BOXPARK Croydon Brochure

BOXPARK CROYDON

STREETFOOD & LEISURE OPPORTUNITIES

BOXPARK EVOLUTION

BOXPARK CROYDON.

AN EVOLUTION OF A REVOLUTION.

LAUNCHED IN 2016, BOXPARK CROYDON IS A MODERN DAY COVENT GARDEN PIAZZA FOR THE 21ST CENTURY. ADJACENT TO EAST CROYDON RAIL STATION WITH OVER 24 MILLION PASSENGERS A YEAR, BOXPARK CROYDON HAS AN EVENTS SPACE OF OVER 20,000 SQUARE FEET AND A CAPACITY OF 2,000+ PEOPLE. BOXPARK CROYDON IS A BIGGER AND MORE RADICAL VERSION THAN ITS PREDECESSOR.

BOXPARK CROYDON IS MORE THAN JUST ABOUT STREET FOOD, IT IS ABOUT CREATING A SPECIAL DINING EXPERIENCE. AN EATING REVOLUTION WHERE RETAIL BECOMES ENTERTAINMENT, NO FLAVOURLESS JOYLESS FOOD CHAIN. BOXPARK CROYDON HAS BEEN A VIBRANT FEAST FOR THE SENSES TO KICK-START CROYDON’S RENAISSANCE.

LIKE BOXPARK SHOREDITCH, IT’S A FERTILE COMMUNITY OF BRANDS PACKED WITH RAW TALENT AND ATTITUDE. 96 SHIPPING CONTAINERS PACKED WITH THE UNCONTAINABLE AND THE IRREPRESSIBLE. A FUSION OF FAST FOOD AND DINING FROM DAY TO NIGHT.

BOXPARK CROYDON

JO NEGRINI, CEO CROYDON COUNCIL

BOXPARK CROYDON HAS BEEN A FANTASTIC ADDITION TO THE URBAN DISTRICT. PLACING CULTURE AND ENTERTAINMENT AT THE HEART OF OUR REGENERATION STRATEGY AND FUNDAMENTAL TO ATTRACTING THE TYPE OF OCCUPIERS AND DEVELOPERS WE WANT TO WORK WITH, AND BOXPARK IS DELIVERING IN SPADES.

CROYDON

BOXPARK CROYDON — A MODEL FOR REGENERATION

BOXPARK CROYDON IS A PRIVATE-PUBLIC SECTOR

PARTNERSHIP BETWEEN CROYDON COUNCIL, SCHRODERS UK, THE GREATER LONDON AUTHORITY AND BOXPARK TO CATALYSE THE DEVELOPMENT OF RUSKIN SQUARE, CROYDON’S PRIMARY COMMERCIAL PROPERTY DEVELOPMENT OPPORTUNITY.

ADJACENT TO EAST CROYDON STATION, THE SITE STOOD DERELICT FOR MORE THAN 30 YEARS. A GATEWAY LOCATION FOR PASSENGERS

TRAVELLING THROUGH EAST CROYDON, THIS INACTIVITY WAS A MAJOR BLIGHT ON THE PERCEPTION OF CROYDON AND ITS ATTRACTIVENESS AS AN INVESTMENT AND OCCUPIER LOCATION.

BOXPARK WAS SELECTED FOR ITS ABILITY TO DELIVER AN OUTSTANDING “RETAIL-AND-DININGAS-ENTERTAINMENT” DEVELOPMENT, DESIGNED TO TRANSFORM CROYDON’S REPUTATION, MARKET SENTIMENT AND KICK START A NEW WAVE OF INVESTMENT AND DEVELOPMENT.

BOXPARK IMPROVES THE VALUE OF SURROUNDING AREAS.

SINCE CROYDON WAS ANNOUNCED IN 2015, THE ADJACENT COMMERCIAL DEVELOPMENTS HAVE SEEN A SIGNIFICANT UPLIFT IN VALUE:

HIGHEST ACHIEVED GRADE A RENTS IN ADJACENT SITES JUMPED FROM £23/SQ. FT. TO £35/SQ. FT.

COMMERCIAL OFFICE VACANCY RATES DROPPED FROM 50%* TO 4%

OVER 600,000 SQ. FT. OF NEW GRADE A OFFICE SPACE WAS DELIVERED OR UNDER DEVELOPMENT.

