Sunshine ready

FROM THE FIRST FLUSH OF SNOWDROPS TO SUMMER HEATWAVES, LILY AND ME’S SS24 COLLECTION OFFERS WARDROBE ESSENTIALS FOR THE ENTIRE SEASON

Lily and Me’s womenswear injects joy into everyday wardrobes. The Gloucestershirebased label creates one-of-a-kind prints and timeless shapes boasting quality and wearability. With the natural world as its muse, its collections are characterised by a casual sense of style, happy personality and colourful approach to fashion.

The label’s family-run team is committed to ethical manufacturing and reducing its environmental impact. Its pieces are produced at its own factory in Nepal where it has full control over employment practices, production, supply chain and logistics. Working closely with global fabric suppliers, it also delivers more sustainable options every season - and its SS24 collection is its most responsible to date.

Its latest range includes linen blend, woven and jersey viscose fabrics made from sustainable Lenzing, Eco-Vero and Eco-Tang. There’s also slub jersey, woven cotton and Chambray featuring organically sourced cotton from India and Tencel Lyocell.

With a line-up of wardrobe staples that shoppers will turn to season after season, expect bespoke printed fabrics and textured knits that sit perfectly alongside plain jersey and woven outfitters. Key colourways include khaki notes and soft blues in early spring, which move on to delicate lilac and sea green. As the temperature rises, the collection climaxes with high energy cobalt and sunset hues.

Casual femininity is the very essence of the collection, with considered shapes and pretty details that create everyday clothes to elevate all occasions. Key pieces include its Jasmine maxi dress in Wildflower print, organic cotton Frieda print pull-on Spring Midi Dress and pretty Camelia Cardi as well as its easy-wear Erica jumpsuits in an array of fresh colourways.

Showing at Just Around the Corner, Pure London (stand F43), INDX Woman (P400), Harrogate Fashion Week (M12); wholesale prices are from £7 - £25 per piece while the minimum order requirement is £1,500.