BOXUAN ZHANG INDUSTRIAL DESIGN PORTFOLIO Phone: +86 18610248959 E-mail: bosunzhang1026@163.com Web: http://issuu.com/boxuanzhang/docs/portfolio
CONTENTS
BOXUAN ZHANG
Chaco Casual Sneaker Design
“Leafy Bar” System Design – “MWest challenge” (West Michigan challenge)
Thesis Project – Airplane Seat Design
Feek Furniture Design
Razer Game Controller
“E–post” – Custom Postcard and Mailing App – Sweden exhibition for Kendall “Study Away” program
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FALL/WINTER 15/16
BENCHMARKING BRAND BACKGROUND Chaco is a brand of footwear known for its product line of Z strap sandals. The sandals were originally intended for use by white water rafting guides. In 2009, the brand was acquired by Wolverine World Wide. The Chaco brand provides a variety of sandals, shoes, flips, boots and accessories. http://www.wow.com/wiki/Chaco_(footwear)
PROBLEM Design a new Chaco’s sneaker that makes it more durable and flexible.
TARGET MARKET Male. 20 - 25 years old. Urban customers who want casual sneakers with added functionality/utility.
LIFESTYLE He lives and studies in an urban environment, but loves to take family vacations that center around outdoor activities. He frequently uses the subway but often walks as his main mode of transportation. He is used to a fast paced lifestyle and enjoys getting together with friends in the evening.
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BENCHMARKING TREND----Essence
REFERENCE SHOE
Look, stop, think. Details and time matter. This theme looks at the world with fresh eyes: it drags society out of its daily coma and urges people to go beneath the mass of detail to see the beauty in the everyday and transform the ordinary into the extraordinary. http://www.wgsn.com.
SPECIAL PATTERN
DETAILING
SHOE LAST
Athletic feel
MODERN
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Wide ball
LAYERING
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CONCEPT
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COLOR INSPIRATION
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COLOR INSPIRATION
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MATERIAL EVA Midsole Printed Mesh
Speed Laces
Climbing-rope Laces Suede
Rubber Outsole EVA Midsole
Webbing
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Rubber Outsole
Webbing
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BOXUAN ZHANG
FALL/WINTER 15/16
Lighting
Control Board
Light button
Serve button
Stand up button
Sit down button
Volume - button
Volume + button
Channel >
Channel <
Foldable Curtain
Foldable Roof
Standing System
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Control Board
Foldable Dining Table bosun.boxuanzhang@gmail.com
USER SCENARIO Press the control board to change the seating mode
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Plastic
Cloth Weave
Aluminum Alloy
Plastic
Cushion Plastic
Hydraulic Pressure
Cloth Weave
Aluminum Alloy
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OPTIONS Leather
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Cloth Weave
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BENCHMARKING BRAND BACKGROUND
COMPETITORS
Razer is a California-based company specializing in products specifically marketed to gamers. The Razer brand is currently being marketed under Razer USA Ltd. http://wiki.teamliquid.net/starcraft2/Razer
TARGET MARKET Preferences of young customers between 15 - 25 years old.
PROBLEM > SOLUTION More robust controller. Multi-purpose cost savings. Maximize lighting.
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USER RESEARCH PERSONA DEVELOPMENT
PERSONA DEVELOPMENT CONT
Josiah
Like:
Age: 18 College Student Usually spends 3-4 hours gaming a day. The favorite First-person shooter game is Battlefield.
Handle/ trigger is comfortable and easy to hold. Easy portability of handle. Looks sleek and stylish. Overall size is good. Ergonomic design. Wireless Bluetooth.
System Play Station 32” TV Sofa Battlefield
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Dislike: LED light not durable. Poor sensitivity. Controller can’t be customized. Limited battery life. Buttons uncomfortable when playing for a long time.
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65mm
45mm
52mm 138mm 98mm
162mm
10mm
52mm
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1 2 4
5
3 6
8 7 9 10 12
13
14 Menu
Display
1.
TOUCH PAD
2.
ANALOG STICKS
3.
SENSORS
4.
WI-FI BUTTON
5.
MENU BUTTON
6.
DISPLAY BUTTON
7.
MEMORY FOAM INNER LINER
8.
LCD PANEL
9.
SHOULDER BUTTON
10. BACKLIGHT
UNITS
11. STOWABLE
DISPLAY
12. LED
15
LIGHTING
13. MOTHERBOARD 14. TRIGGER 16
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15. BATTERY 16. SECURELY
SCREWS
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ENTER/ EXIT COVER
CONNECT TO WI-FI
THROW GRENADE
STOWABLE DISPLAY
MOVEMENT SPRINT
TOUCH PAD
LED LIGHTING
MEMORY FOAM INNER LINER
SPEAKER ^: TOGGLE NIGHT VISION
CHANGE ZOOM LEVEL
<: SWITCH WEAPON >: SWITCH WEAPON THE DISPLAY SWITCH CONNECT TO MENU
RELOAD/PICK UP WEAPON
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SWITCH WEAPON
TOGGLE CROUCH
INTERACT/KILL MOVE
IRON SIGHTS
FIRE bosun.boxuanzhang@gmail.com
USER SCENARIO
The display board can rotate 30° to make visually more comfortable.
Press the display button and then pull out the display screen, so you can play games anywhere. Press the Wi-Fi button to connect to your TV.