THE COUNCIL ESTIMATES THAT BOXPARK GENERATED IN EXCESS OF £9 MILLION PER ANNUAL GVA, WITH A MUCH BIGGER DIRECT CONTRIBUTION TO THE LOCAL ECONOMY.

A SERIES OF MAJOR BUSINESSES HAVE RELOCATED THEIR LONDON HQS TO CROYDON, INCLUDING SUPERDRUG AND HMRC, THE FIRST MAJOR BUSINESSES ATTRACTED TO CROYDON SINCE THE 1990’S.

CROYDON WAS NAMED ONE OF THE TOP THREE PERFORMING BOROUGHS FOR HOUSING VALUE INCREASE IN 2016, WITH MORE THAN 2,000 HOUSING UNITS BEING BROUGHT FORWARD IN SCHEMES ADJACENT TO AND DIRECTLY BENEFITING FROM BOXPARK’S AMENITY OFFER.

BOXPARK CREATED MORE THAN £10 MILLION AVE (ADVERTISING VALUE EQUIVALENCY) OF POSITIVE PUBLICITY FOR CROYDON.

CROYDON WAS NAMED AS THE UK’S FASTEST GROWING ECONOMY IN A REPORT IN SEPTEMBER 2016.**

LOCATED NEXT TO EAS T CROYDON STATION

BOXPARK HAS TRANSFORMED CROYDON

TOWN CENTRE AND HELPED REGENERATE THE LOCAL ECONOMY.

CROYDON IS BOXPARK’S FIRST FOOD AND BEVERAGE ONLY DEVELOPMENT WITH A CENTRAL EVENT SPACE FEATURING OVER 300 EVENTS A YEAR.

LOCATED ADJACENT TO EAST CROYDON, ONE OF UK’S BUSIEST TRAIN STATIONS WITH C.24 MILLION PASSENGERS A YEAR.

CROYDON IS LONDON'S LARGEST BOROUGH WITH ALMOST 400,000 RESIDENTS.

THE SITE ATTRACTS INDEPENDENT AND LOCAL FOOD RETAILERS AS WELL AS LARGER RESTAURANT OPERATORS INCLUDING TORTILLA AND THE BREAKFAST CLUB.

— 1M+ VISITORS PER YEAR

— 2,000 CAPACITY

— 96 SHIPPING CONTAINERS

— 50,991 SQ.FT GIA

— 30 RESTAURANTS & BARS

— 300 + EVENTS A YEAR

SITE LAYOUT — LOWER LEVEL

SITE LAYOUT — UPPER LEVEL

BOXPARK IS A PIONEER OF THE BRITISH STREET FOOD SCENE.

SINCE 2011 BOXPARK HAS PIONEERED

EACH FOOD TENANT IS CAREFULLY SELECTED AND CURATED PROVIDING CUSTOMERS WITH THE HIGHEST QUALITY PRODUCT AND EXPERIENCE.

AS STREET FOOD CONTINUES TO GAIN POPULARITY ACROSS THE UK AND OUTPERFORM THE SECTOR, BOXPARK HAS TAKEN ADVANTAGE OF THIS TREND TO BECOME THE LEADING STREET FOOD DESTINATION.

AS A RESULT FOOD OPERATORS ARE ATTRACTED TO BOXPARK DUE TO ITS CAPTIVE FOOTFALL, FOOD DELIVERY PARTNERSHIPS, QUALITY FACILITIES AND INFRASTRUCTURE.

BOXPARK’S FOOD OUTLETS HAVE BEEN DESIGNED AND FITTED OUT IN PARTNERSHIP WITH A SPECIALIST COMMERCIAL KITCHEN DESIGNER AND INSTALLER.

THERE ARE 72 FOOD TENANTS ACROSS THE THREE SITES.

THE UK STREET FOOD SCENE. BOXPARK IS RECOGNISED FOR ITS HIGH QUALITY AND DIVERSE STREET FOOD OFFERING.

