HOLIDAY HEROES Suitcase-friendly fashion and accessories to inspire your in-season orders

Stock Up

CAPRICE SS22

WHAT TO BUY NOW

The jet set

With far-flung summer holidays back on the agenda, suitcasefriendly dresses, cool separates and beachy accessories have reached the top of shoppers’ wish lists. Here we pick out some of our best buys for SS22…

STOCK UP Holiday mode

JET OFF INTO THE SUNSET WITH THESE SUNNY-DAY WOMENSWEAR ESSENTIALS

SUNGLASSES SCOTCH AND SODA £POA

DRESS SCOTCH AND SODA £POA MAGGIE STAR TEE SUGARHILL BRIGHTON £10.70

BAG SEP JORDAN £POA JUMPSUIT LEE JEANS £POA

DIDI SLINGBACKS TITI ADESA £POA

HAT RAINS £POA

KAFTAN SEP JORDAN £POA CLOVER DRESS SUGARHILL BRIGHTON £26.80 EARRINGS JOANNA LAURA CONSTANTINE £54

NECKLACE MISS MILLY £7.50

SUNGLASSES HOUSE OF DAGMAR £POA

ZOYA SANDALS TANK STEIGER £POA BAG SCOTCH AND SODA £POA HOXTON TRAINERS COCOROSE LONDON £POA

STAR FISH EARRINGS LILY CHARMED £12.50

BIKINI BALR £POA

WOODSTOCK NECKLACE CELESTE STARRE £POA SANDAL SANTE + WADE £POA

SUNGLASSES TRIBAL EYES £POA

SHORTS SCOTCH AND SODA £POA SWIMSUIT POUR MOI £POA

KALINA SANDAL VIONIC £POA

BALR E: carl@startagency.co.uk, CELESTE STARRE E: sales@celestestarre.com, COCOROSE LONDON Tel: 0208 829 8919 cocoroselondon.com, HOUSE OF DAGMAR E: sales@houseofdagmar.se houseofdagmar.com, JOANNA LAURA CONSTANTINE E: amber@emsliecreative.com, LILY CHARMED E: sales@lilycharmed.com, LEE JEANS Tel: 0845 600 8383, MISS MILLY Tel: 01905 622 509 missmilly.co.uk , POUR MOI pourmoi.co.uk, RAINS E: jc@rains.com, SANTE + WADE E: hello@santewade.com, SCOTCH AND SODA Tel: 0203 137 3901, SCREAM PRETTY trade.screampretty.com, SEP JORDAN E: info@sepjordan.com, SUGARHILL BRIGHTON Tel: 01273 911 393, TANK STEIGER E: wholesale@tanksteiger.com, TITI ADESA E: sofia@blackpr.co.uk, TRIBAL EYES E: sofia@blackpr.co.uk, VIONIC Tel: 07860 132 846

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Get packing

UPDATE YOUR SUMMER HOLIDAY EDIT WITH THESE STANDOUT COLLECTIONS

ORIENTIQUE

Combining exquisite colourful prints with flattering laid-back silhouettes, Australian womenswear label Orientique is a great choice for holiday wardrobes. Its exclusive hand-drawn and hand-painted prints are created in-house or by artists around Europe, giving the range a unique point of difference. For SS22, its collection includes bright prints and plain colourways on natural fabrics such as organic cotton and rayon. Standouts include digital print shirts, its best-selling signature Godet dress and cotton biker jackets in bright prints. Only stocked by boutiques, the brand is already reporting strong sell-through rates for the collection since it landed in stores this February. Wholesale prices are around £16 for tops and £28 for dresses on average while the minimum order requirement is £1,500. CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com AQUA BLU

Known for its lush fabrics, directional designs and statement prints, swimwear brand Aqua Blu has been an Australian icon for over two decades. Its range is designed and styled in Australia with global shoppers in mind, offering chic and sensual styles with a bold yet sophisticated aesthetic. With a strong focus on quality and craftsmanship, buyers can expect modern and revolutionary designs that celebrate femininity. For SS22, its range includes a strong line-up of one-pieces, bikinis, tankinis and rash guards in cutting-edge shapes and striking bold prints. CONTACT:Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk LUELLA

