Sartorial elegance

With dynamism and modernity at its core, Taifun creates daring and sophisticated womenswear for dynamic shoppers. The label’s design team mixes quirky statement pieces with everyday staples to create a versatile collection with strong appeal. Each garment is made special with playful details, feminine shapes, joie de vivre prints and vibrant colourways. Best known for its tailored pieces, coordinates and dresses, the brand’s collection takes the wearer effortlessly from everyday to all-out glamour. For SS24, its design team draws inspiration from sartorial elegance, offering playful prints and bold bursts of lime, pink and purple highlight colours. The return of tailoring as a trend plays to Taifun’s strengths, allowing its designers to experiment with feminine silhouettes, sophisticated details and bright colours. Encompassing different edits within each delivery drop, each story showcases texture and colour as well as fluid shapes and silhouettes. Prints, meanwhile, draw their inspiration from nature, showing great fluidity and offering multiple outfit building options. Wholesale prices range from £70 for tops and blouses and £190 for coats while there is no minimum order requirement.

SHOW DATES:

London Hotel Show - Asia House - 16th-20th July.

Harrogate Fashion Week - Stand M1 - 30th July-1st August.

Harrogate Bridal Fair 10th-12th September.

Agents Showrooms 10th July-14th September.