BOXPARK Wembley Brochure

STREETFOOD & LEISURE OPPORTUNITIES

EAT. DRINK. PLAY. —IN A DIFFERENT LEAGUE

REVOLUTION. IN THE BEGINNING THERE WAS BOXPARK SHOREDITCH— THE WORLD’S FIRST POP-UP MALL.

ROGER WADE KICKED IT OFF BACK IN 2011 WITH THE OPENING OF BOXPARK SHOREDITCH. THE CREATOR OF BRITISH STREETWEAR BRAND BOXFRESH HAD A CONSUMING PASSION FOR FRESH, INDEPENDENT BRANDS – WHETHER THEIR PARTICULAR GAME WAS FOOD, DRINK OR FASHION. AND HIS IDEA, RADICAL NOW AS THEN, WAS TO PUT WHAT CAN’T BE PIGEONHOLED INTO BOXES!

SPECIFICALLY, TO STRIP DOWN AND REFIT STEEL SHIPPING CONTAINERS TO MAKE TOTALLY ADAPTABLE, AMAZINGLY AFFORDABLE RETAIL SPACES THAT LITERALLY STACK UP TO MAKE A WHOLE NEW RETAIL ENVIRONMENT.

THOSE CONTAINERS MAY START OUT AS STARK, EMPTY METAL BOXES. BUT THEY END UP LIKE THE TARDIS: MORE INSIDE THAN ANYONE IMAGINED POSSIBLE – AND BURSTING AT THE WELDED SEAMS WITH POSSIBILITIES.

EAT. DRINK. PLAY. IN A DIFFERENT LEAGUE.

HOME TO LONDON’S BIGGEST DINING AND COMPETITIVE SOCIALISING CONCEPT.

INSPIRED BY ITS CROYDON SIBLING BUT WITH A TWIST, BOXPARK WEMBLEY LAUNCHED IN DECEMBER 2018. SITUATED IN THE HEART OF WEMBLEY PARK, JUST A STONE’S THROW FROM WEMBLEY STADIUM, BOXPARK WEMBLEY HAS ALSO BECOME THE ULTIMATE FAN PARK DESTINATION, WITH A 20,000 SQUARE FOOT DEDICATED EVENTS SPACE, OFFERING AN IMMERSIVE FOOD, DRINK AND LEISURE EXPERIENCE.

THE VENUE WAS THE FIRST OF ITS KIND TO INTRODUCE COMPETITIVE SOCIALISING AS PART OF ITS ‘PLAY’ OFFER AND HAS A DEDICATED LEISURE SPACE BOASTING ACTIVITIES SUCH AS AXE THROWING, VIRTUAL REALITY EXPERIENCE, AND ‘PLAYBOX’ - HOME TO SHUFFLEBOARD, TABLE TENNIS, POOL AND TABLE FOOTBALL.

WEMBLEY STADIUM —STATS

CAPACITY: 90,000 OVER 2 MILLION VISITORS PER YEAR

HOME OF THE ENGLAND FOOTBALL TEAM

HOME OF SPURS FOR 2017-8 SEASON

VENUE FOR EURO 2020

FINAL AND SEMI-FINALS

HOSTING FOOTBALL, NFL AND MUSIC EVENTS

35-50 EVENTS A YEAR

OVO ARENA

FORMERLY WEMBLEY ARENA

THE THING ABOUT WEMBLEY IS… IT’S NOT JUST THE STADIUM.

ORIGINALLY BUILT AS A SWIMMING POOL FOR THE 1934 BRITISH EMPIRE GAMES, THE 12,500-SEAT OVO ARENA IS RIGHT UP THERE WITH THE STADIUM IN THE CULTURAL TREASURE STAKES.

SINCE LONG BEFORE ITS TOTAL RENOVATION A DECADE OR SO AGO, IT’S BEEN LONDON’S BIGGEST INDOOR MUSIC VENUE. SUPERSEDED IN CAPACITY, BUT NOT KUDOS, ONLY BY THE O2 IN RECENT YEARS ITS ROSTER OF STARS READS LIKE A HISTORY OF ROCK AND POP – FROM THE BEATLES AND THE STONES AND BOWIE TO BEYONCE, ABBA, MADONNA AND BRITNEY TO WHITNEY…

AND THEN THERE’S THE SPORT. FROM BOXING TO BADMINTON AND BASKETBALL, ICE HOCKEY AND SKATING TO SPEEDWAY… OH YEAH – AND COMEDY TOO: REMEMBER THAT 1993 MOMENT WHEN COMEDY BECAME ‘THE NEW ROCK ’N’ ROLL’ WITH BADDIEL AND NEWMAN?

