2 minute read

IT’S WHAT’S FOR BREAKFAST

is your healthier, whole-food alternative to these foods, and it doesn’t sacrifice flavor or convenience along the way,” says Erik, who, having competed as a cyclist, became aware of the direct connection between high quality food and high performance. “Today’s top athletes, professionals, academics, business people, and top performers know not to compromise on their meal plans, especially at breakfast. If we’re going to be our best at work, at school, at play, we need easily digestible, nutrient-packed foods that are easy on the gut and full of clean energy,” he says.

All the buzzwords, hype, and flashy colors that adorn the aisles of your grocery store are overwhelming. Can you trust their claims? Is one brand better than the other? As consumers, we all know this fatigue well. But, this tiresome waffling is over. One look at the clean ingredient label and you can have confidence in Unwaffle’s benefits. Like all of us, Erik and Mollie live busy lives. “With three kids and demanding careers, we know how crazy a busy morning can be,” says Mollie. “So we designed Unwaffle to be ready to eat from the package. They are great on the go, on the road, on a bike, a hike, or in the classroom.”

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As a chef, Erik knows that your taste buds will make the ultimate decision. “If you need more convincing than just taking our word for it, we encourage you to take a look at our Kickstarter campaign. Grab yourself a sampler pack or something more from our rewards list and try Unwaffle in your own home. We’re excited to share what we’ve created with you!” he says with an eager smile. To this point, their small team has been funding this project out-of-pocket, investing tens of thousands of dollars over the last three years.

Until now, their capacity has been limited by kitchen space, which they have been renting short-term in an allergen-free facility. “It turns out that is nearly impossible to come by in this town,” says

Erik. “When it is, it often means hiring a babysitter to watch our kids while we work late into the night, far across town.” Fortunately, they have recently located and leased the perfect allergen-free space for production and business HQ, and it’s nearly ready to go. Kickstarter contributions will help furnish it with high-quality food manufacturing equipment so the Walnums can make the best waffles in the world from right here in the heart of Big Sky Country. The result will be a ready supply of your new favorite breakfast, wrapped in tidy packaging and delivered to your doorstep… and eventually to your favorite neighborhood grocery store.

The Walnums will move into their new kitchen in February and will start cranking out breakfasts by March. They’re grateful to have had overwhelming community support thus far, and are confident they will achieve their fundraising goal. “If a financial contribution is not possible for you right now, we understand, and even if you can just take a moment from your busy day to share this with your friends, family, co-workers, classmates, teammates, or anyone else you know who may benefit from a better breakfast, we really appreciate it.”

To learn more about Unwaffle and explore their Kickstarter campaign ending January 15th, visit eatunwaffle.com. J

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