Spring glamour

BEST KNOWN FOR ITS STYLISH DRESSES AND COORDINATES, TAIFUN TAKES SHOPPERS FROM EVERY DAY TO GLAMOROUS THIS SS24

From feminine tailoring to flirty dresses, Taifun adds quirky twists to wardrobe staplescreating an exciting and unique collection. Its daring and sophisticated womenswear range is perfect for dynamic shoppers. Bold colourways and striking prints, playful design details and feminine shapes promise to bring joy to boutiques all year round.

The label’s design team prides itself on delivering outfit building options based on its versatile ‘dress-up, dressdown’ ethos. Each piece in the range has been designed with this concept in mind, offering modern women the perfect capsule wardrobe for everyday dressing and special occasions.

Encompassing individual edits within every delivery drop, each story for SS24 showcases texture, colour and flowing silhouettes. Prints, meanwhile, draw their inspiration from nature, showing great fluidity and offering multiple outfit building options.

The diverse new collection includes beautiful occasionwear dresses, new suiting shapes and statementmaking spring must-haves. Its first drop, landing in January, offers smart dressing options with bold accents of neon peach alongside printed coordinates. Continuing with vibrant motifs, February delivers strong colour statements in purple and anthracite as well as softer powder tones. Key fabrics bring shine, shimmer and transparency to the collection across fluid dress shapes and unique tailoring. Striking hues such as pink and zesty lemon take centre stage from March onwards, with sophisticated yet quirky blouses and trouser combinations complemented with 3D lace, printed sequins and colour gradients.

New season standouts include short blazers, figure-flattering suiting options in powerful new colours, special occasion jumpsuits, stylish coordinates and feminine dresses.

RRP prices range from £70 for tops and blouses and £190 for coats (average 2.85 mark-up) while there is no minimum order requirement.