BEACHESMOMS

Social Media on the Sand 2018

When 100 Elite Digital Mom Influencers spend five days learning modern day marketing secrets from some of the most extraordinary businesswomen in one of world’s most beautiful backdrops, amazing things happen. That was the promise of Beaches Resorts’ 4th annual “Social Media on the Sand” conference that took place at Beaches Turks & Caicos Resort Villages and Spa from October 17-21, 2018. And they delivered.

Debbie-Ann White, SVP, Public Relations and Promotions at Unique Vacations, Inc. T he sold out, invitation-only event offered attendees a unique opportunity to learn from these highly successful, motivated women eager to share their stories and advice on how they’ve effectively used social media to connect with targeted audiences. Forbes recently equated the modern “power of social media in society” with “the importance of sunlight on earth,” while AdWeek specifically credits the evolution of mom influencers for today’s era, indicating that “this organically-grown movement became a thousands, then millions-strong, network of women listening to other women.”

“We are excited to have this outstanding group of women sharing their inspirational stories with our conference guests,” offered Debbie-Ann White, SVP, Public Relations and Promotions at Unique Vacations, Inc. “In this era of female empowerment, paired with the reach and importance of social media, our ‘Social Media on the Sand’ event offers a truly unique forum for personal and professional growth. We couldn’t be more proud of our #BeachesMoms community that is Social Media on the Sand.”

This year, Beaches’ handpicked list of guest speakers and keynotes included three of the most accomplished modern brand builders and role models: Rebecca Minkoff (co-founder and creative director of the eponymous fashion powerhouse), Alli Webb (founder of Drybar, the nation’s premier blowout salon) and Holly Robinson Peete (award-winning author, actress, entrepreneur, philanthropist and brand spokesperson).

Also new to this year’s conference, a selection of fun pop ups including the “Just Chill” Registration and the Beaches Swag Bungalow. Beaches deconstructed the traditional conference day gift bag and

Holly Robinson Peete created a VIP gifting lounge. Attendees had the opportunity to meet and greet with great sponsors and enjoy complimentary gifting.

But just as important as snagging great swag is the ability to be able to give back too (something at the heart of the Beaches organization.) Influencers participated in an extraordinary “school makeover” at the Ianthe Pratt Primary School – home to 600 children ages five to eleven. Sponsored by the Sandals Foundation and School Specialty, this activity provided the opportunity to paint the school’s existing playground and outdoor stage, along with a collection of inspirational murals. Prior to travel, attendees also received special backpacks encouraging them to join Beaches Pack for a Good Cause campaign. They each filled their backpacks with five pounds of desperately needed school supplies and distributed them personally to the school children on site. Participation in this activity is always 100%, which equates to 500 pounds of new educational supplies headed to the island in October.

Ali Webb of Dry Bar

For more information on “Social Media on the Sand,” please visit socialmediaonthesand.com.