- A3 FULLY FITTED

- KITCHENS AVAILABLE

- 300 - 600 SQFT UNITS

- TURNOVER RENT OPTIONS

- DELIVERY PARTNERSHIPS

- ONLINE PR & MARKETING

- SUPPORT

- CLICK & COLLECT

- SERVICE

- ORDER BY MOBILE ON SITE

GREAT STREETFOOD OPERATORS

BOXPARK OWNS AND OPERATES THE BARS ACROSS ALL SITES.

BOXPARK CROYDON FEATURES FOUR BARS INCLUDING THE BEATBOX BAR, ATRIUM BAR AND TERRACE BARS WHICH ALL SERVE NON-ALCOHOLIC AND ALCOHOLIC BEVERAGES.

OUR BARS ARE AN INTEGRAL PART OF BOXPARK’S LIVELY ATMOSPHERE, SERVING CRAFT BEERS, WINES, COCKTAILS AND SPIRITS.

WE HAVE DEDICATED POURING PARTNERS FOR DRAUGHT BEERS AND SPIRITS INCLUDING ALL THE MOLSON COOR BRANDS AND A PREMIUM PORTFOLIO WITH PERNOD RICARD FEATURING BEEFEATER GIN, ABSOLUT VODKA, CHIVAS REGAL WHISKY AND MORE.

BOXPARK’S EVENTS AND LEISURE ARE INSTRUMENTAL IN DRIVING FOOTFALL TO THE SITE.

THROUGHOUT THE YEAR, BOXPARK HAS A DIVERSE, COMMUNITY-LED EVENTS PROGRAMME INCLUDING MOVIE SCREENINGS, LIVE MUSIC, CREATIVE WORKSHOPS, ART EXHIBITIONS, SPOKEN WORD AND COMEDY NIGHTS, AND MORE.

OUTSIDE OF EVENTS, THE SITE BOASTS UNIQUE LEISURE ACTIVITIES TO INCREASE CUSTOMER DWELL TIME.

BOXPARK OFFERS A GREAT VARIETY OF ENTERTAINMENT, COMBINED WITH FOOD AND DRINK TO CREATE A SOCIAL DINING HUB AND A UNIQUE CUSTOMER EXPERIENCE.

PLAY.

- D2 UNITS AVAILABLE

- 1000 - 2850 SQFT UNITS

- TURNOVER RENT OPTIONS

- FLEXIBLE TERMS

- ALCOHOL LICENCE

- AVAILABLE

- ONLINE PR & MARKETING

- SUPPORT

LEISURE & SOCIAL COMPETITIVE GAMING

EXAMPLES OF TENANTS

A VARIETY OF GREAT BRANDS ACROSS STREET FOOD, RETAIL AND LEISURE.

THE BOXPARK BRAND IS RECOGNISED NATIONALLY AND INTERNATIONALLY.

THE GLOBAL PR REACH IN THE LAST 12 MONTHS ALONE WAS ESTIMATED TO BE OVER 5 BILLION*. THERE ARE CIRCA. 1.3 MILLION PEOPLE ON BOXPARK’S EMAIL DATABASE AND OVER 300,000 FOLLOWERS ON SOCIAL MEDIA CHANNELS COMBINED.

IN SECTION SOCIAL MEDIA AND EMAIL PLEASE UPDATE COPY TO ‘BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF CIRCA.

1.6 MILLION USERS ACROSS ALL PLATFORMS.

ADVERTISING

BOXPARK RUNS A RANGE OF ADVERTISING CAMPAIGNS TO PROMOTE THE BOXPARK BRAND AND EVENTS, THESE INCLUDE:

• OUTDOOR AND LARGER FORMAT ADVERTISING

• PRESS COVERAGE

• TARGETED ONLINE CAMPAIGNS VIA GOOGLE, FACEBOOK, TWITTER AND INSTAGRAM

SOCIAL MEDIA AND EMAIL

BOXPARK ACTIVELY ENGAGES WITH ITS CUSTOMERS VIA SOCIAL MEDIA. THIS INCLUDES CONTENT COVERING UPCOMING EVENTS, LIVE VIDEOS AND EVENT HIGHLIGHTS POSTED ON SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TWITTER, FACEBOOK AND YOUTUBE.

BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF C. 1,7M FOLLOWERS AND USERS ACROSS THE VARIOUS PLATFORMS.

