Emma Watson

The Luxury Villa Lady

southcoastvillasja.com

Emma Watson is the 24-year-old twin boy mom and burgeoning entrepreneur who is taking the luxury villa industry by storm.

Boston-born and Jamaica-raised, Emma left Jamaica after graduating from fifth form at Hampton School. She pursued her tertiary education in the US and ended up studying in France. Fresh out of college,

Emma was fortunate to land her first job with a boutique marketing and stafng agency in Atlanta, where she specialized in event planning, marketing, and client outreach, before being redirected right back to the place she loved to call home, Jamaica.

Discovering that she was expecting twin boys, “I couldn’t think of a better place to raise my sons Preston and Liam.” She recalls writing in her journal that she wanted to find a job where she could work from home, on her own terms so that she could still be active in raising her boys, while earning a sustainable income. “My first job had exposed me to real luxury outside of my academic ventures. I created my second job to develop my skills and launch my career as an entrepreneur in Jamaica - the land of laid back luxury.”

Was she nervous? Absolutely! “But one thing I’ve learned is that when you set an intention and let it go, it finds you much faster than when you try to resist.”

Emma created a plan to help her mother to market her brand new business venture, Ivy’s Cove - a small villa property in the seaside town of White House, Westmoreland. “Ivy’s was the ‘first draft’ of what I would continue to do. It was the first impression I would create for people who were not aware of the hidden gems Jamaica possessed.” Emma counts it a privilege to experience and live a culture whose love touches the entire world. “Jamaica is a place like no other - I’ve been inspired by its beauty and encouraged to do great things. Jamaica’s roots run deep inside me - granting me the strength and resilience I possess today.”

Within one year of her return, Emma had 13 properties on account and an entire luxury brand on her hands. With the goal to enhance and promote brand Jamaica, South Coast Villas has built its reputation by encouraging partnerships with talented local individuals, island wide tour guides, excursions and adventure parks. Providing jobs during the pandemic has been a key success point for Emma, whose team has been working consistently in food production, housekeeping, fishing and transportation.

Her properties have hosted a plethora of local and international celebrity guests. “I’m proud to be able to introduce people all over the world to the community that raised me.” Emma is a ‘country girl’ at heart, who is proud to help Jamaicans rediscover their island. She laments that it had always troubled her that so many locals never got to experience the best parts of their own island. Today she is happy that South Coast Villas is making that market more accessible.

“My sons don’t know it yet, but they brought me home and made me who I am today. I have them to thank for introducing me to the BossMom in me. They are my biggest motivators to succeed in business and as a mother.”