BOXPARK SHOREDITCH
STREET FOOD & RETAIL OPPORTUNITIES
BOXPARK REVOLUTION
BOXPARK SHOREDITCH STARTED AS A RETAIL REVOLUTION. THE WORLD’S FIRST POP-UP MALL. BOXPARK SHOREDITCH WAS A REVOLUTIONARY RETAIL CONCEPT LAUNCHED BY ROGER WADE IN 2011, CREATOR OF BRITISH STREETWEAR BOXFRESH AND BRANDS CONSULTANCY BRANDS INCORPORATED. NOT SOME “RUN-OF-THE-MALL” SHOPPING CENTRE. A LIVING, FERTILE COMMUNITY OF BRANDS PACKED WITH TALENT, INNOVATION AND ATTITUDE THAT PUT CREATIVITY AND FASHION BACK WHERE THEY BELONG: ON THE STREET. BOXPARK STRIPPED AND REFITTED SHIPPING CONTAINERS TO CREATE UNIQUE, LOW COST, LOW RISK, “BOX SHOPS”. IN COMBINATION WITH AN UNIQUE MIX OF INTERNATIONAL FASHION, ARTS, LIFESTYLE BRANDS, GALLERIES AND CAFÉS, RESULTED THE WORLD’S FIRST EVER “POP-UP” MALL, SO NAMED BECAUSE ITS BASIC BUILDING BLOCKS WERE INHERENTLY MOVABLE AND: THEY CAN, AND WILL, LITERALLY POP UP ANYWHERE IN THE WORLD! HOME TO MORE THAN FIFTY CAREFULLY CHOSEN FASHION, LIFESTYLE AND F&B BRANDS, BOXPARK SHOREDITCH CONTINUES TO BE MORE THAN JUST A PLACE WHERE YOU SHOP. IT’S AN INSPIRING AND ENJOYABLE PLACE TO DROP IN AND HANG OUT. IT’S WHAT REAL BRAND EXPERIENCE SHOULD BE ALL ABOUT.
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BOXPARK SHOREDITCH
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METROÂ
BOXPARK IS THE MOST MILLENNIAL OF EATING AND SHOPPING EXPERIENCES: A POP-UP MALL USING SHIPPING CONTAINERS TO HOUSE SOME OF THE BEST STREET-FOOD TRADERS AND RETAIL DISRUPTERS.
SHOREDITCH SITE
THE WORLD’S FIRST POP UP MALL IN THE HEART OF SHOREDITCH. A RETAIL REVOLUTION. BOXPARK SHOREDITCH IS THE WORLD’S FIRST POP UP MALL BASED ON 60 SHIPPING CONTAINERS, FEATURING INDEPENDENT RETAILERS, STREET FOOD AND EVENTS. THIS PIONEERING PROJECT HELPED TRANSFORM THE SHOREDITCH COMMUNITY AND CREATE A NEW HUB OF CREATIVE ARTS AND TECHNOLOGY BUSINESSES. LOCATED ADJACENT TO SHOREDITCH HIGH STREET STATION. THE CONCEPT ATTRACTS A YOUNG 18-35 YEAR OLD DEMOGRAPHIC. AT A GLANCE
— 1M+ VISITORS PER YEAR — 60 SHIPPING CONTAINERS — 30,152 SQ.FT GIA — 27 RETAIL UNITS — 19 F&B OUTLETS
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SITE LOCATION
SHORED REET IGH ST ITCH H
THE HOXTON
GR
EA
T
EA
ST
ER
N
ST
RE
DISHROOM BREWDOG
ET
SHOREDITCH HOUSE
TEA BUILDING
BETHNAL GREEN ROAD
SCLATER STREET
MM ER
SHO
CO
RED
ITC
H H IGH STR EET
SHOREDITCH HIGH STREET
BRICK LA NE
OLD STREET
SI AL
BROADGATE QUARTER
HOP
ET
SGA
RE
TE
ST HAWKSMOOR
BIS
TRUMAN BREWERY
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LIVERPOOL STREET SPITALFIELDS
LIVERPOOL STREET
SHOREDITCH HIGH STREET STATION
SITE LAYOUT — LOWER LEVEL
BETHNAL GREEN ROAD
LIVERPOOL STREET
SHOREDITCH HIGH STREET STATION
SITE LAYOUT — UPPER LEVEL
BETHNAL GREEN ROAD
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DELIVERING PLACEMAKING
BOXPARK DELIVERS PLACEMAKING WHICH TRANSFORMS COMMUNITIES. BOXPARK IS HIGHLY SOUGHT AFTER BY MAJOR DEVELOPERS AND CITY AUTHORITIES IN THE UK; DELIVERING QUICK AND SUSTAINABLE PLACEMAKING WHICH TRANSFORMS COMMUNITIES AND MARKET PERCEPTION. ITS PLACEMAKING ABILITIES ARE KEY FOR THE SUCCESS OF NEW WORKSPACES AND URBAN LIVING, CREATING ACCESS TO THE BEST FOOD, DRINK AND LEISURE OPTIONS. BOXPARK IS MUCH MORE THAN A RETAIL DEVELOPMENT. IT HAS A PROVEN ABILITY TO GENERATE NEW JOBS, BUSINESSES AND INVESTMENT ACROSS AN ENTIRE CITY REGION.