AGENCIES

BOXPARK’S IN-HOUSE TEAM WORK WITH SPECIALIST AGENCIES TO SUPPORT WITH MARKETING AND PR CAMPAIGNS, THESE INCLUDE:

DESIGN AGENCY

PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS ITS OWN IN-HOUSE GRAPHIC DESIGN AGENCY.

PR AGENCY

AWARD WINNING COMMUNICATIONS AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS IT'S OWN PR MANAGER.

MEDIA AGENCY

BOXPARK WORKS WITH AN AWARD WINNING DIGITAL, MOBILE AND SOCIAL MEDIA AGENCY TO HELP PROMOTE ITS PROFILE ACROSS KEY PLATFORMS.

MARKET RESEARCH

A MARKET STUDY FOCUSING ON THE CUSTOMER PROFILE PROVIDING RICH CONSUMER INSIGHTS.

BOXPARK CROYDON SOCIAL MEDIA CHANNELS

INSTAGRAM FACEBOOK TWITTER MAILING LIST

60,000+ FOLLOWERS 25,000+ FOLLOWERS 15,000+ FOLLOWERS 200,000+ SUBSCRIBERS

THE WEBSITE IS REGULARLY UPDATED WITH NEW TENANT AND EVENT FEATURES.

PAGE VIEWS 10.5 MILLION SESSIONS 4.3 MILLION USERS 2.7 MILLION

BOXPARK IS A MULTI-AWARD WINNING BUSINESS ACROSS PLACEMAKING, MARKETING, FOOD, RETAIL AND PROPERTY.

WINNER!

RMI AWARDS 2022

CAMPAIGN OF THE YEAR

#EURO2020

BEST USE OF TECHNOLOGYBLACK CARD

RETAIL WEEK INTERIORS 2017

RANKED NO. 22 (2019)

WINNER!

MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017 —

"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

WINNER!

GLOBAL RLI AWARDS 2018

MOST INNOVATIVE

FOOD AND BEVERAGE CONCEPT

WINNER! REVO RE:LAX 2017 —

WINNER!

THE DRUM AWARDS 2021

MOST EFFECTIVE USE OF TECHNOLOGY - #EURO2020

WINNER!

RETAIL WEEK 2019

"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFULAND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."

JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

WINNER!

GLOBAL RLI AWARDS 2020

FOOD AND BEVERAGE CONCEPT

MAPIC AWARDS 2019

BEST F&B CONCEPT

WINNER!

RIBA LONDON 2017 —

THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY.

THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREENWICH MARKET.

RIBA LONDON AWARD PANEL 2017

BOXPARK HAS CAPTURED THE ZEITGEIST IN TERMS OF WHAT PEOPLE ARE LOOKING FOR WITH FOOD AND DRINK AND SHOPPING TOGETHER.

BOXPARK IS TRYING TO CREATE A TRUE DESTINATION. IF YOU WERE LOOKING FOR A WIDE RANGE OF INTERESTING STREET FOODS AND A CASUAL NIGHT OUT, BOXPARK HAS REALLY DONE THAT.

BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY

IT’S A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE

THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY.

THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREEENWICH MARKET.

JAMS CONS: REVO 2017 AWARDS CHAIRMAN/MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

RETAIL WEEK AWARD COMMEN T FROM JUDGE S

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

RIBA LONDON AWARDS PANEL 2017

COME JOIN THE EVOLUTION

COPYRIGHT

ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD.

PATENT APPLICATION NO 1012940.1

BOXPARK CONTACT DETAILS

DAN FULLARTON HEAD OF NEW BUSINESS & PARTNERSHIPS SALES@BOXPARK.CO.UK

+44(0)7712 471811

WWW.BOXPARK.CO.UK

RETAIL AGENT DIRECTOR JLL 30 WARWICK STREET LONDON | W1B 5NH

T +442070875886

M +4407568127922

FLORA.YOUNG@EU.JLL.COM

JLL.CO.UK

CANDY WILLANS SALES & MARKETING ASSISTANT SALES@BOXPARK.CO.UK

+44(0)7494 178278

WWW.BOXPARK.CO.UK

ROB HOWARTH 07901 555663

ROB.HOWARTH@LEISUREDIVISION.COM