OVO ARENA —STATS

CAPACITY: 12,500

750,000 VISITORS A YEAR

LOCATED IN THE HEART OF WEMBLEY PARK OVER 120 EVENTS A YEAR

MUSIC, SPORT, COMEDY, FAMILY ENTERTAINMENT HOSTED THE 2017 MTV EMA’S

WEMBLEY PARK TODAY

1,000 NEW HOMES

4,000 RESIDENTS

11.5M FOOTFALL

4,000 WORKERS

£273M RETAIL SPEND

£1BN DEVELOPMENT SPEND

HOME TO 4,000 STUDENTS

5,500 JOBS

OFFICE SPACE: 250,000 SQ FT

10.4M PEOPLE IN A 60 MIN DRIVE TIME

WEMBLEY PARK TOMORROW

7,000 NEW HOMES

20,000 RESIDENTS

15M FOOTFALL

12,000 WORKERS

£328M RETAIL SPEND

£3BN DEVELOPMENT SPEND

HOME TO 6,000 STUDENTS

14,000 JOBS

OFFICE SPACE: 1M SQ FT

12M PEOPLE IN A 60 MIN DRIVE TIME

AVERAGE SALARY OF CURRENT RENTER: £48K

AVERAGE SALARY OF CURRENT RENTER: £55K

LOCATED NEXT ON WEMBLEY WAY

BOXPARK HAS CHANGED THE PERCEPTION OF WEMBLEY INTO A VIBRANT NEIGHBOURHOOD WHERE PEOPLE COME TO LIVE, WORK AND PLAY.

BOXPARK WEMBLEY OPENED IN DECEMBER 2018 AS A JOINT VENTURE BETWEEN BOXPARK AND QUINTAIN.

IT IS LOCATED IN WEMBLEY PARK, ONE OF LONDON’S LARGEST REGENERATION SCHEMES FEATURING AN 85-ACRE NEW NEIGHBOURHOOD, INDEPENDENT AND HIGH STREET RETAIL, ICONIC VENUES INCLUDING THE OVO ARENA, AS WELL AS HOMES AND COMMUNITY SPACES.

THE ARRIVAL OF BOXPARK WAS TO CREATE AN ‘EVERYDAY DRUMBEAT’ FOR WEMBLEY PARK. IT CREATES A CENTRE FOR THE COMMUNITY, PROVIDING INDEPENDENT BARS AND RESTAURANTS, COMMUNITY AND 300+ EVENTS A YEAR.

AT

— 5M+ VISITORS PER YEAR

— 2,500 CAPACITY

— 20,000 SQ.F

— 30+ RESTAURANTS & BARS

— MULTIPLE LEISURE OPERATORS & ACTIVITIES

SITE LAYOUT — LOWER LEVEL

SITE LAYOUT — UPPER LEVEL

- A3 FULLY FITTED

- KITCHENS AVAILABLE

- 500 SQFT UNITS

- TURNOVER RENT OPTIONS

- DELIVERY PARTNERSHIPS

- ONLINE PR & MARKETING

- SUPPORT

- CLICK & COLLECT

- SERVICE

- ORDER BY MOBILE ON SITE

GREAT STREETFOOD OPERATORS

BOXPARK OWNS AND OPERATES THE BARS ACROSS ALL SITES.

BOXPARK WEMBLEY FEATURES SEVERAL BARS INCLUDING THE BEATBOX BAR, ATRIUM BAR AND PLAYBOX BAR WHICH ALL SERVE NON-ALCOHOLIC AND ALCOHOLIC BEVERAGES.

OUR BARS ARE AN INTEGRAL PART OF BOXPARK’S LIVELY ATMOSPHERE, SERVING CRAFT BEERS, WINES, COCKTAILS AND SPIRITS.

WE HAVE DEDICATED POURING PARTNERS FOR DRAUGHT BEERS AND SPIRITS INCLUDING ALL THE MOLSON COOR BRANDS AND A PREMIUM PORTFOLIO WITH PERNOD RICARD FEATURING BEEFEATER GIN, ABSOLUT VODKA, CHIVAS REGAL WHISKY AND MORE.

BOXPARK’S EVENTS AND LEISURE ARE INSTRUMENTAL IN DRIVING FOOTFALL TO THE SITE.

THROUGHOUT THE YEAR, BOXPARK HAS A DIVERSE, COMMUNITY-LED EVENTS PROGRAMME INCLUDING MOVIE SCREENINGS, LIVE MUSIC, CREATIVE WORKSHOPS, ART EXHIBITIONS, SPOKEN WORD AND COMEDY NIGHTS, AND MORE.

OUTSIDE OF EVENTS, THE SITE BOASTS UNIQUE LEISURE ACTIVITIES TO INCREASE CUSTOMER DWELL TIME.

BOXPARK OFFERS A GREAT VARIETY OF ENTERTAINMENT, COMBINED WITH FOOD AND DRINK TO CREATE A SOCIAL DINING HUB AND A UNIQUE CUSTOMER EXPERIENCE.

- D2 UNITS AVAILABLE

- 1000 - 2850 SQFT UNITS

- TURNOVER RENT OPTIONS

- FLEXIBLE TERMS

- ALCOHOL LICENCE

- AVAILABLE

- ONLINE PR & MARKETING

- SUPPORT

LEISURE & SOCIAL COMPETITIVE GAMING

EXAMPLES OF TENANTS

A VARIETY OF GREAT BRANDS ACROSS STREET FOOD, RETAIL AND LEISURE.

THE BOXPARK BRAND IS RECOGNISED NATIONALLY AND INTERNATIONALLY.

