3 minute read
PERIOD FROM OFFER UNTIL CLOSING
SHOWING YOUR HOME
TIPS FOR GREAT SHOWINGS
1. Clean.
2. Eliminate odors.
3. Leave lights on. 4. Appropriate temperature. 5. Sparkling clean swimming pools and hot tubs. 6. Leave the blinds open. 7. Re-set the security alarm code for the time the house is on the market.
8. Leave the premises during a showing. 9. Remove your pet from the house.
WAYS TO TURN OFF BUYERS
1. Dirt, grime and filth. The house should be neat and clean.
2. Clutter. Homes should be de-cluttered to remove unnecessary items. 3. Smells.
4. Sellers who hang around during showings. Sellers should leave their home while it is being shown.
If sellers are not able to vacate the house during showings they should remain isolated and quiet. 5. Misrepresentation. Exaggerating the cost of your renovations, maintenance costs, etc., creates mistrust in buyers. 6. Poor curb appeal. Sellers should take steps to present the outside of a home in its most positive light. 7. Numerous personal items on display. A seller’s personal items make the fit difficult for buyers to feel like the home could be their own.
OFFER STRATEGIES
Almost as important as pricing is what offer strategy we use: the current market conditions as well as our pricing strategy will influence our offer strategy.
There are three basic approaches to offers, each with its own benefits and pitfalls.
OFFERS ANY TIME
• Pretty clear. • Good for lofty pricing or Buyer markets. • Bad if you want to make sure all active Buyers get opportunity to view property.
‘HOLD OFF’ OFFERS FOR 6–7 DAYS
• Allows the marketing and exposure to reach the targeted Buyers so they are aware of the property. • Gives the most keen Buyers in the market the opportunity to see it before it is sold. • Good in a Seller’s market when you are priced accurately or slightly low. • Mandatory if you are intentionally pricing low with hopes for multiples. • May generate pre-emptive/bully offers.
BULLY/PRE-EMPTIVE OFFERS
• Tactic used to try and tempt a Seller to change their strategy and review an offer before the set date. • Should be a very impressive offer, but is very difficult to determine whether any bully offer is better than the best offer that a later offer date may generate.
PROPERTY NOT SELLING?
If your home has been sitting on the market without any offers, here are some things to do: 1. Commit yourself to take corrective action(s). 2. Change the price to reposition the property in the marketplace. 3. Try a new marketing campaign. 4. Check out your competition. 5. Take the property off the market. 6. Take corrective makeover steps. 7. Adjust your expectations. 8. Make showing times more flexible.
PERIOD FROM OFFER UNTIL CLOSING
A “SOLD” sign will be placed on the lawn and the sale gets reported to MLS®. Then you can expect the following to happen: • I will distribute copies of the Agreement of Purchase and Sale and related documents to lawyers and all relevant parties. • An appraiser will inspect the home to verify the purchase price for the mortgage lender. • The buyer may also inspect the home to measure for furniture placement, choose paint colours or obtain quotes. • If you’re happy with the service I’ve provided,
I would greatly appreciate a testimonial or review on Facebook or Zillow.
CLIENT LOVE
“Daniel is a true professional. His knowledge blends building/renovations with real estate and delivers realistic market expectations for both selling and buying. Daniel sold my house over asking and produced a 35% price increase in less than a year of ownership. Though my house was not conventional and had many challenges, Daniel was able to help stage and market my house brilliantly. Thank you Daniel and I look forward to working with you again!” — Marc A.
“We worked with Daniel to find our home and he was absolutely top notch. He was constantly showing us the newest properties on the market in the areas we were looking at and was always available to take us on showings. His no pressure approach made it so easy on my wife and I when it came to finding a new place to live, and I would recommend him to anybody who is looking for real estate, whether it is rental or sale.” — Allie and Justin R.
SAGE REAL ESTATE LTD., BROKERAGE
YOUR REAL ESTATE EXPERIENCE SHOULDN’T BE GOOD. IT SHOULD BE GREAT.
DANIEL LIPTON
SAGE REAL ESTATE LTD., BROKERAGE
2010 YONGE STREET TORONTO, ON M4S 1Z9
