SUCCESS ‘ON THE CARDS’: FUJIFILM CX3240 CREATIVE DUPLEX PRINTER POWERS SCRIBBLER LITE PARTNERSHIP

We hear how the partnership between Fujifilm UK and high street greeting card chain Scribbler has evolved, with Fujifilm technology and software allowing customers at retail instant print access to over 2,000 card designs

Print on demand and personalised printing services have been much in the news and much on the increase these past few years. Additionally, the Internet has given consumers both convenience and access to a wider range of products than ever – typically one larger than a high street retailer has the space to stock and provide. Buyers are now used to getting exactly what they want and exactly when they want it – and if they don’t find it at your store, they’re happy to look elsewhere.

Seeking to both address and maximise the potential of all of the above points is the latest partnership between Fujifilm UK and high street greetings card chain Scribbler. While we’re all used to browsing the shelves for a greetings card and sometimes being forced to pick the best available, rather than the one that exactly imparts the message we want to convey, here the latest instant print technology and quality can come to our aid.

The manufacturer and the retailer have joined forces to introduce Scribbler Lite. The idea here is that customers at retail now have instant access to over 2,000 greetings cards, via a compact, wall-mounted or countertop display option. The result is that consumers will now be able to find the perfect card for any occasion due to the sheer variety on offer, plus be able to have their personal message printed inside the card in any font, text size or colour of their choice.

Once this selection has been made, the product is printed behind the shop counter utilising the Fujifilm CX3240 creative duplex printer and can be ready for collection in just 60 seconds.

The easy-to-use software involved gives retailers, as well as commercial premises, the obvious advantage of being able to carry an extensive range of greetings cards without running the risk

With the UK selling 1.4 billion greetings cards a year, both Scribbler and Fujifilm want to help businesses access the full potential of this profitable market.” of waste due to overstock, or requiring the footprint of a photo kiosk. Leftover or outdated stock purchased for key calendar occasions such as Christmas,

Valentine’s Day, Mother’s Day and Father’s Day therefore becomes a thing of the past for beleaguered retailers. When new content is available, the

To discover how Fujifilm can inspire ideas and help boost the profile and bottom line of your own store or minilab, get in touch software can be updated within 24 hours – meaning the very latest card designs are quickly accessible by customers. Alongside this, the display can also show a ‘trending’ banner, allowing users to but, as it sounds, is more suited to locations that may struggle for space.

Fujifilm UK Head of Sales Jon Difford explains further: “Helping customers find the perfect card can be difficult

Helping customers find the perfect card can be difficult when you have limited space and want to carry other products. Scribbler Lite aims to change this, in allowing businesses to carry a wider range of stock to increase their appeal.”

Fujifilm UK Head of Sales Jon Difford see which designs are currently the most popular across the country. Regular content updates also allow retailers to be able to sell cards representing the UK’s diverse culture, and not just the obvious calendar touch points. Options celebrating religious festivals and celebrations including Ramadan, Diwali, Pride and Mental Health Awareness Week are included seasonally, while a wide range of designs showcasing diversity and inclusiveness are also available.

An Evolving Partnership In Print

This latest collaboration between Fujifilm UK and Scribbler follows on from the launch of the Scribbler Kiosk in 2022. This allowed customers to access greetings cards and have them printed from the same machine. The Scribbler Lite offers the same designs, when you have limited space and want to carry other products. The Scribbler Lite aims to change this. Customers are able to find the best option, while businesses can carry a wider range of stock to increase their appeal. With this system in place, people won’t be leaving the store without the perfect card.”

Scribbler Commercial Director Tom Proctor adds: “With the UK selling 1.4 billion greetings cards a year, both Scribbler and Fujifilm want to help businesses access the full potential of this profitable market. By including the Scribbler Lite as one of their services, retailers across the country can effectively have a Scribbler store on a single device, gaining access to our ever-growing number of designs for any occasion. As our partnership with Fujifilm continues, we hope that more businesses can sell high quality cards to their customers throughout the year.”

FUJIFILM’S CX3240 CREATIVE DUPLEX PRINTER: A QUICK OVERVIEW

As the engine that powers the new Scribbler Lite service, the high quality, high volume print offering that is the CX3240 makes it easier than ever for retailers to discover new business and revenue possibilities, ahead of key trading periods where gift cards, photo books and calendars are at their most popular. Its automatic double-sided printing facility is key to operations, while its borderless printing capability can prove particularly useful when introducing new products, including, of course, personalised cards. While its compact footprint ensures that it can be installed in most shops, even those tight on space, Fujifilm promises that another benefit of the CX3240 is that users can follow straightforward video instructions and have the printer up and running in under an hour.

As well as the technology and software, Fujifilm can also supply businesses with all the raw materials and consumables they require, helping them meet the demand for personalised photo products and photo gifts. Here’s the perfect opportunity to expand your product portfolio, increase your output, and your business’ profit with it.

For more information about the Scribbler Lite please contact business.solutions-uk@fujifilm.com Additionally, for details of how you can become a Fujifilm independent retail partner and discover how its products and solutions can be tailored to benefit your own business, please contact Fujifilm at fujifilmpartner_uk@fujifilm.com

The parent company of brands including inkjet photo paper specialist Permajet, Nova Darkroom Equipment, Online Paper and Premier Ink is celebrating its 40th anniversary this August. Stating that it has grown from its humble beginnings as a darkroom equipment supplier and continued to evolve to meet the changing needs of its customer, its own milestones have included the creation of the Nova Slot Processor before joining the digital revolution in the 90s with the development of pigment inks, and, subsequently, the setting up of Permajet itself. More recent acquisitions of Online Paper and Premier Ink have, it believes, further solidified The Imaging Warehouse’s position as a comprehensive provider of print solutions.

“Reaching 40 years in business is a remarkable achievement that we are all truly proud of,” enthuses The Imaging Warehouse MD Robin Whetton.“Our journey has been marked by constant innovation, customer-centricity, and a passion for helping our customers bring their creative visions to life.”

Throughout August it will have special offers for customers and is raising funds for the Woodland Trust, helping to create, restore and protect UK woodland. www.theimagingwarehouse.com