOLUTION

[8]

RETAIL

FOOD AND BEVERAGE

Events

OUTSIDE SEATING

SOCIAL MEDIA

INSTAGRAM: 39,500+ followers FACEBOOK: 95,000 likes TWITTER: 53,500+ followers MAILING LIST: 139,00+ subscribers

INSTAGRAM

FACEBOOK Sign in

Password

BOXPARK 979 posts

39,500 followers

479 following

The world’s first pop-up mall www.boxpark.co.uk

BOXPARK @boxpark Home

Send message

About Events Photos

London, United Kingdom

Photos

4.2

Reviews Videos

About

TripAdvisor Reviews

See All

020 7033 2899 Contact on Messenger www.boxpark.co.uk

Your Instagrams Pinterest Posts Jobs Community Create a Page

TWITTER Home

INSTAGRAM/spotlight Have an account? Log in

Moments

BOXPARK 979 posts

39,500 followers

479 following

The world’s first pop-up mall www.boxpark.co.uk

boxpark @indigostreetfood Get yourself down to Boxpark to Tweets

5,263

BOXPARK @boxpark Boxpark is serving up

big flavours from over 30 quality traders, 7 days a

Tweets

Following

328

Followers

53,500

Tweets & replies

Likes

6,071 Media

see (and taste) for yourself! #indigo #boxpark

London, United Kingdom

4.2 Photos

See All

week; as well as hosting

511 Likes

#EatDrinkPlay

Add comment...

regular free events!

London, United Kingdom BOXPARK.CO.UK

Joined March 2015

1,195 Photos and videos

CROYDON

Croydon is famous for its postwar skyscrapers and 60's skyline, a time when the town was booming and optimistic. With new ventures such as Boxpark it does feel that there is a spirit of excitement coming to Croydon town centre again.

â&#x20AC;&#x201D;Jon grindrod, AUTHOR OF CONCRETOPIA & CROYDON TILL I DIE

WHY CROYDON?

‘I think it's the most derogatory thing I can say about somebody or something: God, it's so f**king Croydon!’ —DAVID BOWIE From arguably London’s fastest and best road, rail and airport connections to the enormous development programmes already under way, the list of logistical, financial and geographical reasons is long and persuasive. As are Croydon’s cultural credentials… From Croydon College of Art to Fairfield Hall; Malcolm McLaren to Mervyn Peake, Ray Davies to Jamie Reid and countless others, Croydon punches well above its literary, musical and artistic weight… But there’s something more powerful fuelling Boxpark’s zeal for its new home – the fact that the ‘great and the good’ seem to think it’s OK to sneer at Croydon. For Boxpark's Roger Wade that’s an irresistible challenge to Boxpark’s inclusive philosophy. ‘Maybe it’s because it’s still scarred by the brutalist architecture of the failed 60s and 70s vision of town planning; maybe it’s just lazy anti-suburban intellectual snobbery… It’s wrong. I want to rise to that challenge, change people’s perceptions of Croydon and make them fall in love with the town they live in. It’s not grey, it’s not drab – it’s the home of Kate Moss, Tracey Emin, and now Boxpark. —Roger Wade

[ 17 ]

WHY CROYDON?

We're not just building boxpark in croydon, we're building it for croydon... ‘As part of the wider regeneration of Croydon, I’m determined that as its cultural, culinary and social heart, Boxpark will put a smile on Croydon’s face and a song in its soul. We’re not just building Boxpark in Croydon; we’re building it for Croydon!’ ‘We’re very proud of the contribution we’ve made to Shoreditch’s community in the last few years… Around 200 new jobs for young people at a time when there was rioting in the streets… more than 200 free events a year (and counting)… free pop-up shops for young local creative businesses to give them a start in retail… We get a kick out of that. And it’s not just altruism – inspired, young positive people are good business – and that enriches us all…’ ‘We’re already working with local organistations to develop programmes so local young people can come and work at Boxpark… Proper training, proper jobs with proper prospects...’ —Roger Wade

[ 18 ]

BOXPARK CROYDON

IT'S NOT JUST ABOUT GREAT STREET FOOD IT'S ABOUT CREATING A SPECIAL DINING EXPERIENCE

[ 21 ]

THE SITE

LOCATED NEXT TO EAST CROYDON STATION

EAST CROYDON STATION FACTS 27 million passengers a year 14 MINUTES TO LONDON BRIDGE 16 MINUTES TO LONDON VICTORIA 14 MINUTES TO GATWICK 36 minutes to brighton SERVICES EVERY 5 MINUTES East Croydon Station is one of the busiest rail stations in the UK AND is used by 27 million passengers a year. The tramlink IS used by 28 million passengers a year. There is a dedicated tram stop outside Ruskin Square and it is estimated over 85,000 passengers alight here each week and 30,000 pedestrians walk past each day.

