Social Media Tips & Tricks

Social media can help your business engage with a wide range of current and potential customers without needing to spend too much money! With over half of the world’s population using social media- this is a great place to increase brand awareness, create real human connections and stay top of mind.

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Highlight business specialties

Demonstrate your businesses unique selling point.

Use video content over static images

On average, people retain 95% of what they see in a video versus an image.

Feature your staff

Creating content to showcase the expertise of your staff is a sure way of build trust with current and potential customers.

Good photos go a longer way

People are more likely to engage with good quality images. Avoid using a flash and utilise natural light where possible.

This can be done by providing answers to frequently asked questions and behind the scenes of your daily activities.

Feature your customers

Take the opportunity to get photos or capture reviews of your satisfied customers to share on your social

Post regularly and schedule your posts

It is always a good idea to create a content calendar to map out your content planning

Q&A with Darrell Jacobs, MTA’s new Chief Executive Officer

After his first month in the role, new Motor Trade Association CEO Darrell Jacobs has hit the ground running. Despite perhaps being new to some members, Darrell’s experience in the industry extends multiple decades and his interest in all things automotive began at a young age. In this question and answer, he reveals his commitment to the association and where he views his priorities for 2023 and beyond.

You might be new to the role of CEO but you’re not unfamiliar with the industry and its members are you?

Succeeding somebody like Paul Unerkov will always be difficult due to his long-term service to our industry, but I am looking forward to this invaluable opportunity. I believe we must continue supporting our members, address critical issues such as skill shortages and drive the sector as a vital part of our local economy. To do this, I will be leveraging my own experience in our industry over two decades. This includes as the Head of Marketing at Mitsubishi Motors and more recently across a number of General Manager positions at the MTA. Paul and I worked closely together at the MTA for the past three years, so having this internal transition will provide continuity as we move forward.

After your first month in the top job, what has surprised you about the MTA?

The thing that has probably not surprised me, but has been reinforced, is the range of expertise MTA members and our MTA staff possess. Automotive runs through the blood of our 1300 members and almost 100 employees. The old saying goes that you are only as good as the team around you and harnessing this passion and immense amount of knowledge will be imperative in our ongoing training, advocacy and workplace relations.

More broadly in my day-to-day role, I have also been impressed with the willingness of government and other key stakeholders to work closely with us. I look forward to building these relationships and working together to strengthen our industry.

What are your priorities for this year and beyond?

Helping attract the skilled technicians of tomorrow is a priority of mine. Time and time again Northern

Territory businesses have contacted the MTA asking whether we know of anybody available for work. We are at the cutting edge of technology in our industry and we must capture the attention of prospective apprentices to complete their career in our rewarding industry. This is why I am also excited to be leading the MTA through the innovation revolution that is sweeping our sector. From infrastructure to propulsion systems and policies there is a lot to consider as the industry transitions over the foreseeable future.

In recent months, crime has also been a frequently raised concern of members. Dealing with theft and vandalism is an unacceptable cost of doing business and the MTA will continue working closely with authorities. At what point do we say enough is enough and that businesses do not deserve to put up with it?

What is something MTA members might not know about you?

I am a son of a publican, a golf tragic and have a sizeable matchbox car collection!