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Leafy Bar” System Design – “MWest challenge” (West Michigan challenge)
PROBLEM
PROBLEM Deciding what to eat is difficult when working in a busy office environment. Eating the same bland and unhealthy food can have negative effects on employee well-being and productivity at work. Having a limited selection of snacks and refreshments can create poor morale for employees.
SOLUTION The system uses hydroponic technology to grow healthy toppings for a sandwich. Herbs and lettuce grow with minimal maintenance and may also be used in the fresh filtered water dispenser. Herbs contain unique anti-oxidants, essential oils, vitamins, phytosterols and many other plant derived nutrients which help equip our body to fight against germs, toxins and to boost immunity levels. In fact, herbs are medicines in smaller dosages.
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TARGET MARKET 4.9 million small businesses using commercial office space
COMPETITION â&#x20AC;&#x153;From our research, we were not able to identify a hydroponic system that was designed specifically for the office environment. Due to the niche design and findings from our research, we have been unable to find direct competition, making this proposition innovative and unique.â&#x20AC;? The competitors listed are smart growing systems designed for the home environments that are not focused for the office environment.
Leafy ar
Click & Grow Smart Herb Garden Indoor $99.95
28 Million Small Businesses in the United States Small businesses place high importance overall on workforce health with approximately 93% of decision makers saying the health of their employees is important to their bottom line. Although there are 28 million small businesses existing in the United States, many operate out of the home, but roughly 4.9 million small businesses use commercial space.
Leafy Bar Smart Herb Garden Indoor $150.00 $
$$$
Click & Grow Smartpot Chili Pepper Indoor $79.95
Adaptability
We are aiming our target market to the 4.9 million small businesses using commercial space in the United States.
TowerPinkster Architects and Engineers 4 East Fulton Street, Suite 200 Grand Rapids, MI 49503
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Furniture Design Collective
Click & Grow Smart Herb Garden Indoor $149.95
Miracle-Gro AeroGarden EXTRA LED Indoor Garden $249.95
Start Garden Grand Rapids 50 LOUIS ST. NW Grand Rapids, MI 49503
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BENEFITS Honeycomb construction
NUTRIENT
Simple attachment that doesnâ&#x20AC;&#x2122;t need planning permission or complex installation. CONTAINER FOR NUTRIENT SOLUTION
Provides a healthier snack and improves employee morale. POT
Increases employee retention and work ethic. Reduces medical insurance costs by conforming with the workplace wellness program. Small businesses will benefit due to the affordable price and great advantages that the Leafy Bar system will provide with an aesthetically pleasing design.
PUMP LIGHTING
WATER LEVEL LIGHTING PUMP
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Employees can now season or spice up their lunch by adding herbs or spices from the Leafy Bar system for healthier snack options. The system will also create a natural scent in the office environment. Itâ&#x20AC;&#x2122;s a simple attachment that doesnâ&#x20AC;&#x2122;t need planning permission or complex installation.
TARGET MARKET BRAND BACKGROUND
TARGET MARKET College/University common area and library
Kendall College of Art and Design common area
Michigan State University library
Grand Valley State University library
Calvin College Hekman library
Since 2003, FEEK â&#x20AC;&#x153;the architect toolboxâ&#x20AC;? is a pioneer in design furniture using surprising new materials. It all started with tailor-made coated foam products which after 5 years resulted in a completely new approach in the furniture, interior and building sector. FEEK offers a whole range of services of new award winning designs, materials, products and processes. http://www.feek.nl/about-feek/
COMPETITORS
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CONCEPT Feek hexagon 9feet
6feet 3feet
Big sofa
Small sofa 4feet
Table 6feet 6feet
1.5feet 5in
Big sofa front
20in 9feet
Reverse small sofa
4feet 2feet
1.5feet
Reverse small/ small sofa
Table front
22in 2feet
Ottoman BOXUAN ZHANG
Table bottom bosun.boxuanzhang@gmail.com
SYSTEM
Table BOXUAN ZHANG
Big sofa
Small sofa
Reverse small sofa
Ottoman
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MATERIAL
MELAMINE
PLYWOOD
FEEK COATED FOAM ELEPHANT SKIN
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COMBINATION
Reverse small sofa/big sofa/small sofa/ ottoman/ table Reverse small sofa/big sofa/small sofa/ ottoman/ table
Reverse small sofa/big sofa/small sofa/ ottoman/ table
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COLOR INSPIRATION
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COLOR INSPIRATION
E-POST
“E-post” - Custom Postcard and Mailing App - Sweden exhibition for Kendall “Study Away” program
BRIEF WHAT IS “E-POST” ?
MARKET
“E-post” is a custom postcard and mailing App that was designed during a study-abroad program in Sweden. It helps you send a postcard easily and conveniently from any location where you find a QR code in Sweden. This code connects to the local post office and allows you to send your postcard to family or friends. In addition, this App links to your ITunes account so you can pay easily.
LIFESTYLE “E-Post” can send your postcard anywhere in the world.
Choose the stamp and postcard you want.
“E-Post” connects to App store to finish your payment. Find the QR code in any bus station in Sweden. Scan it and then you can connect with the local post office.
BOXUAN ZHANG
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USER SCENARIO CHOOSE IT
SCAN IT
Scan the QR code and then you can connect with the local post office.
Choose a picture or photo for your custom postcard.
SCAN IT
Enter your information to “E-Post”, then connect to the App store and finish the payment.
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