Social Media Tips & Tricks

Social media can help your business engage with a wide range of current and potential customers without needing to spend too much money! With over half of the world’s population using social media- this is a great place to increase brand awareness, create real human connections and stay top of mind.

1.Highlight business specialties

Demonstrate your businesses unique selling point.

2. Share your expertise

This can be done by providing answers to frequently asked questions and behind the scenes of your daily activities.

3. Use video content over static images

On average, people retain 95% of what they see in a video versus an image.

4. Feature your customers

Take the opportunity to get photos or capture reviews of your satisfied customers to share on your social media platforms.

5. Feature your staff

Creating content to showcase the expertise of your staff is a sure way of build trust with current and potential customers.

6. Post regularly and schedule your posts

It is always a good idea to create a content calendar to map out your content planning for the weeks ahead.

7. Good photos go a longer way

People are more likely to engage with good quality images. Avoid using a flash and utilise natural light where possible.