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EAT.
BOXPARK IS A PIONEER OF THE BRITISH STREET FOOD SCENE. SINCE 2011 BOXPARK HAS PIONEERED THE UK STREET FOOD SCENE. BOXPARK IS RECOGNISED FOR ITS HIGH QUALITY AND DIVERSE STREET FOOD OFFERING. EACH FOOD TENANT IS CAREFULLY SELECTED AND CURATED PROVIDING CUSTOMERS WITH THE HIGHEST QUALITY PRODUCT AND EXPERIENCE. AS STREET FOOD CONTINUES TO GAIN POPULARITY ACROSS THE UK AND OUTPERFORM THE SECTOR, BOXPARK HAS TAKEN ADVANTAGE OF THIS TREND TO BECOME THE LEADING STREET FOOD DESTINATION. AS A RESULT FOOD OPERATORS ARE ATTRACTED TO BOXPARK DUE TO ITS CAPTIVE FOOTFALL, FOOD DELIVERY PARTNERSHIPS, QUALITY FACILITIES AND INFRASTRUCTURE. BOXPARK’S FOOD OUTLETS HAVE BEEN DESIGNED AND FITTED OUT IN PARTNERSHIP WITH A SPECIALIST COMMERCIAL KITCHEN DESIGNER AND INSTALLER. THERE ARE CURRENTLY 65 FOOD TENANTS ACROSS THE THREE SITES.
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GREAT STREETFOOD OPERATORS
- A3 FULLY FITTED - KITCHENS AVAILABLE - 300 - 600 SQFT UNITS - TURNOVER RENT OPTIONS - DELIVERY PARTNERSHIPS - ONLINE PR & MARKETING - SUPPORT - CLICK & COLLECT - SERVICE
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DRINK.
BOXPARK OWNS AND OPERATES THE BARS ACROSS ALL SITES. THESE VARY IN FORMAT INCLUDING OUR BEATBOX BARS, ATRIUM BARS AND TERRACE BARS WHICH ALL SERVE NON-ALCOHOLIC AND ALCOHOLIC DRINKS INCLUDING ALL THE MOLSON COORS BRANDS.
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PLAY.
BOXPARK’S LEISURE AND EVENT ACTIVITIES ARE CORE TO ITS BUSINESS. THEY DRIVE FOOTFALL AND WHEN COMBINED WITH FOOD AND DRINK HELP TO CREATE AND DELIVER A UNIQUE CUSTOMER EXPERIENCE.
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RETAIL POP UP MALL
- A1 UNITS AVAILABLE - 300 - 1500 SQFT UNITS - TURNOVER RENT OPTIONS - FLEXIBLE TERMS - DEDICATED POS SYSTEM - ONLINE PR & MARKETING - SUPPORT
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EXAMPLES OF TENANTS A VARIETY OF GREAT BRANDS ACROSS STREET FOOD, RETAIL AND LEISURE.
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MARKETING & PR
THE BOXPARK BRAND IS RECOGNISED NATIONALLY AND INTERNATIONALLY. THE GLOBAL PR REACH IN THE LAST 12 MONTHS ALONE WAS ESTIMATED TO BE NEARLY 10 BILLION.* THERE ARE C.500,000 PEOPLE ON BOXPARK'S SOCIAL MEDIA AND EMAIL DATABASE. THIS BRAND PRESENCE AND RECOGNITION SUPPORTS THE SCALABILITY OF THE BOXPARK PLATFORM.