THE GLOBAL PR REACH IN THE LAST 12 MONTHS ALONE WAS ESTIMATED TO BE OVER 5 BILLION*. THERE ARE CIRCA. 1.3 MILLION PEOPLE ON BOXPARK’S EMAIL DATABASE AND OVER 300,000 FOLLOWERS ON SOCIAL MEDIA CHANNELS COMBINED.

BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF CIRCA. 1.6 MILLION USERS ACROSS ALL PLATFORMS.

ADVERTISING

BOXPARK RUNS A RANGE OF ADVERTISING CAMPAIGNS TO PROMOTE THE BOXPARK BRAND AND EVENTS, THESE INCLUDE:

• OUTDOOR AND LARGER FORMAT ADVERTISING

• PRESS COVERAGE

• TARGETED ONLINE CAMPAIGNS VIA GOOGLE, FACEBOOK, TWITTER AND INSTAGRAM

SOCIAL MEDIA AND EMAIL

BOXPARK ACTIVELY ENGAGES WITH ITS CUSTOMERS VIA SOCIAL MEDIA. THIS INCLUDES CONTENT COVERING UPCOMING EVENTS, LIVE VIDEOS AND EVENT HIGHLIGHTS POSTED ON SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TWITTER, FACEBOOK AND YOUTUBE.

BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF C. 1,7M FOLLOWERS AND USERS ACROSS THE VARIOUS PLATFORMS.

AGENCIES

BOXPARK’S IN-HOUSE TEAM WORK WITH SPECIALIST AGENCIES TO SUPPORT WITH MARKETING AND PR CAMPAIGNS, THESE INCLUDE:

DESIGN AGENCY

PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS ITS OWN IN-HOUSE GRAPHIC DESIGN AGENCY.

PR AGENCY

AWARD WINNING COMMUNICATIONS AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS IT'S OWN PR MANAGER.

MEDIA AGENCY

BOXPARK WORKS WITH AN AWARD WINNING DIGITAL, MOBILE AND SOCIAL MEDIA AGENCY TO HELP PROMOTE ITS PROFILE ACROSS KEY PLATFORMS.

MARKET RESEARCH

A MARKET STUDY FOCUSING ON THE CUSTOMER PROFILE PROVIDING RICH CONSUMER INSIGHTS.

BOXPARK WEMBLEY SOCIAL MEDIA CHANNELS

INSTAGRAM FACEBOOK TWITTER MAILING LIST

30,000+ FOLLOWERS 10,000+ FOLLOWERS 7,000+ FOLLOWERS 250,000+ SUBSCRIBERS

THE WEBSITE IS REGULARLY UPDATED WITH NEW TENANT AND EVENT FEATURES.

PAGE VIEWS 10.5 MILLION SESSIONS 4.3 MILLION USERS 2.7 MILLION

BOXPARK AWARDS

RMI AWARDS 2022

CAMPAIGN OF THE YEAR

#EURO2020

BEST USE OF TECHNOLOGYBLACK CARD

WINNER!

RETAIL WEEK INTERIORS 2017

RANKED NO. 22 (2019)

WINNER!

MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017 —

"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

WINNER!

GLOBAL RLI AWARDS 2018

MOST INNOVATIVE

FOOD AND BEVERAGE CONCEPT

WINNER! REVO RE:LAX 2017 —

WINNER!

THE DRUM AWARDS 2021

MOST EFFECTIVE USE OF TECHNOLOGY - #EURO2020

WINNER!

RETAIL WEEK 2019

"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFULAND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."

JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

WINNER!

GLOBAL RLI AWARDS 2020

FOOD AND BEVERAGE CONCEPT

MAPIC AWARDS 2019

BEST F&B CONCEPT

WINNER!

RIBA LONDON 2017 —

THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREENWICH MARKET.

RIBA LONDON AWARD PANEL 2017

BOXPARK HAS CAPTURED THE ZEITGEIST IN TERMS OF WHAT PEOPLE ARE LOOKING FOR WITH FOOD AND DRINK AND SHOPPING TOGETHER.

BOXPARK IS TRYING TO CREATE A TRUE DESTINATION. IF YOU WERE LOOKING FOR A WIDE RANGE OF INTERESTING STREET FOODS AND A CASUAL NIGHT OUT, BOXPARK HAS REALLY DONE THAT.

BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY

IT’S A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE

JAMS CONS: REVO 2017 AWARDS CHAIRMAN/MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

RETAIL WEEK AWARD COMMEN T FROM JUDGE S

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

COME JOIN THE EVOLUTION

COPYRIGHT

ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD.

PATENT APPLICATION NO 1012940.1

BOXPARK CONTACT DETAILS

DAN FULLARTON HEAD OF NEW BUSINESS & PARTNERSHIPS SALES@BOXPARK.CO.UK

+44(0)7712 471811

WWW.BOXPARK.CO.UK

RETAIL AGENT

ROB HOWARTH 07901 555663

ROB.HOWARTH@LEISUREDIVISION.COM

CANDY WILLANS SALES & MARKETING ASSISTANT SALES@BOXPARK.CO.UK

+44(0)7494 178278

WWW.BOXPARK.CO.UK