brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 ¡ sòless package design
sugar- free confectionery overtakes the masses . Thanks to the development of new sweeteners, sugar-free confectionery is outperforming the sales growth of the total confectionery market. Previously, diet confectionery was limited to smaller players targeting diabetics or health conscious consumers, and was typically sold through health food stores or in the lesser-used aisles of the supermarket. However, the entry of well known brands has forced the distribution of diet products into mass market channels, which has in turn boosted their popularity. Americans now see sugar-free confectionery as a healthier alternative, rather than just a regulatory product for diabetics. The idea was to create a sugarless brand of chocolate that would be sold and displayed next to popular well known brands that you would find in upscale grocery stores. Each box, wrapper, and bag utilize unique ways of opening the package, which is made possible through the angle in the mark. The underlying blueprint of the design reinforces the idea of removal by creating a dynamic angle that contrasts more from less. The name Sòless is a direct take on the concept of less is more. It simply tells the consumers what it is, and expresses its personality. In the end, the product wastes as little time as needed in delivering itself to its consumer.
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design
brady jackson spring 2011 路 s貌less package design