ADVERTISING BOXPARK RUNS A RANGE OF ADVERTISING CAMPAIGNS TO PROMOTE THE BOXPARK BRAND AND EVENTS, THESE INCLUDE: • OUTDOOR AND LARGER FORMAT ADVERTISING • PRESS COVERAGE • TARGETED ONLINE CAMPAIGNS VIA GOOGLE, FACEBOOK, TWITTER AND INSTAGRAM SOCIAL MEDIA AND EMAIL BOXPARK ACTIVELY ENGAGES WITH ITS CUSTOMERS VIA SOCIAL MEDIA. THIS INCLUDES CONTENT COVERING UPCOMING EVENTS, LIVE VIDEOS AND EVENT HIGHLIGHTS POSTED ON SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TWITTER, FACEBOOK AND YOUTUBE. BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF C. 500,000 FOLLOWERS AND USERS ACROSS THE VARIOUS PLATFORMS. AGENCIES BOXPARK’S IN-HOUSE TEAM WORK WITH SPECIALIST AGENCIES TO SUPPORT WITH MARKETING AND PR CAMPAIGNS, THESE INCLUDE: DESIGN AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS ITS OWN IN-HOUSE GRAPHIC DESIGN AGENCY. PR AGENCY AWARD WINNING COMMUNICATIONS AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS IT'S OWN PR MANAGER.. MEDIA AGENCY BOXPARK WORKS WITH AN AWARD WINNING DIGITAL, MOBILE AND SOCIAL MEDIA AGENCY TO HELP PROMOTE ITS PROFILE ACROSS KEY PLATFORMS. MARKET RESEARCH
*ACCORDING TO W COMMUNICATIONS REPORT 2018
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A MARKET STUDY FOCUSING ON THE CUSTOMER PROFILE PROVIDING RICH CONSUMER INSIGHTS.
SOCIAL MEDIA
69,000+ FOLLOWERS 104,000+ FOLLOWERS 61,000+ FOLLOWERS 220,000+ SUBSCRIBERS
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WEBSITE
THE WEBSITE IS REGULARLY UPDATED WITH NEW TENANT AND EVENT FEATURES. PAGE VIEWS 4 MILLION SESSIONS 1.4 MILLION USERS 915,000
BOXPARK.CO.UK
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MAMA JACQ'S —UNIT 25
DELIVERY
MAMAJACQS.COM CHANTAL@MAMAJACQS.COM
MAMA JACQ'S IS DEEPLY ROOTED IN FAMILY. THE SCRUMPTIOUS FLAVOURS CREATED BY JACQUELINE ARE INSPIRED BY HER CHILDHOOD MEMORIES OF THE HOME COOKING OF HER MOTHER IN HER NATIVE HOME OF ST. VINCENT. JACQUELINE HAS CARRIED ON HER MOTHER'S KITCHEN LEGACY AND PASSED HER LOVE OF COOKING ON TO HER CHILDREN. HER TWO ELDEST CHANTAL AND DOMINIC AND HUSBAND LASSIL HAVE GLADLY TAKEN UP THE MANTLE AND HAVE PARTNERED WITH HER TO BECOME CHAMPIONS OF AUTHENTIC CARIBBEAN COOKING. TOGETHER THEY'VE LED A REVIVAL OF CARIBBEAN RECIPES AND INGREDIENTS IN THE U.K. CASUAL DINING MARKET.
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BOXPARK AWARDS
WINNER! MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017
WINNER! RIBA LONDON 2017
WINNER! REVO RE:LAX 2017
"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."
THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREENWICH MARKET.
"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."
—
PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE
—
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JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE
RIBA LONDON AWARD PANEL 2017
WINNER! RETAIL WEEK INTERIORS
2017
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WINNER! GLOBAL RLI AWARDS 2018 MOST INNOVATIVE FOOD AND BEVERAGE CONCEPT
WINNER! RETAIL WEEK
2019
MAPIC AWARDS 2019
BEST F&B CONCEPT
RANKED NO. 22
(2019)
QUOTES RETAIL WEEK AWARD COMMENT FROM JUDGES BOXPARK HAS CAPTURED THE ZEITGEIST IN TERMS OF WHAT PEOPLE ARE LOOKING FOR WITH FOOD AND DRINK AND SHOPPING TOGETHER. BOXPARK IS TRYING TO CREATE A TRUE DESTINATION. IF YOU WERE LOOKING FOR A WIDE RANGE OF INTERESTING STREET FOODS AND A CASUAL NIGHT OUT, BOXPARK HAS REALLY DONE THAT. JAMS CONS: REVO 2017 AWARDS CHAIRMAN/MANAGING DIRECTOR LESLIE JONES ARCHITECTURE BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE IT’S A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE RIBA LONDON AWARDS PANEL 2017 THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREEENWICH MARKET.
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COME JOIN THE EVOLUTION COPYRIGHT ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD. PATENT APPLICATION NO 1012940.1
BOXPARK CONTACT DETAILS DAN FULLARTON HEAD OF NEW BUSINESS & PARTNERSHIPS SALES@BOXPARK.CO.UK +44(0)7712 471811 WWW.BOXPARK.CO.UK
CANDY WILLANS SALES & MARKETING ASSISTANT SALES@BOXPARK.CO.UK +44(0)7494 178278 WWW.BOXPARK.CO.UK
RETAIL AGENT PIERS FINLEY HEAD OF LEISURE & RESTAURANTS 020 7494 6945 PIERS.FINLEY@CWM.CO.UK WWW.CWM.CO.UK
ED PELL 020 7494 6918 ED.PELL@CWM.CO.UK WWW.CWM.CO.UK