4. Upload A Professional Cover Photo

Almost every social media platform allows you to upload a cover photo. The cover photo spans the top of your social media profile and sits behind your profile photo. Like your profile photo, you want your cover photo to be as professional as possible.

If your business has a slogan or motto, consider putting that slogan on your cover photo. If you don’t have a slogan, you could feature a photo of your products. Ideally, you want your cover photo to further emphasize some element of your business.

On some social media sites, such as Facebook, you can upload a cover video instead of a photo. In the video, you can highlight unique aspects of your business.