GUSTAV DENMARK

Danish label Ichi creates high quality yet affordable fashion that is brave, creative and feminine. Its collection encompasses a complete wardrobe that mixes bold statement pieces with everyday basics and timeless classics. For SS24, its range draws inspiration from nature with floral prints sitting alongside basic knits as well as neutrals highlighted with pops of colour. Key pieces for the new season include its heart print Camino tee and Brielle Jumper. As well as introducing new styles each season, the label reworks bestsellers including its basic jersey Kate blazer available in over 20 colours, Tai rain mac and Dusty knitwear programme. Wholesale prices range from £17.99 for basics to £189.99 for outerwear while the minimum order requirement is £1,000.

Danish label Ichi creates high quality yet affordable fashion that is brave, creative and feminine. Its collection encompasses a complete wardrobe that mixes bold statement pieces with everyday basics and timeless classics. For SS24, its range draws inspiration from nature with floral prints sitting alongside basic knits as well as neutrals highlighted with pops of colour. Key pieces for the new season include its heart print Camino tee and Brielle Jumper. As well as introducing new styles each season, the label reworks bestsellers including its basic jersey Kate blazer available in over 20 colours, Tai rain mac and Dusty knitwear programme. Wholesale prices range from £17.99 for basics to £189.99 for outerwear while the minimum order requirement is £1,000.