it’s happening right here, right now – ready to fill the temporary hole created by the Whitgift centre’s closure for redevelopment

THE AREA

R HA

AD O R

WEST CROYDON STATION

R ER

R RD

DEN R

BISEN

ROVE

ROAD Y A L ARC

FAI

R WOOD

OMBE G

PARK LANE

ROMAN WAY

OAD R D L RFIE

BRICK

ADDISC

GEOR

D ROA TRAM LINK

TRE GE S

BLAKE

ALL GW

EAST CROYDON STATION

N RD

COLSO

DIN

AY AN W

WHITGIFT SHOPPING CENTRE

SLE

ROM

LLE

CEDA

a modern-day covent garden piazza for the 21st century Inspiration Think of Borough Market, Brixton Market, Chelsea Market NYC or even Madrid’s stunningly rejuvenated Mercado St Miguel, which is described as a ‘culinary cultural centre’. Then transport those sights, sounds and smells into a brand new Boxpark space with two rows of ‘Box Shops’ and a high transparent roof covering a bright and airy atrium and you have A Covent Garden Piazza for the 21st century. Like a modern-day piazza, Boxpark Croydon will become the area’s focal point for people to hang out, to enjoy a wild and ever-changing variety of food, drink and more free events than you can shake a stick at. From pop-up cinema and mini music festivals to art installations, theatrical productions and more in a 2000+ capacity central space equipped with giant state of the art LED screens interacting with visitors in real time and fizzing with fresh creative content.

[ 24 ]

EAT.

DRINK.

PLAY.

OUR VISION

80 SHIPPING containers packed with the uncontainable and irrepressible...

OUR VISION

20,000 square ft events space with capacity for audiences of 2000+

OUR VISION

a fusion of fast food and casual dining from day to night

OUR VISION

BOXPARK CROYDON AIMS TO BECOME PART OF LOCAL LIFE BY ADDING COLOUR, CREATIVITY AND a life of its own

OUR TRADERS

Box DimensionS 40' Hi-Cube Steel Dry Cargo Container. up to 5 units AVAILABLE. Open plan or with an 8 ft gap subject to lease length and position.

EXTERIOR LENGTH WIDTH HEIGHT

INTERIOR | 40'0" | 12.192 M | 8'0" | 2.438 M | 9'6" | 2.896 M

LENGTH WIDTH HEIGHT

40 ft x 40ft unit — 40ft kitchen unit at rear Single unit

DOUBLE UNIT — 40ft internal openiNG

DOUBLE UNIT — 8ft internal openinG

20ft unit

| 39'5" | 7'8" | 8'9"

| 12.032 M | 2.352 M | 2.69 M

LOWER LEVEL

UPPER LEVEL

R01

R02

R03

R04

R05

R06

R42

R43

R44

R07

R41

R08

R40

R09

R39

R10

R38

R11

R37

R12

R36

R13

R35

R14

R34

R15

R33

R16

R32

R17

R31

R18

R30

R19

R29

R20

R28

R21

R27

R45

R46

R47

R48

S01

WC 03 R49

S08

R50

R51

R63

R52

R64

R65

R66

R71

S02

R62 S07

R72

S03

R53 R54

R55

R56

R58

R57

R59

R60

R61 WC 04

S06

WC01 WC02 R22

R23

R24

R25

R26

R67

S04 S05

R68

R69

R70

OUR AWARDS

WINNER! REVO RE:LAX 2017

WINNER! MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017

Winner! RIBA London 2017

"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."

"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."

This brilliantly extroverted take on the traditional indoor market, brings a lively energy to the entrance of East Croydon Station; a stopping point on the path to the new developments along the railway. The project is impressive in its diversity of users, crossing a variety of generations and communities. Boxpark felt like it truly lived up to its aspiration as a market in the spirit of Covent Garden and Greenwich Market.

—

JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

—

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

—

RIBA London Award Panel 2017

Winner! Global RLI Awards 2018 Most Innovative Food and Beverage Concept

Winner! Retail Week Interiors 2017

COME JOIN THE EVOLUTION copyright ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD and brands incorporated ltd. PATENT APPLICATION NO 1012940.1

BOXPARK CONTACT DETAILS Gurj Bansal SALES Manager sales@boxpark.co.uk 07854 794992 www.boxpark.co.uk RETAIL AGENT Piers Finley Head of Leisure & Restaurants 020 7494 6945 piers.finley@cwm.co.uk

ED PELL 020 7494 6918 ed.pell@cwm.co.uk