3. Write A Compelling “About” Section

This section is where you tell the story of your business. It’s where you communicate what you’re all about and what matters most to you. Make your About section both compelling and concise.

Depending on the social platform you use, you may have limited space to write your about information. In that case, try to get to the heart of what makes your business diferent from every other business.

What is it that you do that sets you apart from everyone else? Include that information in your About section.

Also include links to your website, your other social media profiles, and any other relevant links. Make your About section as thorough as possible so that people get a good feel for what your business is all about.