PHOTOGRAPHIC MEMORIES TO BOOST BRAIN HEALTH

Dupli, formerly Tetenal UK (see centre pages for the full story) is much in the news this month. As well as a new name it has announced a new charity partner from April in Alzheimer’s Research UK. Dupli will be promoting their ‘Think Brain Health’ campaign as well as collaborating on projects that highlight the role that photographic images can play in creating and stimulating memories, and the personal benefits this can bring to patients and caregivers alike.

With recent studies into the impact of dementia-related illnesses on society in general reporting we could be on the brink of what could be classed as a pandemic, with the rising cost of care crippling the economy, Dupli Marketing Manager Craig Bird explains: “Alzheimer’s and dementia are subjects very close to my heart and I’m delighted that Dupli can reach out into the photographic community to raise awareness of the vital work of researching treatments and cures.”

Dupli suggests the partnership further underlines its commitment to being a responsible employer, with the health and well-being of its team being top of the agenda. A ‘Think Brain Health’ test can be taken at: www.alzheimersresearchuk.org/ brain-health/think-brain-health/