Designed in its Cotswolds studios, British brand Luella offers a wide range of sustainable linen garments that are perfect for updating your customers’ summer wardrobes. Its collections are designed to bring colour to everyday dressing with quality staples for all occasions. For SS22, its 100 per cent linen collection includes tunics, dresses and tops in natural colours such as ivory, tan and ecru alongside summer brights. Linen is a timeless choice for summer as it is cool, soft and breathable. Each piece in Luella’s range is fast-drying and can be packed easily – making it ideal for summer adventures. Standout styles include the Eloise Tunic, which is the ultimate layering hero or pool-side cover-up. Its Sahara Dress, meanwhile, is cut in a flatting below-the-knee shape with a pin-tucked v-neck. Lastly, the Layla linen top features an elasticated shoulder that can be worn either as a round neck or off the shoulder. Wholesale prices on application, no minimum order requirement after first initial order. CONTACT:Tel: 01454 238 940 E: info@luellafashion.co.uk luellafashion.com

Vacay vibes

MAKE A SPLASH WITH MIRACLESUIT’S FIGURE-ENHANCING SWIMWEAR

Combining fit, form and function, the genus of Miraclesuit’s swimwear begins with its exclusive innovative fabric, Miratex. Boasting a high concentration of Lycra Spandex, it delivers three times the control of ordinary swimwear material without relying on inner linings and constrictive panels. The brand’s designers also utilise the best in bra support, such as its latest innovation: a one-piece moulded construction with underwires built into a foam bra. With leading technology and a uniquely fashionforward point of view, its exclusive designs and silhouettes are perfect for modern women. This season its collection includes one-piece swimsuits in bold graphic patterns, engineered florals, European-inspired prints, classic dots and a new take on animal print. Complete the look with coordinating pareos, scarves, shirts and dresses all designed to take the wearer from swim to soirée with ease.

CONTACT:Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk

Patricia Eve Half Page Advert Boutique April Miraclesuit Swimwear.pdf 1 29/03/2022 14:25:49

+44 (0)1423 885374, info@patricia-eve.co.uk, www.patricia-eve.co.uk

Just one click awayFROM CONSCIOUS FABRICS TO ONLINE ORDERING, DANISH LABEL BY BASICS IS HELPING RETAILERS BECOME MORE SUSTAINABLE ONE GARMENT AT A TIME

Danish label by basics offers a slow fashion concept centred on seasonless made-toorder buying and conscious fabrics. But that’s not all. The brand also focuses on online availability, which minimises the reason for buyers to travel while optimising flexibility for its stockists.

Digital approach

If the last couple of years has taught anything, it’s the value of real-life interaction. However, it has also taught us a lot about using online tools.

For by basics, online was a natural part of its approach before the pandemic struck. But the last couple of years have increased its online focus further still: “We’ve had a B2B webshop ever since the brand launched,” CMO Gitte Borup explains. “Here, the customers get full access to all styles, sizes, colours, pack shots and images. During the pandemic, we started putting our inspirational material online with a showroom, YouTube videos and a flip through look book on our website. This is all designed to inspire customers in the best possible ways.”

Real-time fashion

Although technology and online presence are essential for by basics, so are people. So the brand places a strong emphasis on local agents and trade shows too.

With +60 colours of merino wool available in its range and a high focus on quality, some buyers prefer to see and feel its garments before buying. Therefore, by basics also has local agents operating in several countries: “We believe in people and want to offer the best service possible to our customers,” says Borup. “So we have local agents all over Europe, which visit customers. Retailers can also visit their showroom and meet up at local trade shows.”

She adds: “We try to keep it as local as possible – the same way as our production is made locally in Europe. This way, we reduce travel emissions and increase local flexibility.”

In the UK, by basics has two local agents: John Pearce Fashion in London and V and J Cates in Glasgow, which retailers can contact directly for appointments.

So, whatever your preference for buying fashion, by basics can help you place the right orders for your business whenever you need.

CONTACT:John Pearce, Tel: 07504 117 954 E: info@jpf.london jpf.london; Jeremy Cates, Tel: 07770 934 363 E: info@catesfashion.com